Keyword research is a process of identifying the words or phrases that users type into the search bar to find information about Internet.
What
Keyword research is a key part of SEO, as it allows you to optimize a website for keywords relevant to your business.
There are several methods for performing keyword research. One of the most common methods is to use keyword research tools, such as Google Keyword Planner or Semrush. These tools allow you to obtain information on the search volume, the difficulty of positioning and other factors relevant to keyword choice.
Another way to perform keyword research is to analyze search results for specific keywords. This method can be useful in understanding how i search engine interpret keywords and to identify the keywords that are most competitive.
Keyword research is an ongoing process, as i search engine they continually update their indexing algorithms. For this reason, it is important to keep your knowledge of keyword research up to date and adopt the best strategies to identify the most effective keywords.
Here are some of the factors to consider when researching keywords:
- Search volume: Search volume is the number of times a keyword is searched for on a search engine in a given period of time.
- Difficulty of positioning: the difficulty of positioning it is a measure that indicates how difficult it is to obtain a good one positioning for a keyword.
- Search intent: Search intent is why a user is searching for a particular keyword.
- Competition: competition is the number of Web sites that rank for a particular keyword.
Once you have identified the keywords relevant to your business, you can use this information to optimize your website for the selected keywords.
Here are some ways to optimize the website for keywords:
- Use keywords in titles, meta descriptions and URLs.
- Use keywords in your content website.
- Create internal links that point to the pages you want to rank for the selected keywords.
Keyword research is a fundamental process for SEO. Good keyword research can help you get a positioning higher in search results and generate more traffic to your website.
History
The history of keyword research in SEO can be divided into three main phases:
The early years (1990-1999)
The early years of SEO they were characterized by a relatively simple and intuitive approach. THE search engine of that period, like AltaVista and Yahoo!, were based on a relatively simple indexing algorithm, which mainly evaluated the frequency with which a keyword appeared on a web page.
In this context, the most effective keyword research techniques were those that allowed the most popular keywords to be identified and used extensively in the content of the website. website.
The 2000s (2000-2009)
With the advent of Google, keyword research has become an increasingly complex and sophisticated activity. Google introduced new indexing algorithms that also evaluated other factors, such as the quality of the content and the structure of the website.
In this context, keyword research techniques have evolved to take these new factors into account. The professionals of SEO have started using keyword research tools to get more detailed information about keywords, such as search volume, difficulty of positioning and search intent.
The 2010s (2010–present)
In recent years, keyword research has become an even more complex task. THE search engine have introduced new indexing algorithms that evaluate a series of factors, such as content quality, user experience and the relevance of search results.
In this context, keyword research techniques have evolved to take these new factors into account. The professionals of SEO they began using more sophisticated keyword research tools and adopting more complex keyword research strategies.
Here are some of the main events that have marked the history of keyword research:
- 1993: The first keyword research tool, Wordtracker, is released.
- 1997: Google introduces the PageRank algorithm, which evaluates the quality of a website based on the quantity and quality of incoming links.
- 2000: Google introduces the algorithm Adwords, which allows advertisers to pay to rank at the top of search results.
- 2004: Google introduces the Panda algorithm, which penalizes i Web sites with low quality content.
- 2007: Google introduces the Penguin algorithm, which penalizes i Web sites with low quality links.
- 2011: Google introduces the Hummingbird algorithm, which improves the understanding of natural language by Google.
- 2015: Google introduces the RankBrain algorithm, which uses theartificial intelligence to improve the positioning of search results.
- 2020: Google introduces the BERT algorithm, which improves the understanding of natural language by Google.
Keyword research is an ever-evolving process, requiring up-to-date skills and knowledge. To achieve effective results, it is important to adopt keyword research strategies that are based on the latest trends and changes in keyword algorithms search engine.
Here are some tips for performing effective keyword research:
- Define your goals website. What do you want to achieve with your online business? Once you have defined your objectives, you can choose the most appropriate keywords for your target audience.
- Do market research. What keywords do users use to search for information about the products or services you offer? You can use keyword research tools to get information about search volume, difficulty of positioning and search intent.
- Choose the right keywords. Not all keywords are the same. Some keywords are more competitive than others, while others have too low a search volume. Choose keywords that are relevant to your business and have enough search volume to generate traffic to yours website.
