Weblọ Ọrụ Weebụsaịtị rụọ ọrụ Mgbasa Ozi Injin ebe anyị bụ ọkachamara na mkpọsa Pay Per Click Google AdWords.
Che cos'è la Mgbasa Ozi Injin (SEA)?
- Mgbasa ozi dabere na nchọta ọchụchọ: SEA bụ ụdị nke ahịa dijitalụ nke na-enye ohere ka ndị ọchụnta ego tinye mgbasa ozi akwụ ụgwọ ha n'ọnọdụ ndị a ma ama na ibe nsonaazụ ọchụchọ nchọta ọchụchọ (SERP), dị ka Google o Bing.
- Keywords ezubere iche: Ọ dabere na iji mkpụrụokwu dabara adaba nke ndị mmadụ na-achọ mgbe ha chọrọ otu ngwaahịa ma ọ bụ ọrụ.
- Ụdị ịkwụ ụgwọ kwa-pịa (PPC): Ọtụtụ mgbasa ozi SEA na-arụ ọrụ na ụdị ịkwụ ụgwọ kwa-pịa, nke pụtara oge ọ bụla onye ọrụ pịa mgbasa ozi gị, ị na-akwụ ụgwọ ụfọdụ.
Kedu ka SEA si arụ ọrụ
- Nchọpụta isiokwu: Chọpụta usoro na akpaokwu ndị na-ege gị ntị na-achọ nchọta ọchụchọ, metụtara azụmahịa gị.
- Ịmepụta na ịtụ ahịa maka mgbasa ozi: Dee mgbasa ozi ederede na-adọrọ mmasị jikọtara na mkpụrụokwu gị amapụtara. Ị na-ekpebi ego ole ị dị njikere ịkwụ ụgwọ maka ịpị ọ bụla (ọnụọgụ gị).
- Mgbasa ahịa: Mgbe mmadụ mere nchọta dị mkpa, igwe nchọta na-ejide ọrịre. Nkwenye gị na ọtụtụ ihe ndị ọzọ (dịka mgbasa ozi mkpa na ihu ihu ọdịda) na-ekpebi ma mgbasa ozi gị ọ pụtara yana ebe.
- Ngosipụta mgbasa ozi: Ọ bụrụ na ị merie ọrịre ahụ, mgbasa ozi gị ga-apụta n'ọnọdụ a ma ama na SERP, nke a na-akpọkarị "Ad".
- kwụọ ụgwọ na ịpị: Ị na-akwụ naanị ma ọ bụrụ na onye ọrụ pịrị na mgbasa ozi wee duzie ya na nke gị mkpokọta.
Uru nke SEA
- Ọhụụ ozugbo: Ị na-etinye mgbasa ozi gị n'ihu ndị nwere ike ahịa ndị na-achọrị ngwaahịa ma ọ bụ ọrụ gị.
- Nsonaazụ ezubere iche: Ị nwere ike dobe mgbasa ozi gị na otu ndị mmadụ kpọmkwem dabere na dati igwe mmadụ, ọnọdụ na mmasị.
- Nledo: nyiwe SEA na-enye ngwaọrụ nyocha dị ike iji nyochaa arụmọrụ yana kwalite mkpọsa.
- Mbelata: Ị nwere ike ịhazigharị mmefu ego gị na mkpọsa ngwa ngwa dịka mkpa gị si dị.
Ngwa ikpo okwu SEA ewu ewu:
- Google Mgbasa ozi: Nnukwu ikpo okwu SEA kachasị ama ama.
- Microsoft Advertising (Bing Mgbasa ozi: Na-eru ndị ọrụ nke nchọta ọchụchọ Bing na Yahoo.
SEA bụ atụmatụ siri ike maka ụlọ ọrụ na-achọ ịbawanye ngwa ngwa n'ịntanetị na nnweta ha ahịa n'ụzọ ezubere iche.
Ọ dị mkpa ịmara: SEA bụ naanị akụkụ nke igwe ọchụchọ Marketing (SEM). Akụkụ ọzọ dị mkpa bụ Nchọpụta Nchọpụta Nchọpụta (SEO) nke na-achọ imeziwanye ihe pụrụ isi chọta ogo nke saịtị gị na nsonaazụ ọchụchọ.
History na evolushọn nke Mgbasa Ozi Injin (SEA):
Mmalite
- N'etiti afọ 90: A mụrụ ndị mbụ nchọta ọchụchọ dị ka Yahoo!, AltaVista na Lycos. Mgbasa ozi izizi na nchọta ọchụchọ ọ mara mma nke ukwuu, na-amachikarị onwe ya na ọkọlọtọ na ibe nsonaazụ.
