SEO è l’arte di migliorare la visibilità del tuo bogga nei risultati di ricerca organici (non a pagamento) per attirare traffico rilevante.
Search Engine Optimization (SEO): Ottimizzare il tuo sito web per la visibilità
Bal qiyaas lahaanshaha a dukaanka qurux badan, oo ay ka buuxaan alaab fantastik ah. Laakiin haddii ay dukaanka luuq gudcur ah ayay ku qarsoon tahay oo aan cidina garanayn, sidee u iibinaysaa? Waa isku mid adiga bogga: haddii aan la hagaajin waayo i matoorada raadinta, kaalay Google, way ku adkaan doontaa awoodaha macaamiisha ku heli.
Waa meesha ay ka soo gasho Dhiciyaan Search Engine (SEO), tiro farsamooyin ah oo loogu talagalay in lagu wanaajiyo muuqaalka iyo booskaaga bogga Natiijooyinka raadinta organic (aan lacag la bixin). Si fudud loo dhigo, the SEO ku caawi bogga si ay si fudud uga helaan dadka online ka ka raadinaya badeecooyinka ama adeegyada adiga oo kale ah.
Sida ay u shaqeyso SEO?
I matoorada raadinta yimaado Google waxay isticmaalaan algorithms adag si ay u gurguurtaan shabakada oo ay u kala saaraan websaydhyada ku salaysan boqollaal arrimood. Qodobbadaas waxaa ka mid ah tayada iyo ku habboonaanta nuxurka, qaab-dhismeedka bogga, xawaaraha loading, joogitaanka backlinks (links ka kuwa kale websaydhyada), iyo kuwo kale oo badan.
Hadafka ee SEO waa in la hagaajiyo kaaga bogga Arrimahan, si loo meeleeyo sida ugu sarreeya ee suurtogalka ah bogagga natiijooyinka raadinta (SERP). Kaaga sareeyo bogga, inta badan ee ay leedahay muuqaalkeeda iyo gaadiidka badan ee aad heli doonto.
Waa maxay faa'iidooyinka SEO?
Faa'iidooyinka SEO way badan yihiin:
- Kordhi taraafikada dabiiciga ah: Dad badan ayaa heli doona kaaga bogga iyada oo loo marayo i matoorada raadinta, inta badan gaadiidka aad heli doonto.
- Horumari wacyiga sumadda: Lahaanshaha a bogga si fiican loo dhejiyay Google waxay kordhisaa muuqaalka astaantaada iyo awooddeeda.
- Abuur tilmaamo iyo iibsi badan: Kordhinta taraafikada iyo muuqaalka, waxaad sidoo kale kordhin doontaa fursadahaaga beddelka booqdayaasha macaamiisha.
- Waxay dhimaysaa kharashyada marketing: La SEO waa maalgashi wakhti dheer ah oo kaa caawin kara dhimista kharashaadka marketing marka la barbardhigo noocyada kale ee xayaysiinta.
Sida aad u sameyso SEO?
La SEO waa hawl adag oo u baahan wakhti iyo xirfado gaar ah. Si kastaba ha ahaatee, waxaa jira qaar ka mid ah mabaadi'da aasaasiga ah oo aad codsan karto si aad u hagaajiso SEO kaaga bogga:
- Wanaaji macluumaadkaaga: U samee nuxur tayo sare leh, oo khuseeya ereyada muhiimka ah ee kartidaada macaamiisha waxay u isticmaalaan inay internetka ka raadiyaan.
- Hagaajinta qaab dhismeedka kaaga bogga: Hubi in aad bogga Way fududahay in la dhex maro, waxa ku jirana si wanaagsan ayaa loo habeeyey.
- Samee xiriirinta dhabarka: Ka hel xiriiriyeyaasha kuwa kale websaydhyada awood u leh in la kordhiyo awooddaada oo aad hagaajiso booskaaga natiijooyinka raadinta.
- Isticmaal qalab SEO: Waxaa jira dhowr qalab SEO Kaas oo kaa caawin kara inaad la socoto waxqabadkaaga, falanqayn i dati oo wanaaji kaaga bogga.
La SEO waa geedi socod socda oo u baahan dadaal iyo wax qabad joogto ah. Si kastaba ha ahaatee, faa'iidooyinka muddada-dheer waxay noqon karaan kuwo aad u weyn marka la eego aragtida, taraafikada iyo kobaca ganacsigaaga.
Xusuusnow: la SEO ma aha qaacido sixir ah, laakiin waa maalgashi istiraatiiji ah oo kaa caawin kara inaad gaarto yoolalkaaga internetka.
