Setsi sa marang-rang sa marang-rang e sebetsa ho SEO : bonono ba ho ntlafatsa ponahalo ea hau websaeteng ho liphetho tsa lipatlisiso tsa tlhaho ho hohela sephethephethe se nepahetseng.
SEO: Ntlafatsa sebaka sa hau sa marang-rang hore se bonahale
Nahana ka ho ba le a lebenkele e ntle, e tletse lihlahisoa tse monate. Empa haeba e lebenkele E patiloe tseleng e lefifi 'me ha ho motho ea tsebang ho e fumana, u tla e rekisa joang? Hoa tšoana le ho uena websaeteng: haeba e sa ntlafatsoe bakeng sa i lienjineri, joalo ka Google, ho tla ba thata ho ba nang le bokhoni bareki fumana uena.
Ke hona moo e kenang teng Search Engine baakanyetsa go gogolo (SEO), sehlopha sa mekhoa e reretsoeng ho ntlafatsa ponahalo le boemo ba hau websaeteng ho liphetho tsa lipatlisiso tsa manyolo (tse sa lefelloeng). Ka mantsoe a bonolo feela, the SEO thusa ea hau websaeteng ho fumanoa habonolo ke batho ba batlang lihlahisoa kapa litšebeletso tse kang tsa hau inthaneteng.
Kamoo e sebetsang kateng SEO?
I lienjineri tla Google ba sebelisa algorithms e rarahaneng ho khasa tepo le ho hlopha libaka tsa marang-rang e itšetlehile ka lintlha tse makholo. Lintlha tsena li kenyeletsa boleng le bohlokoa ba litaba, sebopeho sa websaeteng, ho potlakisa lebelo, boteng ba li-backlink (lihokelo tse tsoang ho ba bang libaka tsa marang-rang), le ba bang ba bangata.
L'obiettivo della SEO ke ho ntlafatsa ea hau websaeteng bakeng sa lintlha tsena, molemong oa ho e beha maemong a holimo kamoo ho ka khonehang maqepheng a liphetho tsa lipatlisiso (SERP). E phahameng ea hau websaeteng, ha e na le ponahalo e ngata le ho feta moo o tla fumana sephethephethe.
Melemo ea SEO?
Melemo ea SEO li ngata:
- Eketsa sephethephethe sa lintho tse phelang: Batho ba bangata ba tla fumana ea hau websaeteng ka i lienjineri, u tla fumana sephethephethe se eketsehileng.
- Ntlafatsa tlhokomeliso ea lebitso: Ho ba le websaeteng behiloe hantle Google e eketsa ponahalo ea lebitso la hau le matla a lona.
- Hlahisa lintlha tse ngata le thekiso: Ka ho eketsa sephethephethe le ponahalo, u tla eketsa menyetla ea ho fetola baeti bareki.
- E fokotsa litšenyehelo mebaraka: La SEO ke letsete la nako e telele le ka u thusang ho fokotsa litšenyehelo mebaraka bapisoa le mefuta e meng ea papatso.
U e etsa joang SEO?
La SEO ke tshebetso e rarahaneng e hlokang nako le bokgoni bo itseng. Leha ho le joalo, ho na le melao-motheo eo u ka e sebelisang ho ntlafatsa SEO tsa hao websaeteng:
- Ntlafatsa litaba tsa hau: Theha litaba tsa boleng bo holimo, tse bohlokoa bakeng sa mantsoe a bohlokoa ao bokhoni ba hau bareki ba sebelisa ho batla Inthaneteng.
- Ntlafatsa sebopeho sa hau websaeteng: Etsa bonnete ba hore ea hau websaeteng ho bonolo ho tsamaea le litaba tse ka hare li hlophisitsoe hantle.
- Etsa li-backlink: Fumana likhokahano ho tsoa ho ba bang libaka tsa marang-rang matla a ho eketsa bolaoli ba hau le ho ntlafatsa boemo ba hau liphethong tsa lipatlisiso.
- Sebelisa lisebelisoa SEO: Ho na le lisebelisoa tse 'maloa SEO e ka u thusang ho beha leihlo tšebetso ea hau, sekaseka i dati 'me u ntlafatse ea hau websaeteng.
La SEO ke ts'ebetso e tsoelang pele e hlokang boitlamo le ho nchafatsoa khafetsa. Leha ho le joalo, melemo ea nako e telele e ka ba kholo ho latela ponahalo, sephethephethe le kholo ea khoebo ea hau.
