E-commerce

La SEO ngayinye e-commerce ukulungiselelwa kwe-a iwebhusayithi di e-commerce ngoba i izinjini zokucinga.

La SEO ngayinye e-commerce iyiqoqo lamasu namasu asetshenziswa ukwenza ngcono ukubonakala kwe-a esitolo online ukulandela izinjini zokucinga.

Umgomo uwukuthuthukisa ukubekwa i-del iwebhusayithi emiphumeleni yosesho ye-organic, ukuze uhehe ithrafikhi eyengeziwe futhi ukwandise ukuthengisa.

Storia

La SEO ngayinye e-commerce kuyisiyalo sakamuva uma kuqhathaniswa. Okokuqala amawebhusayithi di e-commerce zadalwa ngawo-90s, kodwa SEO ngayinye e-commerce isanda kuqala ukukhula kakhulu eminyakeni yamuva nje. Lokhu kungenxa yokuthi i-e-commerce iye yanda kakhulu, futhi abanikazi be amawebhusayithi di e-commerce baqala ukuqonda ukubaluleka SEO ukuze uthole ithrafikhi eyengeziwe futhi wandise ukuthengisa.

Iziqalo

Okokuqala amawebhusayithi di e-commerce zazivame ukulungiselelwa kabi, noma zingathuthukiswa nhlobo. Abanikazi balezi amawebhusayithi bagxile kakhulu ekudaleni ikhathalogi yomkhiqizo kanye nokuphromotha iwebhusayithi ngokukhangisa.

Ukuziphendukela kwemvelo

Ngeminyaka yawo-2000, i izinjini zokucinga sebeqalile ukuthuthukisa ama-algorithms abo wezinga, okwenza kube nzima kakhulu ukuwenza amawebhusayithi ngamagama angukhiye athile. Abanikazi be amawebhusayithi di e-commerce baqala ukugxila ekudaleni okuqukethwe kwekhwalithi ephezulu kanye nokwakha izixhumanisi ezivela kwabanye amawebhusayithi.

Isimo samanje sobuciko

Namuhla, i SEO ngayinye e-commerce Kuyisiyalo esiyinkimbinkimbi futhi esihlala sishintsha. Abanikazi be amawebhusayithi di e-commerce kumele asebenzise amasu namasu anhlobonhlobo ukuze azuze okuhle ukubekwa emiphumeleni yosesho.

Ezinye zezinguquko eziyinhloko eziye zabonisa ukuvela kwe SEO ngayinye e-commerce zihlanganisa:

• Ukubaluleka kokuthuthukisa okuqukethwe: I izinjini zokucinga banikeza ukubaluleka okukhulu nakakhulu kukhwalithi nokuba wusizo kokuqukethwe. Abanikazi be amawebhusayithi di e-commerce kufanele bakhe okuqukethwe okuhambisana namagama angukhiye okuqondiwe futhi okwazi ukwanelisa izidingo zabasebenzisi.
• Ukubaluleka kokuthuthukiswa kobuchwepheshe: I izinjini zokucinga bakhetha i amawebhusayithi ezakheke kahle futhi zilayisha ngokushesha. Abanikazi be amawebhusayithi di e-commerce kumele baqinisekise ezabo iwebhusayithi ilungiselelwe SEO ubuchwepheshe.
• Ukubaluleka kokwenza ngaphandle kwesayithi: Izixhumanisi ezivela kwabanye amawebhusayithi zisewuphawu olubalulekile lokuthandwa negunya le izinjini zokucinga. Abanikazi be amawebhusayithi di e-commerce kumele bagxile ekwakheni izixhumanisi kusuka amawebhusayithi ikhwalithi ephezulu.

isiphetho

La SEO ngayinye e-commerce kuyisu eliyisisekelo lanoma yimuphi iwebhusayithi di e-commerce. Ukulungiselela SEO ikuvumela ukuthi uthuthukise i- ukubekwa i-del iwebhusayithi emiphumeleni yosesho ye-organic, ukuze uhehe ithrafikhi eyengeziwe futhi ukwandise ukuthengisa.

