Lub Vev Xaib Lub Vev Xaib ua hauj lwm rau Tshawb Nrhiav Kev Tshaj Tawm qhov twg peb tshwj xeeb hauv Pay Per Click campaigns Google Adwords.
Dab tsi yog qhov Tshawb Nrhiav Kev Tshaj Tawm (SEA)?
- Kev tshaj tawm raws li tshawb xyaw: SEA yog ib daim ntawv ntawm kev lag luam digital uas tso cai rau cov lag luam tso lawv cov nyiaj tshaj tawm hauv cov haujlwm tseem ceeb ntawm nplooj ntawv tshawb fawb tshawb xyaw (SERP), as Google o Bing.
- Targeted keywords: Nws yog raws li kev siv cov ntsiab lus tseem ceeb uas tib neeg tshawb nrhiav thaum lawv xav tau ib yam khoom lossis kev pabcuam.
- Them-ib-nias (PPC) qauv: Feem ntau SEA tshaj tawm ua haujlwm ntawm tus qauv them-ib-nias, txhais tau tias txhua zaus tus neeg siv nyem rau ntawm koj qhov kev tshaj tawm, koj them ib qho nyiaj.
SEA ua haujlwm li cas
- Tshawb nrhiav lo lus tseem ceeb: Txheeb xyuas cov ntsiab lus thiab kab lus uas koj cov neeg tuaj saib lub hom phiaj nrhiav tshawb xyaw, ntsig txog koj txoj kev lag luam.
- Tsim thiab sib tw rau kev tshaj tawm: Sau cov ntawv tshaj tawm txuas nrog koj cov lus tseem ceeb. Koj txiav txim siab npaum li cas koj txaus siab them rau txhua qhov nyem (koj qhov kev twv).
- Ad auction: Thaum ib tug neeg ua qhov kev tshawb nrhiav cuam tshuam, lub tshuab tshawb nrhiav tuav lub auction. Koj qhov kev twv thiab ntau yam ntawm lwm yam (xws li kev tshaj tawm thiab cov nplooj ntawv tsaws zoo) txiav txim siab seb koj qhov kev tshaj tawm tshwm thiab qhov twg.
- Ad zaub: Yog tias koj yeej qhov kev sib tw, koj qhov kev tshaj tawm tshwm nyob rau hauv txoj haujlwm tseem ceeb ntawm SERP, feem ntau yog cim tias "Ad".
- Them rau click: Koj tsuas yog them yog tias tus neeg siv nyem rau ntawm qhov kev tshaj tawm thiab raug coj mus rau koj li lub website.
Qhov zoo ntawm SEA
- Tam sim no visibility: Koj tso koj cov ntawv tshaj tawm rau pem hauv ntej ntawm cov neeg muaj peev xwm cov neeg muas zaub leej twg twb tab tom nrhiav rau koj cov khoom lossis kev pabcuam.
- Lub hom phiaj tau tshwm sim: Koj tuaj yeem tsom koj qhov kev tshaj tawm rau cov pab pawg neeg tshwj xeeb raws li dati demographics, qhov chaw thiab nyiam.
- Kev ntsuas: SEA platforms muab cov cuab yeej tshuaj ntsuam xyuas muaj zog los saib xyuas kev ua tau zoo thiab txhim kho kev sib tw.
- Scalability: Koj tuaj yeem kho koj cov peev nyiaj thiab phiaj xwm tau yooj yim raws li koj xav tau.
Nrov SEA platforms:
- Google Ads: Qhov loj tshaj plaws thiab paub zoo tshaj plaws SEA platform.
- Microsoft Advertising (Bing Ads): Mus txog cov neeg siv ntawm tshawb xyaw Bing thiab Yahoo.
SEA yog lub tswv yim muaj zog rau cov tuam txhab nrhiav kom sai sai rau lawv cov kev pom hauv online thiab nrhiav tau cov neeg muas zaub nyob rau hauv ib txoj kev tsom.
Nws yog ib qho tseem ceeb kom nco ntsoov: SEA tsuas yog ib feem ntawm Kev Tshawb Fawb Marketing (SEM). Lwm qhov tseem ceeb yog qhov Nrhiav cav Optimization (SEO) uas aims los txhim kho lub kev tso kawm koj lub vev xaib organic qeb duas hauv kev tshawb nrhiav.