Hopola: la SEO ha se mokhoa oa boselamose, empa ke letsete la leano le ka u thusang ho fihlela lipheo tsa hau tsa inthanete.
Nalane le kholofalo ea SEO: Leeto la nako
Tšimoloho (1990-1997):
Tsohle li qalile ka 90s, ha ea pele lienjineri joalo ka AltaVista le Yahoo! ba ile ba qala ho index ea libaka tsa marang-rang. Ka nako eo, the SEO e ne e le bonono bo bonolo: kenya feela mantsoe a bohlokoa a lakatsehang sehloohong le tlhaloso ea meta ea websaeteng ho fumana e ntle placement.
Ho phahama ha Google le PageRank (1998-2005):
Ka 1998, Google e fetotse lefatše la lipatlisiso ka ho hlahisa PageRank, algorithm e lekanyang matla a websaeteng ho ipapisitsoe le palo le boleng ba likhokahano tseo e li fumaneng ho tsoa libakeng tse ling. Phetoho ena e ile ea etsa hore ho be le phetoho ea SEO, ka sepheo sa ho fumana li-backlink ho tloha libaka tsa marang-rang e nang le matla ebile e bohlokoa.
Ho tsoaloa ha Black Hat SEO ( 2005-2010 ):
E le ho leka ho laola algorithm Google, ba bang SEO ba ile ba qala ho sebelisa mekhoa e mabifi le e sa lokang, e tsejoang ka hore ke Black Hat SEO. Tsena li kenyelletsa ho kenya mantsoe a patiloeng ka har'a mongolo, ho theha lihokelo tsa maiketsetso, le ho koala. Google, leha ho le joalo, e arabetse ka lintlafatso ho algorithm ea eona ho loantša mekhoa ena e kotsi.
Mehla ea Litaba Marketing le boiphihlelo ba basebelisi (2011-2015):
Ha nako e ntse e ea, Google e qalile ho fana ka bohlokoa le ho feta ho litaba le boiphihlelo ba basebelisi e le lintlha tsa maemo. Mono SEO ka hona e tsepamisitse maikutlo ho theheng litaba tsa boleng bo holimo, tse molemo le tse bohlokoa bakeng sa bamameli ba shebiloeng. Boiphihlelo ba mosebelisi bo ile ba fetoha ba bohlokoa, ka ntlafatso ea websaeteng bakeng sa lebelo la ho jarolla, ho tsamaea habonolo le ts'ebeliso ea lisebelisoa tsa mehala.
Thebohlale ba maiketsetso le ea ho ithuta mochine (2016-hona joale):
Thebohlale ba maiketsetso le ea ho ithuta mochine ba fetola lefatše la SEO. Google e sebelisa li-algorithms tse ntseng li tsoela pele ho rarahana ho utloisisa moelelo oa litaba le boitšoaro ba basebelisi. Mono SEO ka hona e ikamahanya le maemo, ka sepheo sa ho theha litaba tse ntlafalitsoeng bakeng sabohlale ba maiketsetso le ho fana ka phihlelo e babatsehang ea mosebedisi.
La SEO Kajeno:
La SEO Ke tšimo e lulang e fetoha, e nang le lintlafatso tse ncha tsa algorithm Google tse etsahalang kgafetsa. E le hore u lule u le ka pele ho nako, ho bohlokoa hore u lule u tseba mekhoa ea morao-rao le mekhoa e metle.
Ntle ho moo Google:
Ntle ho moo Google, ho na le ba bang lienjineri tla Bing le DuckDuckGo e sebelisang li-algorithms tse fapaneng. Ka hona ho bohlokoa ho ntlafatsa ea hau websaeteng bakeng sa bohle lienjineri bohlokoa.
SEO: letsete la nako e telele:
La SEO ha se tharollo e potlakileng, empa ke letsete la nako e telele le hlokang boitlamo le botsitso. Leha ho le joalo, melemo e ka ba kholo haholo mabapi le ponahalo, sephethephethe le kholo ea khoebo.
Ha re phethela:
La SEO ke tšebetso e rarahaneng le e tsotehang e bileng teng ka ho iphetola ha lintho ho theosa le lilemo. Ho atleha inthaneteng, ho bohlokoa ho utloisisa mekhoa ea morao-rao le ho sebelisa mekhoa e metle SEO ho ea hau websaeteng.
