Paetukutuku Tukutuku Ipurangi mahi Rapu Rapu Rapu kei hea matou e tohunga ana ki nga kaupapa Utu Per Click Google AdWords.
He aha te Rapu Rapu Rapu (MOA)?
- Panuitanga i runga engines rapu: Ko te moana he ahua o tauhokohoko mamati e taea ai e nga pakihi te whakanoho i a raatau panui utu ki nga waahi rongonui ki nga wharangi hua rapu engines rapu (SERP), hei Google o Bing.
- Kupumatua kua whakaritea: I ahu mai i runga i te whakamahi i nga kupu matua e rapua ana e te tangata ina hiahia ana ratou ki tetahi hua, ratonga ranei.
- Utu-ia-pawhiri (PPC) tauira: Ko te nuinga o nga panui SEA e mahi ana i runga i te tauira utu-ia-pawhiri, ko te tikanga ia wa ka pao te kaiwhakamahi ki to panui, ka utua e koe he moni.
Te mahi a te SEA
- Rangahau kupu matua: Tautuhia nga kupu me nga kianga e rapuhia ana e to hunga whakarongo engines rapu, e pa ana ki to pakihi.
- Te hanga me te tuku tono mo nga panui: Tuhia nga panui kupu whakahihiri e hono ana ki o kupu matua kua tautuhia. Ka whakatauhia e koe te nui e pai ana koe ki te utu mo ia paato (to tono).
- hokohoko hokohoko: I te wa e rapu ana tetahi, ka whakahaerehia e te miihini rapu he hokohoko. Ko to tono me etahi atu mea (penei i te whaitaketanga o te panui me te kounga o te wharangi taunga) ka whakatau mena ka puta to panui me te waahi.
- Whakaaturanga Panui: Mena ka toa koe i te hokohoko, ka puta to panui ki runga i te SERP, ka tohua hei "Ad".
- Utu ma te panui: Ka utu noa koe mena ka pao te kaiwhakamahi ki te panui ka tukuna atu ki a koe paetukutuku.
Nga painga o SEA
- Tirohanga tonu: Ka tukuna e koe o panui ki mua i nga tangata ka taea kiritaki e rapu ana i o hua, ratonga ranei.
- Hua kua whakaritea: Ka taea e koe te whai i to panui ki nga roopu tangata motuhake i runga i mua te taupori, te waahi me nga paanga.
- Te ine: Ko nga papaaapapa SEA e tuku ana i nga taputapu tātari kaha ki te aro turuki i nga mahi me te arotau i nga kaupapa.
- Tauineine: Ka taea e koe te whakatika i to tahua me nga kaupapa whakatairanga kia rite ki o hiahia.
Nga turanga rongonui o te SEA:
- Google Pānui: Ko te turanga nui rawa atu me te tino rongonui o te SEA.
- Microsoft Advertising (Bing Pānui): Ka tae ki nga kaiwhakamahi o engines rapu Bing me Yahoo.
He rautaki kaha a SEA mo nga kamupene e titiro tere ana ki te whakanui ake i o raatau tirohanga ipurangi me te hoko kiritaki i roto i te huarahi kua whakaritea.
He mea nui ki te tuhi: Ko te SEA tetahi waahanga noa o te Rapu Rapu Marketing (SEM). Ko tetahi atu waahanga nui ko te Rapu Engine Arotautanga (SEO) e whai ana ki te whakapai ake i te whakanohonga te whakatauranga pararopi o to pae ki nga hua rapu.
Hītori me te whanaketanga o Rapu Rapu Rapu (MOA):
Nga timatanga
- Waenga o te 90s: Ka whanau nga mea tuatahi engines rapu pērā i Yahoo!, AltaVista me Lycos. Ko te panui tuatahi i runga engines rapu he tino ngawari, he maha nga wa e whakawhāiti ana i a ia ano ki nga kara i te wharangi hua.
- 1996: Ka whakarewahia a Overture (i muri mai ka riro mai i a Yahoo!), e whakaatu ana i te kaupapa o te tuku tono whakanohonga o kupumatua. I tohu tenei i te whakawhiti ki te panui sui engines rapu i runga i nga hokohoko.
- 1998: Ko Goto.com, te kaitaunaki ki te Overture, ka whakaatu i te tauira utu-ia-paato (PPC).