Keeb kwm thiab evolution ntawm Tshawb Nrhiav Kev Tshaj Tawm (SEA):
Qhov pib
- Mid 90s: Thawj yog yug tshawb xyaw xws li Yahoo!, AltaVista thiab Lycos. Qhov pib tshaj tawm rau tshawb xyaw Nws yog qhov yooj yim zoo nkauj, feem ntau txwv nws tus kheej rau banners ntawm nplooj ntawv tshwm sim.
- 1996: Overture yog launched (tom qab ntawd tau los ntawm Yahoo!), qhia txog lub tswv yim ntawm kev sib tw rau kev tso kawm ntawm keywords. Qhov no cim qhov kev hloov mus rau sui advertising tshawb xyaw raws li auctions.
- 1998: Goto.com, lub precursor rau Overture, qhia tus qauv them-ib-nias (PPC).
Qhov sawv ntawm Google thiab lub caij nyoog niaj hnub ntawm SEA
- 2000: Google hmuv Adwords (Tam sim no Google Ads), revolutionizing SEA nrog rau qhov tseem ceeb ntawm qhov tseem ceeb thiab kev tswj hwm rau cov neeg tshaj tawm.
- Thaum ntxov 2000s: I tshawb xyaw lawv pib paub qhov txawv ntawm qhov them nyiaj tshaj tawm los ntawm cov txiaj ntsig organic ntawm kev tshawb fawb. Kev sib tw tshwm sim los nyiam cov neeg siv khoom hauv cov haujlwm saum toj kawg nkaus.
- Xyoo 2000 - 2010: Lub SEA loj hlob thiab suav nrog:
- Ntau lub hom phiaj (geographical, demographic, thiab lwm yam).
- Txawv ad hom ntawv (ntawv nyeem, tso saib, kav khw).
- Cov cuab yeej tshaj tawm thiab ntsuas qib siab.
Cov kev xav tsis ntev los no hauv SEA
- Nce automation thiab tshuab kev kawm: I tshawb xyaw lawv vam khomtxoj kev ntse rau bid optimization, ad xaiv thiab hom phiaj.
- SERP Integration: Cov txiaj ntsig kev tshawb nrhiav ntau seamlessly integrate kev tshaj tawm, cov khoom lag luam, cov txiaj ntsig hauv zos, tsim kev sib tw ncaj qha ntawm cov ntsiab lus organic thiab them nyiaj.
- Tsis pub twg paub thiab pob tshab: Kev txhawj xeeb txog cov neeg siv kev ceev ntiag tug tau nce ntxiv thiab SEA platforms ua haujlwm ntxiv dag zog rau kev tswj hwm thiab kev pom tseeb hauv kev sau thiab siv. dati.
- Expanding tshaj kev tshawb nrhiav: SEA hloov zuj zus los suav nrog kev sib raug zoo platforms, kev lag luam online thiab lwm yam digital channels.
Evolution nyob rau hauv kev kawm
La Tshawb Nrhiav Kev Tshaj Tawm nws tseem yog thaj chaw muaj zog heev. Nov yog qee qhov kev hloov pauv uas tau tshwm sim:
- Lub Suab Nrhiav: Qhov nce hauv kev tshawb nrhiav lub suab hloov pauv cov lus nug nkag los ntawm cov neeg siv thiab yuav tsum tau hloov kho rau SEA cov tswv yim.
- Kev Tshawb Pom Pom: Lub peev xwm los tshawb nrhiav ntawm cov duab yuav cuam tshuam rau koj cov kev tshaj tawm thiab lawv hom.
- CovArtificial txawj ntse: Lub luag haujlwm tseem ceeb nce ntxiv hauv kev sib tw automation thiab ultra-tus kheej lub hom phiaj.
