SEO ke bonono ba ho ntlafatsa ponahalo ea hau websaeteng ho liphetho tsa lipatlisiso tsa manyolo (tse sa lefelloeng) ho hohela sephethephethe se amehang.
Ntlafatso ea Enjine ea Patlo (SEO): Ntlafatsa sebaka sa hau sa marang-rang hore se bonahale
Nahana ka ho ba le a lebenkele e ntle, e tletse lihlahisoa tse monate. Empa haeba e lebenkele E patiloe tseleng e lefifi 'me ha ho motho ea tsebang ho e fumana, u tla e rekisa joang? Hoa tšoana le ho uena websaeteng: haeba e sa ntlafatsoe bakeng sa i lienjineri, joalo ka Google, ho tla ba thata ho ba nang le bokhoni bareki fumana uena.
Ke hona moo e kenang teng Search Engine baakanyetsa go gogolo (SEO), sehlopha sa mekhoa e reretsoeng ho ntlafatsa ponahalo le boemo ba hau websaeteng ho liphetho tsa lipatlisiso tsa manyolo (tse sa lefelloeng). Ka mantsoe a bonolo feela, the SEO thusa ea hau websaeteng ho fumanoa habonolo ke batho ba batlang lihlahisoa kapa litšebeletso tse kang tsa hau inthaneteng.
Kamoo e sebetsang kateng SEO?
I lienjineri tla Google ba sebelisa algorithms e rarahaneng ho khasa tepo le ho hlopha libaka tsa marang-rang e itšetlehile ka lintlha tse makholo. Lintlha tsena li kenyeletsa boleng le bohlokoa ba litaba, sebopeho sa websaeteng, ho potlakisa lebelo, boteng ba li-backlink (lihokelo tse tsoang ho ba bang libaka tsa marang-rang), le ba bang ba bangata.
L'obiettivo della SEO ke ho ntlafatsa ea hau websaeteng bakeng sa lintlha tsena, molemong oa ho e beha maemong a holimo kamoo ho ka khonehang maqepheng a liphetho tsa lipatlisiso (SERP). E phahameng ea hau websaeteng, ha e na le ponahalo e ngata le ho feta moo o tla fumana sephethephethe.
Melemo ea SEO?
Melemo ea SEO li ngata:
- Eketsa sephethephethe sa lintho tse phelang: Batho ba bangata ba tla fumana ea hau websaeteng ka i lienjineri, u tla fumana sephethephethe se eketsehileng.
- Ntlafatsa tlhokomeliso ea lebitso: Ho ba le websaeteng behiloe hantle Google e eketsa ponahalo ea lebitso la hau le matla a lona.
- Hlahisa lintlha tse ngata le thekiso: Ka ho eketsa sephethephethe le ponahalo, u tla eketsa menyetla ea ho fetola baeti bareki.
- E fokotsa litšenyehelo mebaraka: La SEO ke letsete la nako e telele le ka u thusang ho fokotsa litšenyehelo mebaraka bapisoa le mefuta e meng ea papatso.
U e etsa joang SEO?
La SEO ke tshebetso e rarahaneng e hlokang nako le bokgoni bo itseng. Leha ho le joalo, ho na le melao-motheo eo u ka e sebelisang ho ntlafatsa SEO tsa hao websaeteng:
- Ntlafatsa litaba tsa hau: Theha litaba tsa boleng bo holimo, tse bohlokoa bakeng sa mantsoe a bohlokoa ao bokhoni ba hau bareki ba sebelisa ho batla Inthaneteng.
- Ntlafatsa sebopeho sa hau websaeteng: Etsa bonnete ba hore ea hau websaeteng ho bonolo ho tsamaea le litaba tse ka hare li hlophisitsoe hantle.
- Etsa li-backlink: Fumana likhokahano ho tsoa ho ba bang libaka tsa marang-rang matla a ho eketsa bolaoli ba hau le ho ntlafatsa boemo ba hau liphethong tsa lipatlisiso.
- Sebelisa lisebelisoa SEO: Ho na le lisebelisoa tse 'maloa SEO e ka u thusang ho beha leihlo tšebetso ea hau, sekaseka i dati 'me u ntlafatse ea hau websaeteng.
La SEO ke ts'ebetso e tsoelang pele e hlokang boitlamo le ho nchafatsoa khafetsa. Leha ho le joalo, melemo ea nako e telele e ka ba kholo ho latela ponahalo, sephethephethe le kholo ea khoebo ea hau.
Hopola: la SEO ha se mokhoa oa boselamose, empa ke letsete la leano le ka u thusang ho fihlela lipheo tsa hau tsa inthanete.