Te pikinga o Google me te wa hou o te moana
- 2000: Google lancia AdWords (Na Google Ads), e huri ana i te SEA me te aro nui ki te whai take me te mana whakahaere mo te hunga panui.
- Te timatanga o te 2000s: I engines rapu ka timata ratou ki te wehewehe i nga panui utu mai i nga hua kaiao i runga i nga hua rapu. Ka ara ake te whakataetae ki te kukume i nga aro o nga kaiwhakamahi ki nga waahi o runga.
- 2000 - 2010: Ka pakeke te SEA me te whakauru:
- Te whainga matatau ake (matawhenua, taupori, me etahi atu).
- Nga momo panui rereke (kuputuhi, whakaatu, hokohoko).
- Ko nga taputapu purongo me nga taputapu ine.
Ko nga ahuatanga hou i roto i te moana moana
- Kua piki ake te mahi aunoa me te ako miihini: I engines rapu e whakawhirinaki ana ratoutohunga mohio mo te arotautanga tono, te kowhiringa panui me te whaainga.
- Whakakotahitanga SERP: Ko nga hua rapu ka whakakotahi pai ake i nga panui, nga huānga hokohoko, nga hua o te rohe, te hanga whakataetae tika i waenga i nga ihirangi kaiao me te utu.
- Matatapu me te marama: Kei te piki haere nga awangawanga mo te noho muna a nga kaiwhakamahi, kei te mahi nga turanga SEA ki te whakapakari i nga mana whakahaere me te maramatanga o te kohinga me te whakamahi i mua.
- Te whakawhānui atu i te rapunga: Ka whanake te SEA ki te whakauru i nga papaapori pāpori, nga maakete ipurangi me etahi atu hongere mamati.
E ahu whakamua ana te whanaketanga
La Rapu Rapu Rapu ka noho tonu hei mara tino hihiri. Anei etahi o nga ahuatanga e puta mai ana:
- Rapu reo: Ko te pikinga o nga rapunga reo kei te huri i nga patai i whakauruhia e nga kaiwhakamahi me te hiahia urutau ki nga rautaki SEA.
- Rapu Ataata: Ko te kaha ki te rapu ma nga whakaahua ka pa ki o panui me o raatau whakatakotoranga.
- teTe Marangaro Tino: He mahi nui ake i roto i te mahi aunoatanga whakahau me te whainga tino-whaiaro.
Ko te SEA kua roa mai i ona timatanga ngawari, a, i tenei ra he kaupapa rautaki marketing mo tetahi pakihi e hiahia ana ki te noho ipurangi. Ko te whanaketanga tonu me nga ia e tika ana kia noho hou nga pakihi i roto i te horopaki hurihuri tere.
Paetukutuku Tukutuku Ipurangi ka whakahaere i ana mahi pokapū paetukutuku i roto i nga waahanga whakahaere e whai ake nei:
- Lombardy : Milano, Bergamo, Brescia, como, Cremona, Lecco, Lodi, Mantova, Monza Tuhinga o mua Brianza, Pavia, Sondrio, varese;
- Abruzzo : Chieti, TeAkuira, Pescara, Teramo;
- Basilicata : Matera, Potenza;
- Calabria : Catanzaro, Cosenza, Crotone, Reggio Calabria, Vibo Valentia;
- Campania : Avellino, Benevento, Caserta, Naples, Salerno;
- Emilia Romagna : Bologna, Ferrara, Forlì, Cesena, Modena, Parma, Piacenza, Ravenna, Reggio Emilia, Rimini;
- Friuli Venezia Giulia : Koroora, Pordenone, Trieste, Udine;
- Lazio : Frosinone, Latina, Rieti, Roma, Poerewa;
- Liguria : Genoa, Imperia, la Spezia, Savona;
- Poutu-te-rangi : Ancona, Ascoli Piceno, Kati, Macerata, ka paunatia e ahau, Urbino;
- Molise : Campobasso, Isernia;
- Piedmont : Alessandria, Asti, Biella, Cuneo, Novara, Turin, Verbano, Cusio, Ossola, Vercelli;
- Puglia : Bari, Paretata, Andria, Trani, Brindisi, Foggia, Lecce, Taranto;
- Sardegna : Cagliari, Kararehe, Nga hahi, Waenga Campidano, nuoro, Ogliastra, Olbia, Hiero, Oristano, Sasari;
- Sicilia : Agrigento, Caltanissetta, Catania, enna, Messina, Palermo, Ragusa, Siracusa, Trapani;
- Tuscany : Arezzo, Florence, Grosseto, Livorno, Lucca, Maha, Carrara, Pisa, Pistoia, Prato, Siena;
- Trentino Alto Adige : Bolzano, Trento;
- Umbria : Perugia, Terni;
- Valle d'Aosta : Aosta;
- Veneto : Belluno, Padua, I rovigo, Treviso, Venice, Verona, Vicenza;
- Svizzera : Canton of Appenzell waho, Canton of Appenzell Roto, Canton of Aargau, Canton of Basel Taiwhenua, Canton of Basel Taone, Canton of Bern, Canton of Fribourg, Canton of Geneva, Canton of Jura, Canton of Glarus, Canton of Grisons, Canton of Lucerne, Canton of Nidwalden, Canton of Neuchatel, Canton of Obwalden, Canton of St. Gallen, Canton of Schaffhausen, Canton of Solothurn, Canton of Schwyz, Canton of Thurgau, Canton of Uri, Canton of Valais, Canton of Vaud, Canton of Zug, Canton of Zurich, Kanton Ticino.
