Hurongwa hwekunyora

Hurongwa hwekupepeta igwaro rakarongeka rinotsanangura zvinangwa, madingindira uye nzira dzekuburitsa zviri mukambani kana chirongwa. Icho chishandiso chakakosha pakuronga nekuronga zviitiko zvekutaurirana, kuve nechokwadi chekuenderana uye kukosha kwemameseji anounzwa. Chinangwa chayo ndechekuvimbisa kuvepo kwakarongeka uye kwakabatana pane dzakasiyana nzira dzekutaurirana.

Hurongwa hwekunyora hunokutendera kuti utsanangure hurongwa hwakajeka uye hwakarongeka hwekuburitsa zvirimo. Ichi chinyorwa chinobatsira kumisikidza misoro uye nzira dzekutaurirana, kuve nechokwadi chekuenderana uye kukosha kwemameseji anounzwa. Uyezve, zvinokutendera kuti uronge zviitiko zvekutaurirana zvinobudirira uye kukwidziridza kuvepo kwako pamatanho akasiyana. Chekupedzisira, chirongwa chekupepeta chishandiso chakakosha pakuzadzisa zvinangwa zvekutaurirana uye kuchengetedza kugara uye kwakabatana kuvapo nekufamba kwenguva.

Chirongwa chekunyora chesocial media, mablogiki uye matsamba enhau: symphony yezviri mukati kukunda veruzhinji.

Hurongwa hwekunyora hunoshanda ndiwo musimboti wekubudirira kutaurirana padandemutande. Kunyangwe iri evanhu vezvenhau, blog kana Newsletter, hurongwa hwekuronga zvemukati hwakakosha kuti uzadzise zvinangwa zvako uye kuvaka kwakasimba kuvepo kwepamhepo.

Heano matanho akakosha ekugadzira isina kunaka edhizaini chirongwa:

1. Kuronga zvinangwa:

• Chii chaunoda kuzadzisa nekutaurirana kwako online?
• Wedzera ruzivo rwemhando? Kugadzira zvinotungamira? Vaka kuvimbika i vatengi?
• Kuve nemhinduro yakajeka kumibvunzo iyi kunobvumidza iwe kutsanangura yako yekunyora zano.

2. Kuzivikanwa kwechinangwa:

• Vateereri vako ndevapi?
• Ndezvipi zvaunofarira uye zvaunoda?
• Kuziva chinangwa chako kunokubvumira kuti ugadzire zvakagadzirirwa-zvakagadzirwa, zvinokwanisa kutora kutarisisa kwavo uye kugadzira kubatanidzwa.

3. Kuvandudza Strategy:

• Ndedzipi nzira dzauchashandisa pakutaurirana kwako?
• Kangani iwe uchatumira zvirimo?
• Ndedzipi mhando dzemukati dzauchagadzira?
• Hurongwa hwekunyora hunofanirwa kuenderana nezvinangwa zvako uye chinangwa chako.

4. Kugadzirwa kwekarenda rekunyora:

• Ronga zvirimo zvako pachine nguva, uchitsanangura misi, nguva uye nzira dzekushambadzira.
• Karenda yakanyatsorongeka yekudhirowa inokutendera iwe kuti uchengetedze nguva dzose uye yakarongeka kutaurirana.

5. Kugadzirwa kwezvinhu:

• Gadzira zvemhando yepamusoro, zvepakutanga uye zvinonakisa zvemukati.
• Vimba nenyanzvi vanyori uye vagadziri vemukati kuti vagadzire zvinyorwa, mifananidzo uye mavhidhiyo anofadza vateereri vako.

6. Kutariswa uye kuongororwa kwemhedzisiro:

• Tarisa maitiro ezvauri kuti unzwisise zvinoshanda nezvisingaite.
• Shandisa maturusi ekuongorora kukwirisa zano rako rekunyora uye kuwana mhedzisiro iri nani.

Chirongwa chekunyora chesocial media, blogs uye Newsletter:

evanhu vezvenhau:

• Goverana zvipfupi uye zvinobata zvemukati, uchigadzira zvakanyanya kugona kwepuratifomu yega yega.
• Shandisa mifananidzo nemavhidhiyo kutora pfungwa dzevateereri vako.
• Bata nevateveri vako kuti ugadzire nharaunda ine hukama.

Blog:

• Shambadzira zvinodzidzisa, zvakadzama zvinyorwa zvinoisa mhando yako senyanzvi yeindasitiri.
• Ipa zvakakosha zvemukati zvinobatsira uye zvinonakidza kune chako chinangwa chevateereri.
• Chengetedza optimization SEO kuvandudza kuoneka kweblog rako.

Newsletter:

• Tumira nguva dzose Newsletter ruzivo uye kusimudzira kune vanyoreri vako.
• Segment your contact list to send personalized content.
• Ipa zvakasarudzika zvemukati kuti uwedzere kukosha kwezvako Newsletter.

Kubatanidzwa uye synergy:

• Batanidza nzira dzako dzekutaurirana kuti ugadzire chiitiko chakafanana chevateereri vako.
• Kurudzira mablog ako ekutumira pa evanhu vezvenhau uye viceversa.
• Shandisa iyo Newsletter kuti utangezve zvakanakisa zvemukati uye kuwedzera traffic kune yako website.

Iyo yakanyatso kurongeka uye yakaitwa yekuronga chirongwa ndiyo kiyi yekuwana budiriro nekutaurirana kwako online. Nepini yekugadzira uye yakanangwa zano, unogona kukunda vateereri vako uye kuzadzisa bhizinesi rako zvinangwa.

