Webosaete ea Marang-rang sebetsa ho Papatso ea Injini ea Patlo moo re sebetsanang le matšolo a Pay Per Click Google AdWords.
Ke eng e Papatso ea Injini ea Patlo (SEA)?
- Papatso e thehiloeng ho lienjineri: SEA ke mofuta oa ho bapatsa ka dijithale e lumellang likhoebo ho beha lipapatso tsa tsona tse lefuoang maemong a hlahelletseng maqepheng a liphetho tsa lipatlisiso lienjineri (SERP), joalo ka Google o Bing.
- Mantsoe a bohlokoa a reriloeng: E ipapisitse le ho sebelisa mantsoe a bohlokoa ao batho ba a batlang ha ba hloka sehlahisoa kapa tšebeletso e itseng.
- Pay-per-click (PPC) mohlala: Lipapatso tse ngata tsa SEA li sebetsa ka mokhoa o lefang ka ho tobetsa, ho bolelang hore nako le nako ha mosebelisi a tobetsa papatso ea hau, o lefa chelete e itseng.
Kamoo SEA e sebetsang kateng
- Patlisiso ea mantsoe a sehlooho: Hlalosa mantsoe le lipoleloana tseo bamameli ba batlang ho li batla lienjineri, e amanang le khoebo ea hau.
- Ho theha le ho reka lipapatso: Ngola lipapatso tsa mongolo tse hohelang tse hokahantsoeng le mantsoe a bohlokoa ao u a hlokometseng. U etsa qeto ea hore na u ikemiselitse ho lefa bokae bakeng sa tobetsa e 'ngoe le e' ngoe (theko ea hau).
- Fantisi ea lipapatso: Ha motho a etsa patlo e nepahetseng, enjene ea ho batla e na le fantisi. Kopo ea hau le lintlha tse ling tse 'maloa (joalo ka bohlokoa ba lipapatso le boleng ba leqephe la ho fihla) li etsa qeto ea hore na papatso ea hau e hlaha le hokae.
- Pontšo ea lipapatso: Haeba u hapa fantisi, papatso ea hau e hlaha e le boemong bo hlahelletseng ho SERP, hangata e tšoauoa e le "Ad".
- Lefa ka ho tobetsa: U lefa feela ha mosebelisi a tobetsa papatso mme a lebisoa ho ea hau websaeteng.
Melemo ea SEA
- Ponahalo ea hang-hang: U beha lipapatso tsa hau ka pel'a batho ba ka bang teng bareki ba seng ba ntse ba batla dihlahiswa kapa ditshebeletso tsa hao.
- Liphetho tse reriloeng: U ka lebisa papatso ea hau ho lihlopha tse itseng tsa batho ho latela dati palo ea batho, sebaka le lithahasello.
- Melaho: Li-platform tsa SEA li fana ka lisebelisoa tse matla tsa tlhahlobo ho lekola ts'ebetso le ho ntlafatsa matšolo.
- Scalability: O ka habonolo fetola tekanyetso ea hau le matšolo ho ea ka litlhoko tsa hau.
Libaka tse tsebahalang tsa SEA:
- Google Liphatlalatso: Sethala se seholo le se tsebahalang haholo sa SEA.
- Microsoft Advertising (Bing Lipapatso): E fihla ho basebelisi ba lienjineri Bing le Yahoo.
SEA ke leano le matla bakeng sa lik'hamphani tse batlang ho eketsa kapele ponahalo ea tsona ea inthanete le ho fumana bareki ka tsela e lebisitsoeng.
Ke habohlokoa ho hlokomela: SEA ke karolo feela ea Enjine ea ho Batla Marketing (SEM). Karolo e 'ngoe ea bohlokoa ke Search Engine baakanyetsa go gogolo (SEO) e ikemiselitseng ho ntlafatsa placement boemo ba sebaka sa hau sa marang-rang liphethong tsa lipatlisiso.
Histori le ho iphetola ha lintho tsa Papatso ea Injini ea Patlo (SEA):
Qalo
- Mahareng a lilemo tsa bo-90: Ba pele baa tsoaloa lienjineri joalo ka Yahoo!, AltaVista le Lycos. Papatso ea pele ka lienjineri e ne e le bonolo, hangata e ipapisitse le li-banner tse leqepheng la liphetho.
- 1996: Overture (hamorao e ile ea fumanoa ke Yahoo!) e qala, e hlahisa mohopolo oa ho reka placement ea mantsoe a sehlooho. Sena se tšoaile phetoho ho papatso ea sui lienjineri e thehiloeng ho fantisi.
