Amazon

AmazonI-.com, Inc. yinkampani yezobuchwepheshe yaseMelika yamazwe ngamazwe esebenzisana nayo e-commerce, ifu ikhompuyutha, ukukhangisa ku-inthanethi, ukusakaza ngedijithali kanye ubuhlakani bokufakelwa. Ibhekwa njengenye yezinkampani zobuchwepheshe eziBig Five zaseMelika, kanye ne-Alphabet (inkampani engumzali ye -Google), Apple, Meta kanye neMicrosoft.

Amazon yasungulwa nguJeff Bezos egaraji lakhe e-Bellevue, Washington, ngo-July 5, 1994. Ekuqaleni bekuyisitolo sezincwadi esiku-inthanethi, kodwa ngokuhamba kweminyaka siye sakhula saba esinye sezitolo ezinkulu ze-inthanethi emhlabeni, esidayisa imikhiqizo eminingi, okuhlanganisa izincwadi, umculo, amafilimu, izingubo zokugqoka, electronics, amathoyizi nokunye okuningi.

Ngaphezu kwee-commerce, Amazon futhi inikezela ngenani lamanye amasevisi, okuhlanganisa:

• Amazon Amasevisi Ewebhu (AWS): inkundla ye ifu ikhompuyutha ehlinzeka ngokucubungula, ukugcinwa, database, inethiwekhi, ukuhlaziya, ukufunda imishini e ubuhlakani bokufakelwa a amakhasimende ezinkampani, uhulumeni kanye nezizimele.
• Amazon Okuyinhloko: isevisi yokubhalisa enikezayo amakhasimende ukuthunyelwa kwamahhala ngezigidi zezinto, ukufinyelela okungenamkhawulo ekusakazeni amavidiyo nomculo, nezinye izinzuzo.
• Amazon I-Alexa: umsizi obonakalayo osuselwe ku- ifu engasetshenziswa ukulawula amadivaysi ahlakaniphile asekhaya, ukudlala umculo, ukusetha izikhathi nokunye okuningi.

Amazon ingenye yezinkampani ezinkulu nezinethonya elikhulu emhlabeni, enenzuzo engaphezu kwezigidigidi ezingama-469 zamaRandi ngo-2022. Inabasebenzi abangaphezu kwezigidi eziyi-1,5 futhi opera emazweni angaphezu kuka-200.

Kafushane, Amazon yinkampani enikezela ngemikhiqizo namasevisi anhlobonhlobo, okuhlanganisa e-commerce, ifu ikhompuyutha, ukusakaza kwedijithali kanye ubuhlakani bokufakelwa. Ingenye yezinkampani ezinkulu nezinethonya elikhulu emhlabeni.

Storia

Amazon yasungulwa ngo-1994 nguJeff Bezos, usomabhizinisi osemusha oneminyaka engama-30 ubudala. U-Bezos wayenombono wokwenza a esitolo online ukuthi uthengisa izincwadi, kodwa wayengazi ukuthi uzoyibiza ngani. Ngemuva kwezingxoxo ezimbalwa, ukhethe igama elithi “Cadabra,” kodwa wabe eselishintsha laba “Amazon”, kusukela egameni lomfula i-Amazon.

Le nkampani yaqala njengesitolo sezincwadi esiku-inthanethi, inikezela ngokukhethwa okubanzi kwezihloko. UBezos ubikezele ukuthi i-e-commerce izobaluleka kakhulu ngokuzayo, futhi wayefuna ukuba ngowokuqala ukusebenzisa leli thuba.

Amazon lakhula ngokushesha eminyakeni eyalandela. Ngo-1997, inkampani yaphumela obala futhi yaqala ukuthengisa izinhlobonhlobo zemikhiqizo, okuhlanganisa izinto zikagesi, izingubo zokugqoka, amathoyizi, igilosa nokunye.

Amazon iphinde yasungula emkhakheni we-e-commerce. Inkampani yethule ukuthunyelwa kwamahhala kwezinsuku ezimbili amakhasimende Prime, osekuyinkonzo ethandwa kakhulu. Amazon nayo ithuthukile Amazon Izinsizakalo Zewebhu (AWS), isevisi ifu ikhompuyutha enikeza amabhizinisi amandla okusingatha awabo amawebhusayithi kanye nezicelo.

Namuhla, Amazon ingumdayisi omkhulu we-inthanethi emhlabeni futhi ingomunye wabahlinzeki besevisi abakhulu kakhulu ifu. Inkampani izinze e Seattle, Washington, futhi inabasebenzi abangaphezu kwezigidi eziyi-1,5 emhlabeni wonke.

Nazi ezinye zezinto ezivelele endabeni ka Amazon:

• 1994: Amazon yasungulwa nguJeff Bezos.
• 1995: Amazon qala ukuthengisa izincwadi online.
• 1997: Amazon ifakwe ohlwini lwe-stock exchange.
• 1998: Amazon iqala ukuthengisa inhlobonhlobo yemikhiqizo.
• 1999: Amazon yethula ukuthunyelwa kwamahhala kwezinsuku ezimbili kokuthi i amakhasimende Prime.
• 2006: Amazon lancia Amazon Amasevisi Ewebhu (AWS).
• 2013: Amazon Thenga i-Whole Foods Market.
• 2018: Amazon lancia Amazon Hamba, a esitolo ngaphandle kwezikhulumi.
• 2020: Amazon irekhoda inzuzo erekhodiwe yama-dollar ayizigidi eziyizinkulungwane ezingama-386.