- 1996: Overture (nke Yahoo mechara nweta!) na-ebupụta, na-ewebata echiche nke ịre ahịa pụrụ isi chọta nke isiokwu. Nke a kara akara mgbanwe gaa na mgbasa ozi sui nchọta ọchụchọ dabere na auctions.
- 1998: Goto.com, ihe mmalite nke Overture, na-ewebata ụdị ịkwụ ụgwọ-kwa-pịa (PPC).
ịrị elu nke Google na oge a nke SEA
- 2000: Google ube AdWords (Ugbu a Google Mgbasa ozi), na-emegharị SEA na-emesi ike na mkpa na njikwa maka ndị mgbasa ozi.
- mmalite afọ 2000: I nchọta ọchụchọ ha na-amalite ịmata ọdịiche nke mgbasa ozi akwụ ụgwọ na nsonaazụ organic na nsonaazụ ọchụchọ. Asọmpi a na-ebilite iji dọta uche ndị ọrụ n'ọkwa kachasị elu.
- 2000 - 2010: SEA toro ma tinye:
- Ntụkwasị anya ọkaibe karịa (ọdịda ala, igwe mmadụ, wdg).
- Ụdị mgbasa ozi dị iche iche (ederede, ngosi, ịzụ ahịa).
- Ngwá ọrụ mkpesa na nha dị elu.
Ihe na-eme nso nso a na SEA
- Mmụba akpaaka na mmụta igwe: I nchọta ọchụchọ ha na-adabereọgụgụ isi maka njikarịcha ọnụahịa, nhọrọ mgbasa ozi na ebumnuche.
- Njikọ SERP: Nsonaazụ ọchụchọ na-ejikọta mgbasa ozi n'enweghị nsogbu ọ bụla, ihe ịzụ ahịa, nsonaazụ mpaghara, na-ekepụta asọmpi kpọmkwem n'etiti organic na ọdịnaya akwụ ụgwọ.
- Nzuzo na nghọta: Nchegbu gbasara nzuzo onye ọrụ na-abawanye na nyiwe SEA na-arụ ọrụ iji wusie njikwa na nghọta dị na nchịkọta na iji. dati.
- Na-agbasa karịa ọchụchọ: SEA na-etolite ịgụnye nyiwe mmekọrịta, ebe ahịa n'ịntanetị na ọwa dijitalụ ndị ọzọ.
Evolushọn na-aga n'ihu
La Mgbasa Ozi Injin ọ na-anọgide a ukwuu ike ubi. Nke a bụ ụfọdụ usoro na-apụta:
- Ọchọ olu: Mmụba na nchọ olu na-agbanwe ajụjụ ndị ndị ọrụ webatara ma chọọ mmegharị na atụmatụ SEA.
- Ọchụchọ anya: Ikike ịchọ site na onyonyo ga-emetụta mgbasa ozi gị yana usoro ha.
- TheAmamịghe echiche: Ọrụ dị oke mkpa na-abawanye na akpaaka mgbasa ozi yana ebumnuche nke ahaziri onwe ya.
The SEA abịawo a ogologo ụzọ ya mfe mmalite, na taa a strategic mmewere nke marketing maka azụmahịa ọ bụla chọrọ ịnọ na ntanetị. Evolushọn na usoro na-eme ka ọ dị mkpa maka azụmahịa ka ọ bụrụ ihe ọhụrụ na ọnọdụ na-agbanwe ngwa ngwa.