Kungani

La SEO ngayinye e-commerce kubalulekile ngenxa yezizathu eziningana, okuhlanganisa:

• Khulisa ithrafikhi: La SEO ikuvumela ukuthi uthuthukise i- ukubekwa i-del iwebhusayithi emiphumeleni yosesho yemvelo, ukuze uhehe abantu abaningi. I-Organic traffic imahhala futhi isezingeni eliphezulu, njengoba ivela kubasebenzisi asebevele benentshisekelo emikhiqizweni noma ezinsizeni ezihlinzekwae-commerce.
• Thuthukisa ukuguqulwa: La SEO ikuvumela ukuthi uthuthukise i- ukubekwa i-del iwebhusayithi ngamagama angukhiye afanelekile, okuyilawo abasebenzisi abawabhalayo izinjini zokucinga lapho befuna imikhiqizo noma amasevisi afana nalawo anikezwa ngue-commerce. Lokhu kungaholela ekwandeni kokuguqulwa, okungukuthi ukuthengisa.
• Khulisa ukubonakala: La SEO ikuvumela ukuthi uthuthukise ukubonakala kwe- iwebhusayithi di e-commerce ukulandela izinjini zokucinga. Lokhu kungaholela ekwandeni kokuqwashisa ngomkhiqizo kanye nesithunzi se-inthanethi se-e-commerce.

Nazi ezinye izinzuzo ezithile SEO ngayinye e-commerce:

• Thuthukisa ukubekwa emiphumeleni yosesho: La SEO ikuvumela ukuthi uthuthukise i- ukubekwa i-del iwebhusayithi ngamagama angukhiye afanelekile, ukuze uvele phakathi kwemiphumela yosesho yokuqala. Lokhu kungaholela ekwandeni kwethrafikhi yemvelo, emahhala futhi ephezulu.
• Ukubonakala okukhulu ku-inthanethi: La SEO ikuvumela ukuthi uthuthukise ukubonakala kwe- iwebhusayithi ukulandela izinjini zokucinga, ukuze itholwe kalula ngabasebenzisi. Lokhu kungaholela ekwandeni kokuqwashisa ngomkhiqizo kanye nesithunzi se-inthanethi se-e-commerce.
• Ukwanda kokuguqulwa: La SEO ikuvumela ukuthi uhehe abasebenzisi abathanda imikhiqizo noma amasevisi ahlinzekwa yi-e-commerce, ukuze kwandiswe ukuguqulwa.
• Inzuzo enhle ekutshalweni kwezimali (ROI): La SEO kuwutshalomali olungaholela enzuzweni enhle ekutshalweni kwezimali.

Sengiphetha, i SEO ngayinye e-commerce kuyisu eliyisisekelo lanoma yimuphi iwebhusayithi di e-commerce ofuna ukuheha ithrafikhi eyengeziwe futhi andise ukuthengisa.

I-SEO ye-E-Commerce emakethe yase-Italy

I-Intanethi yeWebhusayithi yenza imisebenzi ye-ejensi yayo SEO ngayinye e-commerce, ezindaweni zokusebenza ezilandelayo:

• Lombardy : Milan, Bergamo, Brescia, Como, Cremona, ILecco, Lodi, Mantova, Monza futhi we UBrianza, Pavia, Sondrio, Varese;
• Abruzzo : Chieti, TheU-Akhwila, Pescara, Teramo;
• Basilicata : Matera, amandla;
• Calabria : Catanzaro, Cosenza, Crotone, Reggio Calabria, I-Vibo Valentia;
• I-Campania : I-Avellino, Benevento, I-Caserta, Naples, I-Salerno;
• Emilia Romagna : Bologna, Ferrara, Forlì, Cesena, Modena, Parma, Piacenza, I-Ravenna, Reggio Emilia, Rimini;
• Friuli Venezia Giulia : IGorizia, I-Pordenone, Trieste, Udine;
• Lazio : Frosinone, Latina, Rieti, amaRom, IViterbo;
• I-Liguria : Genoa, Imperia, La Spezia, Savona;
• UMarche : Ancona, I-Ascoli Piceno, Kumisiwe, Macerata, I-Pesaro, I-Urbino;
• Molise : Campobasso, Isernia;
• Piedmont : Alessandria, Asti, UBiella, Cuneo, I-Novara, eTurin, Verbano, Cusio, Ossola, I-Vercelli;
• I-Puglia : Bari, IBarletta, Andria, Trani, Brindisi, Foggia, Lecce, Taranto;
• I-Sardegna : Cagliari, ICarbonia, Amasonto, Maphakathi Campidano, I-Nuoro, I-Ogliastra, Olbia, Ithempeli, Oristano, Sassari;
• Sicilia : I-Agrigento, I-Caltanissetta, Catania, Enna, Messina, Palermo, I-Ragusa, Syracuse, Trapani;
• Tuscany : Arezzo, Florence, I-Grosseto, ILivorno, Lucca, Massa, Carrara, I-Pisa, Pistoia, Prato, Siena;
• UTrentino Alto Adige : Bolzano, Ukulandela;
• Umbria : I-Perugia, Terni;
• I-Valle d'Aosta : Aosta;
• I-Veneto : Belluno, I-Padova, I-Rovigo, I-Treviso, I-Venezia, Verona, UVicenza;
• Svizzera : Canton of Appenzell Kwangaphandle, Canton of Appenzell Ngaphakathi, Isifunda sase-Aargau, Isifunda saseBasel Ezweni, Isifunda saseBasel Idolobha, I-Canton yaseBern, Isifunda saseFriborg, Canton of Geneva, I-Canton yaseJura, Isifunda saseGlarus, I-Canton yaseGrisons, I-Canton yaseLucerne, Canton of Nidwalden, Isifunda saseNeuchatel, Canton of Obwalden, I-Canton yase-St. Gallen, Isifunda saseSchaffhausen, Isifunda saseSolothurn, Canton of Schwyz, Isifunda saseThurgau, Isifunda sase-Uri, Canton of Valais, Isifunda saseVaud, Isifunda saseZug, Canton of Zurich, I-Canton Ticino.

