https://unimib.academia.edu/stefanofantin

https://unimib.academia.edu/stefanofantin

doi:https://unimib.academia.edu/stefanofantin

Keyword research

Keyword research inzira yekuziva mazwi kana mitsara inonyorwa nevashandisi mubhara yekutsvaga kuti vawane ruzivo nezvayo Internet.

Chii

Keyword research chikamu chakakosha che SEO, sezvo ichikubvumidza iwe kukwenenzvera a website kune mazwi akakosha anoenderana nebhizinesi rako.

Pane nzira dzinoverengeka dzekuita keyword research. Imwe yedzakajairika nzira ndeye kushandisa keyword research maturusi, akadai Google Keyword Planner kana Semrush. Zvishandiso izvi zvinokutendera kuti uwane ruzivo rwehuwandu hwekutsvaga, kuoma kwe placement uye zvimwe zvinhu zvine chekuita nesarudzo yeshoko.

Imwe nzira yekuita tsvakiridzo yemazwi akakosha ndeyekuongorora mhinduro dzekutsvaga kune chaiwo mazwi akakosha. Iyi nzira inogona kubatsira mukunzwisisa kuti i injini dzekutsvaga kududzira mazwi makuru uye kuona mazwi akakosha anonyanya kukwikwidza.

Keyword research inzira inoenderera mberi, senge i injini dzekutsvaga vanoramba vachivandudza indexing algorithms yavo. Nechikonzero ichi, zvakakosha kuti uchengetedze ruzivo rwako rwekutsvagisa mazwi akakosha kusvika parizvino uye kutora nzira dzakanakisa dzekuona iwo anonyanya kushanda mazwi.

Heano zvimwe zvezvinhu zvekufunga kana uchitsvaga keywords:

Tsvaga vhoriyamu Kutsvaga vhoriyamu ndiyo nhamba yenguva iyo kiyi izwi rinotsvagwa painjini yekutsvaga munguva yakatarwa.
Zvakaoma zve placement: kuoma kwe placement chiyero chinoratidza kuti zvakaoma sei kuwana yakanaka placement kune keyword.
Kutsvaga: Chinangwa chekutsvaga chikonzero nei mushandisi ari kutsvaga rimwe kiyi kiyi.
Makwikwi: makwikwi ndiyo nhamba ye mawebhusaiti iyo chinzvimbo cherimwe keyword.

Kana uchinge waona mazwi akakosha anoenderana nebhizinesi rako, unogona kushandisa ruzivo urwu kukwirisa rako website yemazwi akakosha akasarudzwa.

Hedzino dzimwe nzira dze optimize the website kune mazwi makuru:

Shandisa mazwi makuru mumazita, meta tsananguro uye maURL.
Shandisa mazwi makuru mune zvemukati mako website.
Gadzira zvinongedzo zvemukati zvinonongedza kumapeji aunoda kuisa chinzvimbo chemazwi akasarudzwa.

Keyword research inzira yakakosha ye SEO. Yakanaka keyword research inogona kukubatsira iwe kuwana a placement yakakwirira mumibairo yekutsvaga uye gadzira yakawanda traffic kune yako website.

nhoroondo

Nhoroondo ye keyword research in SEO inogona kukamurwa muzvikamu zvitatu zvikuru:

Makore ekutanga (1990-1999)

Makore ekutanga e SEO vaionekwa nenzira iri nyore uye inonzwisisika. THE injini dzekutsvaga yenguva iyoyo, seAltaVista neYahoo!, yaive yakavakirwa pane yakapusa indexing algorithm, iyo yainyanya kuongorora mafambisirwo ayo izwi rakakosha rakaonekwa pawebhu peji.

Muchirevo chechinyorwa ichi, maitiro anonyanya kushanda ekutsvaga mazwi aive ayo akabvumira mazwi anonyanya kufarirwa kuti aonekwe uye ashandiswe zvakanyanya muzvinyorwa zvewebhusaiti. website.