Nalane le kholofalo ea SEO: Leeto la nako
Tšimoloho (1990-1997):
Tsohle li qalile ka 90s, ha ea pele lienjineri joalo ka AltaVista le Yahoo! ba ile ba qala ho index ea libaka tsa marang-rang. Ka nako eo, the SEO e ne e le bonono bo bonolo: kenya feela mantsoe a bohlokoa a lakatsehang sehloohong le tlhaloso ea meta ea websaeteng ho fumana e ntle placement.
Ho phahama ha Google le PageRank (1998-2005):
Ka 1998, Google e fetotse lefatše la lipatlisiso ka ho hlahisa PageRank, algorithm e lekanyang matla a websaeteng ho ipapisitsoe le palo le boleng ba likhokahano tseo e li fumaneng ho tsoa libakeng tse ling. Phetoho ena e ile ea etsa hore ho be le phetoho ea SEO, ka sepheo sa ho fumana li-backlink ho tloha libaka tsa marang-rang e nang le matla ebile e bohlokoa.
Ho tsoaloa ha Black Hat SEO ( 2005-2010 ):
E le ho leka ho laola algorithm Google, ba bang SEO ba ile ba qala ho sebelisa mekhoa e mabifi le e sa lokang, e tsejoang ka hore ke Black Hat SEO. Tsena li kenyelletsa ho kenya mantsoe a patiloeng ka har'a mongolo, ho theha lihokelo tsa maiketsetso, le ho koala. Google, leha ho le joalo, e arabetse ka lintlafatso ho algorithm ea eona ho loantša mekhoa ena e kotsi.
Mehla ea Litaba Marketing le boiphihlelo ba basebelisi (2011-2015):
Ha nako e ntse e ea, Google e qalile ho fana ka bohlokoa le ho feta ho litaba le boiphihlelo ba basebelisi e le lintlha tsa maemo. Mono SEO ka hona e tsepamisitse maikutlo ho theheng litaba tsa boleng bo holimo, tse molemo le tse bohlokoa bakeng sa bamameli ba shebiloeng. Boiphihlelo ba mosebelisi bo ile ba fetoha ba bohlokoa, ka ntlafatso ea websaeteng bakeng sa lebelo la ho jarolla, ho tsamaea habonolo le ts'ebeliso ea lisebelisoa tsa mehala.
Thebohlale ba maiketsetso le ea ho ithuta mochine (2016-hona joale):
Thebohlale ba maiketsetso le ea ho ithuta mochine ba fetola lefatše la SEO. Google e sebelisa li-algorithms tse ntseng li tsoela pele ho rarahana ho utloisisa moelelo oa litaba le boitšoaro ba basebelisi. Mono SEO ka hona e ikamahanya le maemo, ka sepheo sa ho theha litaba tse ntlafalitsoeng bakeng sabohlale ba maiketsetso le ho fana ka phihlelo e babatsehang ea mosebedisi.
La SEO Kajeno:
La SEO Ke tšimo e lulang e fetoha, e nang le lintlafatso tse ncha tsa algorithm Google tse etsahalang kgafetsa. E le hore u lule u le ka pele ho nako, ho bohlokoa hore u lule u tseba mekhoa ea morao-rao le mekhoa e metle.
Ntle ho moo Google:
Ntle ho moo Google, ho na le ba bang lienjineri tla Bing le DuckDuckGo e sebelisang li-algorithms tse fapaneng. Ka hona ho bohlokoa ho ntlafatsa ea hau websaeteng bakeng sa bohle lienjineri bohlokoa.
SEO: letsete la nako e telele:
La SEO ha se tharollo e potlakileng, empa ke letsete la nako e telele le hlokang boitlamo le botsitso. Leha ho le joalo, melemo e ka ba kholo haholo mabapi le ponahalo, sephethephethe le kholo ea khoebo.
Ha re phethela:
La SEO ke tšebetso e rarahaneng le e tsotehang e bileng teng ka ho iphetola ha lintho ho theosa le lilemo. Ho atleha inthaneteng, ho bohlokoa ho utloisisa mekhoa ea morao-rao le ho sebelisa mekhoa e metle SEO ho ea hau websaeteng.
