Faletusi Initaneti Faʻainitaneti galue pea Search Engine Faʻasalalauga lea matou te fa'apitoa i le Pay Per Click campaigns Google AdWords.
Che cos'è la Search Engine Faʻasalalauga (SEA)?
- Fa'asalalauga fa'avae ile suʻesuʻega: SEA o se ituaiga o telefoni feaveaʻi lea e mafai ai e pisinisi ona tuʻuina a latou faʻasalalauga totogi i tulaga iloga i luga o itulau o suʻesuʻega suʻesuʻega (SERP), pei Google o Bing.
- Upu fa'atatau: E faʻavae i luga o le faʻaogaina o upu autu talafeagai e suʻe e tagata pe a latou manaʻomia se oloa poʻo se tautua.
- Fa'ata'ita'iga totogi-pe-kiliki (PPC): O le tele o fa'asalalauga a le SEA o lo'o galue i luga o se fa'ata'ita'iga totogi-per-kiliki, o lona uiga o taimi uma e kiliki ai e le tagata fa'aoga lau fa'asalalauga, e te totogiina se aofa'i.
Auala e galue ai le SEA
- Su'esu'ega upu autu: Fa'ailoa upu ma fasifuaitau o lo'o su'eina e lau au maimoa suʻesuʻega, fa'atatau i lau pisinisi.
- Fausia ma tauofoga mo fa'asalalauga: Tusi ni fa'asalalauga fa'amata'aga e feso'ota'i ma au fa'aupuga fa'ailoa. E te fuafuaina le tele o lou naunau e totogi mo kiliki ta'itasi (lau tauofo).
- Fa'atautu'i: Pe a faia e se tasi se suʻesuʻega talafeagai, e faia e le masini suʻesuʻe se faʻatautuʻi. O lau tauofoga ma le tele o isi mea (e pei o le fetaui o faʻasalalauga ma le tulaga o le itulau e tulaʻi mai) e iloa ai pe faʻaalia lau faʻasalalauga ma o fea.
- Fa'aaliga fa'asalalauga: Afai e te manumalo i le faʻatautuʻi, o lau faʻasalalauga e faʻaalia i se tulaga iloga ile SERP, e masani ona faailogaina o le "Ad".
- Totogi ile kiliki: E na'o oe e totogi pe a kiliki le tagata fa'aoga ile fa'asalalauga ma fa'asino ia oe uepisaite.
Tulaga lelei ole SEA
- Va'aia vave: E te tuʻuina au faʻasalalauga i luma o tagata gafatia tagata e faaaogāina auaunaga oeo lo'o su'e au oloa po'o au'aunaga.
- I'uga fa'atatau: E mafai ona e fa'atatauina lau fa'asalalauga i vaega fa'apitoa o tagata e fa'atatau i dati demokalafi, nofoaga ma mea e fiafia i ai.
- Fuaina: E ofoina atu e le SEA platforms meafaigaluega au'ili'ili mamana e mata'ituina ai fa'atinoga ma fa'amalieina fa'asalalauga.
- Scalability: E faigofie ona e fetuunai lau paketi ma faʻasalalauga e tusa ai ma ou manaʻoga.
Ta'uta'ua tulaga SEA:
- Google Faasalalauga: Le pito sili ona telē ma sili ona lauiloa o le SEA platform.
- Microsoft faʻailoaga (Bing Fa'asalalauga): Aapa atu i tagata faaaoga o suʻesuʻega Bing ma Yahoo.
O le SEA ose ta'iala malosi mo kamupani o lo'o va'ava'ai e fa'ateleina a latou va'aiga i luga ole laiga ma le mauaina tagata e faaaogāina auaunaga i se auala taula'i.
E taua le matauina: SEA ua na'o se vaega ole Su'esu'ega maketiina (SEM). O le isi vaega taua o le Search Optimization afi (Seo) lea e fa'amoemoe e fa'aleleia le aoga fa'avasega fa'aola lau 'upega tafa'ilagi i fa'ai'uga su'esu'e.
Tala'aga ma le evolusione o Search Engine Faʻasalalauga (SEA):
O amataga
- Mid 90s: E fananau mai muamua suʻesuʻega pei ole Yahoo!, AltaVista ma Lycos. Le uluai faasalalauga i suʻesuʻega sa fai si faigofie, e masani ona fa'atapula'a i fu'a i luga o le itulau o fa'ai'uga.