Kuma2000 (2000-2009)

Nekuuya kwa Google, tsvakurudzo yemazwi akakosha yave iri kuwedzera kuoma uye yakaoma basa. Google yakaunza nyowani indexing algorithms iyo yakaongororawo zvimwe zvinhu, senge kunaka kwezviri mukati uye chimiro cheiyo website.

Muchirevo chechinyorwa ichi, keyword tsvakiridzo matekiniki akashanduka kuti atore izvi zvitsva zvinhu muaccount. Nyanzvi dze SEO vatanga kushandisa keyword research tools kuti uwane rumwe ruzivo rwakadzama nezve keywords, senge vhoriyamu yekutsvaga, kuoma kwe placement uye kutsvaga chinangwa.

The 2010s (2010-nhasi)

Mumakore achangopfuura, keyword research rave iro rakatooma basa. THE injini dzekutsvaga vakaunza mitsva ye indexing algorithms inoongorora zvakatevedzana zvezvinhu, senge yemukati mhando, ruzivo rwemushandisi uye kukosha kwezviwanikwa zvekutsvaga.

Muchirevo chechinyorwa ichi, keyword tsvakiridzo matekiniki akashanduka kuti atore izvi zvitsva zvinhu muaccount. Nyanzvi dze SEO vakatanga kushandisa zvakanyanya kuomarara keyword research maturusi uye kutora mamwe akaomarara keyword research strategy.

Heano zvimwe zvezviitiko zvikuru zvakaratidza nhoroondo yekutsvagisa mazwi makuru:

1993: Yekutanga keyword research tool, Wordtracker, inoburitswa.
1997: Google inosuma iyo PageRank algorithm, iyo inoongorora kunaka kwe website zvichibva pahuwandu uye kunaka kwezvisungo zvinopinda.
2000: Google inosuma iyo algorithm Adwords, iyo inobvumira vashambadziri kubhadhara kuti vakwire pamusoro pezviwanikwa zvekutsvaga.
2004: Google inosuma iyo Panda algorithm, iyo inoranga i mawebhusaiti ine low quality content.
2007: Google inosuma iyo Penguin algorithm, iyo inoranga i mawebhusaiti nemhando dzakaderera.
2011: Google inosuma Hummingbird algorithm, iyo inovandudza kunzwisisa kwemutauro wechisikigo ne Google.
2015: Google inosuma iyo RankBrain algorithm, inoshandisa iyokungwara kwekunyepedzera kuvandudza placement yezvawanikwa.
2020: Google inosuma iyo BERT algorithm, iyo inovandudza kunzwisisa kwemutauro wechisikigo ne Google.

Keyword research inzira inogara ichishanduka, inoda hunyanzvi hwezvino uye ruzivo. Kuti uwane mhedzisiro inoshanda, zvakakosha kutora akakosha mazwi ekutsvagisa mazano anoenderana neazvino maitiro uye shanduko mune keyword algorithms. injini dzekutsvaga.

Heano mamwe matipi ekuita zvinobudirira keyword research:

Tsanangura zvinangwa zvako website. Chii chaunoda kuwana nebhizinesi rako repamhepo? Kana uchinge watsanangura zvinangwa zvako, unogona kusarudza akanyanya kukodzera mazwi evateereri vako.
Ita tsvakurudzo yemusika. Ndeapi mazwi akakosha anoshandiswa nevashandisi kutsvaga ruzivo nezve zvigadzirwa kana masevhisi aunopa? Iwe unogona kushandisa keyword research maturusi kuti uwane ruzivo nezve vhoriyamu yekutsvaga, kuoma kwe placement uye kutsvaga chinangwa.
Sarudza mazwi akakosha. Haasi mazwi makuru akafanana. Mamwe mazwi akakosha anokwikwidza kupfuura mamwe, nepo mamwe ane yakaderera vhoriyamu yekutsvaga. Sarudza mazwi akakosha anoenderana nebhizinesi rako uye uine yakakwana yekutsvaga vhoriyamu kuti ibudise traffic kune yako website.
Optimize yako website yemazwi akakosha akasarudzwa. Kana uchinge wasarudza iwo akakosha mazwi, iwe unofanirwa kukwidziridza ako website kune aya keywords. Iwe unogona kuita izvi nekushandisa mazwi akakosha mumazita ako, tsananguro yemeta, uye zvirimo website.