- Optimize yours website for the selected keywords. Once you have chosen the right keywords, you need to optimize yours website for these keywords. You can do this by using keywords in your titles, meta descriptions, and content website.
Because
Keyword research is a fundamental process for SEO because it allows you to optimize a website for keywords relevant to your business.
Keywords are the terms or phrases that users type into the search bar to find information about Internet. Keyword research allows you to identify the keywords that users use to search for the products or services you offer.
Once you have identified the keywords relevant to your business, you can use this information to optimize website for the selected keywords.
The optimization of website for keywords is using keywords in your titles, meta descriptions, and content website. This allows the search engine to better understand the content of the website and to position it higher in search results for the selected keywords.
Keyword research is a fundamental process for SEO why:
- It allows you to increase the visibility of website. When a website is optimized for relevant keywords, it is more likely to appear in search results for those keywords.
- It allows you to generate more traffic on website. When a website is well positioned in search results, it will receive more visits from users interested in its contents.
- It allows you to improve conversion. Un website well positioned in search results has a better chance of converting visitors to clients.
To obtain effective results from SEO, it is important to perform effective keyword research. Here are some tips for performing effective keyword research:
- Define your goals website. What do you want to achieve with your online business? Once you have defined your objectives, you can choose the most appropriate keywords for your target audience.
- Do market research. What keywords do users use to search for information about the products or services you offer? You can use keyword research tools to get information about search volume, difficulty of positioning and search intent.
- Choose the right keywords. Not all keywords are the same. Some keywords are more competitive than others, while others have too low a search volume. Choose keywords that are relevant to your business and have enough search volume to generate traffic to yours website.
- Optimize yours website for the selected keywords. Once you have chosen the right keywords, you need to optimize yours website for these keywords. You can do this by using keywords in your titles, meta descriptions, and content website.
SEO in the Italian market
Online Web Agency carries out its agency activities SEO, in the following operational areas:
- Lombardia : Milano, Bergamo, Brescia, How to Live Aligned with, Cremona, Lecco, Lodi, Mantova, Monza and Brianza, Pavia, Sondrio, Varese;
- Abruzzo : Chieti, L 'Aquila, Pescara, Teramo;
- Basilicata : Matera, Potenza;
- Calabria : Catanzaro, Cosenza, Crotone, Reggio Calabria, Vibo Valentia;
- Campania : Avellino, Benevento, Caserta, Napoli, Salerno;
- Emilia Romagna : Bologna, Ferrara, Forlì, Cesena, Modena, Parma, Piacenza, Ravenna, Reggio Emilia, Rimini;
- Friuli Venezia Giulia : Gorizia, Pordenone, Trieste, Udine;
- Lazio : Frosinone, Latina, Rieti, Roma, Viterbo;
- Liguria : GenoVa, Imperia, La Spezia, all in the province of Savona ;
- Marche : Ancona, Ascoli Piceno, Fermo, Macerata, Pesaro, Urbino;
- Molise : Campobasso, Isernia;
- Piemonte : Alexandria, Asti, Biella, Cuneo, Novara, Torino, Verbania, Cusio, Ossola, Vercelli;
- Puglia : Bari, Barletta, Andria, Trani, Toast, Foggia, Lecce, Taranto;
- Sardinia : Cagliari, Carbonia, Churches, Medium Campidano, Nuoro, Ogliastra, Olbia, Temple, Oristano, Sassari;
- Sicilia : Agrigento, Caltanissetta, Catania, Enna, Messina, Palermo, Ragusa, SIRACUSA, Trapani;
- Toscana : Arezzo, Florence, Grosseto, Livorno, Lucca, Sponge, Carrara, Pisa, Pistoia, Prato, Siena;
- Trentino Alto Adige : Bolzano, Trento;
- Umbria : Perugia, Terni;
- Valle d'Aosta : Aosta;
- Veneto : Belluno, Padova, Rovigo, Treviso, Venezia, Verona, Vicenza;
- Switzerland : Canton of Appenzell External, Canton of Appenzell Internal, Canton of Aargau, Canton of Basel Countryside, Canton of Basel City, Canton Bern, Canton of Fribourg, Canton of Geneva, Canton of Jura, Canton of Glarus, Canton of Grisons, Canton of Lucerne, Canton of Nidwalden, Canton of Neuchatel, Canton of Obwalden, Canton of St. Gallen, Canton of Schaffhausen, Canton of Solothurn, Canton of Schwyz, Thurgau Canton, Canton of Uri, Canton of Valais, Canton of Vaud, Canton of Zug, Canton of Zurich, Canton Ticino.