Taariikhda iyo kobcinta SEO: Socdaal wakhti ah
Asalka (1990-1997):
Dhammaantood waxay bilaabeen 90-meeyadii, markii ugu horreysay matoorada raadinta Sida AltaVista iyo Yahoo! waxay bilaabeen inay tusmeeyaan websaydhyada. Waqtigaas, the SEO waxay ahayd farshaxan fudud: kaliya geli ereyada muhiimka ah ee la rabo cinwaanka iyo sharaxaadda meta ee bogga si aad u hesho mid wanaagsan meelaynta.
Kacitaanka Google iyo PageRank (1998-2005):
1998, Google waxa uu wax ka bedelay aduunka goobista iyadoo la soo bandhigay PageRank, algorithm cabiray awooda a bogga iyadoo lagu saleynayo tirada iyo tayada xiriiriyeyaasha ay ka heshay goobaha kale. Isbeddelkan ayaa horseeday horumar SEO, iyada oo ujeedadu tahay in laga helo dib-u-xirayaasha websaydhyada awood leh oo khuseeya.
Dhalashada Koofiyada Madow SEO (2005-2010):
Isku day lagu doonayo in lagu maamulo algorithm Google, qaar SEO waxay bilaabeen inay adeegsadaan farsamooyin gardaro ah oo anshax xumo ah, oo loo yaqaano Black Hat SEO. Kuwaas waxaa ka mid ah gelinta ereyada muhiimka ah ee qarsoon qoraalka, abuurista xiriirin macmal ah, iyo dhar xidhid. Google, si kastaba ha ahaatee, waxay kaga jawaabtay cusboonaysiinta algorithm-keeda si loola dagaallamo dhaqamadan waxyeelada leh.
Waagii nuxurka Suuq- iyo waayo-aragnimada isticmaale (2011-2015):
Waqti ka dib, Google bilaabay inuu siiyo muhiimad dheeraad ah oo dheeraad ah nuxurka iyo waayo-aragnimada isticmaaluhu sida qodobbada darajada. Halkaa SEO sidaas darteed diiradda saaraya abuurista tayo sare leh, faa'iido leh oo ku habboon dhagaystayaasha bartilmaameedka ah. Waayo-aragnimada isticmaaluhu waxay noqotay aasaas, iyada oo la wanaajinayo bogga xawaaraha rarka, fududaynta hagidda iyo adeegsiga aaladaha mobilada.
Thesirdoonka macmal iyo barashada mashiinka (2016-hadda):
Thesirdoonka macmal iyo barashada mashiinka waxay kacaanka aduunka ka wadaan SEO. Google adeegsada algorithms kakan ee sii kordheysa si loo fahmo macnaha nuxurka iyo habdhaqanka isticmaalaha. Halkaa SEO sidaas darteed waa la waafajiyay, iyada oo ujeedadu tahay in la abuuro nuxur loo habeeyaysirdoonka macmal iyo in la bixiyo khibrad isticmaale oo heer sare ah.
La SEO Maanta:
La SEO Waa goob mar walba soo koraysa, oo leh cusboonaysiin algorithm ah Google kuwaas oo si joogto ah u dhaca. Si aad uga hormarto qalooca, waxaa lama huraan ah in aad la socoto isbeddelada ugu dambeeyay iyo hababka ugu wanaagsan.
Ka sokow Google:
Ka sokow Google, kuwo kale ayaa jira matoorada raadinta yimaado Bing iyo DuckDuckGo oo adeegsada algorithms kala duwan. Sidaa darteed waa muhiim inaad wanaajiso kaaga bogga dhammaan matoorada raadinta khuseeya.
SEOMaalgelin waqti dheer ah:
La SEO ma aha xal degdeg ah, balse waa maalgashi dheer oo u baahan dadaal iyo joogtayn. Si kastaba ha ahaatee, faa'iidooyinku waxay noqon karaan kuwo aad u weyn marka la eego muuqaalka, taraafikada iyo kobaca ganacsiga.
Gabagabadii:
La SEO waa geeddi-socod adag oo soo jiidasho leh oo soo maray horumar qoto dheer sannadihii la soo dhaafay. Si aad ugu guulaysato khadka interneedka, waxaa lama huraan ah in aad fahanto isbedeladii ugu dambeeyay oo aad isticmaasho farsamooyinka ugu fiican SEO kuu gaar ah bogga.
Waad fahmi doontaa sababta aan uga shaqeyneynay muddo ka badan 15 sano barnaamij kuu oggolaanaya inaad gasho 10ka boos ee ugu sarreeya. Birta SEO waa magaca barnaamijkeena.