- 1998: Goto.com, selelekela sa Overture, e hlahisa mofuta oa pay-per-click (PPC).
Ho phahama ha Google le mehla ea kajeno ea SEA
- 2000: Google lerumo AdWords (Joale Google Lipapatso), ho fetola SEA ka ho toboketsa bohlokoa le taolo bakeng sa babapatsi.
- Mathoasong a lilemo tsa bo-2000: I lienjineri ba qala ho khetholla hantle lipapatso tse lefuoang ho tsoa liphethong tsa lipatlisiso. Tlholisano e hlaha ho hohela tlhokomelo ea basebelisi ba maemong a holimo.
- 2000 - 2010: SEA e ea hola ebile e kenyelletsa:
- Maikutlo a rarahane ho feta (sebaka, palo ea batho, joalo-joalo).
- Mefuta e fapaneng ea lipapatso (mongolo, ponts'o, mabenkele).
- Lisebelisoa tse tsoetseng pele tsa ho tlaleha le ho lekanya.
Mekhoa ea morao-rao ea SEA
- Keketseho ea boiketsetso le thuto ea mochini: I lienjineri ba itshetlehile kabohlale ba maiketsetso bakeng sa ntlafatso ea litefiso, khetho ea lipapatso le sepheo.
- Khokahano ea SERP: Liphetho tsa lipatlisiso li kopanya lipapatso, likarolo tsa mabenkele, liphetho tsa lehae, ho theha tlholisano e tobileng lipakeng tsa lintho tse phelang le tse lefelloang.
- Lekunutu le pepeneneng: Matšoenyeho mabapi le boinotši ba basebelisi a ntse a eketseha mme sethala sa SEA se sebetsa ho matlafatsa taolo le pepeneneng pokellong le ts'ebelisong ea dati.
- Ho hola ho feta ho batlisisa: SEA e fetoha ho kenyelletsa li-platform tsa sechaba, limmaraka tsa marang-rang le likanale tse ling tsa dijithale.
Evolution e ntse e tsoela pele
La Papatso ea Injini ea Patlo e ntse e le tšimo e matla haholo. Mona ke mekhoa e meng e hlahang:
- Batla ka Lentsoe: Keketseho ea lipatlisiso tsa lentsoe e fetola lipotso tse kentsoeng ke basebelisi 'me e hloka ho ikamahanya le maano a SEA.
- Patlisiso e bonoang: Bokhoni ba ho batla ka litšoantšo bo tla ama lipapatso tsa hau le sebopeho sa tsona.
- TheArtificial Intelligence: Karolo e ntseng e eketseha ea bohlokoa ho li-automation tsa letšolo le ho shebisisa motho ka mong.
SEA e tsoa hole ho tloha qalong ea eona e bonolo, 'me kajeno ke karolo ea leano la mebaraka bakeng sa khoebo efe kapa efe e batlang ho ba teng inthaneteng. Phetoho ea kamehla le litloaelo li etsa hore ho hlokehe hore likhoebo li lule li tseba maemo a fetohang ka potlako.
