Mobile Kushambadzira

Kushambadzira kwenhare kunoreva kukwidziridzwa kwezvigadzirwa kana masevhisi kuburikidza nemaapplication uye mafoni. Iyi chiteshi che Marketing inopa mukana unoshanda wekusvika kune vakawanda vateereri venharembozha. Nekuda kwekusvika kwayo uye kugona kwayo kunanga, kushambadzira kwenhare kunogona kuve nzira inoshanda yekuwedzera kuoneka kwemhando uye kutyaira shanduko.

Kushambadza kwenhare inzira inoshanda yekusimudzira zvigadzirwa kana masevhisi kuburikidza nemaapplication uye mafoni. Inosvika kune vakawanda vateereri vevashandisi vefoni uye inogona kupa yakakura kuoneka kwemhando uye kuwedzera shanduko. Nekuda kwekusvika kwayo uye kunyatso kunanga, kushambadzira kwenhare kunomiririra zano re Marketing zvinobudirira zvikuru. Nekushandisa simba remidziyo yenhare, mabhizinesi anogona kusvika kune avo vatengi nenzira yakananga uye yakasarudzika. Iyi chiteshi che Marketing inoramba ichikura mukuzivikanwa uye inosimbiswa sesarudzo inokunda yemakambani mazhinji.

Kushambadzira kwenhare kunopa kusvika kwakafara uye kutarisisa chaiko. Iyo inzira inoshanda yekusimudzira zvigadzirwa kana masevhisi kuburikidza nekushandisa uye mafoni. Nekuda kwekusvika kwayo uye kunyatso kunanga, kushambadzira kwenhare kunomiririra zano re Marketing zvinobudirira zvikuru. Nekushandisa simba remidziyo yenhare, mabhizinesi anogona kusvika kune avo vatengi nenzira yakananga uye yakasarudzika. Iyi chiteshi che Marketing inoramba ichikura mukuzivikanwa uye inosimbiswa sesarudzo inokunda yemakambani mazhinji.

Mobile Advertising: Kushambadzira paMaapplication uye Mafonifoni

Il famba kushambadza inzira yekushambadzira inonangana nevashandisi vemidziyo yenhare, senge ma smartphones uye mahwendefa. Kushambadza kunoratidzwa mukati mekushandisa kana pa mawebhusaiti yakashanyirwa nevashandisi venhare.

Mhando dzenharembozha ads kushambadza:

• Mureza: rectangular ads inoonekwa kumusoro kana kuzasi kwescreen.
• Interstitials: Full-screen ads inooneka kana app yatanga kana kupera.
• Video: vhidhiyo ads inotamba mukati meapp kana website.
• Native: ads anobatanidza nedhizaini uye zvirimo zveapp kana website padzinoratidzwa.
• Search: ads anoonekwa mumitsva yekutsvaga yenhare yekutsvaga injini.

Zvakanakira zve mobile kushambadza:

• Wide reach: The furniture kushambadza inokubvumira kusvika kune vateereri vakawanda, dato kuti vanhu vazhinji vanoshandisa smartphone.
• Chakananga kunanga: Unogona kunanga ads kune chaivo vateereri zvichibva pa dati huwandu hwevanhu, zvaunofarira, maitiro uye nzvimbo.
• Measurable: Mhedzisiro yenharembozha kushambadza inogona kuyerwa nemazvo uye zvakadzama.
• Kubatana kwepamusoro: The furniture kushambadza inogona kuva nzira inoshanda yekubatanidza vashandisi uye kuwedzera ruzivo rwemhando.

Kana iwe uchida kusvika kune vakawanda vateereri, wedzera shanduko uye kukura bhizinesi rako, nharembozha kushambadza izano re Marketing kuti unofanira kunyatsofunga.

Mamwe mazwi:

• Pay-per-click (PPC)
• Mutengo pakudzvanya (CPC)
• Quality Score
• Pamba peji
• Chiyero chekushandurwa
• Dzokera pakudyara (ROI)

muenzaniso:

Kambani ye e-zvokutengeserana anotengesa shangu aigona kushandisa fenicha kushambadza nokuti:

• Ratidza ads kune vashandisi vakatoshanyira saiti yako website kana kushandisa app yayo.
• Kurudzira kusimudzirwa kwakakosha kune vashandisi munzvimbo yakatarwa.
• Tungamira vashandisi kudzokera kune yako website uyo akasiya ngoro asina kupedza kutenga.

Pamusoro pezvo, heano mamwe emhando yepamusoro ekudzidzira efoni kushambadza:

• Gadzira ads anoenderana uye anonakidza.
• Shandisa vateereri chaivo.
• Ronga bhajeti yakakodzera.
• Tevera zvawanikwa uye shongedza ako macampaign.

Iine inoshanda mobile strategy kushambadza, unogona kuwedzera kutendeuka, kukura bhizinesi rako uye kuzadzisa zvinangwa zvako Marketing.