Lub SEA tau los ntev los ntawm nws qhov pib yooj yim, thiab niaj hnub no yog lub tswv yim zoo ntawm marketing rau txhua qhov kev lag luam uas xav tau tam sim no hauv online. Kev hloov pauv tas mus li thiab cov kev hloov pauv tsis tu ncua ua rau nws tsim nyog rau cov lag luam kom nyob twj ywm hauv cov ntsiab lus hloov pauv sai.
Lub Vev Xaib Lub Vev Xaib ua nws cov dej num lub koom haum web hauv thaj chaw ua haujlwm hauv qab no:
- Lombardy : Milan, Bergamo, Brescia, Como, Cremona, Lawb, Lodi, Mantova, Monza thiab ntawm Brianza, Pavia, Sondrio, Varese;
- Abruzzo : kev, TusAquila, Pescara, Teramo;
- Basilicata : Matera, Potenza;
- Calabria : Catanzaro, Cosenza, Crotone, Reggio Calabria, Vibo Valentia;
- Campania : Avellino, Benevento, Caserta, Naples, Salerno;
- Emilia Romagna : Bologna, Ferrara, Forlì, Cesena, Modena, Parma, Piacenza, Ravenna, Reggio Emilia, Rimini;
- Friuli Venezia Giulia : Liab twm hawj, Pordenone, Trieste, Udine;
- Lazio : Frosinone, Latin, Rieti, Rome, Viterbo;
- Liguria : Genoa, Imperia, La Spezia, Savona;
- Lub peb hlis ntuj : Ancona, Ascoli picenoNres, Macerata, kuv hnyav, Urbino;
- Molise : Campobasso, Isernia;
- Piedmont : Alessandria, Asti, Biella, Cuneo, Novara, Turin, Verbano, Cusio, Ossola, Muab tso rau hauv;
- Puglia : Bari, Bartletta, Andria, Trani, Brindisi, Foggia, Lecce, Taranto;
- Sardinia : Cagliari, Kev Nia, Iglesias, Nruab nrab Campidano, nuoro, Ogliastra, Olbia, Cov tuam tsev, Oristano, Sassari;
- Sicily : kev ua liaj ua teb, Caltanissetta, Catania, nce, Messina, Palermo, Dosaj, Syracuse, Trapani;
- Toscana : Arezzo, Florence, Grosseto, Livorno, Lucca, Massa, Carrara, Pisa, Pistoia, Prato, Siena;
- Trentino Alto Adige: XNUMX Lab tus kiv cua tos koj rau Webtalk! : Bolzano, Trento;
- Umbria : Perugia, Tarnished;
- Aosta Hav : Aosta;
- Veneto : Belluno, Padova, I rov, Treviso, Venice, Verona, Vicenza;
- Svizzera : Canton ntawm Appenzell Sab nraud, Canton ntawm Appenzell Sab hauv, Canton ntawm Aargau, Canton ntawm Basel Teb chaws, Canton ntawm Basel Lub nroog, Canton ntawm Bern, Canton ntawm Fribourg, Canton ntawm Geneva, Canton ntawm Jura, Canton ntawm Glarus, Canton ntawm Grisons, Canton ntawm Lucerne, Canton ntawm Nidwalden, Canton ntawm Neuchatel, Canton ntawm Obwalden, Canton ntawm St. Gallen, Canton ntawm Schaffhausen, Canton ntawm Solothurn, Canton ntawm Schwyz, Canton ntawm Thurgau, Canton ntawm Uri, Canton ntawm Valais, Canton of Vaud, Canton of Zug, Canton ntawm Zurich, Canton ntawm Ticino.
Lub Vev Xaib Lub Vev Xaib ua nws cov dej num lub koom haum web in Canton ntawm Ticino :
- koog tsev kawm ntawv ntawm mendrisio nrog lub voj voog ntawm mendrisio, whale, Caneggio, stabilizer e Riva San Vitale;
- koog tsev kawm ntawv ntawm Lugano nrog lub voj voog ntawm Lugano yog, Lugano sab hnub poob, Lugano sab qaum teb, Ceresium, vaj, Magliasina, agno, seb, sonvico, Vezia, Bren, Pregassona, Capriasca e Tsev noj mov:
- koog tsev kawm ntawv ntawm Locarno nrog lub voj voog ntawm LocarnoIslands ntawm Lake Maggiore, Onsernon, Gambarogno, Kua, Lub nkoj e Verzasca;
- koog tsev kawm ntawv ntawm Vallemaggia nrog lub voj voog ntawm rov, maggia e Lavizzara;
- koog tsev kawm ntawv ntawm ua bellinzone nrog lub voj voog ntawm ua bellinzone, Ticino thiab Giubiasco;
- Riviera koog tsev kawm ntawv nrog Riviera club;
- koog tsev kawm ntawv ntawm Blenium nrog lub voj voog ntawm serravalle, Aquarossa e Blenium;
- koog tsev kawm ntawv ntawm Leventine nrog lub voj voog ntawm Giornico, faus, Thib tsib e Airolo.