Weblọ Ọrụ Weebụsaịtị na-arụ ọrụ ya ụlọ ọrụ weebụ n'akụkụ ọrụ ndị a:
- Lombardy : Milan, Bergamo, Brescia, Como, Cremona, Lekọ, Lodi, Mantua, Monza na nke Brianza, Pavia, turu ọnụ ọchị, Varese;
- Abruzzo : Chieti,Akwịla, Pescara, Teramo;
- Basilicata : Matera, ike;
- Calabria : Catanzaro, Cosenza, Crotone, Reggio Calabria, Vibo Valentia;
- Campania : Avellino, Benevento, Caserta, Naples, Salerno;
- Emilia Romagna : Bologna, Ferrara, Mee, Cesena, Modena, Parma, Piacenza, Ravenna, Reggio Emilia, Rimini;
- Friuli Venezia Giulia : Gorizia, Pordenone, Trieste, Udine;
- Lazio : Frosinone, Latina, Rieti, Rome, Viterbo;
- Liguria : Genoa, Imperia, La Spezia, Savona;
- Na-aga Ije : Ancona, Ascoli piceno, Kwụrụ, Macerata, Ana m atụ, Urbino;
- Molise : Campobasso, Isernia;
- Piedmont : Alessandria, Ruo mgbe, Biella, Cuneo, Novara, Turin, Verbano, Kusio, Ossola, Vercelli;
- Puglia : Bari, Barletta, andria, Trani, Brindisi, Foggia, Lecce, Taranto;
- Sardinia : Cagliari, Carbonia, Ụka, Ọkara Campidano, nuoro, Ogliastra, Olbia, Templelọ nsọ, Oristano, Sassari;
- Sicilia : agrigento, Caltanissetta, Catania, Enna, Messina, Palermo, Ragusa, Syracuse, Trapani;
- Tuscany : Arezzo, Florence, Grosseto, Livorno, Lucca, Onyinye, Carrara, Pisa, Pistoia, Prato, Siena;
- Trentino Alto Adige : Bolzano, Trento;
- Umbria : Perugia, Terni;
- Valle d'Aosta : Aosta;
- Veneto : Belluno, Padua, M rovigo, Treviso, Venice, Verona, Vicenza;
- Svizzera : Canton nke Appenzell Mpụga, Canton nke Appenzell N'ime, Canton nke Aargau, Canton nke Basel Ime obodo, Canton nke Basel Obodo, Canton nke Bern, Canton nke Fribourg, Canton nke Geneva, Canton nke Jura, Canton nke Glarus, Canton nke Grison, Canton nke Lucerne, Canton nke Nidwalden, Canton nke Neuchatel, Canton nke Obwalden, Canton nke St. Gallen, Canton nke Schaffhausen, Canton nke Solothurn, Canton nke Schwyz, Canton nke Thurgau, Canton nke Uri, Canton nke Valais, Canton nke Vaud, Canton nke Zug, Canton nke Zurich, Canton nke Ticino.
Weblọ Ọrụ Weebụsaịtị na-arụ ọrụ ya ụlọ ọrụ weebụ in Canton nke Ticino :
- district nke mendrisio na okirikiri nke mendrisio, whale, Caneggio, stabilizer e Riva San Vitale;
- district nke Lugano na okirikiri nke Lugano bụ, Lugano ọdịda anyanwụ, Lugano ugwu, Ceresium, Paradiso, Magliasina, agno, sesa, sonvico, Vezia, Breno, Pregassona, Capriasca e ụlọ ndozi:
- district nke Locarno na okirikiri nke Locarno, Agwaetiti Ọdọ Maggiore, Na-adịghị, Gambarogno, apụl, Ụgbọ mmiri e Verzasca;
- district nke Vallemaggia na okirikiri nke rona, maggia e Lavizzara;
- district nke bellinzone na okirikiri nke bellinzone, Ticino na Giubiasco;
- Mpaghara Riviera nwere klọb Riviera;
- district nke Blenium na okirikiri nke Serravalle, Akaraka e Blenium;
- district nke Leventine na okirikiri nke Giornico, faido, Nke ise e Airolo.
Ụlọ ọrụ webụsaịtị, n'ahịa mba ụwa
Weblọ Ọrụ Weebụsaịtị na-arụ ọrụ ya ụlọ ọrụ weebụ n'okpuru ebe ọrụ nke ahia mba ofesi: Obodo New York, Los Angeles, Chicago, Houston, Philadelphia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh, Obodo New York, Los Angeles, Chicago, Houston, Philadelphia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh; Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, ozi ọma, Winnipeg, Vancouver; United Kingdom : London, Glasgow, Sheffield, Liverpool, Manchester, Bristol, Leeds, Birmingham; Europe: London, Berlin, Madrid, Rome, Paris, Bucarest, Vienna, Hamburg, Budapest, Warsaw, Barcelona, Monaco, Milan, Sofia, Prague, Brussels, Birmingham, Obodo, Naples, Stockholm, Turin, Marseille, Amsterdam, Zagreb, Valencia, Moscow, Düsseldorf;