Iron SEO 3 waa plugin WordPress kaas oo kordhiya SEO ee Nidaamka Maareynta Maaddada WordPress. Waxaa jira plugins badan SEO labadaba WordPress kuwa kale ee Nidaamyada Maareynta Maaddada sida Drupal ama Joomla; plugins kuwanu waxay leeyihiin sifada in ay iibiyeen in loo isticmaalo in SEO, sidaas darteed socodka plugin-yadan oo ka madax bannaan Nidaamka Maareynta Mawduuca lama beddeli karo. In hagaajinta i matoorada raadinta waa inaad garaacdaa tartanka oo qaar badan oo ka mid ah isticmaalaan plugins in ay kordhiyaan ah SEO ee Nidaamka Maareynta Mawduuca iyo in aan garaacno tartanka waxaan ku tiirsannahay qulqulka plugin. Gudaha SEO marka aad iibsato plugin socodka plugin lama bedeli karo iyo tababarka waxaa lagu sameeyaa socodka plugin, halkaas oo kuwa baranaya dukumentiyada waa wakaaladaha web ama wakaaladaha web. marketing ama shaqaalaha shirkadda.
Isticmaal Birta SEO 3, macnaheedu waa in la isku halleeyo Wakaaladda Websaydhka taas oo shakhsiyaynaysa socodka socodka SEO, ku rakib plugin SEO, habee plugin SEO, la soco SEO.
Birta leh SEO 3 waxaad haysataa wakhti jawaab celin ah oo ilaa 4 saacadood ah waadna shaqaynaysaa SEO 24 saacadood maalintii, 7 maalmood usbuucii, 7 maalmood sannadkii.
La SEO di Wakaaladda Websaydhka kuma kici karto sida ugu badan ee rakibidda plugin SEO, sababta qandaraasyada loo sameeyo SEO con Wakaaladda Websaydhka waxay la macno tahay ku tiirsanaanta xirfadaha gaarka ah ee Birta SEO; waxaanu samaynay plugin SEO in aan kaliya naqaan sida loo isticmaalo! Waxaan khibrad u leenahay SEO Luqadaha Kala Duwan ee Gaarka ah, kuwaas oo noo ogolaanaya inaan u keeno hal-abuurnimo macmiilkayaga iman kara.
Wakaaladda Websaydhka leh Bir SEO 3 waa "SEO Bixiyaha Adeegyada Maamulka ".
Wakaaladda Websaydhka, waa a guriga softiweerka WordPress, kaas oo ka shaqeeya meel fog, oo ka kooban barmaamijiyeyaasha xeebaha; Barnaamij-sameeyayaashayadu waa kuwa xorta ah ee Talyaani ah iyo kuwa xorta ah ee xeebaha ka baxsan.
Mid baan nahay guriga softiweerka WordPress fog sababtoo ah macaamiishu uma baahna inuu noo soo dhawaado, oo leh Internet waanu u shaqayn karnaa labadaba macaamiisha Talyaanigu in macaamiisha Reer Yurub in loogu talagalay macaamiisha caalami ah.
Waxaan ka shaqeynaa isbeddelka dhijitaalka ah ee ganacsiyada iyo dalxiiska gudaha Suuqa Talyaani waxaanan ka shaqaynaa isbeddelka dhijitaalka ah ee ganacsiyada iyo dalxiiska gudaha suuqa caalamiga ah. Kayaga ayaanu la shaqaynaa macaamiisha si looga dhigo inay u koraan si dhijitaal ah, labadaba iyagoo ka gudbaya filashadooda iyo bixinta adeegyadayada guriga softiweerka fog WordPress.
Waxaan ka shaqeynaa Suuqa Talyaani meelaha soo socda:
Abruzzo : Aquila , Chieti , Pescara , Teramo
Basilicata : Matera , xoog
Calabria : Catanzaro , Cosenza , Crotone , Reggio Calabria , Vibo Valentia
Campania : Avellino , Benevento , Caserta , Naples , Salerno
Emilia Romagna : Bologna , Ferrara , Forlì , Cesena , Modena , Parma , Piacenza, Ravenna , Reggio Emilia , Rimini
Friuli Venezia Giulia : GORIZIA , Pordenone , Trieste , Udine
Lazio : Frosinone , Latina , Rieti , Roma , Viterbo
Liguria : Genoa , Imperia , Xawaash Savona
Lombardy : Bergamo , Brescia , Como , jeelka , Lecco , Mantova , Milan , Pavia , Sondrio , Varese
Maarso : Ancona , Ascoli piceno , Macerata , waan miisaamaa , Urbino
Molise : Campobasso , Isernia
Piedmont : Alessandria , Asti , Biella, Cuneo , Novara , Turin , Vercelli
Puglia : Bari , Brindisi , Foggia, Lecce , Taranto
Sardegna : Cagliari , Kaarboonka , Kaniisadaha , Nuuro , Ogliastra, Olbia , Macbudka , Oristano , Sassari
Sicilia : Agrigento , Caltanissetta , Catania , Enna , Messina , Palermo , Ragusa , Syracuse , Trapani , Marsala , Mazara del Vallo , Pantelleria
Tuscany : Arezzo , Florence , Grosseto , Livorno , Lucca , Massa Carrara , Pisa , Pistoia , Prato , Siena
Trentino Alto Adige : Bolzano , Trento
Veneto : Belluno , Padua , Rovigo , Treviso , Venice , Verona , Vicenza
Svizzera: Lugano, Kanton ee Ticino, Bellinzona, Locarno, mendrisio, buuq.
