La SEO for E-commerce is the optimization of a website di E-commerce for search engine.
La SEO for E-commerce is the set of techniques and strategies used to improve the visibility of a Online shop on search engine.
The goal is to improve the positioning of the website in organic search results, in order to attract more traffic and increase sales.
History
La SEO for E-commerce it is a relatively recent discipline. The first Web sites di E-commerce were created in the 90s, but the SEO for E-commerce it has only begun to develop significantly in recent years. This is due to the fact that theE-commerce has become increasingly popular, and the owners of Web sites di E-commerce they began to understand the importance of SEO to get more traffic and increase sales.
The beginnings
The first Web sites di E-commerce they were often poorly optimized, or even not optimized at all. The owners of these Web sites they mainly focused on creating a product catalog and promoting the website through advertising.
The evolution
In the 2000s, i search engine have started to improve their ranking algorithms, making it more difficult to optimize Web sites for specific keywords. The owners of Web sites di E-commerce they began to focus on creating high-quality content and building links from others Web sites.
The current state of the art
Today, the SEO for E-commerce It is a complex and constantly evolving discipline. The owners of Web sites di E-commerce must use a variety of techniques and strategies to achieve good positioning in the search results.
Some of the main changes that have characterized the evolution of SEO for E-commerce They include:
- The importance of content optimization: I search engine they are giving more and more importance to the quality and usefulness of the content. The owners of Web sites di E-commerce they must create content that is relevant to the target keywords and that is able to satisfy user needs.
- The importance of technical optimization: I search engine they prefer i Web sites which are well structured and load quickly. The owners of Web sites di E-commerce they need to make sure their own website is optimized for SEO technique.
- The importance of off-site optimization: Links from others Web sites they are still an important signal of popularity and authority for the search engine. The owners of Web sites di E-commerce they must focus on building links from Web sites high quality.
Conclusion
La SEO for E-commerce it is a fundamental strategy for any website di E-commerce. The optimization SEO allows you to improve the positioning of the website in organic search results, in order to attract more traffic and increase sales.
Because
La SEO for E-commerce is important for several reasons, including:
- Increase traffic: La SEO allows you to improve the positioning of the website in organic search results, in order to attract more traffic. Organic traffic is free and of high quality, since it comes from users who are already interested in the products or services offered by theE-commerce.
- Improve conversion: La SEO allows you to improve the positioning of the website for relevant keywords, which are what users type in search engine when they are looking for products or services like those offered byE-commerce. This can lead to an increase in conversions, i.e. sales.
- Increase visibility: La SEO allows you to improve the visibility of the website di E-commerce on search engine. This can lead to an increase in brand awareness and online reputation of theE-commerce.
Here are some specific benefits of SEO for E-commerce:
- Best positioning in search results: La SEO allows you to improve the positioning of the website for relevant keywords, so that you appear among the first search results. This can lead to an increase in organic traffic, which is free and high-quality.
- Greater online visibility: La SEO allows you to improve the visibility of the website on search engine, so as to be more easily found by users. This can lead to an increase in brand awareness and online reputation of theE-commerce.
- Increase in conversions: La SEO allows you to attract users interested in the products or services offered by theE-commerce, in order to increase conversions.
- Positive return on investment (ROI): La SEO it is an investment that can lead to a positive return on investment.
In conclusion, the SEO for E-commerce it is a fundamental strategy for any website di E-commerce who wants to attract more traffic and increase sales.