We work as an agency SEO in Italian market and in international market.
Online Web Agency carries out its agency activities SEO in Canton Ticino :
- district of Mendrisio with the circles of Mendrisio, Balerna, Caneggio, stabilizer e Riva San Vitale;
- district of Lugano with the circles of Lugano East, Lugano west, Lugano north, Ceresium, XNUMX. Paradiso, Magliasina, agno, Sessa, sonvico, Vezia, Breno, Pregasone, Capriasca e Tavern:
- district of Locarno with the circles of Locarno, Islands of Lake Maggiore, Onsernon, Gambarogno, Apple, Vessel e verzasca;
- district of Vallemaggia with the circles of rovana, maggia e Lavizzara;
- district of Bellinzona with the circles of Bellinzona, Ticino and Giubiasco;
- Riviera district with the Riviera club;
- district of Blenium with the circles of Serravalle, Acquarossa e Blenium;
- district of Leventine with the circles of Giornico, faido, Quinto e Airolo.
Online Web Agency it's an agency SEO, for their own clients, in all the cantons of Switzerland :
- Canton Ticino,
- Canton of Zurich,
- Canton of Zug,
- Canton of Vaud,
- Canton of Valais,
- Canton of Uri,
- Thurgau Canton,
- Canton of Schwyz,
- Canton of Solothurn,
- Canton of Schaffhausen,
- Canton of St. Gallen,
- Canton of Obwalden,
- Canton of Neuchatel,
- Canton of Nidwalden,
- Canton of Lucerne,
- Canton of Grisons,
- Canton of Glarus,
- Canton of Jura,
- Canton of Geneva,
- Canton of Fribourg,
- Canton Bern,
- Canton of Basel,
- Canton of Aargau,
- Canton of Appenzell.
SEO in the international market
We work as an agency SEO in Italian market and in international market.
Online Web Agency carries out its agency activities SEO in the following operational areas of international market: New York City, Los Angeles, Chicago, Houston, Philadelphia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, Step, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh, New York City, Los Angeles, Chicago, Houston, Philadelphia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, Step, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh; Canada: Toronto, Montreal, Calgary, Ottawa, Edomonton, missisauga, Winnipeg, Vancouver; UK : London, Glasgow, Sheffield, Liverpool, Manchester, Bristol, Leeds, Birmingham; Europe: London, Berlin, Madrid, Roma, Paris, Bucharest, Vienna, Hamburg, Budapest, Warsaw, Barcelona, Monaco, Milano, Sofia, Prague, Brussels, Birmingham, Neighborhood, Napoli, Stockholm, Torino, Marseille, Amsterdam, zagabria, Valencia, Moscow, Düsseldorf;
Online Web Agency carries out its agency activities SEO in the major cities of the world: Tokyo, Shanghai, Jakarta, Delhi., Seoul, Istanbul, Karachi, Tokyo, Guangzhou, Mumbai, Moscow, St. Paul, Lahore, Delhi., Jakarta, Kinshasa, Alone, Mexico City, London, New York, Bangalore, Ho Chi Minh, Lima, Hanoi, Bogota, Tehran, Hong Kong, Bangkok, Dhaka, Cairo, Rio de Janeiro, Caracas, Baghdad, St. Petersburg, Riad, Calcutta, Singapore, Santiago, Sydney, Letter, Chennai, Melbourne, Yangon, Alexandria, Egypt, Shenyang, Hyderabad, Los Angeles, Ahmedabad, Ankara, Johannesburg, Wuhan, Yokohama, Abidjan, Busan, Cape Town, Durban, Pune, Gedda, Berlin, Casablanca, Pyongyang, kanpur, Madrid, Jaipur. , Nairobi, Faisalabad, Urumqi, Brasilia, Salvador, Buenos