https://unimib.academia.edu/stefanofantin

https://unimib.academia.edu/stefanofantin

doi:https://unimib.academia.edu/stefanofantin

Binciken keyword

Binciken keyword tsari ne na gano kalmomi ko jimlolin da masu amfani ke rubutawa cikin mashin bincike don nemo bayanai game da su Yanar-gizo.

Ce cosa

Binciken keyword wani mahimmin sashi ne na SEO, kamar yadda ya ba ka damar inganta a Yanar gizo don mahimman kalmomin da suka dace da kasuwancin ku.

Akwai hanyoyi da yawa don gudanar da bincike mai mahimmanci. Ɗaya daga cikin hanyoyin da aka fi sani shine amfani da kayan aikin bincike na keyword, kamar Google Keyword Mai tsarawa ko Semrush. Waɗannan kayan aikin suna ba ku damar samun bayanai akan ƙarar bincike, wahalar jeri da sauran abubuwan da suka dace da zaɓin keyword.

Wata hanyar da za a gudanar da bincike mai mahimmanci ita ce bincika sakamakon bincike don takamaiman kalmomi. Wannan hanya na iya zama da amfani wajen fahimtar yadda i injunan bincike fassara keywords da kuma gano kalmomin da suka fi gasa.

Binciken keyword tsari ne mai gudana, kamar yadda i injunan bincike suna ci gaba da sabunta algorithms na lissafin su. Saboda wannan dalili, yana da mahimmanci don ci gaba da ilimin ku na binciken keyword har zuwa yau kuma kuyi amfani da mafi kyawun dabarun gano mahimman kalmomi masu tasiri.

Ga wasu daga cikin abubuwan da ya kamata a yi la'akari da su yayin binciken kalmomi:

Bincika girma: Ƙarar bincike ita ce adadin lokutan da ake neman kalmar maɓalli a kan injin bincike a cikin wani ɗan lokaci.
Matsalar jeri: wahalar jeri ma'auni ne da ke nuni da wahalar samun mai kyau jeri don kalma mai mahimmanci.
Bincika niyya: Manufar nema shine dalilin da yasa mai amfani ke neman takamaiman kalma.
Gasa: gasar shine adadin gidajen yanar gizo wannan matsayi don takamaiman kalma.

Da zarar kun gano mahimman kalmomin da suka dace da kasuwancin ku, zaku iya amfani da wannan bayanin don inganta ku Yanar gizo don zaɓaɓɓun kalmomi.

Anan akwai wasu hanyoyi don inganta su Yanar gizo don keywords:

Yi amfani da kalmomi masu mahimmanci a cikin lakabi, bayanin meta da URLs.
Yi amfani da kalmomi masu mahimmanci a cikin abun cikin ku Yanar gizo.
Ƙirƙirar hanyoyin haɗin ciki waɗanda ke nuni zuwa shafukan da kuke son sanya matsayi don zaɓaɓɓun kalmomi.

Binciken keyword wani tsari ne na asali don SEO. Kyakkyawan bincike mai mahimmanci na iya taimaka maka samun a jeri mafi girma a sakamakon bincike kuma yana haifar da ƙarin zirga-zirga zuwa naku Yanar gizo.

tarihin

Tarihin bincike na keyword in SEO za a iya raba manyan matakai guda uku:

Shekarar farko (1990-1999)

A farkon shekarun SEO an siffanta su da wata hanya mai sauƙi da fahimta. THE injunan bincike na wancan lokacin, kamar AltaVista da Yahoo!, sun dogara ne akan ƙayyadaddun algorithm ɗin ƙididdiga masu sauƙi, waɗanda galibi suna kimanta yawan adadin kalmomin da ke bayyana a shafin yanar gizon.

A cikin wannan mahallin, dabarun binciken kalmomin da suka fi dacewa su ne waɗanda suka ba da damar gano manyan kalmomin da aka fi sani da amfani da su a cikin abubuwan da ke cikin gidan yanar gizon. Yanar gizo.

2000s (2000-2009)

Tare da zuwan Google, Binciken keyword ya zama aiki mai rikitarwa da haɓaka. Google ya gabatar da sababbin algorithms masu ƙididdigewa waɗanda kuma sun kimanta wasu dalilai, kamar ingancin abun ciki da tsarin tsarin Yanar gizo.

A cikin wannan mahallin, dabarun bincike na keyword sun samo asali don ɗaukar waɗannan sababbin abubuwan. Masu sana'a na SEO sun fara amfani da kayan aikin bincike na keyword don samun ƙarin cikakkun bayanai game da mahimman kalmomi, kamar ƙarar bincike, wahalar jeri da neman niyya.

2010s (2010-yanzu)

A cikin 'yan shekarun nan, binciken keyword ya zama wani aiki mai rikitarwa. THE injunan bincike sun gabatar da sababbin algorithms masu ƙididdigewa waɗanda ke kimanta jerin abubuwa, kamar ingancin abun ciki, ƙwarewar mai amfani da kuma dacewa da sakamakon bincike.