U tla utloisisa hore na hobaneng re sebelitse lilemo tse fetang 15 lenaneong le u lumellang ho kena maemong a holimo a 10. Tšepe SEO ke lebitso la lenaneo la rona.
SEO: libaka tsa ts'ebetso
Webosaete ea Marang-rang e etsa mesebetsi ea eona placement SEO, libakeng tse latelang tsa ts'ebetso:
- Lombardy : Milano, Bergamo, Brescia, Como, Cremona, Lecco, Lodi, Mantua, Monza le ea Brianza, Pavia, Sondrio, Varese;
- Abruzzo : chieti, TheAkila, Pescara, Teramo;
- Basilicata : Matera, Potenza;
- Calabria : Catanzaro, Cosenza, Crotone, Reggio Calabria, Vibo Valentia;
- Campania : Avellino, Benevento, Caserta, Napoli, Salerno;
- Emilia Romagna : Bologna, Ferrara, Forlì, Cesena, Modena, Parma, Piacenza, Ravenna, Reggio Emilia, Khao Lak;
- Friuli Venezia Giulia : Gorizia, Pordenone, Trieste, Udine;
- Lazio : Frosinone, Latina, Rieti, Roma, Viterbo;
- Liguria : Genova, Imperia, La Spezia, Savona;
- Tsamaea : Ancona, Ascoli piceno, E emisitsoe, Macerata, ke lekanya, Urbino;
- Molise : Campobasso, Isernia;
- Piedmont : bologna alessandria, Asti, Biella, Chesele, bologna novara, bologna torino, Verbano, Cusio, Ossola, Vercelli;
- Puglia : Bari, Barletta, Andria, Trani, Brindisi, Foggia, Lecce, Taranto;
- Sardegna : Cagliari, Carbonia, Iglesias, Mahareng Campidano, molemo, Khotso, Olbia, Tempele, Oristano, Sassari;
- Sicilia : grigento, Caltanissetta, Catania, enna enna, Messina, Palermo, ragusa, Syracuse, Trapani;
- Tuscany : Arezzo, Firenze, Grosseto, Livorno, Lucca, Paseka, Carrara, Pisa, Pistoia, Prato, Siena;
- Trentino Alto Adige : Bozen, E lebisa;
- Umbria : Perugia, Terni;
- Valle d'Aosta : Aosta;
- Veneto : Belluno, Padova, Rovigo, Treviso, Venezia, Verona, Vicenza;
- Svizzera : Canton ea Appenzell Ka ntle, Canton ea Appenzell Ka hare, Motse oa Aargau, Canton ea Basel Naha, Canton ea Basel Motse, Canton ea Bern, Motse oa Friborg, Canton ea Geneva, Motse oa Jura, Canton ea Glarus, Canton ea Grisons, Canton ea Lucerne, Canton ea Nidwalden, Motse oa Neuchtel, Canton ea Obwalden, Canton ea St. Gallen, Motse oa Schaffhausen, Motse oa Solothurn, Motse oa Schwyz, Motse oa Thurgau, Canton ea Uri, Canton ea Valais, Motse oa Vaud, Canton ea Zug, Canton ea Zurich, Motse oa Ticino.
Webosaete ea Marang-rang e etsa mesebetsi ea eona placement SEO, a Motse oa Ticino :
- setereke sa mendrisio ka lidikadikwe tsa mendrisio, leruarua, Caneggio, stabilizer e Riva San Vitale;
- setereke sa Lugano ka lidikadikwe tsa Lugano ke, Lugano bophirima, Lugano leboea, Ceresium, Paradiso, Magliasina, agno, Sesa, sonvico, Vezia, Bren, Pregassona, Capriasca e tavern:
- setereke sa Locarno ka lidikadikwe tsa Locarno, Lihlekehleke tsa Letša la Maggiore, Onsernon, Gambarogno, apole, Sejana e Verzasca;
- setereke sa Vallemaggia ka lidikadikwe tsa rovana, maggia e Lavizzara;
- setereke sa Bellinzona ka lidikadikwe tsa Bellinzona, Ticino le Giubiasco;
- setereke sa Riviera le sehlopha sa Riviera;
- setereke sa Blenium ka lidikadikwe tsa Serravalle, Aquarossa e Blenium;
- setereke sa Leventine ka lidikadikwe tsa Giornico, faido, Ea bohlano e Airolo.