SEO for E-Commerce in the Italian market
Online Web Agency carries out its agency activities SEO for E-commerce, in the following operational areas:
- Lombardia : Milano, Bergamo, Brescia, How to Live Aligned with, Cremona, Lecco, Lodi, Mantova, Monza and Brianza, Pavia, Sondrio, Varese;
- Abruzzo : Chieti, L 'Aquila, Pescara, Teramo;
- Basilicata : Matera, Potenza;
- Calabria : Catanzaro, Cosenza, Crotone, Reggio Calabria, Vibo Valentia;
- Campania : Avellino, Benevento, Caserta, Napoli, Salerno;
- Emilia Romagna : Bologna, Ferrara, Forlì, Cesena, Modena, Parma, Piacenza, Ravenna, Reggio Emilia, Rimini;
- Friuli Venezia Giulia : Gorizia, Pordenone, Trieste, Udine;
- Lazio : Frosinone, Latina, Rieti, Roma, Viterbo;
- Liguria : GenoVa, Imperia, La Spezia, all in the province of Savona ;
- Marche : Ancona, Ascoli Piceno, Fermo, Macerata, Pesaro, Urbino;
- Molise : Campobasso, Isernia;
- Piemonte : Alexandria, Asti, Biella, Cuneo, Novara, Torino, Verbania, Cusio, Ossola, Vercelli;
- Puglia : Bari, Barletta, Andria, Trani, Toast, Foggia, Lecce, Taranto;
- Sardinia : Cagliari, Carbonia, Churches, Medium Campidano, Nuoro, Ogliastra, Olbia, Temple, Oristano, Sassari;
- Sicilia : Agrigento, Caltanissetta, Catania, Enna, Messina, Palermo, Ragusa, SIRACUSA, Trapani;
- Toscana : Arezzo, Florence, Grosseto, Livorno, Lucca, Sponge, Carrara, Pisa, Pistoia, Prato, Siena;
- Trentino Alto Adige : Bolzano, Trento;
- Umbria : Perugia, Terni;
- Valle d'Aosta : Aosta;
- Veneto : Belluno, Padova, Rovigo, Treviso, Venezia, Verona, Vicenza;
- Switzerland : Canton of Appenzell External, Canton of Appenzell Internal, Canton of Aargau, Canton of Basel Countryside, Canton of Basel City, Canton Bern, Canton of Fribourg, Canton of Geneva, Canton of Jura, Canton of Glarus, Canton of Grisons, Canton of Lucerne, Canton of Nidwalden, Canton of Neuchatel, Canton of Obwalden, Canton of St. Gallen, Canton of Schaffhausen, Canton of Solothurn, Canton of Schwyz, Thurgau Canton, Canton of Uri, Canton of Valais, Canton of Vaud, Canton of Zug, Canton of Zurich, Canton Ticino.
We work as an agency SEO for E-commerce in Italian market and in international market.
Online Web Agency carries out its agency activities SEO for E-commerce in Canton Ticino :
- district of Mendrisio with the circles of Mendrisio, Balerna, Caneggio, stabilizer e Riva San Vitale;
- district of Lugano with the circles of Lugano East, Lugano west, Lugano north, Ceresium, XNUMX. Paradiso, Magliasina, agno, Sessa, sonvico, Vezia, Breno, Pregasone, Capriasca e Tavern:
- district of Locarno with the circles of Locarno, Islands of Lake Maggiore, Onsernon, Gambarogno, Apple, Vessel e verzasca;
- district of Vallemaggia with the circles of rovana, maggia e Lavizzara;
- district of Bellinzona with the circles of Bellinzona, Ticino and Giubiasco;
- Riviera district with the Riviera club;
- district of Blenium with the circles of Serravalle, Acquarossa e Blenium;
- district of Leventine with the circles of Giornico, faido, Quinto e Airolo.
Online Web Agency it's an agency SEO, for their own clients, in all the cantons of Switzerland :
- Canton Ticino,
- Canton of Zurich,
- Canton of Zug,
- Canton of Vaud,
- Canton of Valais,
- Canton of Uri,
- Thurgau Canton,
- Canton of Schwyz,
- Canton of Solothurn,
- Canton of Schaffhausen,
- Canton of St. Gallen,
- Canton of Obwalden,
- Canton of Neuchatel,
- Canton of Nidwalden,
- Canton of Lucerne,
- Canton of Grisons,
- Canton of Glarus,
- Canton of Jura,
- Canton of Geneva,
- Canton of Fribourg,
- Canton Bern,
- Canton of Basel,
- Canton of Aargau,
- Canton of Appenzell.
SEO for E-Commerce in the international market
We work as an agency SEO for E-commerce in Italian market and in international market.