A cikin wannan mahallin, dabarun bincike na keyword sun samo asali don ɗaukar waɗannan sababbin abubuwan. Masu sana'a na SEO sun fara amfani da ƙarin nagartattun kayan aikin bincike na keyword da kuma ɗaukar dabarun binciken kalmomin mahimmanci.

Ga wasu daga cikin manyan abubuwan da suka shafi tarihin binciken mahimmin kalmomi:

1993: An saki kayan aikin bincike na keyword na farko, Wordtracker.
1997: Google yana gabatar da PageRank algorithm, wanda ke kimanta ingancin a Yanar gizo dangane da yawa da ingancin hanyoyin haɗin da ke shigowa.
2000: Google yana gabatar da algorithm AdWords, wanda ke ba masu talla damar biya zuwa matsayi a saman sakamakon bincike.
2004: Google ya gabatar da Panda algorithm, wanda ke azabtar da i gidajen yanar gizo tare da ƙananan abun ciki mai inganci.
2007: Google yana gabatar da Penguin algorithm, wanda ke azabtar da i gidajen yanar gizo tare da ƙananan hanyoyin haɗin gwiwa.
2011: Google ya gabatar da algorithm na Hummingbird, wanda ke inganta fahimtar harshe na halitta ta Google.
2015: Google yana gabatar da RankBrain algorithm, wanda ke amfani dawucin gadi don inganta jeri sakamakon bincike.
2020: Google yana gabatar da algorithm na BERT, wanda ke inganta fahimtar harshe na halitta ta Google.

Binciken keyword tsari ne mai tasowa koyaushe, yana buƙatar ƙwarewa da ilimi na zamani. Don cimma sakamako mai tasiri, yana da mahimmanci a ɗauki dabarun bincike na keyword waɗanda suka dogara da sababbin abubuwan da suka faru da canje-canje a cikin algorithms keyword. injunan bincike.

Anan akwai wasu shawarwari don yin ingantaccen bincike mai mahimmanci:

Ƙayyade burin ku Yanar gizo. Menene kuke so ku cim ma tare da kasuwancin ku na kan layi? Da zarar kun bayyana manufofin ku, za ku iya zaɓar kalmomin da suka fi dacewa don masu sauraron ku.
Yi bincike kasuwa. Wadanne kalmomi masu amfani ke amfani da su don nemo bayanai game da samfurori ko ayyukan da kuke bayarwa? Kuna iya amfani da kayan aikin bincike na keyword don samun bayanai game da ƙarar bincike, wahalar jeri da neman niyya.
Zaɓi kalmomin da suka dace. Ba duka kalmomi iri ɗaya ba ne. Wasu kalmomin shiga sun fi wasu gasa, yayin da wasu suna da ƙarancin ƙarar bincike. Zaɓi kalmomi masu mahimmanci waɗanda suka dace da kasuwancin ku kuma suna da isasshen adadin bincike don samar da zirga-zirga zuwa naku Yanar gizo.
Inganta naku Yanar gizo don zaɓaɓɓun kalmomi. Da zarar kun zaɓi kalmomin da suka dace, kuna buƙatar haɓaka naku Yanar gizo ga waɗannan kalmomi masu mahimmanci. Kuna iya yin hakan ta amfani da kalmomi masu mahimmanci a cikin takenku, kwatancen meta, da abun ciki Yanar gizo.

Me ya sa

Binciken keyword wani tsari ne na asali don SEO saboda yana ba ka damar inganta a Yanar gizo don mahimman kalmomin da suka dace da kasuwancin ku.

Keywords sune sharuɗɗan ko jimlolin da masu amfani ke rubutawa a cikin mashigin bincike don nemo bayanai game da su Yanar-gizo. Binciken keyword yana ba ku damar gano mahimman kalmomin da masu amfani ke amfani da su don nemo samfuran ko ayyukan da kuke bayarwa.

Da zarar kun gano mahimman kalmomin da suka dace da kasuwancin ku, zaku iya amfani da wannan bayanin don haɓakawa Yanar gizo don zaɓaɓɓun kalmomi.

The ingantawa na Yanar gizo don keywords yana amfani da kalmomi masu mahimmanci a cikin takenku, bayanin meta, da abun ciki Yanar gizo. Wannan damar da injunan bincike don ƙarin fahimtar abubuwan da ke cikin Yanar gizo da kuma sanya shi mafi girma a cikin sakamakon bincike don zaɓaɓɓun kalmomi.

Binciken keyword wani tsari ne na asali don SEO Me yasa:

Yana ba ka damar ƙara gani na Yanar gizo. Lokacin a Yanar gizo an inganta shi don mahimman kalmomin da suka dace, yana da yuwuwar bayyana a cikin sakamakon bincike na waɗannan kalmomin.
Yana ba ka damar samar da ƙarin zirga-zirga a kan Yanar gizo. Lokacin a Yanar gizo yana da kyau a cikin sakamakon bincike, zai sami ƙarin ziyara daga masu amfani da sha'awar abubuwan da ke ciki.
Yana ba ku damar inganta juyawa. Un Yanar gizo matsayi mai kyau a cikin sakamakon bincike yana da mafi kyawun damar juyar da baƙi zuwa abokan ciniki.