Amazon ibe nomthelela omkhulu emhlabeni wezokudayisa. Inkampani yenze kwaba lula futhi kwaba lula ukuthi abathengi bathenge imikhiqizo ku-inthanethi. Amazon isize futhi ukwehlisa amanani entengo yomkhiqizo, ngenxa yokuncintisana kwayo nabathengisi bendabuko.

Kungani

Ziningi izizathu ezenza abantu bakhethe ukuthenga kuzo Amazon. Nazi ezinye ezivame kakhulu:

• Ukukhetha okukhulu kwemikhiqizo: Amazon ithengisa cishe yonke into ongayicabanga, kusukela ezincwadini kuya ezintweni ezisetshenziswayo kuya ezintweni zokudla.
• ** izintengo ezincintisanayo:** Amazon yaziwa ngezintengo zayo ezincintisanayo futhi ngokuvamile inikeza izaphulelo namaphromoshini.
• Ukuthumela kwamahhala: con Amazon Prime, i amakhasimende ingajabulela ukuthunyelwa kwamahhala ngezigidi zezinto.
• isevisi amakhasimende kuhle kakhulu: Amazon yaziwa ngomsebenzi wayo omuhle kakhulu amakhasimende. Inkampani inikeza uku amakhasimende indlela elula yokuxhumana nosekelo futhi uxazulule noma yiziphi izinkinga.
• Induduzo: Amazon Kuyindlela elula yokuthenga. THE amakhasimende banga-oda imikhiqizo kukhompuyutha yabo, i-smartphone noma ithebhulethi futhi bathole ukulethwa ekhaya noma ehhovisi labo.

Ngaphezu kwalokho, Amazon inikeza uchungechunge lwezinsizakalo nezici ezenza okuhlangenwe nakho kokuthenga kube lula futhi kujabulise. Ngokwesibonelo, Amazon Izipesheli eziyinhloko zoku amakhasimende ukuthunyelwa kwamahhala ngezigidi zezinto, kanye nezaphulelo ezikhethekile nokufinyelela kokuqukethwe kwe-multimedia njengamamuvi, uchungechunge lwe-TV nomculo. Amazon I-Prime Video inikeza ababhalisile ikhathalogi yamafilimu asakazwayo nochungechunge lwe-TV, kuyilapho Amazon Umculo unikeza ikhathalogi yokusakaza umculo.

Ngokuqondile, Amazon iyinkampani ehamba phambili ye-e-commerce enikeza inhlobonhlobo yemikhiqizo, amanani ancintisanayo, ukuthunyelwa kwamahhala kanye nenkonzo enhle kakhulu. amakhasimende. Lezi zici zenza Amazon ukukhetha okudumile kubathengi emhlabeni wonke.

Nazi izibonelo ezithile zokuthi kanjani Amazon ingaba yinzuzo kubathengi:

• **Ikhasimende elifuna incwadi entsha lingathola ukukhethwa okukhulu kwezihloko kuvuliwe Amazon, ngokuvamile ngamanani aphansi kunabathengisi bendabuko.
• **Ikhasimende elifuna into entsha esetshenziswayo lingaqhathanisa izintengo zamamodeli ahlukene Amazon futhi ufunde ukubuyekezwa kwabanye amakhasimende ukwenza isinqumo esinolwazi.
• **Ikhasimende elidinga igilosa linga-oda igilosa ku-inthanethi ku-AmazonFresh futhi likulethe ngqo ekhaya lalo.

Amazon futhi inikeza amathuba amaningana kumabhizinisi. Inkampani inikeza inkundla yokuthengisa imikhiqizo ku-inthanethi, kanye nenani lezinsizakalo ifu ikhompuyutha engasiza izinkampani zithuthukise ukusebenza kahle kwazo kanye nokukhiqiza.

Ekuphetheni, Amazon yinkampani esungula izinto ezintsha enikezela ngemikhiqizo namasevisi anhlobonhlobo angaba yinzuzo kubathengi nakumabhizinisi.

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👍I-Ejensi Yewebhu Ye-inthanethi | Uchwepheshe we-Web Agency ku-Digital Marketing kanye ne-SEO. I-Web Agency Online iyi-Web Agency. Okwe-Agenzia Web Online impumelelo ekuguquleni kwedijithali isekelwe ezisekelweni ze-Iron SEO inguqulo 3. Okukhethekile: Ukuhlanganiswa Kwesistimu, Ukuhlanganiswa Kwesicelo Sebhizinisi, I-Service Oriented Architecture, Cloud Computing, Indawo yokugcina idatha, ubuhlakani bebhizinisi, Idatha Enkulu, izingosi, ama-intranethi, Isicelo Sewebhu Ukuklama nokuphathwa kolwazi olugciniwe oluhlobene nolunezinhlangothi eziningi Ukudizayina izixhumanisi zemidiya yedijithali: ukusebenziseka kanye Nezithombe. I-Online Web Agency inikeza izinkampani lezi zinsizakalo ezilandelayo: -SEO ku-Google, Amazon, Bing, Yandex; -Web Analytics: Google Analytics, Google Tag Manager, Yandex Metrica; -Ukuguqulwa komsebenzisi: I-Google Analytics, i-Microsoft Clarity, i-Yandex Metrica; -SEM kuGoogle, Bing, Amazon Ads; -Social Media Marketing (Facebook, Linkedin, Youtube, Instagram).

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