Evolution of Mobile kushambadza:

The furniture kushambadza Iyo indasitiri inogara ichishanduka, ine matekinoroji matsva uye mafomati ekushambadzira ari kuvandudzwa nguva dzese. Heano mamwe maitiro achangoburwa:

• Kuwedzera kushandiswa kwevhidhiyo: Vhidhiyo inonyatso inoshanda ad fomati yenharembozha, sezvo inobata kutarisisa kwevashandisi uye inogona kushandiswa kutaura nyaya dzinonakidza.
• chizvarwa kushambadza: The native kushambadza imhando yekushambadza inobatanidza nedhizaini uye zviri mukati meapp kana website kwainoratidzwa. Rudzi urwu rwekushambadza harunyanyi kupindira uye rinogona kushanda zvakanyanya kupfuura mabhana kana interstitial ads.
• Programmatic kutenga: Kutenga kwechirongwa inzira yakazvimiririra yekutenga nzvimbo yekushambadzira yepamhepo. Iyi nzira inobvumira vashambadziri kutenga ads zvakanyanya uye kusvika kune vakawanda vateereri.

Nekushanduka kwe mobile kushambadza, zvakakosha kuti ugare uchiziva nezvezvichangoburwa maitiro uye akanakisa maitiro ekugadzira akabudirira mishandirapamwe.

Nhoroondo uye Evolution yeMobile Advertising: Kushambadzira paMaapplication uye Smartphones

Il famba kushambadza, kana kushambadza pazvikumbiro uye mafoni, chinhu chitsva, chakazvarwa nekuuya kwe digital advertising uye smartphones.

Kwakabva

• Kuma90s: WAP (Wireless Application Protocol) inozvarwa, ndiyo yekutanga chiyero chekushandiswa kwe Indaneti panharembozha.
• Kutanga kwema2000s: Mabhena ekutanga ekushambadzira emafoni emafoni anozvarwa.
• 2007: Apple inotangisa iyo iPhone, ichichinja musika wenharembozha.

Evolution:

• Makore 2000-2010: Kuwedzera kupararira kwemafoni uye kuvandudza tekinoroji nyowani dzekushambadzira dzenharembozha.
• 2010: Google inotangisa AdMob, chikuva chekugadzirisa zviziviso pamafoni ekushandisa.
• 2012: Facebook inotangisa Audience Network, chikuva chekugadzirisa zviziviso pamafoni ekushandisa.
• 2016: Google inotanga kutenga nharembozha kushambadza.

Mazuvano

• Makore 2010-azvino: Uchenjeri hunobatsira e machine learning kukanganisa mobile kushambadza.
• Zvakanyanya kunanga: Advertising mapuratifomu anoshandisa dati nguva chaiyo uye algorithms machine learning kuti utarise ads nemazvo.
• Kuyera kwepamusoro: Mapuratifomu ekushambadzira anopa maturusi epamberi ekuyera kukanganiswa kwenharembozha kushambadza nezvebhizimisi rako.

Zvimwe zvakakosha:

• 1999: WAP inozvarwa
• 2007: Kutanga kwe iPhone
• 2010: AdMob yakatanga
• 2012: Launch of Facebook Audience Network
• 2016: Kuvhurwa kwezvirongwa zvekutenga mbozhanhare kushambadza

Mhedziso:

The furniture kushambadza yakashanduka nekufamba kwenguva ikava zano digital advertising inowedzera kuoma uye ine simba. Nhasi, mobile kushambadza inomiririra chikamu chakakosha che Marketing musanganiswa wechero kambani inoda kusvika kune yakakura uye yakabatana vateereri.

Mamwe mazwi:

• Pay-per-click (PPC)
• Mutengo pakudzvanya (CPC)
• Quality Score
• Pamba peji
• Chiyero chekushandurwa
• Dzokera pakudyara (ROI)

arun CEO

👍Online Web Agency | Webhu Agency nyanzvi muDigital Marketing uye SEO. Webhu Agency Pamhepo iWebhu Agency. YeAgenzia Web Online kubudirira mukushandurwa kwedhijitari kunobva panheyo dzeIron SEO vhezheni 3. Hunyanzvi: Kubatanidzwa kweSystem, Enterprise Application Integration, Service Oriented Architecture, Cloud Computing, Dhata warehouse, njere dzebhizinesi, Big Data, portals, intranets, Web Application. Dhizaini uye manejimendi ehukama uye multidimensional dhatabhesi Kugadzira nzvimbo dzekupindirana dzedhijitari midhiya: usability uye Graphics. Online Web Agency inopa makambani masevhisi anotevera: -SEO paGoogle, Amazon, Bing, Yandex; -Web Analytics: Google Analytics, Google Tag Manager, Yandex Metrica; -Kushandura kwemushandisi: Google Analytics, Microsoft Clarity, Yandex Metrica; -SEM paGoogle, Bing, Amazon Ads; -Social Media Marketing (Facebook, Linkedin, Youtube, Instagram).

Ona Yakazara Bio

Digital Marketing Database DBMS Dhata Warehouse Data Science Kushambadzira Pamhepo Information Technology Webhusaiti Webhu Advertising Agency Marketing