Bing

Bing iyinjini yokusesha yewebhu ephethwe futhi esetshenziswa yi-Microsoft. Yethulwa ngoJuni 2009 futhi isibe injini yokusesha yesibili edume kakhulu emhlabeni, ngemuva kwalokho -Google. Bing itholakala emazweni angaphezu kwekhulu nangezilimi ezingaphezu kuka-100.

Bing inikeza izici eziningi, kuhlanganise:

• Usesho lwewebhu: Bing ivumela abasebenzisi ukuthi baseshe ulwazi ngezihloko ezahlukahlukene, ezifaka amakhasi ewebhu, izithombe, amavidiyo, izindaba nokuthenga.
• Ukusesha Ngokwezifiso: Bing yenza kube ngokwakho imiphumela yosesho ngokusekelwe kumlando wosesho lomsebenzisi, izinto azithandayo kanye nendawo.
• Ukusesha ngezwi: Bing ivumela abasebenzisi ukuthi baseshe besebenzisa izwi.
• Ukusesha okubonakalayo: Bing ivumela abasebenzisi ukuthi baseshe besebenzisa izithombe.
• Amamephu: Bing Amamephu anikezela ngamamephu anemininingwane avela emhlabeni wonke, kanye nezikhombisi-ndlela zokushayela, ulwazi lwethrafikhi, nezithombe ze-panoramic.
• Izindaba: Bing Izindaba zinikeza iqoqo lezindatshana zezindaba ezivela emithonjeni ethembekile.
• Ukuthenga: Bing Ukuthenga kuvumela abasebenzisi ukuthi baseshe futhi bathenge imikhiqizo kubadayisi abahlukahlukene.
• Uhambo: Bing Ukuhamba kuvumela abasebenzisi ukuthi baseshe futhi babhukhe izindiza, amahhotela nezimoto eziqashwayo.

Bing Iphinde inikeze inani lezici ezithuthukile, okuhlanganisa:

• Usesho lwe-Semantic: Bing isebenzisa ukuqonda kolimi lwemvelo ukuze iqonde incazelo yemibuzo yosesho futhi inikeze imiphumela ehambisana kakhulu.
• I-algorithm yezinga: Bing isebenzisa i-algorithm yezinga eyinkimbinkimbi ukuze inqume ukuhleleka kwemiphumela yosesho. I-algorithm ibheka izinto ezahlukahlukene, okubandakanya ikhwalithi yokuqukethwe, ukuhlobana kanye nokuduma kokuqukethwe. iwebhusayithi.
• Hlehlisa ukusesha okubonakalayo: Bing ivumela abasebenzisi ukuthi baseshe besebenzisa izithombe ukuze bathole izithombe ezifanayo noma ulwazi oluhlobene.
• Umhumushi: Bing Umhumushi uvumela abasebenzisi ukuthi bahumushe imibhalo isuka kolunye ulimi iye kolunye.

Bing iyinjini yokusesha enamandla futhi enemisebenzi eminingi enikezela ngenani lezici eziwusizo namasevisi. Kungenye indlela evumelekile -Google, ikakhulukazi kubasebenzisi abafuna injini yokusesha eyenzelwe wena kakhulu futhi enikezela ngosesho olubonakalayo olungcono.

Nokho, kubalulekile ukuqaphela lokho Bing Iphinde ibe nokubi. Ngokwesibonelo, Bing inesabelo semakethe esingaphansi -Google, okusho ukuthi ingase ingakwazi ukunikeza imiphumela yosesho njengephelele noma efanele kweminye imibuzo. Ngaphezu kwalokho, Bing ugxekwe ngokuphatha kwakhe idatha yabasebenzisi kanye nokuncika kwayo ezikhangisweni.

Sekukonke, Bing iyinjini yokusesha enokwethenjelwa futhi ewusizo enikeza inani lezinzuzo kanye nokubi. Kubalulekile ukuhlola ngokucophelela izidingo zakho ngaphambi kokukhetha ukusebenzisa Bing noma enye injini yokusesha.