Paetukutuku Tukutuku Ipurangi ka whakahaere i ana mahi pokapū paetukutuku in Kanton Ticino :
- rohe o mendrisio me nga porowhita o mendrisio, tohorā, Caneggio, pūmau e Riva San Vitale;
- rohe o Lugano me nga porowhita o Lugano ko, Lugano uru, Lugano raki, Ceresium, Paradiso, Magliasina, Agno, Sesa, sonvico, Vezia, Bren, Pregassona, Capriasca e whare inu:
- rohe o Locarno me nga porowhita o Locarno, Moutere o te roto o Maggiore, Onsernon, Gambarogno, Aporo, Waka e Verzasca;
- rohe o Vallemaggia me nga porowhita o rovana, maggia e Lavizzara;
- rohe o bellinzone me nga porowhita o bellinzone, Ticino me Giubiasco;
- rohe Riviera me te karapu Riviera;
- rohe o Blenium me nga porowhita o Serravalle, Aquarossa e Blenium;
- rohe o Rewenitini me nga porowhita o Giornico, faido, Quinto e Airolo.
Te umanga paetukutuku, i te maakete o te ao
Paetukutuku Tukutuku Ipurangi ka whakahaere i ana mahi pokapū paetukutuku i roto i nga waahi whakahaere e whai ake nei o te mākete ā-ao: Taone nui o New York, Los Angeles, Chicago, Houston, Filadelfia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh, Taone nui o New York, Los Angeles, Chicago, Houston, Filadelfia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh; Kanata: Toronto, Montréal, Calgary, Ottawa, Eromitana, missisauga, Winnipeg, Vancouver; United Kingdom : Londra, Glasgow, Sheffield, Liverpool, Manchester, Bristol, Leeds, Birmingham; Europe: Londra, Berlin, Madrid, Roma, Paris, Bucarest, Vienna, Hamburg, Budapest, Warsaw, Barcelona, Monaco, Milano, Sofia, Prague, Bruxelles, Birmingham, Koroni, Naples, Stockholm, Turin, Marseille, Amsterdam, Zagreb, Valencia, Moscow, Düsseldorf;
Nga taone nui o te ao: Tokyo, Shanghai, Jakarta, Delhi, Seoul, Istanbul, Karachi, Tokyo, Guangzhou, Mumbai, Moscow, St. Paora, Rarangi, Delhi, Jakarta, Kinshasa, Seoul, Mexico City, Londra, New York, Bangalore, Ho Chi Minh, Lima, Hanoi, Bogota, Tehran, Hong Kong, Bangkok, Dhaka, Kairo, Rio de Janeiro, Caracas, Baghdad, St. Petersburg, Riad, Calcutta, Singapore, Santiago, Sydney, Tuhinga, Chennai, Melbourne, Yangon, Tuhinga o mua, Shenyang, Hyderabad, Los Angeles, Ahmedabad, Ankara, Johannesburg, Wuhan, Yokohama, Abidjan, Busan, Cape Town, Durban, hoatu, Jeddah, Berlin, Casablanca, Pyongyang, Kanpur, Madrid, Jaipur, Nairobi, Faisalabad, Ürümqi, Brasilia, Salvador, Buenos Aires, Roma, Chicago, Fortaleza, Chittagong, Belo Horizonte, Toronto; United Kingdom : Aberdeen, Basingstoke, Patehepa, Belfast, Birmingham, Brighton, Bristol, Bromley, Cambridge, Cardiff, Edinburgh, Exeter, Gateshead, Glasgow, Tutu, Greenhithe, Kingston on Thames, Leeds, Leicester, Liverpool, London, Manchester, Milton Keynes, Newcastle i runga i Tyne, Norwich, Plymouth, pānui, Sheffield, Solihull, Southampton, Watford; Te