Aires, Roma, Chicago, Fortaleza, Chittagong, Belo Horizonte, Toronto; UK : Aberdeen, Basingstoke, Bath, Belfast, Birmingham, Brighton, Bristol, Bromley, Cambridge, Cardiff, Edinburgh, Exeter, Gateshead, Glasgow, Grays, Greenhithe, Kingston upon Thames, Leeds, Leicester, Liverpool, London, Manchester, Milton Keynes, Newcastle upon Tyne, Norwich, Plymouth, Reading, Sheffield, Solihull, Southampton, Watford; Australian Capital Territory: Canberra, South Australia, Rundle Place, New South Wales Bondi, Broadway, Castle Towers, Charlestown, Chatswood chase, Hornsby, Miranda, Penrith, Sydney, Queensland:Brisbane , Carindale, Chermside, Robina, Victoria, chadstone, Southland, Doncaster, Fountain Gate; Austria: Vienna, Belgium: Brussels, Brazil:Barra da Tijuca, São Paulo, Canada: Alberta (Canada), Calgary, Edmonton, British Columbia (Canada) Burnaby,Coquitlam, Richmond, Surrey, Vancouver, Manitoba (Canada), Winnipeg, Nova Scotia (Canada), Halifax, Ontario (Canada),Burlington, London, Markham, Mississauga, Newmarket, Ottawa, Toronto, Waterloo, Quebec (Canada),Brossard, Laval, Montreal, Pointe-Claire, Quebec City; United Arab Emirates : Abu Dhabi, Dubai; France : Aix en Provence, Bordeaux , Dijon, Le Chesnay, Holy place, Lille, Lyon, Marne Valley, Marseille, Montpellier, Nice, Paris, Puteaux: the Defense, Rosny-Sous-Bois, Saint Herblain, Strasbourg, Velizy-Villacoublay; Germany : augsburg, Berlin, Cologne, Dresden, Düsseldorf, Frankfurt, Hamburg, Hanover, Munich, Oberhausen, Sindelfingen, Sulzbach; Spain : Arroyo de la Encomienda, Arroyomolinos, Barcelona, Hernia, Leganés, Majadahonda, Marbella, Valencia, Zaragoza, Sweden: Helsingborg, Malmo, Taby; Switzerland Basel, Geneva, Glattzentrum bei Wallisellen, Zurich. Online Web Agency works in the United States of America as an agency SEO. Online Web Agency works in Canada as an agency SEO. Online Web Agency work Europe as an agency SEO, Albania: Tirana; Germany: Berlin; Andorra: Andorra la Vella; Austria: Vienna; Belgium: Brussels; Belarus: Minsk; Bosnia and Herzegovina: Sarajevo; Bulgaria: Sofia; Croatia: zagabria; Denmark: Copenhagen; Slovakia: Bratislava; Slovenia: Ljubljana; Spain: Madrid; Estonia: Tallinn; Finland: Helsinki; France: Paris; Greece: Athens; Hungary: Budapest; Ireland: Dublin; Iceland: Reykjavik; Latvia: Riga; Liechtenstein: Vaduz; Lithuania: Vilnius; Luxembourg: Luxembourg; Malta: Valletta; Moldova: Chisinau; Monaco: Monaco; Montenegro: Podgorica; Norway: Oslo; Netherlands: Amsterdam; Poland: Warsaw; Portugal: Lisbon; UK: London; Czech Republic: Prague; Republic of Macedonia: Skopje ; Romania: Bucharest; San Marino: San Marino; Serbia: Belgrade; Sweden: Stockholm; Switzerland: Lugano, Canton of Ticino, Bellinzona, Locarno, Mendrisio, Chiasso, Bern; Ukraine: Kiev; Online Web Agency works in Asia, Afghanistan: Kabul; Saudi Arabia : Riyadh; Armenia: Yerevan; Azerbaijan: Baku; Bahrain: Manama; Bangladesh: Dhaka; Bhutan: Thimphu; Burma: Naypyidaw; Brunei: Bandar Seri Begawan; Cambodia: Phnom Penh, ; China : Beijing; North Korea : Pyongyang; South Korea : Alone; United Arab Emirates : Abu Dhabi; Philippines: Manila; Georgia: Tbilisi; Japan : Tokyo; Jordan: Amman; India: New Delhi; Indonesia: Jakarta; Iran: Tehran; Iraq: Baghdad; Israel: Jerusalem; Kazakhstan: Astana; Kyrgyzstan: Bishkek; Kuwait: Kuwait City; Laos: Vientiane; Lebanon: Beirut; Maldives: Male; Malaysia: Kuala Lumpur; Mongolia: Ulan Bator; Nepal: Kathmandu, ; Oman: Muscat; Pakistan: Islamabad; Palestine: East Jerusalem; Qatar: Doha; Singapore : Singapore; Syria: Damasco; Sri Lanka : Sri Jayawardenapura Kotte; Tajikistan: Dushanbe; Taiwan: Taipei; Thailand: Bangkok; Turkey: Ankara; Turkmenistan: Ashgabat; Uzbekistan: Tashkent; Vietnam: Hanoi; Yemen: Sana; Online Web Agency works in Africa, Algeria: Algiers; Angola: Luanda; Benin: Benin; Botswana: Gaborone; Burkina Faso: Ouagadougou; Burundi: Bujumbura; Cameroon: Yaoundé; Cape Verde: Beaches; Chad: N'Djamena; Comoros: Moroni; Ivory Coast: Yamoussoukro; Egypt: Cairo; Eritrea: Asmara; Ethiopia: Addis Ababa; Gabon: Libreville; Gambia: Banjul; Ghana: Accra; Gibuti: Gibuti; Guinea: Conakry; Guinea-Bissau: Bissau; Equatorial Guinea: Malabo; Kenya: Nairobi; Lesotho: Maseru; Liberia: Monrovia; Libya: Tripoli; Madagascar: Antananarivo; Malawi: Lilongwe; Evils: Bamako; Mauritania: Mauritania; Mauritius: Port Louis; Morocco: Rabat; Mozambique: Maputo; namibia: Windhoek; Niger: Niamey; Nigeria: Abuja; Central African Republic: Bangui; Republic of the Congo: Brazzaville; Democratic Republic of Congo: Kinshasa; Rwanda: Kigali; São Tomé and Principe: Dobra's São Tomé and Principe; Senegal: Dakar Rally; Seychelles: Victoria; Sierra Leone: Freetown; Somalia: Mogadishu; South Africa: Pretoria, Cape Town, Bloemfontein; Sudan: Khartoum; Southern Sudan: Juba; Swaziland: Mbabane, lobamba; Tanzania: Dodoma; Togo: Lomé; Tunisia: Tunis; Uganda: Kampala; Zambia: Lusaka; Zimbabwe: Harare; Online Web Agency works in South America, Argentina: Buenos Aires; Bolivia: Sugar; Brazil: Brasilia; Chile: Santiago de Chile; Colombia: Bogota; Ecuador: Quito; Guyana: Georgetown; Paraguay: Assumption; Peru: Lima; Suriname: Paramaribo; Uruguay: Montevideo; Venezuela: Caracas; Online Web Agency works in Central America as an agency SEO Belize: Belmopan, Commonwealth realm; Costa Rica: San Jose; The Salvador : San Salvador; Guatemala: Guatemala City; Honduras: Tegucigalpa; Nicaragua: Managua; Panama: Panama; Cuba: Havana; Dominica: Reed; Haiti: Port-au-Prince; Dominican Republic: Santo Domingo; Trinidad and Tobago: Port of Spain; Antigua and Barbuda: Saint John's; Bahamas: Nassau; Barbados: Bridgetown; Jamaica: Kingston; Grenada: Saint Georges; Saint Kitts and Nevis: Basseterre; Saint Lucia: Castries; Saint Vincent and the Grenadines: Kingstown; Online Web Agency works in Oceania, Australia: Canberra, Bondi, Broadway, Castle hill, Charlestown, Chatswood, Hornsby, Miranda, Penrith, Sydney, Brisbane City, Carindale, Chermside, Adelaide, chadstone, Cheltenham, Doncaster, Fountain Gate, Maribyrnong, Drilling rig, Perth; New Zeland : Wellington; Papua New Guinea: Port Moresby; Fiji: Suva; Solomon Islands: Honiara; Vanuatu: Port Villa; Micronesia: palikir; Kiribati: South Tarawa; Marshall Islands: Majuro; Palau: Ngerulmud; Nauru: Yaren; Samoa: Apia; Tonga: Nukuʻalofa; Tuvalu: Funafuti.
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