Storia

Indaba ka Bing iqala ngokwethulwa kwe-MSN Search ngo-1998. I-MSN Search kwakuyinjini yokusesha ezenzakalelayo yemikhiqizo ye-Microsoft, okuhlanganisa iWindows kanye Internet Isihloli. Ngo-2006, i-Microsoft yethula i-Windows Live Search, injini yokusesha entsha ehlanganisa izici ze-MSN Search nezinye izinsiza ze-Windows Live, njenge-Hotmail ne-Messenger.

Ngo-2009, iMicrosoft yethulwa Bing njengomlandeli woSesho lwe-Windows Live. Bing yethule izici eziningi ezintsha, ezihlanganisa ukusesha ngezwi nokusesha izithombe. Bing isiqalile nokusebenza nezinye izinsiza ze-Microsoft, ezifana ne-Cortana ne-Xbox.

Phakathi neminyaka, Bing iqhubekile nokuvela futhi yengeza izici ezintsha. Ngo-2015, Bing waphonsa Bing Izikhangiso, inkundla yokukhangisa ivuliwe izinjini zokucinga. Ngo-2017, Bing waphonsa Bing Imiklomelo, uhlelo lokwethembeka oluvumela abasebenzisi ukuthi bathole amaphuzu abazowasesha Bing.

Namuhla, Bing iyinjini yokusesha yesibili edume kakhulu emhlabeni, ngemva kwalokho -Google. Bing itholakala ngezilimi ezingaphezu kuka-100 nasemazweni angaphezu kuka-40.

Nazi ezinye zezehlakalo ezinkulu emlandweni we Bing:

• 1998: Kwethulwa Usesho lwe-MSN
• 2006: I-Windows Live Search yethulwa
• 2009: Kwethulwa Bing
• 2015: Kwethulwa Bing Izikhangiso
• 2017: Kwethulwa Bing imivuzo

Nazi ezinye zezinguquko ezinkulu lokho Bing ube negalelo eminyakeni edlule:

• 2009: Isibuyekezo se-algorithm yosesho
• 2013: Isibuyekezo somsebenzisi
• 2015: Kubuyekeziwe Bing Amamephu
• 2017: Kubuyekeziwe Bing Izindaba
• 2019: Kubuyekeziwe Bing Shopping

Bing iyaqhubeka nokuthuthuka. I-Microsoft itshala imali kubuchwepheshe obusha, obufanaubuhlakani bokufakelwa futhi i ukufunda imishini, ukwenza Bing kuwusizo nakakhulu futhi kunembe.

Kungani

Kunezizathu eziningana zokuthi kungani izinkampani zenza ibhizinisi Bing ngaphandle kwezithombe ngakho-ke umbhalo kuphela.

• Ukufinyelela kubabukeli abaningi: Bing iyinjini yokusesha yesibili edume kakhulu emhlabeni, enesabelo semakethe esingu-3,6%. Lokhu kusho izinkampani ezenza ibhizinisi Bing banethuba lokufinyelela izilaleli eziningi ezingase zibe khona amakhasimende.
• Izindleko eziphansi: Bing inikeza izinketho eziningi marketing ngezindleko eziphansi kune -Google. Lokhu kungaba inzuzo ezinkampanini ezinesabelomali esilinganiselwe.
• Ukukhomba okunembe kakhudlwana: Bing inikeza isethi yamathuluzi okukhomba avumela amabhizinisi ukuthi afinyelele izethameli ezithile. Lokhu kungasiza amabhizinisi azuze imbuyiselo ephezulu ekutshalweni kwezimali (ROI).