Rohe Nui o Ahitereiria: Canberra, South Australia, Rundle Place, New South Wales here, Broadway, Whare Taonga, Charlestown, Whakahokohoro Tiaki, Wharerangi, Miranda, Penrith, Sydney, Kuini:Brisbane , Carindale, Tae, Robina, Victoria, Pohaka, Southland, Doncaster, Kuwhera Puna; Ateria: Vienna, Belgium: Brussels, Brazil:Barra da Tijuca, São Paulo, Kanata: Alberta (Kanata), Calgary, Edmonton, British Columbia (Kanata) Burnaby,Coquitlam, Richmond, Surrey, Vancouver, Manitoba (Kanata), Winnipeg, Nova Scotia (Kanata), Halifax, Ontario (Kanata),Burlington, London, Markham, Mississauga, He Retaata, Ottawa, Toronto, Waterloo, Quebec (Kanata),Kaitara, Mökai, Montreal, Ko Pointe-Claire, Quebec City; United Arab Emirates: Abu Dhabi, Dubai; France : Aix-en-Provence, Porau, Dijon, Te Chesnay, Rūtene, Lille, Lyon, Marne-la-Vallee, Marseilles, Montpellier, Nice, Paris, Puteaux: la Paruru, Rosny-Sous-Bois, Hato Herblain, Strasbourg, Velizy-Villacoublay; Germania : Augsburg, Berlin, Cologne, Dresden, Düsseldorf, Frankfurt, Hamburg, Hanover, Munich, Oberhausen, Sindelfingen, Koruruku; Spagna : Awa o te Encomienda, Arroyomolinos, Barcelona, Churra, Leganés, Majadahonda, Marbella, Valencia, Zaragoza, Svezia: Helsingborg, Malmö, Taby; Svizzera Basel, Geneva, Glattzentrum bei Wallisellen, Zurich. Paetukutuku Tukutuku Ipurangi mahi i te United States o Amerika. Paetukutuku Tukutuku Ipurangi mahi i Canada. Paetukutuku Tukutuku Ipurangi mahi Europe; Albania: Tirana; Germania: Berlin; Ānatōra: Andorra la Vella; Ateria: Vienna; Belgium: Bruxelles; Peraruhia: Minsk; Bosnia Herzegovina: Sarajevo; Bulgaria: Sofia; Croatia: Zagreb; Denmark: Copenhagen; Awherakia: Bratislava; Slovenia: Ljubljana; Spagna: Madrid; Estonia: Tallinn; Finlandia: Helsinki; France: Paris; Kariki: Te Atene; Hungary: Budapest; Ireland: Dublin; Tiorangi: Reykjavik; Latvia: Riga; Liechtenstein: Vaduz; Lithuania: Vilnius; Luxembourg: Luxembourg; Malta: Valletta; Morotōria: Chisinau; Monaco: Monaco; Montenegro: Podgorica; Norway: Oslo; Paesi bassi: Amsterdam; Poroni: Warsaw; Portugal: Lisbon; United Kingdom: Londra; Czech Republic: Prague; Republic of Makeronia: Skopje; Romania: Bucarest; San Marino: San Marino; Serbia: Tuhinga; Svezia: Stockholm; Svizzera: Lugano, Canton of Ticino, bellinzone, Locarno, mendrisio, Chiasso, Bern; Ukraine: Kiev; Paetukutuku Tukutuku Ipurangi mahi i Ahia, Afghanistan: Kapuru;