Webosaete ea Marang-rang e etsa mesebetsi ea eona sebaka sa marang-rang libakeng tse latelang tsa ts'ebetso:
- Lombardy : Milano, Bergamo, Brescia, Como, Cremona, Lecco, Lodi, Mantua, Monza le ea Brianza, Pavia, Sondrio, Varese;
- Abruzzo : chieti, TheAkila, Pescara, Teramo;
- Basilicata : Matera, Potenza;
- Calabria : Catanzaro, Cosenza, Crotone, Reggio Calabria, Vibo Valentia;
- Campania : Avellino, Benevento, Caserta, Napoli, Salerno;
- Emilia Romagna : Bologna, Ferrara, Forlì, Cesena, Modena, Parma, Piacenza, Ravenna, Reggio Emilia, Khao Lak;
- Friuli Venezia Giulia : Gorizia, Pordenone, Trieste, Udine;
- Lazio : Frosinone, Latina, Rieti, Roma, Viterbo;
- Liguria : Genova, Imperia, La Spezia, Savona;
- Tsamaea : Ancona, Ascoli piceno, E emisitsoe, Macerata, ke lekanya, Urbino;
- Molise : Campobasso, Isernia;
- Piedmont : bologna alessandria, Asti, Biella, Chesele, bologna novara, bologna torino, Verbano, Cusio, Ossola, Vercelli;
- Puglia : Bari, Barletta, Andria, Trani, Brindisi, Foggia, Lecce, Taranto;
- Sardegna : Cagliari, Carbonia, Iglesias, Mahareng Campidano, molemo, Khotso, Olbia, Tempele, Oristano, Sassari;
- Sicilia : grigento, Caltanissetta, Catania, enna enna, Messina, Palermo, ragusa, Syracuse, Trapani;
- Tuscany : Arezzo, Firenze, Grosseto, Livorno, Lucca, Paseka, Carrara, Pisa, Pistoia, Prato, Siena;
- Trentino Alto Adige : Bozen, E lebisa;
- Umbria : Perugia, Terni;
- Valle d'Aosta : Aosta;
- Veneto : Belluno, Padova, Rovigo, Treviso, Venezia, Verona, Vicenza;
- Svizzera : Canton ea Appenzell Ka ntle, Canton ea Appenzell Ka hare, Motse oa Aargau, Canton ea Basel Naha, Canton ea Basel Motse, Canton ea Bern, Motse oa Friborg, Canton ea Geneva, Motse oa Jura, Canton ea Glarus, Canton ea Grisons, Canton ea Lucerne, Canton ea Nidwalden, Motse oa Neuchtel, Canton ea Obwalden, Canton ea St. Gallen, Motse oa Schaffhausen, Motse oa Solothurn, Motse oa Schwyz, Motse oa Thurgau, Canton ea Uri, Canton ea Valais, Motse oa Vaud, Canton ea Zug, Canton ea Zurich, Motse oa Ticino.
Webosaete ea Marang-rang e etsa mesebetsi ea eona sebaka sa marang-rang in Motse oa Ticino :
- setereke sa mendrisio ka lidikadikwe tsa mendrisio, leruarua, Caneggio, stabilizer e Riva San Vitale;
- setereke sa Lugano ka lidikadikwe tsa Lugano ke, Lugano bophirima, Lugano leboea, Ceresium, Paradiso, Magliasina, agno, Sesa, sonvico, Vezia, Bren, Pregassona, Capriasca e tavern:
- setereke sa Locarno ka lidikadikwe tsa Locarno, Lihlekehleke tsa Letša la Maggiore, Onsernon, Gambarogno, apole, Sejana e Verzasca;
- setereke sa Vallemaggia ka lidikadikwe tsa rovana, maggia e Lavizzara;
- setereke sa Bellinzona ka lidikadikwe tsa Bellinzona, Ticino le Giubiasco;
- setereke sa Riviera le sehlopha sa Riviera;
- setereke sa Blenium ka lidikadikwe tsa Serravalle, Aquarossa e Blenium;
- setereke sa Leventine ka lidikadikwe tsa Giornico, faido, Ea bohlano e Airolo.
Web agency, 'marakeng oa machaba
Webosaete ea Marang-rang e etsa mesebetsi ea eona sebaka sa marang-rang libakeng tse latelang tsa ts'ebetso ea mmaraka oa machabeng: Motse oa New York, Los Angeles, Chicago, Houston, Philadelphia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh, Motse oa New York, Los Angeles, Chicago, Houston, Philadelphia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh; Canada: Toronto, Montreal, Calgary, Ottawa, Edomoonton, missisauga, Winnipeg, Vancouver; United Kingdom : Londra, Glasgow, Sheffield, Liverpool, Manchester, Bristol, Leeds, Birmingham; Europe: Londra, Berlin, Madrid, Roma, Paris, Bucharest, Vienna, Hamburg, Budapest, Warsaw, Barcelona, Monaco, Milano, Sofia, Prague, Bruxelles, Birmingham, Colonia, Napoli, Stockholm, bologna torino, Marseille, Amsterdam, Zagreb, Valencia, Moscow, Dusseldorf;