Sisebenza njenge-ejensi SEO ngayinye e-commerce e Imakethe yase-Italy futhi imakethe yamazwe omhlaba.

I-Intanethi yeWebhusayithi yenza imisebenzi ye-ejensi yayo SEO ngayinye e-commerce in I-Canton Ticino :

• isifunda sase UMendrisio ngemibuthano ye UMendrisio, I-Balerna, I-Caneggio, I-Stabio e Riva San Vitale;
• isifunda sase Lugano ngemibuthano ye Lugano is, Lugano entshonalanga, Lugano enyakatho, I-Ceresium, Paradiso, Magliasina, U-Agno, Sesa, sonvico, UVezia, UBreno, UPregassona, I-Capriasca e indawo yokucima ukoma:
• isifunda sase I-Locarno ngemibuthano ye I-Locarno, Iziqhingi zaseLake Maggiore, I-Onsernon, Gambarogno, i-apula, Umkhumbi e I-Verzasca;
• isifunda sase I-Vallemaggia ngemibuthano ye I-Rovana, UMaggia e Lavizzara;
• isifunda sase UBellinzona ngemibuthano ye UBellinzona, Ticino kanye Giubiasco;
• Isifunda saseRiviera neklabhu yaseRiviera;
• isifunda sase I-blenium ngemibuthano ye I-Serravalle, I-Acquarossa e I-blenium;
• isifunda sase I-Leventina ngemibuthano ye IGiornico, UFaido, Okwesihlanu e I-Airolo.

I-Intanethi yeWebhusayithi yi-ejensi SEO, ezabo amakhasimende, kuwo wonke ama-cantons Svizzera :

• I-Canton Ticino,
• Canton of Zurich,
• Isifunda saseZug,
• Isifunda saseVaud,
• Canton of Valais,
• Isifunda sase-Uri,
• Isifunda saseThurgau,
• Canton of Schwyz,
• Isifunda saseSolothurn,
• Isifunda saseSchaffhausen,
• I-Canton yase-St. Gallen,
• Canton of Obwalden,
• Isifunda saseNeuchatel,
• Canton of Nidwalden,
• I-Canton yaseLucerne,
• I-Canton yaseGrisons,
• Isifunda saseGlarus,
• I-Canton yaseJura,
• Canton of Geneva,
• Isifunda saseFriborg,
• I-Canton yaseBern,
• Isifunda saseBasel,
• Isifunda sase-Aargau,
• Canton of Appenzell.

I-SEO ye-E-Commerce emakethe yamazwe ngamazwe

Sisebenza njenge-ejensi SEO ngayinye e-commerce e Imakethe yase-Italy futhi imakethe yamazwe omhlaba.

