SEO è l’arte di migliorare la visibilità del tuo paetukutuku nei risultati di ricerca organici (non a pagamento) per attirare traffico rilevante.
Search Engine Optimization (SEO): Ottimizzare il tuo sito web per la visibilità
Whakaarohia kei a koe a toa ataahua, ki tonu i nga hua whakamiharo. Engari mena ko te toa E huna ana i roto i te huarahi pouri, karekau he tangata e mohio ki te kimi, me pehea e hokona ai? He rite ano ki a koe paetukutuku: ki te kore e arotauhia mo i engines rapu, rite Google, ka uaua mo nga tupono kiritaki kitea koe.
I reira ka uru mai Rapu Engine Arotautanga (SEO), he huinga tikanga e whai ana ki te whakapai ake i te tirohanga me te tuunga o to paetukutuku i roto i nga hua rapu rauropi (kaore i utua). Maama noa, te SEO awhina i a koe paetukutuku kia kitea ngawari ake e nga tangata e rapu ana i runga ipurangi mo nga hua, ratonga ranei penei i a koe.
Pehea te mahi SEO?
I engines rapu haere mai Google whakamahi ratou hātepe matatini ki te ngoki i te tukutuku me te whakarōpū i te paetukutuku i runga i nga rau o nga mea. Kei roto i enei mea te kounga me te whai take o te ihirangi, te hanganga o te paetukutuku, tere uta, te aroaro o backlinks (hononga mai i etahi atu paetukutuku), me te tini ke atu.
L'obiettivo della SEO ko te arotau i a koe paetukutuku mo enei mea, kia taea ai te whakanoho ki runga i nga wharangi hua rapu (SERP). Ko to teitei ake paetukutuku, ka nui ake te tirohanga me te nui ake o nga hokohoko ka whiwhi koe.
He aha nga painga o SEO?
Nga painga o SEO he maha:
- Whakanuia te hokohoko pararopi: He maha ake nga tangata ka kite i a koe paetukutuku mā i engines rapu, ka nui ake nga hokohoko ka riro ia koe.
- Whakapai ake i te mohiotanga waitohu: He he paetukutuku pai te whakanoho ki runga Google ka whakanui ake i te tirohanga o to tohu me tona mana.
- Hangaia etahi atu kaiarahi me nga hoko: Ma te whakanui ake i nga waka me te tirohanga, ka piki ake ano to tupono ki te huri i nga manuhiri kiritaki.
- Ka whakaiti i nga utu marketing: La SEO he haumi mo te wa roa ka awhina koe ki te whakaiti i nga utu marketing whakaritea ki etahi atu momo panui.
Me pehea koe e mahi ai SEO?
La SEO he tukanga uaua e hiahiatia ana he wa me nga pukenga motuhake. Heoi ano, he maataapono taketake ka taea e koe te tono hei whakapai ake SEO o koutou paetukutuku:
- Arotauhia to ihirangi: Waihangahia nga ihirangi kounga teitei, whai kiko mo nga kupumatua e kaha ana koe kiritaki whakamahia ratou ki te rapu ipurangi.
- Whakapai ake i to hanganga paetukutuku: Kia mohio koe paetukutuku he ngawari ki te whakatere, he pai te whakarite o nga korero.
- Waihanga hononga tuara: Tikina nga hononga mai i etahi atu paetukutuku mana ki te whakanui ake i to mana me te whakapai ake i to tuunga ki nga hua rapu.
- Whakamahia nga taputapu SEO: He maha nga taputapu SEO ka taea te awhina i a koe ki te aro turuki i to mahi, tātari i i mua me te arotau i a koe paetukutuku.
La SEO he tukanga haere tonu e hiahia ana kia whakapau kaha me nga whakahou tonu. Engari, ko nga painga mo te wa roa ka nui ake i runga i te tirohanga, te hokohoko me te tipu o to pakihi.
Kia mahara: la SEO ehara i te tikanga makutu, engari he haumi rautaki hei awhina i a koe ki te whakatutuki i o whainga ipurangi.
Te hitori me te whanaketanga o SEO: He haerenga i roto i te waa
Te takenga mai (1990-1997):
I timata katoa i nga tau 90, i te wa tuatahi engines rapu pērā i AltaVista me Yahoo! ka timata ratou ki te tohu i te paetukutuku. I taua wa, ko te SEO he mahi toi ngawari: whakauru noa nga kupumatua e hiahiatia ana ki te taitara me te whakaahuatanga meta o te paetukutuku ki te tiki i te pai whakanohonga.