U tla utloisisa hore na hobaneng re sebelitse lilemo tse fetang 15 lenaneong le u lumellang ho kena maemong a holimo a 10. Tšepe SEO ke lebitso la lenaneo la rona.
tšepe SEO 3 ke plugin wordpress e fetisang SEO ea Tsamaiso ea Tsamaiso ea Likahare Wordpress. Ho na le li-plugins tse ngata SEO ka bobeli bakeng sa Wordpress hore bakeng sa Litsamaiso tse ling tsa Tsamaiso ea Likahare tse kang Drupal kapa Joomla; li-plugins tsena li na le tšobotsi eo li rekisoang hore li sebelisoe ka eona SEO, ka hona phallo ea li-plugins tsena tse ikemetseng ho Sistimi ea Tsamaiso ea Likahare ha e fetohe. In optimization bakeng sa i lienjineri u na le ho otla tlhōlisano 'me ba bangata ba sebelisa plugins hore atolosa le SEO ea Tsamaiso ea Tsamaiso ea Likahare le ho hlola tlholisano re itšetlehile ka phallo ea plugin. Ho SEO ha u reka plugin phallo ea plugin e ke ke ea fetoloa mme koetliso e etsoa ho phallo ea plugin, moo ba ithutang litokomane ke mekhatlo ea webo kapa mekhatlo ea webo. mebaraka kapa basebetsi ba khampani.
Sebelisa tšepe SEO 3, ho bolela ho itšetleha ka Webosaete ea Marang-rang hore personalizes phallo ea SEO, kenya plugin SEO, lokisa plugin SEO, hlokomela SEO.
Ka Tšepe SEO 3 o na le nako ea ho araba e fihlang ho lihora tse 4 'me u ntse u sebetsa SEO Lihora tse 24 ka letsatsi, matsatsi a 7 ka beke, matsatsi a 7 ka selemo.
La SEO di Webosaete ea Marang-rang e ke ke ea bitsa chelete e ngata joalo ka ho kenya plugin SEO, hobaneng ho etsa likonteraka SEO , con Webosaete ea Marang-rang ho bolela ho itšetleha ka bokhoni bo ikhethang ba Tšepe SEO; re entse plugin SEO ke rona feela ba tsebang ho sebelisa! Re na le botsebi ho SEO Unique Multi Languages, tse re lumellang ho tlisa mekhoa e mecha ho bareki ba rona ba ka bang teng.
Webosaete ea Marang-rang ka Tšepe SEO 3 ke "SEO Mofani oa Litšebeletso tsa Tsamaiso ".
Webosaete ea Marang-rang, ke software ea ntlo wordpress, e sebetsang ka thōko, e entsoeng ka baetsi ba mananeo a offshore; baetsi ba mananeo a rona ke li-freelancers tsa Mataliana le li-freelancers tsa kantle ho naha.
Re bang software ea ntlo wordpress hole hobane moreki ha a hloke ho ba haufi le rona, ka Internet re ka sebetsa bakeng sa bobeli bareki Mataliana a mang bakeng sa bareki Makhooa hore bakeng sa bareki machaba.
Re sebetsa phetohong ea dijithale bakeng sa likhoebo le bohahlauli ho Mmaraka oa Italy mme re sebetsa phetohong ya dijithale bakeng sa dikgwebo le bohahlaudi ho mmaraka oa machabeng. Re sebetsa le tsa rona bareki ho etsa hore ba hole ka dijithale, ka ho fetela ka nqane ho seo ba se lebelletseng le ka ho fana ka ditshebeletso tsa rona software ea ntlo hole wordpress.
Re sebetsa ka har'a Mmaraka oa Italy libakeng tse latelang:
Abruzzo : Akila , chieti , Pescara , Teramo
Basilicata : Matera , Potenza
Calabria : Catanzaro , Cosenza , Crotone , Reggio Calabria , Vibo Valentia
Campania : Avellino , Benevento , Caserta , Napoli , Salerno
Emilia Romagna : Bologna , Ferrara , Forlì , Cesena , Modena , Parma , Piacenza, Ravenna , Reggio Emilia , Khao Lak
Friuli Venezia Giulia : Gorizia , Pordenone , Trieste , Udine
Lazio : Frosinone , Latina , Rieti , Roma , Viterbo
Liguria : Genova , Imperia , Spice , Savona
Lombardy : Bergamo , Brescia , Como , Cremona , Lecco , Mantua , Milano , Pavia , Sondrio , Varese
Tsamaea : Ancona , Ascoli piceno , Macerata , ke lekanya , Urbino
Molise : Campobasso , Isernia
Piedmont : bologna alessandria , Asti , Biella, Chesele , bologna novara , bologna torino , Vercelli
Puglia : Bari , Brindisi , Foggia, Lecce , Taranto
Sardegna : Cagliari , Carbonia , Iglesias , molemo , Khotso, Olbia , Tempele , Oristano , Sassari
Sicilia : grigento , Caltanissetta , Catania , enna enna , Messina , Palermo , ragusa , Syracuse , Trapani , Marsala , Mazara del Vallo , pantelleria
Tuscany : Arezzo , Firenze , Grosseto , Livorno , Lucca , Massa Carrara , Pisa , Pistoia , Prato , Siena
Trentino Alto Adige : Bozen , E lebisa
Veneto : Belluno , Padova , Rovigo , Treviso , Venezia , Verona , Vicenza
Svizzera: Lugano, Canton of Ticino, Bellinzona, Locarno, mendrisio, lerata.