Obodo ukwu ndị dị n'ụwa: Tokyo, Shanghai, Jakarta, Delhi, Seoul, Istanbul, Karachi, Tokyo, Guangzhou, Mumbai, Moscow, St. Paul, Lahore, Delhi, Jakarta, Kinshasa, Seoul, Mexico City, London, New York, Bangalore, Ho Chi Minh, Lima, Hanoi, Bogota, Tehran, Hong Kong, Bangkok, Dhaka, Cairo, Rio de Janeiro, Caracas, Baghdad, Petersburg, Riad, Calcutta, Singapore, Santiago, Sydney, Surat, Chennai, Melbourne, Yangon, Alexandria nke Egypt, Shenyang, Hyderabad, Los Angeles, Ahmedabad, Ankara, Johannesburg, Wuhan, Yokohama, Abidjan, Busan, Cape Town, Durban, tinye, Jeddah, Berlin, Casablanca, Pyongyang, Kanpur, Madrid, Jaipur, Nairobi, Faisalabad, Ọzịza, Brasília, Salvador, Buenos Aires, Rome, Chicago, ebe e wusiri ike, Chittagong, Belo Horizonte, Toronto; United Kingdom : Aberdeen, basingstoke, Bath, Belfast, Birmingham, Festival, Bristol, Bromley, Cambridge, Cardiff, Edinburgh, Exeter, Gateshead, Glasgow, Agba ntụ, Greenhithe, Kingston n’elu Thames, Leeds, Leicester, Liverpool, London, Manchester, Milton Keynes, Newcastle n'elu Tyne, Norwich, Plymouth, Reading, Sheffield, Solihull, Southampton, Watford; Mpaghara Isi Obodo Australia: Canberra, South Australia, Ebe Rundle, New South Wales bondi, Broadway, Lelọ elu, Charlestown, Nkparịta ụka - Chụrụ, Agụụ, Miranda, Penrith, Sydney, Queensland:Brisbane , Carindale, Chermside, Robina, Victoria, Chadstone, Southland, Doncaster, Ọnụ Fozọ untainmá Isi Iyi; Austria: Vienna, Belgium: Brussels, Brazil:Barra na Tijuca, São Paulo, Canada: Alberta (Canada), Calgary, Edmonton, British Columbia (Canada) Burnaby,Coquitlam, Richmond, Surrey, Vancouver, Manitoba (Canada), Winnipeg, Nova Scotia (Canada), Halifax, Ontario (Canada),Burlington, London, Markham, Mississauga, Newmarket, Ottawa, Toronto, Mmiri, Quebec (Canada),Onyekachi, Laval, Montreal, Nkọwa Claire, Obodo Quebec; United Arab Emirates : Abu Dhabi, Dubai; Francia : Aix na Provence, Bordeaux, Dijon, Le Chesnays, Ebe nsọ, Lille, Lyon, Marne-la-Vallee, Marseilles, Montpellier, Nice, Paris, Puteaux: la Nchebe, Rosny-Sous-Bois, Saint Herblain, Strasbourg, Velizy-Villacoublay; Germania : Augsburg, Berlin, Cologne, Dresden, Düsseldorf, Frankfurt, Hamburg, Hanover, Munich, Oberhausen, Sindelfingen, Sulzbach; Spain : iyi nke Encomienda, arroyomolinos, Barcelona, Chọra, Leganes, Mayahonda, Marbella, Valencia, Zaragoza, Svezia: Helsingborg, Malmö, Na; Svizzera Basel, Geneva, Glattzentrum dị na Wallisellen, Zurich. Weblọ Ọrụ Weebụsaịtị na-arụ ọrụ na United States of America. Weblọ Ọrụ Weebụsaịtị na-arụ ọrụ na Canada. Weblọ Ọrụ Weebụsaịtị arụ ọrụ Europe; Albania: Tirana; Germania: Berlin; Andorra: Andorra la Vella; Austria: Vienna; Belgium: Brussels; Belarus: Minsk; Bosnia Herzegovina: Sarajevo; Bulgaria: Sofia; Croatia: Zagreb; Denmark: Copenhagen; Slovakia: Bratislava; Slovenia: Ljubljana; Spain: Madrid; Estonia: Tallinn; Finlandia: Helsinki; Francia: Paris; Greece: Atens; Hungary: Budapest; Ireland: Dublin; Iceland: Reykjavík; Latvia: Riga; Liechtenstein: Vaduz; Lithuania: Vilnius; Luxembourg: Luxembourg; Malta: Valletta; Moldova: Chisinau; Monaco: Monaco; Montenegro: Podgorica; Norway: Oslo; Netherlands: Amsterdam; Poland: Warsaw; Portugal: Lisbon; United Kingdom: London; Czech Republic: Prague; Republic nke Macedonia: Skopje; Romania: Bucarest; San Marino: San Marino; Serbia: Belgrade; Svezia: Stockholm; Svizzera: Lugano, Canton nke Ticino, bellinzone, Locarno, mendrisio, mkpọtụ, Bern; Ukraine: Kiev; Weblọ Ọrụ Weebụsaịtị na -arụ ọrụ na Eshia, Afghanistan: nnabata;
