Facebook

Facebook iyinethiwekhi yokuxhumana nabantu kanye nesicelo seselula esasungulwa ngo-2004 nguMark Zuckerberg nabanye abafundi baseHarvard. Facebook isibe ngenye yezinkundla zokuxhumana ezidume kakhulu emhlabeni, inabasebenzisi abasebenzayo abangaphezu kwezigidi eziyizinkulungwane ezingu-2,9.

Facebook ivumela abasebenzisi ukuthi benze iphrofayela yomuntu siqu, baxhumane nabangane nomndeni, babelane ngezithombe namavidiyo, futhi babambe iqhaza emaqenjini nasezingxoxweni. Facebook Iphinde inikeze ngenani lezici ezengeziwe, ezifana nekhono lokudala amakhasi wamabhizinisi nezinhlangano, ukudlala imidlalo ye-inthanethi, nokuthenga ku-inthanethi.

Facebook isetshenziswa abantu babo bonke ubudala nasemhlabeni wonke ngezinjongo ezihlukahlukene, kuhlanganise:

• Xhumana nabangani nomndeni: Facebook Kuyindlela esheshayo nelula yokuhlala uxhumekile nabangani nomndeni. Abasebenzisi bangasebenzisa Facebook ukushintshanisa imiyalezo, ukushaya izingcingo, ukwabelana ngezithombe namavidiyo, nokubamba iqhaza emaqenjini nasezingxoxweni.
• Landela izindaba nemicimbi yamanje: Facebook Kuyindlela enhle yokuhlala unolwazi lwakamuva ngezindaba zakamuva nezehlakalo zamanje. Abasebenzisi bangalandela amakhasi ezindaba, izinhlangano ezingenzi nzuzo, namanye amakhasi ukuze bathole izibuyekezo ngezihloko abazithandayo.
• Thola futhi uxhumane nabantu abanezintshisekelo ezifanayo: Facebook kuyindlela enhle yokuthola nokuxhumana nabantu abanezintshisekelo ezifanayo. Abasebenzisi bangajoyina amaqembu nezingxoxo, balandele amakhasi futhi benze imicimbi ukuze baxhumane nabanye abantu ababelana ngezinto abazithandayo.
• Nyusa imikhiqizo namasevisi: Facebook Kuyithuluzi elihle lamabhizinisi nezinhlangano ukukhuthaza imikhiqizo namasevisi abo. Amabhizinisi angakha amakhasi enkampani, ashicilele okuqukethwe kokuphromotha futhi ahlanganyele amakhasimende su Facebook.

Facebook kube nomthelela omkhulu emphakathini kanye nendlela esikhuluma ngayo kanye nokuxhumana nabanye. Facebook kwenze kwaba lula ukuthi abantu bahlale bexhumene nabangane nomndeni, balandele izindaba nemicimbi yamanje, futhi baxhumane nabantu ababelana ngezinto abazithandayo. Facebook kuphinde kube nomthelela omkhulu endleleni izinkampani ezithuthukisa ngayo imikhiqizo namasevisi azo.

Storia

Facebook yasungulwa nguMark Zuckerberg, Eduardo Saverin, Dustin Moskovitz kanye noChris Hughes, abafundi abane baseHarvard, ngo-2004. iwebhusayithi ekuqaleni yayibizwa ngokuthi “TheFacebook” futhi yayifinyeleleka kubafundi baseHarvard kuphela. Ngo-2005, Facebook yavulelwa abafundi bakwamanye amanyuvesi nezikole eziphakeme e-United States. Ngo-2006, Facebook kwavulelwa umphakathi jikelele.

Facebook Yakhula ngokushesha ekudumeni futhi yafinyelela ingqophamlando yabasebenzisi abasebenzayo abayizigidi eziyi-2007 ngo-100. Ngo-2010, Facebook isifinyelele ingqophamlando yabasebenzisi abasebenzayo abayizigidi ezingu-500. Ngo-2012, Facebook ifinyelele ingqophamlando yabasebenzisi abasebenzayo abayisigidigidi esingu-1.

Phakathi neminyaka, Facebook yengeze inani lezici ezintsha, okuhlanganisa ikhono lokwabelana ngezithombe namavidiyo, ukudala amaqembu namakhasi, nokudlala imidlalo. Facebook iphinde yaqala ukunikeza izinsiza eziningi ezikhokhelwayo, njengokukhangisa nokuthumela imiyalezo esheshayo.

Ku-2012, Facebook utholile Instagram, uhlelo lokusebenza lokwabelana ngesithombe nevidiyo. Ngo-2014, Facebook utholile WhatsApp, uhlelo lokusebenza lokuthumela imiyalezo esheshayo.

Ku-2018, Facebook ishintshe igama layo laba yi-Meta Platforms, Inc. ukuze ibonise ukwanda kwayo ngale kwenethiwekhi yokuxhumana nomphakathi.