Waxaan ka shaqeynaa suuqa caalamiga ah oo ka mid ah magaalooyinka soo socda:
Magaalada New York, Los Angeles, Chicago, Houston, Philadelphia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh, Magaalada New York, Los Angeles, Chicago, Houston, Philadelphia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh;
Kanada: Toronto, Montreal, Calgary, Ottawa, Edomonton, missauga, Winnipeg, Vancouver;
Boqortooyada Ingiriiska : Londra, Glasgow, Sheffield, Liverpool, Manchester, Bristol, Leeds, Birmingham;
Europa: Londra, Berlin, Madrid, Roma, Paris, Bucarest, Vienna, Hamburg, Budapest, Warsaw, Barcelona, Monaco, Milan, Sofia, Prague, Brussels, Birmingham, Colonia, Naples, Stockholm, Turin, Marseille, Amsterdam, Zagreb, Valencia, Moscow, Dusseldorf;
Magaalooyinka waaweyn ee adduunka: Tokyo, Shanghai, Jakarta, Delhi, Seoul, Istanbul, Karachi, Tokyo, Kanton, Mumbai, Moscow, St. Paul, Lahore, Delhi, Jakarta, Kinshasa, oo keliya, Mexico City, Londra, New York, Bangalore, Ho Chi Minh, Lima, Hanoi, Bogota, Tehran, Hong Kong, Bangkok, Dhaka, Qaahira, Rio de Janeiro, Caracas, Baghdad, St. Petersburg, Riad, Calcutta, Singapore, Santiago, Sydney, Sawir, Chennai, Melbourne, Yangon, Alexandria ee Masar, Shenyang, Hyderabad, Los Angeles, Axmedabad, Ankara, Johannesburg, Wuhan, Yokohama, Abidjan, Busan, Cape Town, Durban, gelin, Jeddah, Berlin, Casablanca, Pyongyang, Kanpur, Madrid, Jaipur, Nairobi, Faisalabad, Ürümqi, Brasilia, Salvador, Buenos Aires, Roma, Chicago, Fortaleza, Chittagong, Belo Horizonte, Toronto
Boqortooyada Ingiriiska
Aberdeen, Basingstoke, Bath, Belfast, Birmingham, Brighton, Bristol, Bromley, Cambridge, Cardiff, Edinburgh, Exeter, Gateshead, Glasgow, Grays, Greenhithe, Kingston on Thames, Leeds, Leicester, Liverpool, London, Manchester, Milton Keynes, Newcastle upon Tyne, Norwich, Taribo, Reading, Sheffield, Solihull, Southampton, Watford
Australian Capital Territory
Canberra, Koonfurta Australia, Rundle Place, New South Wales Boondi, Broadway, Guryaha Daarta, Charlestown, Chatswood - Chase, Horsby, Miranda, Penrith, Sydney
Queensland
Brisbane , Carindale, Chermside, Robina,
Victoria
Jaadstone, Southland, Doncaster, Iridda Isha
Brazil:Barra da Tijuca, São Paulo
Canada
Alberta (Kanada)
Calgary, Edmonton,
British Columbia (Kanada)
Gubasho,Coquitlam, Richmond, Surrey, Vancouver,
Nova Scotia (Kanada)
Halifax
Ontario (Kanada)
Burlington, London, kaslena, Mississauga, Newmarket, Ottawa, Toronto, Waterloo
Quebec (Kanada)
brossard, Laval, Montreal, Pointe Claire, Quebec City
Imaaraadka Carabta
Abu Dhabi, Dubai
Francia
Aix-en-Provence, Bordeaux, Dijon, Le Chesnays, Meel quduus ah, Lille, Lyon, Marne-la-Vallee, Marseilles, Montpellier, Nice, Paris, Puteaux - la Difaaca, Rosny-Sous-Bois, Saint Herblain, Strasbourg, Velizy-Villacoublay
Germania
Augsburg, Berlin, Cologne, Dresden, Dusseldorf, Frankfurt, Hamburg, Hanover, Munich, Oberhausen, Sindelfingen, Sulzbach
Socodka Encomienda, arroyomolinos, Barcelona, Churra, Leganés, Mayahonda, Ku waasi, Valencia, Zaragoza
Svezia
Helsingborg, Malmö, Taby
Svizzera
Basel, Geneva, Glattzentrum waa Wallisellen, Zurich.
Kaliya ma ahan kuwa inoogu dhow kuwa na doorta.
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