SEO, 'marakeng oa machaba
Webosaete ea Marang-rang e etsa mesebetsi ea eona placement SEO libakeng tse latelang tsa ts'ebetso ea mmaraka oa machabeng: Motse oa New York, Los Angeles, Chicago, Houston, Philadelphia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh, Motse oa New York, Los Angeles, Chicago, Houston, Philadelphia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh; Canada: Toronto, Montreal, Calgary, Ottawa, Edomoonton, missisauga, Winnipeg, Vancouver; United Kingdom : Londra, Glasgow, Sheffield, Liverpool, Manchester, Bristol, Leeds, Birmingham; Europe: Londra, Berlin, Madrid, Roma, Paris, Bucharest, Vienna, Hamburg, Budapest, Warsaw, Barcelona, Monaco, Milano, Sofia, Prague, Bruxelles, Birmingham, Colonia, Napoli, Stockholm, bologna torino, Marseille, Amsterdam, Zagreb, Valencia, Moscow, Dusseldorf;
Metse e meholo lefatšeng: Tokyo, Shanghai, Jakarta, Delhi, Seoul, Istanbul, Karachi, Tokyo, Guangzhou, Mumbai, Moscow, Mohalaleli Paul, Lahore, Delhi, Jakarta, Kinshasa, Seoul, Mexico City, Londra, New York, Bangalore, Ho Chi Minh, Lima, Hanoi, Bogota, Tehran, Hong Kong, Bangkok, Dhaka, Cairo, Rio De Janeiro, Caracas, Baghdad, St. Petersburg, Riad, Calcutta, Singapore, Santiago, Sydney, Surat, Chennai, Melbourne, Yangon, Alexandria ea Egepeta, Shenyang, Hyderabad, Los Angeles, Ahmedabad, Ankara, Johannesburg, Wuhan, Yokohama, Abidjan, Busan, Motse Kapa, Durban, beha, Jedda, Berlin, Casablanca, Pyongyang, Kanpur, Madrid, Jaipur, Nairobi, Faisalabad, Ürümqi, Brasilia, Salvador, Buenos Aires, Roma, Chicago, Fortaleza, Chittagong, Belo Horizonte, Toronto; United Kingdom : Aberdeen, basingstoke, Bathe, Belfast, Birmingham, Brighton, Bristol, Bromley, Cambridge, Cardiff, Edinburgh, Exeter, Gateshead, Glasgow, Lithokoa, Greenhithe, Kingston upon Thames, Leeds, Leicester, Liverpool, London, Manchester, Milton Keynes, Newcastle upon Tyne, Norwich, Plymouth, ho bala, Sheffield, Solihull, Southampton, Watford; Sebaka sa Motse-moholo oa Australia: Canberra, Australia Boroa, Rundle Place, New South Wales bondi, Broadway, Litora tsa Castle, Charlestown, Chatswood Lelekisa, Hornsby, Miranda, Penrith, Sydney, Queensland:Brisbane , Carindale, Chermside, Robina, Victoria, Chadstone, Southland, Doncaster, Heke ea Seliba; Austria: Vienna, Belgium: Brussels, Brazil:Barra da Tijuca, São Paulo, Canada: Alberta (Canada), Calgary, Edmonton, British Columbia (Canada) Burnaby,Coquitlam, Richmond, Surrey, Vancouver, Manitoba (Canada), Winnipeg, Nova Scotia (Canada), Halifax, Ontario (Canada),Burlington, London, Markham, Mississauga, Newmarket, Ottawa, Toronto, Waterloo, Quebec (Canada),Mohlankana, LavalMontreal, Pointe Claire, Quebec City; United Arab Emirates: Abu Dhabi, Dubai; France : E-en-Provence, Bordeaux, Dijon, Le Chesnays, Sebaka se halalelang, Lille, Lyon, Marne-la-Vallee, Marseille, Montpellier, Nice, Paris, Puteaux: la Tšireletso, Rosny-Sous-Bois, Mohalaleli Herblain, Strasbourg, Velizy-Villacoublay; Germania : Augsburg, Berlin, Cologne, Dresden, Dusseldorf, Frankfurt, Hamburg, Hanover, Munich, Oberhausen, Sindelfingen, Sulzbach; Spagna : Molaetsa oa Encomienda, li-arroyomolinos, Barcelona, Churra, Leganés, Mayadahonda, Marbella, Valencia, Zaragoza, Sweden: Helsingborg, Malmö, Taby; Svizzera Basel, Geneva, Glattzentrum bei Wallisellen, Zurich. Webosaete ea Marang-rang e sebetsa United States of America. Webosaete ea Marang-rang e sebetsa Canada. Webosaete ea Marang-rang sebetsa Europe; Albania: Tirana; Germania: Berlin; Andorra: Andorra la Vella; Austria: Vienna; Belgium: Bruxelles; Belarus: Minsk; Bosnia Herzegovina: Sarajevo; Bulgaria: Sofia; Croatia: Zagreb; Denmark: Kopenhagen; Slovakia: Bratislava; Slovenia: Ljubljana; Spagna: Madrid; Estonia: Tallinn; Finland: Helsinki; France: Paris; Greece: Athene; Hungary: Budapest; Ireland: Dublin; Iceland: Reykjavik; Latvia: Riga; Liechtenstein: Vaduz; Lithuania: Vilnius; Luxembourg: Luxembourg; Malta: Valletta; Moldova: Chisinau; Monaco: Monaco; Montenegro: Podgorica; Norway: Oslo; Netherlands: Amsterdam; Poland: Warsaw; Portugal: Lisbon; United Kingdom: Londra; Czech Republic: Prague; Rephabliki ea Macedonia: Skopje; Romania: Bucharest; San Marino: San Marino; Serbia: Belgrade; Sweden: Stockholm; Svizzera: Lugano, Canton of Ticino, Bellinzona, Locarno, mendrisio, lerata, Bern; Ukraine: Kiev; Webosaete ea Marang-rang e sebetsa Asia, Afghanistan: Kabul;
Saudi Arabia : Riyadh; Armenia: Yerevan; Azerbaijan: Baku; Bahrain: Manama; Bangladesh: Dhaka; Bhutan: Thimphu; Burma: Naypyidaw; Brunei: Kelana Seri Begawan; Cambodia: Phnom Penh; Chaena: Beijing; Korea Leboea : Pyongyang; Korea Boroa: Seoul; United Arab Emirates: Abu Dhabi; Philippines: Manila; Georgia: Tbilisi; Japane: Tokyo; Jordane: Amman; India: New Delhi; Indonesia: Jakarta; Iran: Tehran; Iraq: Baghdad; Iseraele: Jerusalema; Kazakhstan: Astana; Kyrgyzstan: Bishkek; Kuwait: Motse oa Kuwait; Laos: Vientiane; Lebanone: Beirut; Maldives: e motona; Malaysia: kuala lumpur; Mongolia: Ulan Bator; Nepal: Kathmandu; Oman: Mascate; Pakistan: Islamabad; Palestina: Jerusalema ea Bochabela; Qatar: Doha; Singapore : Singapore; Syria: Damaseka; Sri Lanka: Sri Jayawardenapura Kotte; Tajikistan: Dushanbe; Taiwan: Taipei; Thailand: Bangkok; Kalakuni: Ankara; Turkmenistan: Ashgabat; Uzbekistan: Tashkent; Vietnam: Hanoi; Yemen: o; Webosaete ea Marang-rang e sebetsa Afrika, Algeria: Algiers; Angola: Luanda; Benin: Benin; Botswana: gaborone botswana; Burkina Faso: Ouagadougou; Burundi: Bujumbura; Cameroon: Yaoundé; Cape Verde: Praia; Chad: N'Djamena; Li-Comoros: Moroni; Ivory Coast: Yamoussoukro; Egepeta: Cairo; Eritrea: Asmara; Ethiopia: Addis Ababa; Gabon: Libreville; Gambia: Banjul; Ghana: Krrish; Djibouti: Djibouti; Guinea: Conakry; Guinea-Bissau: Bissau; Equatorial Guinea: Malabo; Kenya: Nairobi; Lesotho: Maseru; Liberia: Monrovia; Libya: Tripoli; Madagascar: Antananarivo; Malawi: Lilongwe; Bokhopo: Bamako; Mauritania: Mauritania; Mauritius: Port Louis; Moroko: Rabat; Mozambique: Maputo; Namibia: Windhoek; Niger: Niamey; Nigeria: Abuja; Rephaboliki ea Afrika Bohareng: Bangui; Rephabliki ea Congo: Brazzaville; Democratic Republic of the Congo: Kinshas
Hase feela ba haufi le rona ba re khethang.
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Fumana lintlha tse ling ho Marang-rang a Marang-rang
Ingolise ho fumana lingoliloeng tsa morao-rao ka lengolo-tsoibila.