Sei

Keyword research inzira yakakosha ye SEO nekuti inobvumidza iwe kukwenenzvera a website kune mazwi akakosha anoenderana nebhizinesi rako.

Keywords ndiwo mazwi kana mitsara iyo vashandisi vanonyora mubhara yekutsvaga kuti vawane ruzivo nezvayo Internet. Keyword research inobvumidza iwe kuona mazwi akakosha anoshandiswa nevashandisi kutsvaga zvigadzirwa kana masevhisi aunopa.

Kana uchinge waona mazwi akakosha anoenderana nebhizinesi rako, unogona kushandisa ruzivo urwu kukwenenzvera website yemazwi akakosha akasarudzwa.

The optimization of website nekuti mazwi akakosha ari kushandisa mazwi akakosha mumazita ako, tsananguro yemeta, uye zvirimo website. Izvi zvinobvumira injini dzekutsvaga kuti unzwisise zviri nani zviri mukati me website uye kuiisa kumusoro mumibairo yekutsvaga yemazwi akakosha akasarudzwa.

Keyword research inzira yakakosha ye SEO Sei:

Inokubvumira kuti uwedzere kuoneka kwe website. Apo a website yakagadziridzwa kumazwi akakosha, zvinonyanya kuoneka mumibairo yekutsvaga yeaya mazwi makuru.
Iyo inokutendera iwe kugadzira yakawanda traffic pane website. Apo a website yakanyatsoiswa mumibairo yekutsvaga, ichagamuchira kushanyirwa kwakawanda kubva kune vashandisi vanofarira zviri mukati maro.
Inokubvumira kuvandudza kutendeuka. Un website yakamisikidzwa zvakanaka mumibairo yekutsvaga ine mukana uri nani wekushandura vashanyi kune vatengi.

Kuti uwane mhinduro dzinoshanda kubva SEO, zvakakosha kuita zvinobudirira keyword research. Heano mamwe matipi ekuita zvinobudirira keyword research:

Tsanangura zvinangwa zvako website. Chii chaunoda kuwana nebhizinesi rako repamhepo? Kana uchinge watsanangura zvinangwa zvako, unogona kusarudza akanyanya kukodzera mazwi evateereri vako.
Ita tsvakurudzo yemusika. Ndeapi mazwi akakosha anoshandiswa nevashandisi kutsvaga ruzivo nezve zvigadzirwa kana masevhisi aunopa? Iwe unogona kushandisa keyword research maturusi kuti uwane ruzivo nezve vhoriyamu yekutsvaga, kuoma kwe placement uye kutsvaga chinangwa.
Sarudza mazwi akakosha. Haasi mazwi makuru akafanana. Mamwe mazwi akakosha anokwikwidza kupfuura mamwe, nepo mamwe ane yakaderera vhoriyamu yekutsvaga. Sarudza mazwi akakosha anoenderana nebhizinesi rako uye uine yakakwana yekutsvaga vhoriyamu kuti ibudise traffic kune yako website.
Optimize yako website yemazwi akakosha akasarudzwa. Kana uchinge wasarudza iwo akakosha mazwi, iwe unofanirwa kukwidziridza ako website kune aya keywords. Iwe unogona kuita izvi nekushandisa mazwi akakosha mumazita ako, tsananguro yemeta, uye zvirimo website.