Saudi Arabia: Riyadi; Armenia: Erevan; Azerbaijan: Baku; Bahrain: Manama; Bangladesh: Dhaka; Bhutan: Tuhinga; Burma: Tuhinga ka whai mai; Brunei: Bandar Seri Begawan; Kamupodia: Phnom Penh; Haina: Beijing; Korea ki te Raki: Pyongyang; Korea ki te Tonga: Seoul; United Arab Emirates: Abu Dhabi; Philippines: Manila; Georgia: Tbilisi; Japan: Tokyo; Horano: Amman; India: New Delhi; Indonesia: Jakarta; Iran: Tehran; Iraq: Baghdad; Iharaira: Hiruharama; Kazakhstan: Astana; Kyrgyzstan: Bishkek; Kuwait: Taone o Kuwait; Laos: Vientiane; Repanona: Beirut; Maldives: Malé; Malaysia: Kuala Lumpur; Mongolia: Ulan Bator; Nepal: Kathmandu; Oman: Mascate; Pakistan: Islamabad; Palestine: Hiruharama ki te Rawhiti; Katara: Doha; Singapore : Singapore; Hiria: Ramahiku; Sri Lanka: Sri Jayawardenapura Kotte; Tajikistan: Dushanbe; Taiwan: Taipei; Thailand: Bangkok; Turkey: Ankara; Turkmenistan: Asgapata; Uzbekistan: Tashkent; Vietnam: Hanoi; Yemen: sana; Paetukutuku Tukutuku Ipurangi mahi i Awherika, Algeria: Whakaputanga; Angola: Luanda; Benin: Benin; Botswana: Gaborone; Burkina Faso: Ouagadougou; Burundi: Bujumbura; Cameroon: Yaounde; Cape Verde: Beach; Tohu: N'Djamena; Kooti: Moroni; Ivory Coast: Yamoussoukro; Ihipa: Kairo; Eritrea: Asmara; Etiopia: Addis Ababa; Gabon: Libreville; Gambia: Banjul; Kana: Accra; Gibuti: Gibuti; Guinea: Conakry; Guinea-Pīhau: Pīhau; Guinea Equatorial: Malabo; Kenya: Nairobi; Lesotho: Maseru; Liberia: Monrovia; Libya: Tripoli; Madagascar: Antananarivo; Malawi: Lilongwe; Nga kino: Bamako; Mauritania: Mauritania; Mauritius: Port Louis; Moroko: Rabat; Mozambique: Maputo; Namipia: Windhoek; Nikera: Niamey; Nigeria: Abuja; Republic o Awherika Central: Bangui; Republic o te Kongo: Brazzaville; Manapori Manapori o Kongo: Kinshasa; Rwanda: Kigali; Sao Tome me Principe: Ko Dobra Sao Tome me Principe; Henekara: Dakar; Seychelles: Victoria; Sierra Leone: Freetown; Somalia: Mogadishu; Awherika ki te Tonga: Pretoria, Cape Town, Bloemfontein; Sudan: Khartoum; Sudan ki te Tonga: Juba; Swaziland: Mbabane, lobamba; Tanzania: Dodoma; Togo: Lome; Tunisia: Tunis; Uganda: Kampala; Zambia: Lusaka; Zimbabwe: Harare; Paetukutuku Tukutuku Ipurangi mahi i Amerika ki te Tonga, Argentina: Buenos Aires; Bolivia: huka; Brazil: Brasilia; Chile: Santiago de Chile; Colombia: Bogota; Ecuador: Quito; Guyana: Georgetown; Paraguay: Asunción; Peru: Lima; Suriname: Paramaribo; Uruguay: Montevideo; Venesuela: Caracas; Paetukutuku Tukutuku Ipurangi mahi i Central America, Belize: Belmopan, Whenua Commonwealth; Costa Rica: San José; He Salvador : San Salvador; Kuatemala: Taone o Guatemala; Honetura: Tegucigalpa; Nikaragua: Managua; Panamā: Panamā; Cuba: Havana; Dominica: Roseau; Haiti: Port-au-Prince; Dominican Republic: Santo Domingo; Trinidad me Tobago: Port o Spain; Antigua me Barbuda: Heri John's; Bahamas: Nassau; Barbados: Bridgetown; Jamaica: Kingston; Grenada: Saint George's.
Ehara ko nga mea e tata ana ki a tatou anake te hunga e whiriwhiri ana i a tatou.
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