Lub koom haum web, hauv kev lag luam thoob ntiaj teb
Lub Vev Xaib Lub Vev Xaib ua nws cov dej num lub koom haum web nyob rau hauv cov chaw ua haujlwm hauv qab no ntawm cov kev ua lag luam thoob ntiaj teb: New York nroog, Los Angeles, Chicago, Houston, Filadelfia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh, New York nroog, Los Angeles, Chicago, Houston, Filadelfia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh; Canada: Toronto, montreal, Calgary, Ottawa, Edomonton, missauga, Winnipeg, Vancouver; United Kingdom : London, Glasgow, Sheffield, Liverpool, Manchester, Bristol, Leeds, Birmingham; Teb chaws Europe: London, Berlin, Madrid, Rome, Paris, Bucarest, Vienna, Hamburg, Budapest, Warsaw, Barcelona, Monaco, Milan, Sofia, Prague, Bruxelles, Birmingham, Colonia, Naples, Stockholm, Turin, Marseille, Amsterdam, Zagreb, Valencia, Moscow, Düsseldorf;
Lub nroog loj hauv ntiaj teb: Tokyo, Shanghai, Jakarta, Delhi, Seoul, Istanbul, Karachi, Tokyo, Guangzhou, Mumbai, Moscow, St. Paul, Lahore, Delhi, Jakarta, Kinshasa, Seoul, Mexico City, London, New York, Bangalore, Ho Chi Minh, Lima, Cov nom Has, Bogota, Tehran, Hong Kong, Npas koj, Dhaka, Cairo, Rio de Janeiro, Caracas, Baghdad, St.Pietroburgo, Riad, Calcutta, Singapore, Santiago, Sydney, Daim duab, Chennai, Melbourne, Yangon, Alexandria ntawm tim lyiv teb chaws, Shenyang, Hyderabad, Los Angeles, Ahmedabad, Ankara, Johannesburg, Wuhan, Yokohama, Abidjan, Pus, Cape Town, Durban, muab tso rau, Jeddah, Berlin, Casablanca, Pyongyang, Kanpur, Madrid, Jaipur, Nairobi, Faisalabad, Lub neej, Brasilia, Salvador, Buenos Aires, Rome, Chicago, Fortaleza, Chittagong, Belo Horizonte, Toronto; United Kingdom : Aberdeen, Pob Tsuas Lis, da dej, Belfast, Birmingham, Brighton, Bristol, Bromley, Cambridge, Cardiff, Edinburgh, Exeter, Gateshead, Glasgow, Grays, Greenhithe, Kingston thaum Thames, Leeds, Leicester, Liverpool, London, Manchester, Milton Keynes, Newcastle raws li Tyne, Norwich, Plymouth, Nyeem Ntawv, Sheffield, Solihull, Southampton, Watford; Australian Capital Territory: Canberra, Qab Teb Australia, Qhov Chaw Khw, New South Wales Nyiaj Pov Xyooj, Broadway, Tsev fuabtais yees, Charlestown, Chatswood Caum, Ntxhoo, Miranda, Cwj mem, Sydney, Queensland:Brisbane , Carindale, Chermside, Poj Niam Robina, Victoria, Chadstone, Southland, Doncaster, Tug ciav Qhov Rooj; Austria: Vienna, Belgium: Brussels, Brazil:Barra da Tijuca, São Paulo, Canada: Alberta ((Canada), Calgary, Edmonton, British Columbia (Canada) Burnaby,Coquitlam, Richmond, Surrey, Vancouver, Manitoba ((Canada), Winnipeg, Nova Scotia ((Canada), Halifax, Ontario ((Canada),Burlington, London, Markham, Mississauga, Newmarket, Ottawa, Toronto, Waterloo, Quebec ((Canada),Ntsig, Laval, Montreal, Paj Ntaub Ntawv-Claire, Quebec nroog; Teb chaws As -lam kuj Emirates: Abu Dhabi, Dubai; Francia : Aix-en-Provence, Bordeaux, Dijon, Le Chesnays, Neeg dag, Lille, Lyon, Marne-la-Vallee, Marseilles, Montpellier, zoo, Paris, Puteaux: la Kws muaj txuj ci, Rosny-Sous-Bois, Saint Herblain, Strasbourg, Velizy-Villacoublay; Lub teb chaws Yelemees : Augsburg, Berlin, cologne, Dresden, Düsseldorf, Frankfurt, Hamburg, Hanover, Munich, Oberhausen, Sindelfingen, Sulzbach; Spain : Arroyo tsib la Encomienda, cov arroyomolinos, Barcelona, Churra, Leganes, Mayadahonda, Marbella, Valencia, Zaragoza, Svezia: Helsingborg, Malmö, Twb; Svizzera Basel, Geneva, Glattzentrum los ntawm Wallisellen, Zurich. Lub Vev Xaib Lub Vev Xaib ua haujlwm hauv Tebchaws Meskas. Lub Vev Xaib Lub Vev Xaib ua haujlwm hauv Canada. Lub Vev Xaib Lub Vev Xaib ua haujlwm Teb chaws Europe; Albania: Tirana; Lub teb chaws Yelemees: Berlin; Andorra: Andorra la Vella; Austria: Vienna; Belgium: Bruxelles; Belarus: Minsk; Bosnia Herzegovina: Sarajevo; Bulgaria: Sofia; Croatia: Zagreb; Denmark: Tub Tooj; Slovakia: Bratislava; Slovenia: Ljubljana; Spain: Madrid; Estonia: Tallinn; Finlandia: Helsinki; Francia: Paris; Tim Nkij teb chaws: Lub Athens; Hungary: Budapest; Ireland: Dublin; Iceland: Reykjavik; Lub teb chaws nplog: Riga; Liechtenstein: Vaduz; Lithuania: Vilnius; Luxembourg: Luxembourg; Malta: Valletta; Moldavia: Chisinau; Monaco: Monaco; Montenegro: Podgorica; Norway: Oslo; Netherlands: Amsterdam; Poland: Warsaw; Portugal: Lis Txais; United Kingdom: London; Czech koom pheej: Prague; Republic of Macedonia: Skopje; Romania: Bucarest; San Marino: San Marino; Serbia: Belgrade; Svezia: Stockholm; Svizzera: Lugano, Canton ntawm Ticino, ua bellinzone, Locarno, mendrisio, suab nrov, Bern; Ukraine: Kiev; Lub Vev Xaib Lub Vev Xaib ua haujlwm hauv Asia, Afghanistan: Kabul;
Saudi Arabia: riyadh; Armenia: Yerevan; Azerbaijan: Baku; Bahrain: Manama; Bangladesh: Dhaka; Bhutan: Thimphu; Burma: Naypyidaw; Brunei: Bandar Seri Begawan; Qhab Meem teb: Phnom Penh; Tuam Tshoj: Beijing; North Kauslim: Pyongyang; Kaus lim qab teb: Seoul; Teb chaws As -lam kuj Emirates: Abu Dhabi; Philippines: Manila; Georgia: Tbilisi; Nyiv: Tokyo; Jordan: Amman; Is Nrias teb: New Delhi; Indonesia: Jakarta; Iran: Tehran; Iraq: Baghdad; Ixayees: lub nroog Yeluxalees; Kazakhstan: Astana; Kyrgyzstan: Bishkek; Kuwait: Madinat al-Kuwait: koj puas xav tau ntau tus thwjtim?; Nplog: Vien Cam; Lebanon: Beirut; Maldives: Malé; Malaysia: Kuala Lumpur; Mongolia: Ulan Bator; Nepal: Kathmandu; Oman: Mascate; Pakistan: Islamabad; Palestine: East Yeluxalees; Qatar: