IiNkqubo zoLawulo lweDatha kunye neeDBMS

Ngaphandle koku, asebenzanga kakuhle kwikhompyuter malunga nayo yonke into engadityaniswanga ngokungqongqo kwimveliso kunye nenkqubo yemveliso, okanye kunoko zonke ezo ndlela zisetyenziselwa ukuguqula imali ibe yimveliso kwaye ngokuphambanayo. Kubarhwebi baseNtaliyane, iteknoloji yolwazi yinto ezayo emva koko, xa kungenakukwazi ukuyiphepha, ngethemba lokungabhubhisi inkampani ngesi singeniso. Endaweni yoko, kufuneka ibe yinto ebalulekileyo kwishishini: iinkampani ezinjenge-Ikea, Zara, RyanAir zineenkqubo zolwazi ezisisiseko kwishishini labo. Ukuziphendukela kwe-Ikea, umzekelo, kwakuhamba kunye nokuguquka kwenkqubo yabo ye-IT (ngokukodwa kwi-logistics, kodwa kunye nokutshintshiselana kwemiyalelo kunye nolwazi ngaphakathi kwenkampani).

Ukukhula kweenkampani zase-Italiyane kunjalo kunokukhawuleza, kangangokuba indlela yabo ihlala ifana namashishini e-hi-tech. Isigxeko esivezwa ngoosoqoqosho ngokubhekiselele kushishino lwethu kukuba amacandelo alo "ngawemveli" apho kungekho kukhula, kodwa ngenxa yokusungula izinto ezintsha kunye notshintsho olumandla kwicandelo, ukukhula kwenzeka.

Umzekelo, kwishishini leempahla zamehlo iLuxottica ikwazile ukuhlengahlengisa imarike, ithatha indawo yomenzi weefreyimu kunye nendima yomthengisi, ibe nenzuzo enkulu kwixabiso elongeziweyo (ngaloo ndlela izifumana inxibelelana ngqo nomthengisi. abathengi apho inokufumana khona ingxelo ngokuthe ngqo kwiimveliso zayo kunye nezo zikhuphisana nabo).

I-Innovativeness ayikwazi ukuhlala ikhona: I-3M izinike ikhowudi entsha, ngokubhekiselele kuyo minyaka yonke inkampani kufuneka ihlaziye ubuncinane i-25% yeesampuli zayo. Oku kuyancomeka, kodwa ukuba ucinga ngenkampani yefashoni ehlaziya ngokupheleleyo ingqokelela yayo yesampulu ngonyaka (okanye nangaphantsi, iinyanga ezi-4 kwimeko yeZara), ifuna ngokucacileyo inkqubo eyahlukileyo kakhulu.

I-IT kufuneka ibe nendima eluncedo ngaphakathi kwinkampani, kufuneka idale ixabiso elongezelelweyo kwaye ingabi yinto yobukho bomda. Sijongana nobuchwepheshe bolwazi obuthatha le ndima, ngoko sinomdla wokuqonda ukuba singawanceda njani amashishini ase-Italiyane.

Iinkcukacha ukuba iinkampani zikhula ngokukhawuleza, sifuna iinkqubo zolwazi lwendalo: ukukhula kwenkampani kufuna amandla eenkqubo zokulawula iingxaki ezintsha; Ingxaki ekufuneka isonjululwe ayikho kuphela kwinqanaba eliphezulu leenkqubo, kodwa kukuzenza zibe bhetyebhetye ekulawuleni iingxaki ezintsha.

Ukuba iinkampani zenethiwekhi, ulawulo lwabo ludityaniswe ngokusondeleyo kwintsebenziswano phakathi kweenkampani: sifuna iinkqubo "ezivulekileyo", apho ukuvuleka kungalawulwa kuphela kwicala elinye (leenkampani esisebenzisana nazo), kodwa apho kunokwenzeka ukulungelelanisa, ukwazi indlela yokusebenzisana neenkqubo zolwazi zabanye abantu.

Phakathi kweesistim ezivulekileyo, enye yileyo yezothutho: ukuba yipokotho-ubungakanani bezizwe ngezizwe, inani lamazwe asebenza kuwo libalulekile, ngoko ke kuyimfuneko ukwazi indlela yokulawula ukuthunyelwa kwempahla kuba yonke into ephosiweyo yintengiso elahlekileyo. Ngokuzilungiselela ngokufanelekileyo ungafumana iziphumo ezigqwesileyo.

Iinkampani ezivelisa izinto ezintsha azikwazi ukwenza utyalo-mali lweminyaka emininzi, kuba utyalo-mali lolwexeshana. Ngexesha elide, ukhetho luyenziwa olusebenza kuzo zonke iintsapho zemveliso. Ngoko utyalo-mali oluphumeleleyo.

Ubuchule babaphathi bubalulekile, njengoko ezi ziinkampani ezineengxaki zokulandelelana. Kubalulekile ke ngoko ukulawula ngcono ubukrelekrele nolwazi lweshishini. Ulwazi lukwaxhomekeke kwixabiso lomthombo: ukuba umthombo ogunyazisiweyo uvakalisa izimvo kwingcamango ethile, loo nkcazo ithatha ixabiso elingakumbi. Umyili oyintloko we-Apple uthi ukuyila imveliso kuqala "ngombono" waloo mveliso.

Inkampani iqala kwindawo yendawo, njengoko ikhula ihlala ihlala kwindawo, kodwa iqala ukuba nolawulo okanye iiofisi kweminye imimandla / amazwe. Oku kudala uthungelwano lweendawo ekumele ukuba ziqhelekile kwaye zikhululekile kubantu abahamba kule nethiwekhi. Ngapha koko, iinkampani zichitha ngaphezulu nangakumbi ekuphuculeni indawo ezikuyo.

Iinkqubo ke ngoko zizifumana zikwimeko apho kuyimfuneko ukulawula iziganeko ezingalindelekanga, kwaye kubalulekile ukuba bazi ukuba baziqhelanise njani.

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Marketing yedijithali database I-DBMS Indawo yokugcina idatha YeSayensi yeNkcukacha Online ithengisa Ezobuchwepheshe Indawo yeWebhusayithi I-Arhente yeNtengiso Marketing