Te pikinga o Google me WhārangiRank (1998-2005):
I te 1998, Google i huri i te ao rapu me te whakaurunga o PageRank, he algorithm e ine ana i te mana o te paetukutuku i runga i te maha me te kounga o nga hononga i whakawhiwhia mai i etahi atu pae. Na tenei huringa i ahu mai te whanaketanga o SEO, me te whainga kia whiwhi backlinks mai paetukutuku whai mana me te whai take.
Te whanautanga o te Potae Pango SEO (2005):
I roto i te ngana ki te raweke i te algorithm Google, etahi SEO I timata ratou ki te whakamahi i nga tikanga kaitakawaenga me nga tikanga kino, e kiia nei ko Black Hat SEO. Ko enei ko te whakauru kupu huna ki roto i te tuhinga, te hanga hononga horihori, me te korowai. Google, heoi, i whakautu me nga whakahou ki tana algorithm ki te patu i enei mahi kino.
Te wa o te Ihirangi Marketing me te wheako kaiwhakamahi (2011-2015):
Me te wa, Google i timata ki te whakanui ake i nga ihirangi me nga wheako kaiwhakamahi hei take rangatira. I reira SEO na reira i arotahi ki te hanga i te kounga teitei, te whai hua me te whai kiko mo te hunga whakarongo. Ko te wheako o te kaiwhakamahi te mea nui, me te arotautanga o te paetukutuku mo te tere o te uta, te ngawari o te whakatere me te whakamahi i runga i nga taputapu pūkoro.
tetohunga mohio me te akoranga mīhini (2016-naianei):
tetohunga mohio me te akoranga mīhini kei te hurihuri ratou i te ao o SEO. Google ka whakamahi i nga algorithms uaua ake kia mohio ai ki te tikanga o te ihirangi me te whanonga kaiwhakamahi. I reira SEO na reira kua urutau, me te whainga ki te hanga i nga ihirangi e arotau ana motohunga mohio me te whakarato i te wheako kaiwhakamahi pai.
La SEO I tenei ra:
La SEO He mara e tipu haere tonu ana, me nga whakahoutanga algorithm hou Google e tupu auau ana. Kia noho i mua i te pihi, he mea nui kia noho tonu ki nga ahuatanga hou me nga tikanga pai.
Piko ki Google:
Piko ki Google, tera ano etahi engines rapu haere mai Bing me DuckDuckGo e whakamahi ana i nga huringa rereke. Na reira he mea nui ki te arotau i a koe paetukutuku mo te katoa engines rapu whai take.
SEO: he haumi mo te wa roa:
La SEO ehara i te mea he whakatika tere, engari he haumi mo te wa roa e hiahia ana ki te whakapau kaha me te pumau. Heoi, ka nui pea nga painga i runga i te tirohanga, te hokohoko me te tipu pakihi.
I roto i te conclusione:
La SEO he hātepe matatini me te whakamīharo kua puta te hōhonutanga o te kukuwhatanga i roto i ngā tau. Kia angitu i runga ipurangi, he mea nui kia mohio ki nga ahuatanga hou me te whakamahi i nga tikanga pai SEO i tou paetukutuku.
Ka maarama koe he aha matou i mahi ai mo nga tau 15 mo te kaupapa e taea ai e koe te whakauru i nga tuunga rangatira tekau. Hinu SEO Ko te ingoa o ta maatau kaupapa.
Iron SEO 3 he monomai wordPress e toro atu ana te SEO o te Pūnaha Whakahaere Ihirangi WordPress. He maha nga monomai SEO mo rua WordPress mo etahi atu Pūnaha Whakahaere Ihirangi penei i a Drupal, Joomla ranei; enei monomai i te āhuatanga e hokona ratou ki te whakamahi i roto i te SEO, no reira karekau e taea te whakarereke i te rere o enei mono mai i te Pūnaha Whakahaere Ihirangi. I roto i te arotautanga mo i engines rapu whai koe ki te whiua te whakataetae me te maha whakamahi monomai e whakawhānui i te SEO o te Pūnaha Whakahaere Ihirangi me te patu i te whakataetae ka whakawhirinaki matou ki te rere o te mono. I roto SEO ka hoko koe i te mono e kore e taea te whakarereke i te rere o te mono me te mahi whakangungu i runga i te rerenga mono, kei reira ko te hunga e ako ana i nga tuhinga ko nga pokapu tukutuku, he pokapu tukutuku ranei. marketing kaimahi kamupene ranei.