Online Web Agency carries out its agency activities SEO for E-commerce in the following operational areas of international market: New York City, Los Angeles, Chicago, Houston, Philadelphia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, Step, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh, New York City, Los Angeles, Chicago, Houston, Philadelphia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, Step, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh; Canada: Toronto, Montreal, Calgary, Ottawa, Edomonton, missisauga, Winnipeg, Vancouver; UK : London, Glasgow, Sheffield, Liverpool, Manchester, Bristol, Leeds, Birmingham; Europe: London, Berlin, Madrid, Roma, Paris, Bucharest, Vienna, Hamburg, Budapest, Warsaw, Barcelona, Monaco, Milano, Sofia, Prague, Brussels, Birmingham, Neighborhood, Napoli, Stockholm, Torino, Marseille, Amsterdam, zagabria, Valencia, Moscow, Düsseldorf;
Online Web Agency carries out its agency activities SEO in the major cities of the world: Tokyo, Shanghai, Jakarta, Delhi., Seoul, Istanbul, Karachi, Tokyo, Guangzhou, Mumbai, Moscow, St. Paul, Lahore, Delhi., Jakarta, Kinshasa, Alone, Mexico City, London, New York, Bangalore, Ho Chi Minh, Lima, Hanoi, Bogota, Tehran, Hong Kong, Bangkok, Dhaka, Cairo, Rio de Janeiro, Caracas, Baghdad, St. Petersburg, Riad, Calcutta, Singapore, Santiago, Sydney, Letter, Chennai, Melbourne, Yangon, Alexandria, Egypt, Shenyang, Hyderabad, Los Angeles, Ahmedabad, Ankara, Johannesburg, Wuhan, Yokohama, Abidjan, Busan, Cape Town, Durban, Pune, Gedda, Berlin, Casablanca, Pyongyang, kanpur, Madrid, Jaipur. , Nairobi, Faisalabad, Urumqi, Brasilia, Salvador, Buenos Aires, Roma, Chicago, Fortaleza, Chittagong, Belo Horizonte, Toronto; UK : Aberdeen, Basingstoke, Bath, Belfast, Birmingham, Brighton, Bristol, Bromley, Cambridge, Cardiff, Edinburgh, Exeter, Gateshead, Glasgow, Grays, Greenhithe, Kingston upon Thames, Leeds, Leicester, Liverpool, London, Manchester, Milton Keynes, Newcastle upon Tyne, Norwich, Plymouth, Reading, Sheffield, Solihull, Southampton, Watford; Australian Capital Territory: Canberra, South Australia, Rundle Place, New South Wales Bondi, Broadway, Castle Towers, Charlestown, Chatswood chase, Hornsby, Miranda, Penrith, Sydney, Queensland:Brisbane , Carindale, Chermside, Robina, Victoria, chadstone, Southland, Doncaster, Fountain Gate; Austria: Vienna, Belgium: Brussels, Brazil:Barra da Tijuca, São Paulo, Canada: Alberta (Canada), Calgary, Edmonton, British Columbia (Canada) Burnaby,Coquitlam, Richmond, Surrey, Vancouver, Manitoba (Canada), Winnipeg, Nova Scotia (Canada), Halifax, Ontario (Canada),Burlington, London, Markham, Mississauga, Newmarket, Ottawa, Toronto, Waterloo, Quebec (Canada),Brossard, Laval, Montreal, Pointe-Claire, Quebec City; United Arab Emirates : Abu Dhabi, Dubai; France : Aix en Provence, Bordeaux , Dijon, Le Chesnay, Holy place, Lille, Lyon, Marne Valley, Marseille, Montpellier, Nice, Paris, Puteaux: the Defense, Rosny-Sous-Bois, Saint Herblain, Strasbourg, Velizy-Villacoublay; Germany : augsburg, Berlin, Cologne, Dresden, Düsseldorf, Frankfurt, Hamburg, Hanover, Munich, Oberhausen, Sindelfingen, Sulzbach; Spain : Arroyo de la Encomienda, Arroyomolinos, Barcelona, Hernia, Leganés, Majadahonda, Marbella, Valencia, Zaragoza, Sweden: Helsingborg, Malmo, Taby; Switzerland Basel, Geneva, Glattzentrum bei Wallisellen, Zurich. Online Web Agency works in the United States of America as an agency SEO. Online Web Agency works in Canada as an agency SEO. Online Web Agency work Europe as an agency SEO, Albania: Tirana; Germany: Berlin; Andorra: Andorra la Vella; Austria: Vienna; Belgium: Brussels; Belarus: Minsk; Bosnia and Herzegovina: Sarajevo; Bulgaria: Sofia; Croatia: zagabria; Denmark: Copenhagen; Slovakia: Bratislava; Slovenia: Ljubljana; Spain: Madrid; Estonia: Tallinn; Finland: Helsinki; France: Paris; Greece: Athens; Hungary: Budapest; Ireland: Dublin; Iceland: Reykjavik; Latvia: Riga; Liechtenstein: Vaduz; Lithuania: Vilnius; Luxembourg: Luxembourg; Malta: Valletta; Moldova: Chisinau; Monaco: Monaco; Montenegro: Podgorica; Norway: Oslo; Netherlands: Amsterdam; Poland: Warsaw; Portugal: Lisbon; UK: London; Czech Republic: Prague; Republic of Macedonia: Skopje ; Romania: Bucharest; San Marino: San Marino; Serbia: Belgrade; Sweden: Stockholm; Switzerland: Lugano, Canton of Ticino, Bellinzona, Locarno, Mendrisio, Chiasso, Bern; Ukraine: Kiev; Online Web Agency works in Asia, Afghanistan: Kabul; Saudi Arabia : Riyadh; Armenia: Yerevan; Azerbaijan: Baku; Bahrain: Manama; Bangladesh: Dhaka; Bhutan: Thimphu; Burma: Naypyidaw; Brunei: Bandar Seri Begawan; Cambodia: Phnom Penh, ; China : Beijing; North Korea : Pyongyang; South Korea : Alone; United Arab Emirates : Abu Dhabi; Philippines: Manila; Georgia: Tbilisi; Japan : Tokyo; Jordan: Amman; India: New Delhi; Indonesia: Jakarta; Iran: Tehran; Iraq: Baghdad; Israel: Jerusalem; Kazakhstan: Astana; Kyrgyzstan: Bishkek; Kuwait: Kuwait City; Laos: Vientiane; Lebanon: Beirut; Maldives: Male; Malaysia: Kuala Lumpur; Mongolia: Ulan Bator; Nepal: Kathmandu, ; Oman: Muscat; Pakistan: Islamabad; Palestine: East Jerusalem; Qatar: Doha; Singapore : Singapore; Syria: Damasco; Sri Lanka : Sri Jayawardenapura Kotte; Tajikistan: Dushanbe; Taiwan: Taipei; Thailand: Bangkok; Turkey: Ankara; Turkmenistan: Ashgabat; Uzbekistan: Tashkent; Vietnam: Hanoi; Yemen: Sana; Online Web Agency works in Africa, Algeria: Algiers; Angola: Luanda; Benin: Benin; Botswana: Gaborone; Burkina Faso: Ouagadougou; Burundi: Bujumbura; Cameroon: Yaoundé; Cape Verde: Beaches; Chad: N'Djamena; Comoros: Moroni; Ivory Coast: Yamoussoukro; Egypt: Cairo; Eritrea: Asmara; Ethiopia: Addis Ababa; Gabon: Libreville; Gambia: Banjul; Ghana: Accra; Gibuti: Gibuti; Guinea: Conakry; Guinea-Bissau: Bissau; Equatorial Guinea: Malabo; Kenya: Nairobi; Lesotho: Maseru; Liberia: Monrovia; Libya: Tripoli; Madagascar: Antananarivo; Malawi: Lilongwe; Evils: Bamako; Mauritania: Mauritania; Mauritius: Port Louis; Morocco: Rabat; Mozambique: Maputo; namibia: Windhoek; Niger: Niamey; Nigeria: Abuja; Central African Republic: Bangui; Republic of the Congo: Brazzaville; Democratic Republic of Congo: Kinshasa; Rwanda: Kigali; São Tomé and Principe: Dobra's São Tomé and Principe; Senegal: Dakar Rally; Seychelles: Victoria; Sierra Leone: Freetown; Somalia: Mogadishu; South Africa: Pretoria, Cape Town, Bloemfontein; Sudan: Khartoum; Southern Sudan: Juba; Swaziland: Mbabane, lobamba; Tanzania: Dodoma; Togo: Lomé; Tunisia: Tunis; Uganda: Kampala; Zambia: Lusaka; Zimbabwe: Harare; Online Web Agency works in South America, Argentina: Buenos Aires; Bolivia: Sugar; Brazil: Brasilia; Chile: Santiago de Chile; Colombia: Bogota; Ecuador: Quito; Guyana: Georgetown; Paraguay: Assumption; Peru: Lima; Suriname: Paramaribo; Uruguay: Montevideo; Venezuela: Caracas; Online Web Agency works in Central America as an agency SEO Belize: Belmopan, Commonwealth realm; Costa Rica: San Jose; The Salvador : San Salvador; Guatemala: Guatemala City; Honduras: Tegucigalpa; Nicaragua: Managua; Panama: Panama; Cuba: Havana; Dominica: Reed; Haiti: Port-au-Prince; Dominican Republic: Santo Domingo; Trinidad and Tobago: Port of Spain; Antigua and Barbuda: Saint John's; Bahamas: Nassau; Barbados: Bridgetown; Jamaica: Kingston; Grenada: Saint Georges; Saint Kitts and Nevis: Basseterre; Saint Lucia: Castries; Saint Vincent and the Grenadines: Kingstown; Online Web Agency works in Oceania, Australia: Canberra, Bondi, Broadway, Castle hill, Charlestown, Chatswood, Hornsby, Miranda, Penrith, Sydney, Brisbane City, Carindale, Chermside, Adelaide, chadstone, Cheltenham, Doncaster, Fountain Gate, Maribyrnong, Drilling rig, Perth; New Zeland : Wellington; Papua New Guinea: Port Moresby; Fiji: Suva; Solomon Islands: Honiara; Vanuatu: Port Villa; Micronesia: palikir; Kiribati: South Tarawa; Marshall Islands: Majuro; Palau: Ngerulmud; Nauru: Yaren; Samoa: Apia; Tonga: Nukuʻalofa; Tuvalu: Funafuti.