Rangarira:

• Hurongwa hwekupepeta igwaro mhenyu rinofanirwa kuvandudzwa nekugadziriswa nekufamba kwenguva.
• Tevera mhinduro uye teerera mhinduro kubva kune vateereri vako kuti uvandudze kutaurirana kwako.
• Kiyi yekubudirira kuenderana, zvemhando yemukati, uye kugona kugadzira hukama hwechokwadi nevateereri vako.

Rombo rakanaka nekutaurirana kwako online!

Kuronga nekugadzira chirongwa chekunyora: gwara rakazara

Hurongwa hwekupepeta hunoshanda ndiro musimboti wekubudirira kutaurirana padandemutande. Kunyangwe iri evanhu vezvenhau, blog kana Newsletter, hurongwa hwekuronga zvemukati hwakakosha kuti uzadzise zvinangwa zvako uye kuvaka kwakasimba kuvepo kwepamhepo.

Mugwaro rino rakazara, ini ndichakuperekedza nhanho nhanho mukugadzira yako yekunyora chirongwa:

Chikamu 1: Kuisa chinangwa:

• Chii chaunoda kuzadzisa nekutaurirana kwako online?
• Wedzera ruzivo rwemhando? Kugadzira zvinotungamira? Vaka kuvimbika i vatengi?
• Kuve nemhinduro yakajeka kumibvunzo iyi kunobvumidza iwe kutsanangura yako yekunyora zano.

Chikamu 2: Kuzivikanwa kwechinangwa:

• Vateereri vako ndevapi?
• Ndezvipi zvaunofarira uye zvaunoda?
• Kuziva chinangwa chako kunokubvumira kuti ugadzire zvakagadzirirwa-zvakagadzirwa, zvinokwanisa kutora kutarisisa kwavo uye kugadzira kubatanidzwa.

Chikamu chechitatu: Kuvandudza Strategy:

• Ndedzipi nzira dzauchashandisa pakutaurirana kwako?
• Kangani iwe uchatumira zvirimo?
• Ndedzipi mhando dzemukati dzauchagadzira?
• Hurongwa hwekunyora hunofanirwa kuenderana nezvinangwa zvako uye chinangwa chako.

Chikamu chechina: Kugadzirwa kwekarenda yekudhirowa:

• Ronga zvirimo zvako pachine nguva, uchitsanangura misi, nguva uye nzira dzekushambadzira.
• Karenda yakanyatsorongeka yekudhirowa inokutendera iwe kuti uchengetedze nguva dzose uye yakarongeka kutaurirana.

Chikamu chechishanu: Kugadzirwa kwezvinhu:

• Gadzira zvemhando yepamusoro, zvepakutanga uye zvinonakisa zvemukati.
• Vimba nenyanzvi vanyori uye vagadziri vemukati kuti vagadzire zvinyorwa, mifananidzo uye mavhidhiyo anofadza vateereri vako.

Chikamu chechitanhatu: Kuongorora uye kuongororwa kwemigumisiro:

• Tarisa maitiro ezvauri kuti unzwisise zvinoshanda nezvisingaite.
• Shandisa maturusi ekuongorora kukwirisa zano rako rekunyora uye kuwana mhedzisiro iri nani.

Zvishandiso zvinobatsira kugadzira chirongwa chekudhirowa:

• Karenda yekunyora Google Calendar, Trello, Asana
• Maturusi ekuongorora: Google Analytics, Facebook Insights, Twitter Analytics
• Content curation: Feedly, Pocket, Buffer
• SEO: SEMrush, Ahrefs, Moz

Mazano ehurongwa hunobudirira hwekupepeta:

• Kuenderana: Chengetedza inzwi rinoenderana uye chimiro pazviteshi zvako zvese.
• Hunhu: Ipa zvemhando yepamusoro zvemukati zvinobatsira uye zvinonakidza kune vateereri vako.
• Okutanga: Buda kubva mumakwikwi nekugadzira uye yakasarudzika zvemukati.
• Kuzvipira: Bata nevateereri vako uye kurudzira kukurukura.
• Analysis: Tarisa mhinduro dzako uye gadzirisa zvinoenderana.

arun CEO

👍Online Web Agency | Webhu Agency nyanzvi muDigital Marketing uye SEO. Webhu Agency Pamhepo iWebhu Agency. YeAgenzia Web Online kubudirira mukushandurwa kwedhijitari kunobva panheyo dzeIron SEO vhezheni 3. Hunyanzvi: Kubatanidzwa kweSystem, Enterprise Application Integration, Service Oriented Architecture, Cloud Computing, Dhata warehouse, njere dzebhizinesi, Big Data, portals, intranets, Web Application. Dhizaini uye manejimendi ehukama uye multidimensional dhatabhesi Kugadzira nzvimbo dzekupindirana dzedhijitari midhiya: usability uye Graphics. Online Web Agency inopa makambani masevhisi anotevera: -SEO paGoogle, Amazon, Bing, Yandex; -Web Analytics: Google Analytics, Google Tag Manager, Yandex Metrica; -Kushandura kwemushandisi: Google Analytics, Microsoft Clarity, Yandex Metrica; -SEM paGoogle, Bing, Amazon Ads; -Social Media Marketing (Facebook, Linkedin, Youtube, Instagram).

Ona Yakazara Bio

Digital Marketing Database DBMS Dhata Warehouse Data Science Kushambadzira Pamhepo Information Technology Webhusaiti Webhu Advertising Agency Marketing