Doha; Singapore : Singapore; Syria: Damascus; Sri Lanka: Sri Jayawardenapura Kotte; Tajikistan: Dushanbe; Taiwan: Taipei; Thaib teb: Npas koj; Qaib ntxhw: Ankara; Turkmenistan: Ashgabat; Uzbekistan: Tashkent; Nyab Laj Teb: Cov nom Has; Yemen: koj; Lub Vev Xaib Lub Vev Xaib ua haujlwm nyob rau Africa, Algeria: Algiers; Angola: Luanda; Benin: Benin; Botswana: koj puas xav tau ntau tus thwjtim? Gaborone; Burkina Faso: koj puas xav tau ntau tus thwjtim? Ouagadougou; Burundi: Bujumbura; Cameroon: Yaoundé; Cape Verde: XNUMX Lab tus kiv cua tos koj rau Webtalk! Puam; Chad: N'Djamena; Comoros: Maulaunais; Ivory ntug dej hiav txwv: Yamoussoukro; Tim lyiv teb chaws: Cairo; Eritrea: Asmara; Ethiopia: Addis Ababa; Gabon: Libreville; Gambia: Banjul; Ghana: Accra; Djibouti: Djibouti; Guinea: Conakry; Guinea kev-Bissau: Bissau; Equatorial Guinea: koj twv yuav raug hu a Webtalk nplooj! Malabo; Kenya: Nairobi; Lesotho: Maseru; Liberia: Monrovia; Libya: Tripoli; Madagascar: Antananarivo; Malawi: Lilongwe; Kev phem: Bamako; Mauritania: Mauritania; Mauritius: Chaw nres nkoj Louis; Morocco: Rabat; Mozambique: Maputo; Namibia: windhoek; Niger: Niamey; Nigeria: Abuja; Central African koom pheej: Bangui; Koom pheej ntawm Congo: Brazzaville; Koom pheej ywj pheej ntawm cov Congo: Kinshasa; Rwanda: Kigali; Sao Tome thiab Principe: Dobra cov Sao Tome thiab Principe; Senegal: Dakar; Seychelles: Victoria; Sierra Leone: Freetown; Somalia: Mogadishu; South Africa: Pretoria, Cape Town, Bloemfontein; Sudan: Khartoum; Sab Qab Teb Sudan: Juba; Swaziland: Mbabane, lobamba; Tanzania: Dodoma; Togo: Lome; Tunisia: Tunis; Uganda: Kampala; Zambia: Lusaka; Zimbabwe: Harare; Lub Vev Xaib Lub Vev Xaib ua haujlwm hauv South America, Argentina: Buenos Aires; Bolivia: qab zib; Brazil: Brasilia; Chile: Santiago de Chile; Colombia: Bogota; Ecuador: Quito; Guyana: Georgetown; Paraguay: Asunción; Peru: Lima; Suriname: Paramaribo; Uruguay: Montevideo; Venezuela: Caracas; Lub Vev Xaib Lub Vev Xaib ua haujlwm hauv Central America, Belize: Belmopan, Teb chaw toj siab; Costa Rica: koj puas xav tau ntau tus thwjtim? San Jose; Nws Salvador : San Salvador; Guatemala: Nroog Guatemala; Honduras: Tegucigalpa; Nicaragua: Managua; Panama: Panama; Lub teb chaws Cuba: Havana; Dominica: Roseau; Haiti: Port-au-Prince; Dominican koom pheej: Santo Domingo; Trinidad thiab Tobago: Chaw nres nkoj ntawm Spain; Antigua thiab Barbuda: Neeg dawb huv John tus; Bahamas: Nassau; Barbados: Bridgetown; Jamaica: Kingston; Grenada: Saint George tus.
Peb tsis yog xaiv los ntawm cov nyob ze peb xwb.
Qhia:
Xav paub ntau ntxiv los ntawm Online Web Agency
Sau npe yuav tau txais cov lus tseeb los ntawm email.