Why have an e-commerce?
Ecommerce: a great opportunity ...
The ever-increasing spread of Internet and smartphones have allowed a growing number of people to access many services directly on the web. In particular, the world of online sales has seen constant growth in recent years and it is expected that in 2021 global revenues were approximately 4.88 trillion dollars. According to research by Statista, in 2023, global e-commerce is expected to reach $6,5 trillion.
This situation, if properly exploited, offers an important opportunity to companies; offering its own service ecommercein fact, even small realities can not only reach new ones clients in their own local market, but also access the wide international market, resulting in a significant potential increase in its sales.
Another important advantage of online sales is that it becomes possible to profile the user and therefore offer him a personalized and optimized experience, for example by offering him products in the home of your site that are more likely to his liking. The profiling of its users also allows you to better understand their tastes and motivations, thus making it possiblee an optimization of your strategy marketing.
… But also a difficult challenge
As can be expected, the world of online sales certainly offers important opportunities, but only to those who successfully face the peculiar difficulties that characterize it. Trying to open an online shop without the support of qualified professionals could result in a huge waste of time, money and resources. We list some of the challenges to overcome in order to manage a ecommerce with success:
- When you open a ecommerce you have access to a much larger market, but at the same time you have to face an equally extensive competition: in the case of a shop physical competitors to beware of are a limited number of other shops in the local area; in the case of a Online shop instead the geographical location loses much of its importance and its users can be attracted by shop offers in very distant locations.
Competition therefore becomes much tighter with the consequence that it is often the details that make the difference and providing users with a less than excellent experience can cause big losses to your business. - It can be difficult for an online shop to be found online, especially if your brand is not of the highest level. To give an idea of the difficulty of this task, on the web there are over 1 and a half billion sites2 corresponding to many billions of pages. To be found through a search on google it is necessary for the user to perform a search and your site appears in the first ten positions (positions after the tenth are rarely clicked by users). For this reason the opening of a ecommerce cannot ignore an activity aimed at optimizing the probability of being selected by search engine, also called activity SEO (Search Engine Optimization), and which requires a dedicated professional figure.
- Unlike what happens for physical stores, where advertising takes place with relatively simple schemes, in the world of online sales, advertisements are usually paid per click and the cost for each of these clicks usually varies according to a series of technical parameters that need of a dedicated professional figure (again the expert SEO) to be optimized. Since the ad spend is, in the case of ecommerce, often substantial, it is vital to refer to a qualified figure that minimizes spending per click.
- Unlike what happens in physical stores, in ecommerce the customer cannot try the goods before buying them, and this holds back many consumers if the appropriate countermeasures are not implemented. In particular, it is important to offer the possibility to return the product at no additional cost. For the same reason it is also essential to provide product sheets rich in details, photos and even illustrative videos, which give the user the clearest possible idea of the characteristics of the product. The most successful shops also allow users to ask questions about how the product works; these questions are visible on the site and other users who have tried the product can answer. Doing so increases the confidence in the product on the part of clients while minimizing the number of calls to your toll-free number.
What to do to start a ecommerce
As described above, selling online is a demanding activity that requires a solid set of skills and professionalism both in the set-up phases and during daily operations. It is therefore necessary to immediately rely on qualified web agencies, capable of giving support in all phases and all areas of putting online and maintaining a Online shop.
Doing so will maximize sales and minimize advertising and support staff costs.
Our web agency is able to provide you with support in all phases of conception, launch and management of one Online shop:
- We will guide you in choosing the best platform for your implementation (WooCommerce, prestashop, Magento…) or, if appropriate, we will suggest and implement a proprietary solution.
- Thanks to our highly qualified staff we will optimize yours ecommerce so as to ensure maximum visibility of your business at the best market cost.
- If you need to migrate from or to other platforms we can implement import/export solutions as well as synchronization solutions with external marketplaces such as Amazon or eBay.
- On request we can also provide training courses for the correct management of your online shop, or if you prefer, directly support expert staff for its maintenance.
You can contact us without obligation.
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