I-Intanethi yeWebhusayithi yenza imisebenzi ye-ejensi yayo SEO ngayinye e-commerce kulezi zindawo zokusebenza ezilandelayo ze imakethe yamazwe omhlaba: Idolobha laseNew York, e-Los Angeles, Chicago, Houston, I-Filadelfia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, i-San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh, Idolobha laseNew York, e-Los Angeles, Chicago, Houston, I-Filadelfia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, i-San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh; ECanada: Toronto, Montreal, Calgary, Ottawa, I-Edomonton, UMissisauga, Winnipeg, Vancouver; United Kingdom : London, Glasgow, Sheffield, Liverpool, Manchester, Bristol, Leeds, Birmingham; Europa: London, Berlin, Madrid, amaRom, Paris, Bucharest, Vienna, Hamburg, Budapest, Warsaw, Barcelona, Monaco, Milan, Sofia, Prague, Brussels, Birmingham, I-Colonia, Naples, Stockholm, eTurin, EMarseille, Amsterdam, I-Zagreb, Valencia, Moscow, Dusseldorf;
I-Intanethi yeWebhusayithi yenza imisebenzi ye-ejensi yayo SEO emadolobheni amakhulu omhlaba: Tokyo, Shanghai, Jakarta, Delhi, Seoul, Istanbul, Karachi, Tokyo, Guangzhou, Mumbai, Moscow, UPaul, Lahore, Delhi, EJakarta, Kinshasa, kuphela, I-Mexico City, London, I-New York, Bangalore, Ho Chi Minh, Lima, Hanoi, UBogota, Tehran, i-Hong Kong, Bangkok, UDacca, ICairo, Rio de Janeiro, Caracas, I-Baghdad, ESt. Petersburg, Riad, Calcutta, Singapore, Santiago, Sydney, Surat, Chennai, Melbourne, Yangon, I-Alexandria yaseGibhithe, Shenyang, Hyderabad, e-Los Angeles, I-Ahmedabad, Ankara, Johannesburg, Wuhan, I-Yokohama, Abidjan, I-Pusan, eKapa, Durban, ukubeka, UJedda, Berlin, Casablanca, Pyongyang, I-Kanpur, Madrid, Jaipur, Nairobi, Faisalabad, Ürümqi, Brasilia, Salvador, Buenos Aires, amaRom, Chicago, Fortaleza, Chittagong, Belo Horizonte, Toronto; United Kingdom : Aberdeen, I-Basingstoke, Bath, Belfast, Birmingham, Brighton, Bristol, Bromley, Cambridge, Cardiff, Edinburgh, Exeter, Gateshead, Glasgow, Imibala, I-Greenhithe, I-Kingston phezu kweThames, Leeds, Leicester, Liverpool, London, Manchester, Milton Keynes, Newcastle upon Tyne, Norwich, Plymouth, Ukufunda, Sheffield, ISolihull, Southampton, Watford; Indawo Enkulu Yase-Australia: Canberra, ENingizimu Australia, eRundle Place, eNew South Wales UBondi, Broadway, Castle Towers, Charlestown, Chatswood jaha, Izimpondo, Miranda, U-Penrith, Sydney, EQueensland:Brisbane , ICarindale, IChermside, URobina, Victoria, IChadstone, I-Southland, I-Doncaster, Isango Lomthombo; Austria: Vienna, Belgium: Brussels, EBrazil:IBarra da Tijuca, São Paulo, ECanada: I-Alberta (ECanada), Calgary, Edmonton, British Columbia (Canada) Burnaby,I-Coquitlam, Richmond, Surrey, Vancouver, Manitoba (ECanada), Winnipeg, Nova Scotia (ECanada), Halifax, Ontario (ECanada),Burlington, London, UMarkham, UMississauga, I-Newmarket, Ottawa, Toronto, Waterloo, Quebec (ECanada),i-brossard, uLaval, Montreal, UPointe-Claire, I-Quebec City; I-United Arab Emirates : Abu Dhabi, Dubai; EFrance : Aix-en-Provence, Bordeaux, Dijon, I-Chesnay, uLieusaint, Lille, Lyon, UMarne-la-Vallee, eMarseilles, Montpellier, Nice, Paris, I-Puteaux: uMvikeli, URosny-Sous-Bois, USaint Herblain, Strasbourg, I-Velizy-Villacoublay; Germania : Augsburg, Berlin, Cologne, Dresden, Dusseldorf, Frankfurt, Hamburg, Hanover, Munich, Oberhausen, Sindelfingen, Sulzbach; Spain : I-Arroyo de la Encomienda, I-Arroyomolinos, Barcelona, I-Churra, Leganés, Majadahonda, Marbella, Valencia, I-Zaragoza, Svezia: IHelsingborg, Malmö, Taby; Svizzera Basel, Geneva, IGlattzentrum bei Wallisellen, Zurich. I-Intanethi yeWebhusayithi usebenza e-United States of America njenge-ejensi SEO. I-Intanethi yeWebhusayithi usebenza eCanada njenge-ejensi SEO. I-Intanethi yeWebhusayithi umsebenzi Europa njenge-ejensi SEO, E-Albania: Tirana; Germania: Berlin; Andorra: I-Andorra la Vella; Austria: Vienna; Belgium: Brussels; Belarus: Minsk; I-Bosnia-Erzegovina: Sarajevo; Bulgaria: Sofia; Croatia: I-Zagreb; Denmark: ICopenhagen; ISlovakia: Bratislava; Slovenia: ULjubljana; Spain: Madrid; Estonia: Tallinn; Finlandia: Helsinki; EFrance: Paris; Greece: E-Athene; Hungary: Budapest; Ireland: E-Dublin; I-Isanda: Reykjavik; I-Lettonia: Riga; Liechtenstein: Vaduz; Lituania: Vilnius; Luxembourg: Luxembourg; Malta: IValletta; Moldova: Chisinau; Monaco: Monaco; Montenegro: Podgorica; I-Norvegia: Oslo; Netherlands: Amsterdam; Poland: Warsaw; Portugal: I-Lisbon; United Kingdom: London; I-Czech Republic: Prague; IRiphabhulikhi ye Macedonia: Skopje; Romania: Bucharest; San Marino: San Marino; Serbia: Belgrade; Svezia: Stockholm; Svizzera: Lugano, Canton of Ticino, UBellinzona, I-Locarno, UMendrisio, umsindo, UBern; Ukraine: Kiev; I-Intanethi yeWebhusayithi isebenza e-Asia, e-Afghanistan: Kabul; I-Saudi Arabia : Riyadh; I-Armenia: Yerevan; I-Azerbaijan: Baku; I-Bahrain: Manama; I-Bangladesh: Dhaka; IBhutan: Thimphu; IBurma: Naypyidaw; I-Brunei: Bandar Seri Begawan; ECambodia: Phnom Penh; I-China: Beijing; E-North Korea : Pyongyang; INingizimu Korea : kuphela; I-United Arab Emirates : Abu Dhabi; IPhilippines: Manila; IGeorgia: Tbilisi; EJapan: Tokyo; IJordani: Amman; I-India: ENew Delhi; I-Indonesia: EJakarta; I-Iran: Tehran; I-Iraq: I-Baghdad; Israyeli: eJerusalema; Kazakhstan: Astana; I-Kyrgyzstan: IBishkek; I-Kuwait: I-Madinat al-Kuwait; I-Laos: Vientiane; ILebhanon: Beirut; IMaldives: Malé; EMalaysia: Kuala Lumpur; IMongolia: Ulan Bator; ENepal: Kathmandu; I-Oman: isifihlwa; EPakistan: Islamabad; IPalestine: IJerusalema elisempumalanga; I-Qatar: Doha; Singapore : Singapore; ISiriya: Damascus; I-Sri Lanka : ISri Jayawardenapura Kotte; I-Tajikistan: Dushanbe; E-Taiwan: Taipei; I-Thailand: Bangkok; Igalikuni : Ankara; I-Turkmenistan: I-Asgabat; I-Uzbekistan: Tashkent; IVietnam: Hanoi; I-Yemen: Sana; I-Intanethi yeWebhusayithi usebenza e-Afrika, e-Algeria: I-Algiers; I-Angola: Luanda; Benin: Benin; IBotswana: Gaborone; IBurkina Faso: Ouagadougou; IBurundi: Bujumbura; ECameroon: Yaoundé; ICape Verde: Praia; I-Chad: N'Djamena; EComoros: Moroni; I-Ivory Coast: Yamoussoukro; IGibhithe: ICairo; I-Eritrea: Asmara; I-Ethiopia: Addis Ababa; IGabon: Libreville; IGambia: Banjul; IGhana: Accra; Djibouti: Djibouti; IGuinea: Conakry; I-Guinea-Bissau: Bissau; I-Equatorial Guinea: Malabo; EKenya: Nairobi; ELesotho: Maseru; ELiberia: Monrovia; I-Libya: Tripoli; EMadagascar: Antananarivo; IMalawi: Lilongwe; I-Mali: Bamako; Mauritania: Mauritania; EMauritius: Port Louis; EMorocco: Rabat; EMozambiki: Maputo; ENamibia: Windhoek; ENiger: Niamey; ENigeria: Abuja; I-Central African Republic: Bangui; IRiphabhulikhi yaseCongo: I-Brazzaville; IDemocratic Republic of Congo: Kinshasa; IRwanda: Kigali; I-Sao Tome ne-Principe: EkaDobra I-Sao Tome ne-Principe; ISenegal: Dakar; I-Seychelles: Victoria; ISierra Leone: I-Freetown; ESomalia: Mogadishu; Iningizimu Afrika: Pretoria, eKapa, IBloemfontein; ESudan: Khartoum; ISudan eseNingizimu: Juba; eSwazini: Mbabane, lobamba; ETanzania: Dodoma; Ukuhamba: Lome; I-Tunisia: Tunis; E-Uganda: Kampala; IZambia: Lusaka; Zimbabwe: Harare; I-Intanethi yeWebhusayithi usebenza eNingizimu Melika, e-Argentina: Buenos Aires; IBolivia: ushukela; EBrazil: Brasilia; I-Chile: ISantiago de Chile; EColombia: UBogota; I-Ecuador: Quito; IGuyana: Georgetown; I-Paraguay: I-Asunción; EPeru: Lima; I-Suriname: Paramaribo; I-Uruguay: Montevideo; IVenezuela: Caracas; I-Intanethi yeWebhusayithi usebenza e-Central America njenge-ejensi SEO IBelize: I-Belmopan, Umbuso weCommonwealth; ICosta Rica: San José; He Salvador : San Salvador; IGuatemala: IGuatemala City; I-Honduras: Tegucigalpa; ENicaragua: Managua; I-Panama: I-Panama; ECuba: IHavana; IDominica: Roseau; IHaiti: I-Port-au-Prince; I-Dominican Republic: Santo Domingo; I-Trinidad neTobago: I-Port yaseSpain; I-Antigua neBarbuda: Saint John; I-Bahamas: Nassau; IBarbados: Bridgetown; IJamaica: Kingston; IGrenada: I-Saint George's; ISaint Kitts neNevis: Basseterre; I-Saint Lucia: Ama-Castries; I-Saint Vincent namaGrenadines: I-Kingstown; I-Intanethi yeWebhusayithi usebenza e-Oceania, e-Australia: Canberra, UBondi, Broadway, Castle Hill, Charlestown, Chatswood, Izimpondo, Miranda, U-Penrith, Sydney, IBrisbane City, ICarindale, IChermside, Adelaide, IChadstone, Cheltenham, I-Doncaster, Isango Lomthombo, I-Maribyrnong, I-Booragoon, Perth; ENew Zeland: Wellington; I-Papua New Guinea: EPort Moresby; Fiji: Suva; I-Solomon Islands: Honiara; IVanuatu: I-Port Vila; Micronesia: Palikir; I-Kiribati: INingizimu Tarawa; Iziqhingi zaseMarshall: Majuro; I-Palau: Ngerulmud; Nauru: Yaren; ISamoa: I-Apia; Tonga: Nuku'alofa; I-Tuvalu: Funafuti.