SEO mumusika weItaly

Webhusaiti Webhusaiti inoita mabasa ayo ehurumende SEOmunzvimbo dzinotevera dzekushanda:

Lombardy : Milan, Bergamo, Brescia, Como, Cremona, Lecco, Lodi, Mantova, Monza and of the Brianza, Pavia, Sondrio, Varese;
Abruzzo : Chieti, IyoAkwira, Pescara, Teramo;
Basilicata : Matera, Potenza;
kuCalabria : Catanzaro, Cosenza, Crotone, Reggio Calabria, Vibo Valentia;
Campania : Avellino, Benevento, caserta, Naples, Salerno;
Emilia Romagna : Bologna, Ferrara, Forlì, Cesena, Modena, Parma, nePiacenza, Ravenna, Reggio Emilia, Rimini;
Friuli Venezia Giulia : Gorizia, Pordenone, Trieste, Udine;
Lazio : Frosinone, Latina, Rieti, Roma, Viterbo;
Liguria : kuGenoa, Imperia, La Spezia, yeSavona;
Kurume : Ancone, Ascoli Piceno, Kumiswa, Macerata, ndinoyera, Urbino;
Molise : Campobasso, Isernia;
Piedmont : Alessandria, Asti, Biella, Wedge, Novara, Turin, Verbano, Cusio, Ossola, Vercelli;
Puglia : Bari, Bartletta, andria, Trani, Brindisi, Foggia, Lecce, Taranto;
Sardinia : Cagliari, Carbonia, Iglesias, Pakati Campidano, nuoro, Ogliastra, Olbia, Tembere, Oristano, Sassari;
Sisiri : agrigento, Caltanissetta, Catane, Enna, Messina, Palerme, Ragusa, Syracuse, Trapani;
Tuscany : Arezzo, Florence, Grosseto, Livorno, Lucca, Pasita, Carrara, Pisa, Pistoia, Prato, Siena;
Trentino Alto Adige : Bolzano, Tre;
Umbria : Perugia, Terni;
Valle d'Aosta : Aosta;
vèneto : Belluno, Padova, Rovigo, Treviso, Venice, Verona, Vicenza;
Svizzera : Canton yeAppenzell Zvekunze, Canton yeAppenzell Zvemukati, Canton yeAargau, Canton yeBasel Kunyika, Canton yeBasel Guta, Canton yeBern, Canton yeFriborg, Canton yeGeneva, Canton of Jura, Canton yeGlarus, Canton yeGrisons, Canton yeLucerne, Canton yeNidwalden, Canton yeNeuchatel, Canton yeObwalden, Canton yeSt. Gallen, Canton yeSchaffhausen, Canton of Solothurn, Canton yeSchwyz, Canton yeThurgau, Canton yeUri, Canton yeValais, Canton yeVaud, Canton yeZug, Canton yeZurich, Canton yeTicino.

Tinoshanda sesangano SEO nel Soko reItaly uye mukati musika wepasi rese.

Webhusaiti Webhusaiti inoita mabasa ayo ehurumende SEO in Canton yeTicino :

dunhu re mendrisio nemadenderedzwa e mendrisio, whale, Caneggio, stabilizer e Riva San Vitale;
dunhu re Lugano nemadenderedzwa e Lugano is, Lugano kumadokero, Lugano mawodzanyemba, Ceresium, Paradiso, Magliasina, agno, Bonde, sonvico, Vezia, Bren, Pregassona, Capriasca e tavern:
dunhu re Locarno nemadenderedzwa e Locarno, Zvitsuwa zveLake Maggiore, Onsernon, Gambarogno, Apple, Vessel e Verzasca;
dunhu re Vallemaggia nemadenderedzwa e rovana, maggia e Lavizzara;
dunhu re bellinzone nemadenderedzwa e bellinzone, Ticino uye Giubiasco;
Riviera dunhu neRiviera kirabhu;
dunhu re Blenium nemadenderedzwa e serravalle, Aquarossa e Blenium;
dunhu re Leventine nemadenderedzwa e Giornico, faido, Cheshanu e Airolo.

Webhusaiti Webhusaiti isangano SEO, nokuda kwavo vatengi, mumakantoni ose e Svizzera :

SEO mumusika wepasi rose

Tinoshanda sesangano SEO nel Soko reItaly uye mukati musika wepasi rese.

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