- 1996: Overture (mulimuli ane mauaina e Yahoo!) faʻalauiloa, faʻalauiloaina le manatu o le tauofo mo aoga o upu autu. Na fa'ailogaina le suiga i sui fa'asalalauga suʻesuʻega fa'avae i fa'atautu'i.
- 1998: Goto.com, o le faʻamuamua i Overture, faʻaalia le faʻataʻitaʻiga totogi-per-kiliki (PPC).
O le tulai mai o Google ma le vaitau faaonaponei o le SEA
- 2000: Google lancia AdWords (Ia Google Fa'asalalauga), fa'afouina le SEA ma le fa'amamafa i le talafeagai ma le fa'atonuga mo fa'asalalauga.
- Amata 2000s: I suʻesuʻega ua amata ona latou iloa lelei fa'asalalauga totogi mai fa'ai'uga fa'alenatura i taunu'uga su'esu'e. O le tauvaga e tulaʻi mai e faatosina mai ai tagata faʻaoga i tulaga maualuga.
- 2000 - 2010: O le SEA ua matua ma aofia ai:
- Fa'atatauga sili atu ona mata'utia (fa'afanua, fa'afanua, ma isi).
- Eseese fa'asalalauga fa'asalalauga (tusitusiga, fa'aaliga, fa'atau).
- Tulaga maualuga lipoti ma fua meafaigaluega.
Tulaga lata mai i le SEA
- Faʻateleina o masini ma aʻoaʻoga masini: I suʻesuʻega latou te faalagolago i aiatamai e leai se atamai mo le fa'avasegaina o tauofoga, filifiliga fa'asalalauga ma le fa'amoemoe.
- SERP Tu'ufa'atasi: Fa'ai'uga su'esu'e sili atu fa'atasi fa'asalalauga fa'asalalauga, fa'atauga elemene, fa'ai'uga fa'apitonu'u, fa'atupuina fa'atauvaga fa'atauva'a i le va o mea fa'aola ma mea e totogi.
- Fa'alilolilo ma le manino: O atugaluga e uiga i le le faalauaiteleina o tagata faaaoga ua faateleina ma o loo galulue le SEA platforms e faamalosia le pulea ma le manino i le aoina ma le faaaogaina o dati.
- Fa'alautele i tua atu o su'esu'ega: O lo'o fa'atupula'ia le SEA e aofia ai fa'asalalauga fa'aagafesootai, maketi i luga ole laiga ma isi auala fa'atekinolosi.
O lo'o aga'i i luma le evolusione
La Search Engine Faʻasalalauga o lo'o tumau pea le fa'atosina maualuga. O nisi nei o aga ua alia'e mai:
- Su'esu'ega leo: O le faʻateleina o suʻesuʻega leo o loʻo suia ai faʻamatalaga na tuʻuina atu e tagata faʻaoga ma e manaʻomia le fetuunaiga i fuafuaga a le SEA.
- Su'esu'ega Va'ai: O le mafai ona su'esu'e e ala i ata o le a a'afia ai au fa'asalalauga ma latou faatulagaga.
- leFaʻamatalaga Faʻamatalaga: O se sao taua tele i le faʻaautometi faʻasalalauga ma faʻataʻitaʻiga faʻapitoa.
O le SEA ua mamao tele mai lona amataga faigofie, ma o le taimi nei o se elemene taua o maketiina mo so'o se pisinisi e mana'o e iai ile initaneti. O suiga faifaipea ma aga masani e tatau ai mo pisinisi ona tumau i aso nei i se suiga vave.