Whakamahia te rino SEO 3, te tikanga ki te whakawhirinaki Paetukutuku Tukutuku Ipurangi e whakawhaiaro i te rere o te SEO, tāuta te mono SEO, whirihora i te mono SEO, aroturuki i te SEO.
Ki te rino SEO 3 he wa whakautu koe ki te 4 haora ka mahi tonu koe SEO 24 haora i te ra, 7 ra i te wiki, 7 ra i te tau.
La SEO di Paetukutuku Tukutuku Ipurangi e kore e taea te utu rite ki te tāuta i te mono SEO, he aha te mahi kirimana SEO con Paetukutuku Tukutuku Ipurangi te tikanga o te whakawhirinaki ki nga pukenga ahurei o Iron SEO; i hanga e matou he mono SEO ko taatau anake e mohio ki te whakamahi! He tohungatanga kei a matou SEO Nga reo maha ahurei, e taea ai e tatou te kawe i nga mahi auaha ki o taatau kaihoko pea.
Paetukutuku Tukutuku Ipurangi me te rino SEO 3 ko"SEO Kaiwhakarato Ratonga Whakahaere ".
Paetukutuku Tukutuku Ipurangi, he whare raka wordPress, e mahi ana i tawhiti, i titoa e nga kaitakataka o waho; Ko o matou kaihōtaka he kai-kore Itari me nga kai-kore i waho.
He kotahi matou whare raka wordPress mamao na te mea kaore te kaihoko e tata ki a maatau, me Ipurangi ka taea e tatou te mahi mo nga mea e rua kiritaki Itariana mo tera kiritaki Pakeha e mo kiritaki ao.
Ka mahi matou i roto i te huringa matihiko mo nga pakihi me te tuuruhi i te Maakete Itari a ka mahi matou i roto i te huringa matihiko mo nga pakihi me te tuuruhi i roto i te mākete ā-ao. Ka mahi tahi tatou me o maatau kiritaki ki te whakatipu i a raatau ma te mamati, ma te haere ki tua atu i o raatau tumanako me te tuku ratonga whare raka mamao wordPress.
Mahi tatou i roto Maakete Itari i roto i nga waahanga e whai ake nei:
Abruzzo : Akuira , Chieti , Pescara , Teramo
Basilicata : Matera , Potenza
Calabria : Catanzaro , Cosenza , Crotone , Reggio Calabria , Vibo Valentia
Campania : Avellino , Benevento , Caserta , Naples , Salerno
Emilia Romagna : Bologna , Ferrara , Forlì , Cesena , Modena , Parma , Piacenza, Ravenna , Reggio Emilia , Rimini
Friuli Venezia Giulia : Koroora , Pordenone , Trieste , Udine
Lazio : Frosinone , Latina , Rieti , Roma , Poerewa
Liguria : Genoa , Imperia , Mea kakara , Savona
Lombardy : Bergamo , Brescia , como , Cremona , Lecco , Mantova , Milano , Pavia , Sondrio , varese
Poutu-te-rangi : Ancona , Ascoli Piceno , Macerata , ka paunatia e ahau , Urbino
Molise : Campobasso , Isernia
Piedmont : Alessandria , Asti , Biella, Cuneo , Novara , Turin , Vercelli
Puglia : Bari , Brindisi , Foggia, Lecce , Taranto
Sardegna : Cagliari , Kararehe , Nga hahi , nuoro , Ogliastra, Olbia , Hiero , Oristano , Sasari
Sicilia : Agrigento , Caltanissetta , Catania , enna , Messina , Palermo , Ragusa , Siracusa , Trapani , Marsala , Mazara del Vallo , pantelleria
Tuscany : Arezzo , Florence , Grosseto , Livorno , Lucca , Massa Carrara , Pisa , Pistoia , Prato , Siena
Trentino Alto Adige : Bolzano , Trento
Veneto : Belluno , Padua , I rovigo , Treviso , Venice , Verona , Vicenza
Svizzera: Lugano, Canton of Ticino, bellinzone, Locarno, mendrisio, Chiasso.