Kungani une-e-commerce?

eCommerce: ithuba elihle ...

Ukusabalala okwandayo kwe Internet nama-smartphones avumele inani elikhulayo labantu ukuthi lifinyelele izinsiza eziningi ngqo kuwebhu. Ikakhulukazi, umhlaba wokuthengiswa kwe-inthanethi ubone ukukhula okuqhubekayo eminyakeni yamuva nje futhi kulindeleke ukuthi ngo-2021 imali engenayo yomhlaba wonke yayilinganiselwa ku-4.88 trillion dollars. Ngokocwaningo olwenziwe yiStatista, ngo-2023, i-e-commerce yomhlaba wonke kulindeleke ukuthi ifinyelele ku-$6,5 trillion.

Lesi simo, uma sixhashazwa kahle, sinikeza ithuba elibalulekile ezinkampanini; enikeza umsebenzi wayo ezokuhweba ngekhompyuthaempeleni, ngisho namaqiniso amancane awakwazi ukufinyelela amasha kuphela amakhasimende ezimakethe zabo zasendaweni, kepha futhi finyelela okubanzi imakethe yamazwe omhlaba, okuholela ekunyukeni okukhulu okungenzeka kokuthengisa kwayo.

Enye inzuzo ebalulekile yokuthengiswa kwe-inthanethi ukuthi kungenzeka ukuthi ukhombise umsebenzisi ngakho-ke umnikeze okuhlangenwe nakho okwenzelwe wena nokwenziwe ngcono, ngokwesibonelo ngokumnikeza imikhiqizo ekhaya lesayithi lakho okungenzeka ayithande. Ukubhalwa kwabasebenzisi bayo nakho kukuvumela ukuthi uqonde kangcono ukuthanda kwabo nezisusa zabo, ngaleyo ndlela kwenze kube nokwenzekae ukulungiselelwa isu lakho marketing. 

… Kodwa futhi inselele enzima

Njengoba kungalindelwa, umhlaba wokuthengisa online ngokuqinisekile unikeza amathuba abalulekile, kepha kuphela labo ababhekana ngempumelelo nobunzima obuyingqayizivele obubonakalayo. Ukuzama ukuvula isitolo esiku-inthanethi ngaphandle kosizo lochwepheshe abaqeqeshiwe kungaholela ekuchithekeni okukhulu kwesikhathi, imali nezinsizakusebenza. Sibala ezinye zezinselelo okufanele sizinqobe ukuze sikwazi ukuphatha ifayela le- ezokuhweba ngekhompyutha ngempumelelo:

1. Lapho uvula a ezokuhweba ngekhompyutha imakethe enkudlwana iyatholakala, kepha ngasikhathi sinye kufanele kubhekanwe nomncintiswano obanzi ngokulinganayo: esimweni se- a esitolo izimbangi zomzimba okufanele ziqaphele kukhona inani elinqunyelwe kwezinye izitolo endaweni yendawo; esimweni a esitolo online esikhundleni salokho, indawo ezindawo ilahlekelwa kakhulu ukubaluleka kwayo futhi abasebenzisi bayo bangaheha okunikezwayo okuvela ezitolo ezisezindaweni ezikude kakhulu.
   Ukuncintisana ngakho-ke kuyaqina kakhulu ngomphumela wokuthi kuvame ukuba imininingwane eyenza umehluko nokunikeza abasebenzisi bakho ulwazi olungaphansi kokuhle kakhulu kungadala ukulahleka okukhulu ebhizinisini lakho. 
2. Kungaba nzima ukuthi isitolo se-inthanethi sitholakale ku-inthanethi, ikakhulukazi uma umkhiqizo wakho ungekho ezingeni eliphezulu kakhulu. Ukunikeza umbono wobunzima balo msebenzi, kuwebhu kukhona amasayithi angaphezu kwebhiliyoni elingu-1 nengxenye2 ahambisana nezigidigidi zamakhasi. Izotholakala ngokusesha ku google kuyadingeka ukuthi umsebenzisi enze usesho futhi isayithi lakho livela ezindaweni eziyishumi zokuqala (izikhundla ezingemuva kweyeshumi azivamile ukuchofozwa ngabasebenzisi). Ngenxa yalesi sizathu ukuvulwa kwe-a ezokuhweba ngekhompyutha ayikwazi ukuziba umsebenzi ohloselwe ukukhulisa amathuba okuthi ukhethwe ngu izinjini zokucinga, ebizwa nangokuthi umsebenzi SEO (Search injini), futhi okudinga isibalo esizinikezele somsebenzi.
3. Ngokungafani nokwenzeka ezitolo ezingokoqobo, lapho ukukhangisa kwenzeka ngezikimu ezilula, emhlabeni wokuthengiswa kwe-inthanethi, izikhangiso zivame ukukhokhwa ngokuchofoza ngakunye futhi izindleko zokuchofoza ngakunye kuvame ukwehluka ngokuya ngochungechunge lwamapharamitha obuchwepheshe adinga womuntu oqeqeshiwe ozinikele (futhi uchwepheshe SEO) ukwenziwa ngcono. Njengoba imali yokukhangisa ikhona, esimweni se- ezokuhweba ngekhompyutha, kaningi kakhulu, kubalulekile ukubhekisa kunombolo efanelekile enciphisa ukusetshenziswa kwemali ngokuchofoza ngakunye.
4. Ngokungafani nalokho okwenzeka ezitolo zomzimba, ngaphakathi ezokuhweba ngekhompyutha ikhasimende alikwazi ukuzama izimpahla ngaphambi kokuzithenga, futhi lokhu kubambezela abathengi abaningi uma izindlela zokulwa ezifanele zingasetshenziswa. Ikakhulu, kubalulekile ukunikela ngamathuba okubuyisa umkhiqizo ngaphandle kwezindleko ezengeziwe. Ngesizathu esifanayo kubalulekile ukuhlinzeka ngamashidi womkhiqizo acebile ngemininingwane, izithombe ngisho namavidiyo abonisa, anikeza umsebenzisi umbono ocacile ongaba khona wezimpawu zomkhiqizo. Izitolo eziphumelela kakhulu zivumela nabasebenzisi ukuthi babuze imibuzo mayelana nokuthi umkhiqizo usebenza kanjani; le mibuzo iyabonakala kusayithi nabanye abasebenzisi abazame umkhiqizo bangaphendula. Ukwenza kanjalo kukhulisa ukuzethemba kumkhiqizo ohlangothini lwe amakhasimende ngenkathi unciphisa inani lezingcingo kunombolo yakho engakhokhelwa.