Faletusi Initaneti Faʻainitaneti faatino ana galuega 'upega tafaʻilagi i vaega fa'atino nei:
- Lombardy : Milan, Bergamo, Brescia, Como, Cremona, Lecco, Lodi, Mantova, Monza ma le Brianza, Pavia, ataata, Varese;
- Abruzzo : O Chieti, O leAkula, Pescara, Teramo;
- Basilicata : Matera, Potenza;
- Calabria : Catanzaro, Cosenza, Crotone, Reggio Calabria, Vibo Valentia;
- Campania : Avellino, Benevento, Caserta, Naples, Salerno;
- Emilia Romagna : Bologna, Ferrara, Mole, Cesena, Modena, Parma, Piacenza, Ravenna, Reggio Emilia, Rimini;
- Friuli Venezia Giulia : Gorizia, Pordenone, Trieste, Udine;
- Lazio : Frosinone, Latina, Rieti, Roma, Viterbo;
- Luria : Genoa, Imperia, La spezia, Savona;
- Mati : Ancona, Ascoli Piceno, Taofi, Macerata, Ou te fuaina, Urbino;
- Molise : Campobasso, Isernia;
- Piedmont : Alessandria, Asti, Biella, Cuneo, Novara, Turin, Verbano, Kusio, Ossola, Vercelli;
- Puglia : Bari, Bartletta, Andria, Trani, Brindisi, Foggia, Lecce, Taranto;
- Sardinia : Cagliari, Karbonia, Iglesias, Medium Campidano, nuoro, Ogliastra, Olbia, Malumalu, Oristano, Sasari;
- Sicilia : Agrigento, Caltanissetta, Catania, Enna, Messina, Palermo, Faʻatau, Sirakusa, Trapani;
- Tuscany : Arezzo, Florence, Grosseto, Livorno, Lucca, Massa, Carrara, Pisa, Pistoia, Prato, Siena;
- Trentino Alto Adige : Bolzano, Trento;
- Umbria : Perugia, Terni;
- Valle d'Aosta : Aosta;
- Veneto : Belluno, Padua, Rovigo, Treviso, Venice, Verona, Vicenza;
- Svizzera : Canton of Appenzell fafo, Canton of Appenzell totonu, Canton of Aargau, Canton of Basel nuu i tua, Canton of Basel A'ai, Canton of Bern, Canton o Fribourg, Canton o Sineva, Canton o Jura, Canton of Glarus, Canton of Grisons, Canton of Lucerne, Canton o Nidwalden, Canton o Neuchatel, Canton of Obwalden, Canton of St. Gallen, Canton o Schaffhausen, Canton of Solothurn, Canton of Schwyz, Canton o Thurgau, Canton of Uri, Canton of Valais, Canton of Vaud, Canton of Zug, Canton o Suriki, Canton of Ticino.
Faletusi Initaneti Faʻainitaneti faatino ana galuega 'upega tafaʻilagi in Canton of Ticino :
- itumalo o mendrisio faatasi ai ma li'o o mendrisio, tafola, Caneggio, fa'amautu e Riva San Vitale;
- itumalo o Lugano faatasi ai ma li'o o Lugano o, Lugano sisifo, Lugano matu, Seresio, Paradiso, Magliasina, agno, Sesa, sonvico, Vezia, Bren, Pregassona, Capriasca e fale pia:
- itumalo o Locarno faatasi ai ma li'o o Locarno, Motu o le Vaituloto o Maggiore, Onsernon, Gambarogno, Apple, Vaa e Verzasca;
- itumalo o Vallemaggia faatasi ai ma li'o o rovana, maggia e Lavizzara;
- itumalo o bellinzone faatasi ai ma li'o o bellinzone, Ticino u Giubiasco;
- Itumalo o Riviera ma le kalapu a Riviera;
- itumalo o Bleni faatasi ai ma li'o o Serravalle, Aquarossa e Bleni;
- itumalo o Leventine faatasi ai ma li'o o Giornico, faido, Tulaga lima e Airolo.
Uepi lala sooupu, i le maketi faava o malo
Faletusi Initaneti Faʻainitaneti faatino ana galuega 'upega tafaʻilagi i vaega nei o lo'o fa'agaioia o le maketi faava o malo: Aai o Niu Ioka, Los Angeles, Chicago, Houston, Filadelfia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh, Aai o Niu Ioka, Los Angeles, Chicago, Houston, Filadelfia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh; Kanata: Toronto, Montreal, Calgary, Ottawa, Etoma, Misisauga, Winnipeg, Vancouver; Malo Tele : Lonetona, Glasgow, Sheffield, Liverpool, Manchester, Bristol, Leeds, Birmingham; Europe: Lonetona, Berlin, Madrid, Roma, Paris, Bucarest, Vienna, Hamburg, Budapest, Warsaw, Barcelona, Monaco, Milan, Sofia, Prague, Bruxelles, Birmingham, Colonia, Naples, Stockholm, Turin, Marseille, Amsterdam, Zagreb, Valencia, Moscow, Dusseldorf;