Metse e meholo lefatšeng: Tokyo, Shanghai, Jakarta, Delhi, Seoul, Istanbul, Karachi, Tokyo, Guangzhou, Mumbai, Moscow, Mohalaleli Paul, Lahore, Delhi, Jakarta, Kinshasa, Seoul, Mexico City, Londra, New York, Bangalore, Ho Chi Minh, Lima, Hanoi, Bogota, Tehran, Hong Kong, Bangkok, Dhaka, Cairo, Rio De Janeiro, Caracas, Baghdad, St. Petersburg, Riad, Calcutta, Singapore, Santiago, Sydney, Surat, Chennai, Melbourne, Yangon, Alexandria ea Egepeta, Shenyang, Hyderabad, Los Angeles, Ahmedabad, Ankara, Johannesburg, Wuhan, Yokohama, Abidjan, Busan, Motse Kapa, Durban, beha, Jedda, Berlin, Casablanca, Pyongyang, Kanpur, Madrid, Jaipur, Nairobi, Faisalabad, Ürümqi, Brasilia, Salvador, Buenos Aires, Roma, Chicago, Fortaleza, Chittagong, Belo Horizonte, Toronto; United Kingdom : Aberdeen, basingstoke, Bathe, Belfast, Birmingham, Brighton, Bristol, Bromley, Cambridge, Cardiff, Edinburgh, Exeter, Gateshead, Glasgow, Lithokoa, Greenhithe, Kingston upon Thames, Leeds, Leicester, Liverpool, London, Manchester, Milton Keynes, Newcastle upon Tyne, Norwich, Plymouth, ho bala, Sheffield, Solihull, Southampton, Watford; Sebaka sa Motse-moholo oa Australia: Canberra, Australia Boroa, Rundle Place, New South Wales bondi, Broadway, Litora tsa Castle, Charlestown, Chatswood Lelekisa, Hornsby, Miranda, Penrith, Sydney, Queensland:Brisbane , Carindale, Chermside, Robina, Victoria, Chadstone, Southland, Doncaster, Heke ea Seliba; Austria: Vienna, Belgium: Brussels, Brazil:Barra da Tijuca, São Paulo, Canada: Alberta (Canada), Calgary, Edmonton, British Columbia (Canada) Burnaby,Coquitlam, Richmond, Surrey, Vancouver, Manitoba (Canada), Winnipeg, Nova Scotia (Canada), Halifax, Ontario (Canada),Burlington, London, Markham, Mississauga, Newmarket, Ottawa, Toronto, Waterloo, Quebec (Canada),Mohlankana, LavalMontreal, Pointe Claire, Quebec City; United Arab Emirates: Abu Dhabi, Dubai; France : E-en-Provence, Bordeaux, Dijon, Le Chesnays, Sebaka se halalelang, Lille, Lyon, Marne-la-Vallee, Marseille, Montpellier, Nice, Paris, Puteaux: la Tšireletso, Rosny-Sous-Bois, Mohalaleli Herblain, Strasbourg, Velizy-Villacoublay; Germania : Augsburg, Berlin, Cologne, Dresden, Dusseldorf, Frankfurt, Hamburg, Hanover, Munich, Oberhausen, Sindelfingen, Sulzbach; Spagna : Molaetsa oa Encomienda, li-arroyomolinos, Barcelona, Churra, Leganés, Mayadahonda, Marbella, Valencia, Zaragoza, Sweden: Helsingborg, Malmö, Taby; Svizzera Basel, Geneva, Glattzentrum bei Wallisellen, Zurich. Webosaete ea Marang-rang e sebetsa United States of America. Webosaete ea Marang-rang e sebetsa Canada. Webosaete ea Marang-rang sebetsa Europe; Albania: Tirana; Germania: Berlin; Andorra: Andorra la Vella; Austria: Vienna; Belgium: Bruxelles; Belarus: Minsk; Bosnia Herzegovina: Sarajevo; Bulgaria: Sofia; Croatia: Zagreb; Denmark: Kopenhagen; Slovakia: Bratislava; Slovenia: Ljubljana; Spagna: Madrid; Estonia: Tallinn; Finland: Helsinki; France: Paris; Greece: Athene; Hungary: Budapest; Ireland: Dublin; Iceland: Reykjavik; Latvia: Riga; Liechtenstein: Vaduz; Lithuania: Vilnius; Luxembourg: Luxembourg; Malta: Valletta; Moldova: Chisinau; Monaco: Monaco; Montenegro: Podgorica; Norway: Oslo; Netherlands: Amsterdam; Poland: Warsaw; Portugal: Lisbon; United Kingdom: Londra; Czech Republic: Prague; Rephabliki ea Macedonia: Skopje; Romania: Bucharest; San Marino: San Marino; Serbia: Belgrade; Sweden: Stockholm; Svizzera: Lugano, Canton of Ticino, Bellinzona, Locarno, mendrisio, lerata, Bern; Ukraine: Kiev; Webosaete ea Marang-rang e sebetsa Asia, Afghanistan: Kabul;