Don samun sakamako mai inganci daga SEO, yana da mahimmanci don yin bincike mai tasiri mai mahimmanci. Anan akwai wasu shawarwari don yin ingantaccen bincike mai mahimmanci:

Ƙayyade burin ku Yanar gizo. Menene kuke so ku cim ma tare da kasuwancin ku na kan layi? Da zarar kun bayyana manufofin ku, za ku iya zaɓar kalmomin da suka fi dacewa don masu sauraron ku.
Yi bincike kasuwa. Wadanne kalmomi masu amfani ke amfani da su don nemo bayanai game da samfurori ko ayyukan da kuke bayarwa? Kuna iya amfani da kayan aikin bincike na keyword don samun bayanai game da ƙarar bincike, wahalar jeri da neman niyya.
Zaɓi kalmomin da suka dace. Ba duka kalmomi iri ɗaya ba ne. Wasu kalmomin shiga sun fi wasu gasa, yayin da wasu suna da ƙarancin ƙarar bincike. Zaɓi kalmomi masu mahimmanci waɗanda suka dace da kasuwancin ku kuma suna da isasshen adadin bincike don samar da zirga-zirga zuwa naku Yanar gizo.
Inganta naku Yanar gizo don zaɓaɓɓun kalmomi. Da zarar kun zaɓi kalmomin da suka dace, kuna buƙatar haɓaka naku Yanar gizo ga waɗannan kalmomi masu mahimmanci. Kuna iya yin hakan ta amfani da kalmomi masu mahimmanci a cikin takenku, kwatancen meta, da abun ciki Yanar gizo.

SEO a cikin kasuwar Italiya

Hukumar Gidan yanar gizo tana gudanar da ayyukanta na hukumar SEO, a cikin wadannan wuraren aiki:

Lombardia : Milan, Bergamo, Brescia, Como, Cremona, Leko, Lodi, Mantova, Monza da kuma na Brianza, Pavia, Sondrio, Varese;
Abruzzo : Chieti, DaAkila, Pescara, Teramo;
Basilicata : Matera, Potenza;
Calabria : Catanzaro, Cosenza, Crotone, Reggio Calabria, Vibo Valentia;
Campania : Avellino, Benevento, Caserta, Naples, Salerno;
Emilia Romagna : Bologna, Ferrara, Forlì, Cesena, Modena, Parma, Piacenza, Ravenna, Reggio Emilia ne adam wata, Rimini;
Friuli Venezia Giulia : Goriziya, Pordenone, Trieste, Udine;
Lazio : Frosinone, Latina, Rieti, Roma, Viterbo;
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Molise : Campobasso, Isernia;
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Tuscany : Arezzo, Florence, Grosseto, Livorno, Lucca, Massa, Carrara, Pisa, Pistoia, Prato, Siena;
Trentino Alto Adige : Bolzano, Trento;
Umbria : Perugia, Terni;
Valle d'Aosta : Aosta;
Veneto : Belluno, PADUA, Rovigo, Treviso, Venice, Verona, Vicenza;
Svizzera : Canton na Appenzell Na waje, Canton na Appenzell Na ciki, Canton Aargau, Kanton Basel Kauye, Kanton Basel Garin, Canton na Bern, Canton na Fribourg, Canton na Geneva, Kanton Jura, Canton na Glarus, Canton na Grisons, Canton na Lucerne, Kanton Nidwalden, Canton na Neuchatel, Canton na Obwalden, Canton na St. Gallen, Canton na Schaffhausen, Canton na Solothurn, Canton na Schwyz, Canton na Thurgau, Canton Uri, Canton na Valais, Canton na Vaud, Canton Zug, Canton Zurich, Canton na Ticino.

Muna aiki a matsayin hukuma SEO nel Kasuwancin Italiya kuma a cikin kasuwar kasa da kasa.

Hukumar Gidan yanar gizo tana gudanar da ayyukanta na hukumar SEO in Canton na Ticino :

gundumar mendrisio tare da da'ira na mendrisio, whale, Caneggio, stabilizer e Riva San Vitale;
gundumar Lugano tare da da'ira na Lugano is, Lugano yamma, Lugano arewa, Ceresium, Paradiso, Magliasina, agno, sessa, sonvico, Waziya, Bren, Pregassona, Capriasca e gidan abinci:
gundumar Locarno tare da da'ira na Locarno, Tsibirin Lake Maggiore, Akansernone, Gambarogno, Apple, Jirgin ruwa e Verzasca;
gundumar Vallemaggia tare da da'ira na rowana, Magiya e Lavizzara;
gundumar Bellinzona tare da da'ira na Bellinzona, Ticin e Giubiasco;
Gundumar Riviera tare da kulob din Riviera;
gundumar Blenium tare da da'ira na Serravalle, Aquarossa e Blenium;
gundumar Leventine tare da da'ira na Giornico, fadi, Na Biyar e Airolo.

Hukumar Gidan yanar gizo hukuma ce SEO, don nasu abokan ciniki, a duk cantons na Svizzera :

SEO a cikin kasuwar duniya

Muna aiki a matsayin hukuma SEO nel Kasuwancin Italiya kuma a cikin kasuwar kasa da kasa.

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