Nuu tetele i le lalolagi: Tokyo, Shanghai, Jakarta, Delhi, Seoul, Istanbul, Karachi, Tokyo, Guangzhou, Mumbai, Moscow, St.Paul, Lahore, Delhi, Jakarta, Kinshasa, Seoul, Mexico City, Lonetona, Niu Ioka, Bangalore, Ho Chi Minh, Lima, Hanoi, Bogota, Tehran, Hong Kong, Bangkok, Dhaka, Kairo, Rio de Janeiro, Caracas, Baghdad, St. Petersburg, Riad, Kalakata, Singapore, Santiago, Sydney, Surat, Chennai, Melepone, Yangon, Alexandria o Aikupito, Shenyang, Hyderabad, Los Angeles, Ahmedabad, Ankara, Johannesburg, Wuhan, Yokohama, Abidjan, Busan, Cape Town, Durban, tuʻu, Ieddah, Berlin, Casablanca, Pyongyang, Kanpur, Madrid, Jaipur, Nairobi, Faisalabad, Ürümqi, Brasilia, Salvador, Buenos Aires, Roma, Chicago, Fortaleza, Chittagong, Belo Horizonte, Toronto; Malo Tele : Aberdeen, Basingstoke, tāʻelega, Belfast, Birmingham, Brighton, Bristol, Bromley, Cambridge, Cardiff, Edinburgh, Exeter, Gateshead, Glasgow, Grays, Greenhithe, Kingston luga Thames, Leeds, Leicester, Liverpool, Lonetona, Manchester, Milton Keynes, Newcastle on Tyne, Norwich, Plymouth, faitau, Sheffield, Solihull, Southampton, Watford; Teritori Ausetalia Tupe: Canberra, Ausetalia i Saute, Rundle Place, New South Wales bondi, Broadway, Castle Castle, Charlestown, Talatalanoaga Tuli, Hornsby, Miranda, Penrith, Sydney, Kuiniselani:Brisbane , Carindale, Chermside, Robina, Victoria, Maaʻamea, Southland, Doncaster, Faitotoa Faitotoa; Austria: Vienna, Belgium: Brussels, Brazil:Barra da Tijuca, São Paulo, Kanata: Alberta (Kanata), Calgary, Edmonton, British Columbia (Kanata) Burnaby,Coquitlam, Richmond, Surrey, Vancouver, Manitoba (Kanata), Winnipeg, Nova Sikotia (Kanata), Halifax, Ontario (Kanata),Burlington, Lonetona, Markham, Missisauga, Newmarket, Ottawa, Toronto, Waterloo, Quebec (Kanata),brossard, Laval, Montreal, Pointe Claire, Aai o Quebec; United Arab Emirates : Abu Dhabi, Dubai; Farani : Aix-en-Provence, Bordeaux, Dijon, Le Chesnays, nofoaga paia, laʻitiiti, Lyon, Marne-la-Vallee, Marseille, Montpellier, Manaia, Pale, Puteaux: la Puipuiga, Rosny-Sous-Bois, Sagato Herblain, Strasbourg, Velizy-Villacoublay; Germania : Augsburg, Berlin, Cologne, Dresden, Dusseldorf, Frankfurt, Hamburg, Hanover, Munich, Oberhausen, Sindelfingen, Sulzbach; Sepania : Vaitafe o le Encomienda, arooomolinos, Paselona, Churra, Leganés, Majadahonda, Marbella, Valencia, Saragoza, Svezia: Helsingborg, Malmö, Taby; Svizzera Basel, Sineva, Glattzentrum bei Wallisellen, Zurich. Faletusi Initaneti Faʻainitaneti galue i le Iunaite Setete o Amerika. Faletusi Initaneti Faʻainitaneti galue i Kanata. Faletusi Initaneti Faʻainitaneti galuega Europe; Albania: Tirana; Germania: Berlin; andorra: Andorra la Vella; Austria: Vienna; Belgium: Bruxelles; Belarus: Minsk; Bosnia Herzegovina: Sarajevo; Bulgaria: Sofia; Croatia: Zagreb; Tenimaka: Copenhagen; Slovaki: Bratislava; Slovenia: Ljubljana; Sepania: Madrid; Estonia: Tallinn; Finelani: Helsinki; Farani: Paris; Eleni: Atenai; Hanikeri: Budapest; Aialani: Dublin; Islanda: Reykjavik; Latvia: Riga; Liechtenstein: Vaduz; Lithuania: Vilnius; Luxembourg: Luxembourg; Melita: Valletta; Moldavia: Chisinau; Monaco: Monaco; Montenegro: Podgorica; Norvegia: Oslo; Netherlands: Amsterdam; Polani: Warsaw; Potukale: Lisbon; Malo Tele: Lonetona; Czech Republic: Prague; Malo o Mecedonia: Skopje; Romania: Bucarest; Marino San: Marino San; serbia: Belgrade; Svezia: Stockholm; Svizzera: Lugano, Canton of Ticino, bellinzone, Locarno, mendrisio, pisa, Bern; Ukraine: Kiev; Faletusi Initaneti Faʻainitaneti galue i Asia, Afghanistan: Kabul;