Re sebetsa ka har'a mmaraka oa machabeng ea metse e latelang:
Motse oa New York, Los Angeles, Chicago, Houston, Philadelphia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh, Motse oa New York, Los Angeles, Chicago, Houston, Philadelphia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh;
Canada: Toronto, Montreal, Calgary, Ottawa, Edomoonton, missisauga, Winnipeg, Vancouver;
United Kingdom : Londra, Glasgow, Sheffield, Liverpool, Manchester, Bristol, Leeds, Birmingham;
Europe: Londra, Berlin, Madrid, Roma, Paris, Bucharest, Vienna, Hamburg, Budapest, Warsaw, Barcelona, Monaco, Milano, Sofia, Prague, Bruxelles, Birmingham, Colonia, Napoli, Stockholm, bologna torino, Marseille, Amsterdam, Zagreb, Valencia, Moscow, Dusseldorf;
Metse e meholo lefatšeng: Tokyo, Shanghai, Jakarta, Delhi, Seoul, Istanbul, Karachi, Tokyo, Guangzhou, Mumbai, Moscow, Mohalaleli Paul, Lahore, Delhi, Jakarta, Kinshasa, Seoul, Mexico City, Londra, New York, Bangalore, Ho Chi Minh, Lima, Hanoi, Bogota, Tehran, Hong Kong, Bangkok, Dhaka, Cairo, Rio De Janeiro, Caracas, Baghdad, St. Petersburg, Riad, Calcutta, Singapore, Santiago, Sydney, Surat, Chennai, Melbourne, Yangon, Alexandria ea Egepeta, Shenyang, Hyderabad, Los Angeles, Ahmedabad, Ankara, Johannesburg, Wuhan, Yokohama, Abidjan, Busan, Motse Kapa, Durban, beha, Jedda, Berlin, Casablanca, Pyongyang, Kanpur, Madrid, Jaipur, Nairobi, Faisalabad, Ürümqi, Brasilia, Salvador, Buenos Aires, Roma, Chicago, Fortaleza, Chittagong, Belo Horizonte, Toronto
United Kingdom
Aberdeen, basingstoke, Bathe, Belfast, Birmingham, Brighton, Bristol, Bromley, Cambridge, Cardiff, Edinburgh, Exeter, Gateshead, Glasgow, Lithokoa, Greenhithe, Kingston upon Thames, Leeds, Leicester, Liverpool, London, Manchester, Milton Keynes, Newcastle upon Tyne, Norwich, Plymouth, ho bala, Sheffield, Solihull, Southampton, Watford
Setsi sa Motse oa Australia
Canberra, Australia Boroa, Rundle Place, New South Wales bondi, Broadway, Litora tsa Castle, Charlestown, Chatswood Lelekisa, Hornsby, Miranda, Penrith, Sydney
Queensland
Brisbane , Carindale, Chermside, Robina,
Victoria
Chadstone, Southland, Doncaster, Heke ea Seliba
Brazil:Barra da Tijuca, São Paulo
Canada
Alberta (Canada)
Calgary, Edmonton,
British Columbia (Canada)
Burnaby,Coquitlam, Richmond, Surrey, Vancouver,
Nova Scotia (Canada)
Halifax
Ontario (Canada)
Burlington, London, Markham, Mississauga, Newmarket, Ottawa, Toronto, Waterloo
Quebec (Canada)
Mohlankana, LavalMontreal, Pointe Claire, Quebec City
United Arab Emirates
Abu Dhabi, Dubai
France
E-en-Provence, Bordeaux, Dijon, Le Chesnays, Sebaka se halalelang, Lille, Lyon, Marne-la-Vallee, Marseille, Montpellier, Nice, Paris, Puteaux - la Tšireletso, Rosny-Sous-Bois, Mohalaleli Herblain, Strasbourg, Velizy-Villacoublay
Germania
Augsburg, Berlin, Cologne, Dresden, Dusseldorf, Frankfurt, Hamburg, Hanover, Munich, Oberhausen, Sindelfingen, Sulzbach
Molaetsa oa Encomienda, li-arroyomolinos, Barcelona, Churra, Leganés, Mayadahonda, Marbella, Valencia, Zaragoza
Sweden
Helsingborg, Malmö, Taby
Svizzera
Basel, Geneva, Glattzentrum bei Wallisellen, Zurich.
Hase feela ba haufi le rona ba re khethang.
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Fumana lintlha tse ling ho Marang-rang a Marang-rang
Ingolise ho fumana lingoliloeng tsa morao-rao ka lengolo-tsoibila.