Saudi Arabia : Riyadh; Armenia: Yerevan; Azerbaijan: Baku; Bahrain: Manama; Bangladesh: Dhaka; Bhutan: Thimphu; Burma: Naypyidaw; Brunei: Kelana Seri Begawan; Cambodia: Phnom Penh; Chaena: Beijing; Korea Leboea : Pyongyang; Korea Boroa: Seoul; United Arab Emirates: Abu Dhabi; Philippines: Manila; Georgia: Tbilisi; Japane: Tokyo; Jordane: Amman; India: New Delhi; Indonesia: Jakarta; Iran: Tehran; Iraq: Baghdad; Iseraele: Jerusalema; Kazakhstan: Astana; Kyrgyzstan: Bishkek; Kuwait: Motse oa Kuwait; Laos: Vientiane; Lebanone: Beirut; Maldives: e motona; Malaysia: kuala lumpur; Mongolia: Ulan Bator; Nepal: Kathmandu; Oman: Mascate; Pakistan: Islamabad; Palestina: Jerusalema ea Bochabela; Qatar: Doha; Singapore : Singapore; Syria: Damaseka; Sri Lanka: Sri Jayawardenapura Kotte; Tajikistan: Dushanbe; Taiwan: Taipei; Thailand: Bangkok; Kalakuni: Ankara; Turkmenistan: Ashgabat; Uzbekistan: Tashkent; Vietnam: Hanoi; Yemen: o; Webosaete ea Marang-rang e sebetsa Afrika, Algeria: Algiers; Angola: Luanda; Benin: Benin; Botswana: gaborone botswana; Burkina Faso: Ouagadougou; Burundi: Bujumbura; Cameroon: Yaoundé; Cape Verde: Praia; Chad: N'Djamena; Li-Comoros: Moroni; Ivory Coast: Yamoussoukro; Egepeta: Cairo; Eritrea: Asmara; Ethiopia: Addis Ababa; Gabon: Libreville; Gambia: Banjul; Ghana: Krrish; Djibouti: Djibouti; Guinea: Conakry; Guinea-Bissau: Bissau; Equatorial Guinea: Malabo; Kenya: Nairobi; Lesotho: Maseru; Liberia: Monrovia; Libya: Tripoli; Madagascar: Antananarivo; Malawi: Lilongwe; Bokhopo: Bamako; Mauritania: Mauritania; Mauritius: Port Louis; Moroko: Rabat; Mozambique: Maputo; Namibia: Windhoek; Niger: Niamey; Nigeria: Abuja; Rephaboliki ea Afrika Bohareng: Bangui; Rephabliki ea Congo: Brazzaville; Democratic Republic of Congo: Kinshasa; Rwanda: Kigali; Sao Tome le Principe: ea Dobra Sao Tome le Principe; Senegal: Dakar; Seychelles: Victoria; Sierra Leone: Freetown; Somalia: Mogadishu; Afrika Boroa: Pretoria, Motse Kapa, Bloemfontein; Sudan: Khartoum; Sudan Boroa: Juba; Swaziland: Mbabane, lobamba; Tanzania: Dodoma; Togo: Lome; Tunisia: Tunis; Uganda: Kampala; Zambia: Lusaka; Zimbabwe: Harare; Webosaete ea Marang-rang e sebetsa Amerika Boroa, Argentina: Buenos Aires; Bolivia: tsoekere; Brazil: Brasilia; Chile: Santiago de Chile; Colombia: Bogota; Ecuador: Quito; Guyana: Georgetown; Paraguay: Selekane; Peru: Lima; Suriname: Paramaribo; Uruguay: Montevideo; Venezuela: Caracas; Webosaete ea Marang-rang e sebetsa Amerika Bohareng, Belize: Belmopan, Sebaka sa Commonwealth; Costa Rica: San José; He Salvador : San Salvador; Guatemala: Motse oa Guatemala; Honduras: Tegucigalpa; Nicaragua: Managua; Panama: Panama; Cuba: Le Havana; Dominica: Roseau; Haiti: Port-au-Prince; Dominican Republic: Santo Domingo; Trinidad le Tobago: Port of Spain; Antigua le Barbuda: Mohalaleli Johanne; Bahamas: Nassau; Barbados: Bridgetown; Jamaica: Kingston; Grenada: Mohalaleli George's.
Hase feela ba haufi le rona ba re khethang.
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Fumana lintlha tse ling ho Marang-rang a Marang-rang
Ingolise ho fumana lingoliloeng tsa morao-rao ka lengolo-tsoibila.