Mahi tatou i roto mākete ā-ao o nga taone e whai ake nei:
Taone nui o New York, Los Angeles, Chicago, Houston, Filadelfia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh, Taone nui o New York, Los Angeles, Chicago, Houston, Filadelfia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh;
Kanata: Toronto, Montréal, Calgary, Ottawa, Eromitana, missisauga, Winnipeg, Vancouver;
United Kingdom : Londra, Glasgow, Sheffield, Liverpool, Manchester, Bristol, Leeds, Birmingham;
Europe: Londra, Berlin, Madrid, Roma, Paris, Bucarest, Vienna, Hamburg, Budapest, Warsaw, Barcelona, Monaco, Milano, Sofia, Prague, Bruxelles, Birmingham, Koroni, Naples, Stockholm, Turin, Marseille, Amsterdam, Zagreb, Valencia, Moscow, Düsseldorf;
Nga taone nui o te ao: Tokyo, Shanghai, Jakarta, Delhi, Seoul, Istanbul, Karachi, Tokyo, Guangzhou, Mumbai, Moscow, St. Paora, Rarangi, Delhi, Jakarta, Kinshasa, Seoul, Mexico City, Londra, New York, Bangalore, Ho Chi Minh, Lima, Hanoi, Bogota, Tehran, Hong Kong, Bangkok, Dhaka, Kairo, Rio de Janeiro, Caracas, Baghdad, St. Petersburg, Riad, Calcutta, Singapore, Santiago, Sydney, Tuhinga, Chennai, Melbourne, Yangon, Tuhinga o mua, Shenyang, Hyderabad, Los Angeles, Ahmedabad, Ankara, Johannesburg, Wuhan, Yokohama, Abidjan, Busan, Cape Town, Durban, hoatu, Jeddah, Berlin, Casablanca, Pyongyang, Kanpur, Madrid, Jaipur, Nairobi, Faisalabad, Ürümqi, Brasilia, Salvador, Buenos Aires, Roma, Chicago, Fortaleza, Chittagong, Belo Horizonte, Toronto
United Kingdom
Aberdeen, Basingstoke, Patehepa, Belfast, Birmingham, Brighton, Bristol, Bromley, Cambridge, Cardiff, Edinburgh, Exeter, Gateshead, Glasgow, Tutu, Greenhithe, Kingston on Thames, Leeds, Leicester, Liverpool, London, Manchester, Milton Keynes, Newcastle i runga i Tyne, Norwich, Plymouth, pānui, Sheffield, Solihull, Southampton, Watford
Te Ahuriri Nui o Ahitereiria
Canberra, South Australia, Rundle Place, New South Wales here, Broadway, Whare Taonga, Charlestown, Whakahokohoro Tiaki, Wharerangi, Miranda, Penrith, Sydney
Queensland
Brisbane , Carindale, Tae, Robina,
Victoria
Pohaka, Southland, Doncaster, Kuwhera Puna
Brazil:Barra da Tijuca, São Paulo
Canada
Alberta (Kanata)
Calgary, Edmonton,
British Columbia (Kanata)
Burnaby,Coquitlam, Richmond, Surrey, Vancouver,
Nova Scotia (Kanata)
Halifax
Ontario (Kanata)
Burlington, London, Markham, Mississauga, He Retaata, Ottawa, Toronto, Waterloo
Quebec (Kanata)
Kaitara, Mökai, Montreal, Ko Pointe-Claire, Quebec City
United Arab Emirates
Abu Dhabi, Dubai
France
Aix-en-Provence, Porau, Dijon, Te Chesnay, Rūtene, Lille, Lyon, Marne-la-Vallee, Marseilles, Montpellier, Nice, Paris, Puteaux - la Paruru, Rosny-Sous-Bois, Hato Herblain, Strasbourg, Velizy-Villacoublay
Germania
Augsburg, Berlin, Cologne, Dresden, Düsseldorf, Frankfurt, Hamburg, Hanover, Munich, Oberhausen, Sindelfingen, Koruruku
Awa o te Encomienda, Arroyomolinos, Barcelona, Churra, Leganés, Majadahonda, Marbella, Valencia, Zaragoza
Svezia
Helsingborg, Malmö, Taby
Svizzera
Basel, Geneva, Glattzentrum bei Wallisellen, Zurich.
Ehara ko nga mea e tata ana ki a tatou anake te hunga e whiriwhiri ana i a tatou.
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Rapua etahi atu korero mai i te Pokapi Tukutuku Ipurangi
Ohauru ki te whiwhi i nga tuhinga hou ma te imeera.