Saudi Alapi : riyadh; Armenia: Yerevan; Azerbaijan: Baku; Bahrain: Manama; Bangladesh: Dhaka; Bhutan: Tesema; Burma: E leai; Brunei: Bandar Seri Begawan; Cambodia: Phnom Penh; Saina: Beijing; Kolea i Matu : Pyongyang; Kolea i Saute : Seoul; United Arab Emirates : Abu Dhabi; Filipino: Manila; Georgia: Tbilisi; Iapani : Tokyo; Jordan: Amman; Initia: New Delhi; Ikonisia: Jakarta; Iran: Tehran; Iraq: Baghdad; Isalaeru: Ierusalema; Kazakhstan: Astana; Kyrgzstan: Bishkek; Kuaki: Aai o Kuwait; Laos: Vientiane; Lebanon: Beirut; Maldives: Malé; Malasia: Kuala Lumpur; Mongolia: Ulan Bator; Nepal: Kathmandu; Oman: Mascate; Pakistan: Islamabad; Palestina: Ierusalema i Sasae; Qatar: Doha; Singapore : Singapore; Syria: Tamaseko; Sri Lanka : Sri Jayawardenapura Kotte; Tajikistan: Dushanbe; Taiwan: Taipei; Thailand: Bangkok; Turkey: Ankara; Turkmenistan: Asgapata; Uzbekistan: Tashkent; Vietnam: Hanoi; Yemen: oe; Faletusi Initaneti Faʻainitaneti galue i Aferika, Algeria: Algiers; Angola: Luanda; Benin: Benin; Botswana: Gaborone; Burkina Faso: Ouagadougou; Burundi: Bujumbura; Cameroon: Yaoundé; Cape Verde: Praia; Chad: N'Djamena; Comoros: Moronae; Ivory Coast: Yamoussoukro; Aikupito: Kairo; Eritrea: Asmara; Ethiopia: Addis Ababa; Gabon: Libreville; Gambia: Banjul; Ghana: Accra; Djibouti: Djibouti; Guinea: Conakry; Guinea-Bissau: Bissau; Equatorial Guinea: Malabo; Kenya: Nairobi; Lesotho: Maseru; Liberia: Monrovia; Libya: Tripoli; Madagascar: Antananarivo; Malawi: Lilongwe; Mea leaga: Bamako; Mauritania: Mauritania; Mauritius: Port Louis; Morocco: Rapati; Mozambique: Maputo; Namibia: Windhoek; Niger: Niamey; Nigeria: Abuja; Central African Republic: Bangui; Republic o le Kongo: Brazzaville; Temokalasi Temokalasi o Kongo: Kinshasa; Rwanda: Kigali; Sao Tome ma le Principe: O Dobra Sao Tome ma le Principe; Senegal: Dakar; Seychelles: Victoria; Sierra Leone: Freetown; Somalia: Mogadishu; Afelika i Saute: Pretoria, Cape Town, Bloemfontein; Sudan: Khartoum; Sudan i Saute: Juba; Swaziland: Mbabane, lobamba; Tanzania: Dodoma; E alu: Lomé; Tunisia: Tunis; Uganda: Kampala; Zambia: Lusaka; Zimbabwe: Harare; Faletusi Initaneti Faʻainitaneti galue i Amerika i Saute, Atenitina: Buenos Aires; Bolivia: suka; Brazil: Brasilia; Chile: Santiago de Chile; Colombia: Bogota; Ecuador: Quito; Guyana: Georgetown; Paraguay: Asunción; Peru: Lima; Suriname: Paramaribo; Uruguay: Montevideo; Venezuela: Caracas; Faletusi Initaneti Faʻainitaneti galue i Amerika Tutotonu, Belize: Belmopan, Malo o le Taupulega; Costa Rica: San José; O le Salvador : San Salvador; Guatemala: Aai o Kuatemala; Honduras: Tegucigalpa; Nicaragua: Managua; Panama: Panama; Cuba: Havana; Dominica: Roseau; Haiti: Port-au-Prince; Dominican Republic: Santo Domingo; Trinidad and Tobago: Port o Sepania; Antigua and Barbuda: Saint John's; Bahamas: Nassau; Barbados: Bridgetown; Jamaica: Kingston; Grenada: Saint George's.
E le naʻo tatou e vavalalata mai e filifilia tatou.
o sea:
Su'e nisi fa'amatalaga mai luga ole Initaneti Upega Tafa'ilagi
Fa'asoa e maua tala fou ile imeli.
