Il malonda ndi njira ndi njira zomwe zimagwiritsidwa ntchito kulimbikitsa malonda kapena ntchito, pofuna kukwaniritsa zosowa ndi zofuna za ogula. Kupyolera mu kusanthula msika ndi chizindikiritso cha omvera, ndi malonda cholinga chake ndi kupanga phindu kwa kampaniyo ndikulimbikitsa zake Kusinthaku pamsika. Cholinga chachikulu cha malonda ndi kupanga phindu ndi kupeza chidaliro ndi kukhulupirika kwa makasitomala.
1. Marketing
Il malonda ndi njira yopangira, kulumikizana, kupereka ndi kusinthanitsa zopereka zomwe zili ndi phindu pa i makasitomalai makasitomala, othandizana nawo komanso anthu onse.
Il malonda ndi njira yomwe imaphatikizapo zochitika zonse za kampani zomwe cholinga chake ndi kupanga, kulankhulana, kupereka ndi kusinthanitsa zopereka zamtengo wapatali kwa makasitomala. makasitomala.
Zochita za malonda akhoza kugawidwa m'magawo anayi akuluakulu:
- Kafukufuku wamsika: Gawoli limayang'ana kwambiri kumvetsetsa zosowa ndi zofuna za makasitomala.
- Zogulitsa kapena ntchito: gawoli limayang'ana pakupanga chinthu kapena ntchito zomwe zimakwaniritsa zosowa za makasitomala.
- Kukonzekera kwa malonda: gawoli limayang'ana kufotokoza zolinga za malonda ndi kupanga dongosolo kuti akwaniritse.
- Kukhazikitsa kwa malonda: Gawo ili likuyang'ana kwambiri pakuchita dongosolo malonda.
Il malonda a digito ndikugwiritsa ntchito matekinoloje a digito kuti akwaniritse makasitomala ndi kulimbikitsa malonda kapena ntchito.
Il malonda a digito zimatengera ma tchanelo angapo, kuphatikiza:
- Website e chikhalidwe TV: il webusaitiyi ya kampani nthawi zambiri ndi poyambira i makasitomala. ine chikhalidwe TV angagwiritsidwe ntchito kupanga gulu la makasitomala ndi kulimbikitsa malonda kapena ntchito.
- Email malonda: imelo malonda Ndi njira yabwino yolumikizirana nayo makasitomala ndikulimbikitsa zatsopano.
- Kutsatsa pa intaneti: Kutsatsa kwapaintaneti kungagwiritsidwe ntchito kufikira anthu enaake ndi mauthenga omwe akufuna.
- Timasangalala malonda: zomwe zili malonda imayang'ana pakupanga zinthu zapamwamba zomwe zimagwirizana ndi omvera.
3. Webusayiti malonda
Webusaiti malonda ndi gawo la malonda a digito zomwe zimayang'ana kugwiritsa ntchito Internet kufika i makasitomala.
Webusaiti malonda zikuphatikizapo ntchito monga:
- Kukhathamiritsa kwa i zosaka (SEO): la SEO ndi ndondomeko optimizing a webusaitiyi kuti ziwonekere muzotsatira.
- Kutsatsa kwa Pay-per-click (PPC): PPC ndi njira yotsatsira pa intaneti momwe otsatsa amalipira pokhapokha ogwiritsa ntchito adina pazotsatsa zawo.
- chikhalidwe TV malonda: il chikhalidwe TV malonda ndi kugwiritsa ntchito chikhalidwe TV kulimbikitsa malonda kapena ntchito.
- Email malonda: imelo malonda Ndi njira yabwino yolumikizirana nayo makasitomala ndikulimbikitsa zatsopano.
Il malonda mkati zosaka (SEM) ndi njira yomwe imagwiritsa ntchito i zosaka kufika i makasitomala.
SEM imaphatikizapo ntchito monga:
- Kukhathamiritsa kwa i zosaka (SEO): la SEO ndi ndondomeko optimizing a webusaitiyi kuti ziwonekere muzotsatira.
- Kutsatsa kwa Pay-per-click (PPC): PPC ndi njira yotsatsira pa intaneti momwe otsatsa amalipira pokhapokha ogwiritsa ntchito adina pazotsatsa zawo.
A 'malonda otsatsa masamba ndi kampani yomwe imapereka ntchito malonda a digito ku makampani.
Mawebusayiti malonda atha kupereka mautumiki osiyanasiyana, kuphatikiza:
- Mapangidwe a mawebusayiti: mabungwe apa intaneti malonda angathandize makampani kukula mawebusayiti ogwira.
- Marketing sui chikhalidwe TV: mabungwe apa intaneti malonda ikhoza kuthandiza makampani kupanga ndi kuyang'anira makampeni a imelo chikhalidwe TV.
- SEO: mabungwe apa intaneti malonda atha kuthandiza mabizinesi kuti aziwoneka bwino pazotsatira zakusaka.
- PPP: mabungwe apa intaneti malonda atha kuthandiza makampani kupanga ndikuwongolera kampeni ya PPC.
Mawebusayiti malonda zitha kukhala zothandiza kwa mabizinesi omwe akufuna kukonza kupezeka kwawo pa intaneti.
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