Nazi izibonelo ezithile zokuthi izinkampani zenza kanjani ibhizinisi Bing:

• Izikhangiso ezixhasiwe: Izikhangiso ezixhasiwe yizikhangiso ezivela phezulu emiphumeleni yosesho. Izikhangiso ezixhasiwe ziwuhlobo olusebenzayo lwe marketing ezinkampanini ezifuna ukukhulisa ukubonakala kwezazo iwebhusayithi noma imikhiqizo yayo.
• Izikhangiso zasendaweni: Izikhangiso zasendaweni ziyizikhangiso ezivela ekusesheni kwendawo. Izikhangiso zasendaweni ziyinketho enhle kumabhizinisi afuna ukufinyelela izethameli zendawo.
• Izikhangiso zokuqukethwe: Izikhangiso zokuqukethwe yizikhangiso ezivela eduze kwemiphumela yosesho. Izikhangiso zokuqukethwe ziyinketho enhle yamabhizinisi afuna ukukhuthaza okuqukethwe kwawo, njengokubhalwe kumabhulogi noma amavidiyo.

Empeleni, izinkampani zenza ibhizinisi Bing ngezizathu ezahlukahlukene, ezifaka ukufinyelela kuzithameli eziningi, izindleko eziphansi, nokukhomba okunembe kakhudlwana.

Nazi ezinye izinzuzo ezithile zokwenza ibhizinisi ku Bing zihlanganisa:

• Izindleko eziphansi: Izikhangiso zivuliwe Bing ngokuvamile ishibhile kunezikhangiso ezikuzo -Google.
• Ukukhomba okunembe kakhudlwana: Bing inikeza isethi yamathuluzi okukhomba avumela amabhizinisi ukuthi afinyelele izethameli ezithile.
• Ukubonakala okukhulu: Izikhangiso zivuliwe Bing zivela phezulu emiphumeleni yosesho, okuzenza zibonakale kakhulu kunezikhangiso -Google.
• Ukulawula okukhulu: Izinkampani zinokulawula okwengeziwe ezikhangisweni Bing uma kuqhathaniswa nezikhangiso ezivuliwe -Google.

Kodwa-ke, kubuye kube nokubi okungase kucatshangelwe lapho wenza ibhizinisi Bing, kufaka phakathi:

• Umncintiswano: Bing inesabelo semakethe esiphansi kune -Google, okusho ukuthi kunokuncintisana okwengeziwe kwezikhangiso.
• Imiphumela yosesho enembe kancane: Bing inedumela lemiphumela yosesho enembe kancane kune -Google.
• Izici ezimbalwa: Bing inikeza izici ezimbalwa kune marketing njengoba kuqhathaniswa -Google.

Ekugcineni, isinqumo sokwenza ibhizinisi Bing yisinqumo okumele sithathwe ngasohlangothini ngalunye. Izinkampani kufanele zicabangele izinhloso zazo marketing kanye nesabelomali sakho ngaphambi kokwenza isinqumo.

admin CEO

👍I-Ejensi Yewebhu Ye-inthanethi | Uchwepheshe we-Web Agency ku-Digital Marketing kanye ne-SEO. I-Web Agency Online iyi-Web Agency. Okwe-Agenzia Web Online impumelelo ekuguquleni kwedijithali isekelwe ezisekelweni ze-Iron SEO inguqulo 3. Okukhethekile: Ukuhlanganiswa Kwesistimu, Ukuhlanganiswa Kwesicelo Sebhizinisi, I-Service Oriented Architecture, Cloud Computing, Indawo yokugcina idatha, ubuhlakani bebhizinisi, Idatha Enkulu, izingosi, ama-intranethi, Isicelo Sewebhu Ukuklama nokuphathwa kolwazi olugciniwe oluhlobene nolunezinhlangothi eziningi Ukudizayina izixhumanisi zemidiya yedijithali: ukusebenziseka kanye Nezithombe. I-Online Web Agency inikeza izinkampani lezi zinsizakalo ezilandelayo: -SEO ku-Google, Amazon, Bing, Yandex; -Web Analytics: Google Analytics, Google Tag Manager, Yandex Metrica; -Ukuguqulwa komsebenzisi: I-Google Analytics, i-Microsoft Clarity, i-Yandex Metrica; -SEM kuGoogle, Bing, Amazon Ads; -Social Media Marketing (Facebook, Linkedin, Youtube, Instagram).

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