Saudi Arabia : Riyadh; Armenia: Yerevan; Azerbaijan: Baku; Bahrain: Manama; Bangladesh: Dhaka; Bhutan: Ihe; Burma: Naypyidaw; Brunei: Bandar Seri Begawan; Cambodia: Phnom Penh; China: Beijing; North Korea : Pyongyang; South Korea : Seoul; United Arab Emirates : Abu Dhabi; Philippines: Manila; Georgia: Tbilisi; Japan: Tokyo; Jọdan: Amman; India: New Delhi; Indonesia: Jakarta; Iran: Tehran; Iraq: Baghdad; Israel: Jerusalem; Kazakhstan: Astana; Kyrgyzstan: Bishkek; Kuwait: Obodo Kuwait; Laos: Vientiane; Lebanon: Beirut; Ndị Maldives: Nwoke; Malaysia: Kuala Lumpur; Mongolia: Ulan Bator; Nepal: Kathmandu; Oman: Mascate; Pakistan: Islamabad; Palestine: East Jerusalem; Qatar: Doha; Singapore : Singapore; Syria: Damascus; Sri Lanka : Sri Jayawardenapura Kotte; Tajikistan: Dushanbe; Taiwan: Taipei; Thailand: Bangkok; Toro toro : Ankara; Turkmenistan: Asgaba; Uzbekistan: Tashkent; Vietnam: Hanoi; Yemen: ị; Weblọ Ọrụ Weebụsaịtị na -arụ ọrụ na Africa, Algeria: Algiers; Angola: Luanda; Benin: Benin; Botswana: Gaborone; Burkina Faso: Ouagadougou; Burundi: Bujumbura; Cameroon: Yaoundé; Cape Verde: Praia; Chad: N'Djamena; Comoros: Moroni; Ivory Coast: Yamoussoukro; Egypt: Cairo; Eritrea: Asmara; Etiopia: Addis Ababa; Gabon: Libreville; Gambia: Banjul; Gana: Accra; Djibouti: Djibouti; Guinea: Conakry; Guinea-Bissau: Bissau; Equatorial Guinea: Malabo; Kenya: Nairobi; Lesotho: Maseru; Liberia: uzo Monrovia ubochi ahu; Libya: Tripoli; Madagascar: n'Antananarivo; Malawi: Lilongwe; Ihe ọjọọ: Bamako; Mauritania: Mauritania; Mauritius: Port Louis; Morocco: Rabat; Mozambique: Maputo; namibia: Windhoek; Niger: Niamey; Nigeria: Abuja; Central African Republic: Bangui; Republic nke Congo: Brazzaville; Democratic Republic of Congo: Kinshasa; Rwanda: Kigali; Sao Tome na Principe: nke Dobra Sao Tome na Principe; Senegal: Dakar; Seychelles: Victoria; Sierra Leone: Freetown; Somalia: Mogadishu; South Africa: Pretoria, Cape Town, Bloemfontein; Sudan: Khartoum; Southern Sudan: Juba; Swaziland: Mbabane, lobamba; Tanzania: Dodoma; Togo: Lomé; Tunisia: Tunis; Uganda: Kampala; Zambia: Lusaka; Zimbabwe: Harare; Weblọ Ọrụ Weebụsaịtị na -arụ ọrụ na South America, Argentina: Buenos Aires; Bolivia: sugar; Brazil: Brasília; Chile: Santiago de Chile; Colombia: Bogota; Ekwedọọ: Quito; Guyana: Georgetown; Paraguay: Asunción; Peru: Lima; Suriname: Paramaribo; Uruguay: Montevideo; Venezuela: Caracas; Weblọ Ọrụ Weebụsaịtị na -arụ ọrụ na Central America, Belize: Belmopan, Ọchịchị Commonwealth; Kosta Rika: San José; Ya Salvador : San Salvador; Guatemala: Obodo Guatemala; Honduras: Tegucigalpa; Nicaragua: Managua; Panama: Panama; Kuba: Havana; Dominica: Roseau; Haiti: Port-au-Prince; Dominican Republic: Santo Domingo; Trinidad na Tobago: Port nke Spain; Antigua na Barbuda: Saint John; Bahamas: Nassau; Barbados: Bridgetown; Jamaica: Kingston; Grenada: Saint George's.
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