Okufanele ukwenze ukuqala a ezokuhweba ngekhompyutha

Njengoba kuchaziwe ngenhla, ukuthengisa nge-inthanethi kungumsebenzi odingayo odinga isethi eqinile yamakhono nobungcweti ezigabeni zokusetha naphakathi nokusebenza kwansuku zonke. Ngakho-ke kuyadingeka ukuthembela ngokushesha kuma-ejensi wewebhu afanelekayo, akwazi ukuxhasa kuzo zonke izigaba nakuzo zonke izindawo zokubeka online nokugcina esitolo online.

Ukwenza lokhu kuzokhulisa ukuthengisa futhi kunciphise izindleko zokukhangisa nokusekela abasebenzi.

Owethu i-web agency iyakwazi ukukunikeza ukwesekwa kuzo zonke izigaba zokukhulelwa, ukuqaliswa nokuphathwa kweyodwa esitolo online:

1. Sizokuqondisa ekukhetheni inkundla engcono kakhulu ongayisebenzisa (WooCommerce, i-prestashop, Magento…) noma, uma kufanele, sizophakamisa futhi sisebenzise isisombululo sobunikazi.
2. Ngenxa yabasebenzi bethu abaqeqeshiwe sizokwengeza okwakho ezokuhweba ngekhompyutha ukuze kuqinisekiswe ukubonakala okuphezulu kwebhizinisi lakho ngezindleko zemakethe ezihamba phambili.
3. Uma udinga ukusuka noma uye kwezinye izinkundla singasebenzisa izixazululo zokungenisa/ukuthekelisa kanye nezixazululo zokuvumelanisa nezimakethe zangaphandle njenge Amazon noma eBay.
4. Uma ucela singaphinde sinikeze ngezifundo zokuqeqesha ukuphathwa okulungile kwesitolo sakho esiku-inthanethi, noma uma uthanda, sekela abasebenzi abachwepheshe ngokuqondile ukuze basebenze.

Ungaxhumana nathi ngaphandle kwesibopho.

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👍I-Ejensi Yewebhu Ye-inthanethi | Uchwepheshe we-Web Agency ku-Digital Marketing kanye ne-SEO. I-Web Agency Online iyi-Web Agency. Okwe-Agenzia Web Online impumelelo ekuguquleni kwedijithali isekelwe ezisekelweni ze-Iron SEO inguqulo 3. Okukhethekile: Ukuhlanganiswa Kwesistimu, Ukuhlanganiswa Kwesicelo Sebhizinisi, I-Service Oriented Architecture, Cloud Computing, Indawo yokugcina idatha, ubuhlakani bebhizinisi, Idatha Enkulu, izingosi, ama-intranethi, Isicelo Sewebhu Ukuklama nokuphathwa kolwazi olugciniwe oluhlobene nolunezinhlangothi eziningi Ukudizayina izixhumanisi zemidiya yedijithali: ukusebenziseka kanye Nezithombe. I-Online Web Agency inikeza izinkampani lezi zinsizakalo ezilandelayo: -SEO ku-Google, Amazon, Bing, Yandex; -Web Analytics: Google Analytics, Google Tag Manager, Yandex Metrica; -Ukuguqulwa komsebenzisi: I-Google Analytics, i-Microsoft Clarity, i-Yandex Metrica; -SEM kuGoogle, Bing, Amazon Ads; -Social Media Marketing (Facebook, Linkedin, Youtube, Instagram).

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