Nazi ezinye zezehlakalo ezinkulu emlandweni we Facebook:

• 2004: UMark Zuckerberg, u-Eduardo Saverin, uDustin Moskovitz noChris Hughes basungulwa Facebook.
• 2005: Facebook Ivulekele abafundi bakwamanye amanyuvesi kanye nezikole eziphakeme e-United States.
• 2006: Facebook ivulekele umphakathi jikelele.
• 2007: Facebook ifinyelela ingqophamlando yabasebenzisi abasebenzayo abayizigidi eziyi-100.
• 2010: Facebook ifinyelela ingqophamlando yabasebenzisi abasebenzayo abayizigidi eziyi-500.
• 2012: Facebook ifinyelela ingqophamlando yabasebenzisi abasebenzayo abayibhiliyoni elingu-1.
• 2012: Facebook izuza Instagram.
• 2014: Facebook izuza WhatsApp.
• 2018: Facebook ishintsha igama layo libe yi-Meta Platforms, Inc.

Facebook ingenye yezinkundla zokuxhumana ezidume kakhulu emhlabeni futhi ibe nomthelela omkhulu emphakathini. I iwebhusayithi ivumele abantu ukuthi baxhumane nabangani kanye nomndeni emhlabeni jikelele, isize ekusabalaliseni ulwazi nemibono, futhi iguqule indlela abantu abaxhumana ngayo nabaxhumana ngayo ku-inthanethi.

Impumelelo ye Facebook kungenxa yezinto eziningi, ezihlanganisa:

• Isikhathi nendawo efanele: Facebook yethulwa ngesikhathi Internet lalikhula ngesivinini futhi umhlaba wawuya ngokuya uxhumene.
• Idizayini enembile: Facebook Inomklamo olula futhi onembile okwenza kube lula ukuwusebenzisa ngisho nakulabo abangenalo ulwazi oluthile lobuchwepheshe.
• Izici ezisebenzayo: Facebook inikeza inani lezici ezinamandla ezivumela abasebenzisi ukuthi baxhumane nabangane nomndeni, babelane ngokuqukethwe futhi babambe iqhaza ezingxoxweni.
• Marketing ngempumelelo: Facebook wethule uchungechunge lwemikhankaso marketing ngempumelelo ezibe negalelo ekusabalaliseni ulwazi lwe iwebhusayithi.

Ikakhulu, Facebook iphumelele ukwanelisa isidingo somuntu sokuxhumana nabantu. I iwebhusayithi ivumela abasebenzisi ukuthi baxhumane nabangane nomndeni emhlabeni jikelele, babelane ngokuqukethwe futhi babambe iqhaza ezingxoxweni. Lokhu kwasiza ukukwenza Facebook enye yamanethiwekhi omphakathi aziwa kakhulu emhlabeni.

Ezinye izici ezibe nomthelela empumelelweni ye Facebook zihlanganisa:

• Ukutholwa kwe Instagram e WhatsApp: Ukutholwa kwalezi zinkundla ezimbili ze social media ha idatha a Facebook inzuzo yokuncintisana futhi yasiza ukukhulisa isisekelo sayo sabasebenzisi.
• Inweba ezindaweni ezintsha: Facebook ikhulise ukufinyelela kwayo ezindaweni ezintsha kanye nezibalo zabantu, isiza ukukhulisa isisekelo sayo sabasebenzisi.
• Ukuqamba kuyaqhubeka: Facebook iqhubekile nokusungula futhi yengeza izici ezintsha ku- iwebhusayithi, esiza ukugcina ukuhambisana kwayo.

Facebook yimpumelelo ehlala njalo eye yaba nomthelela omkhulu emphakathini. I iwebhusayithi ivumele abantu ukuthi baxhumane nabangani kanye nomndeni emhlabeni jikelele, isize ekusabalaliseni ulwazi nemibono, futhi iguqule indlela abantu abaxhumana ngayo nabaxhumana ngayo ku-inthanethi.

Kungani

Abantu basebenzisa Facebook ngezizathu ezahlukahlukene, ezihlanganisa:

• Ukuze uhlale uxhumene nabangani nomndeni: Facebook Kuyindlela elula futhi elula yokuhlala uxhumekile nabangane nomndeni emhlabeni jikelele. Abasebenzisi bangabelana ngezithombe, amavidiyo, izibuyekezo zesimo nokunye okwengeziwe ukuze bahlale benolwazi lwakamuva ngalokho okwenzeka ezimpilweni zomunye nomunye.
• Ukuze uxhumane nabantu abanezintshisekelo ezifanayo: Facebook kuyindlela enhle yokuthola abantu abanezintshisekelo ezifanayo. Abasebenzisi bangajoyina amaqembu namakhasi ukuze baxhumane nabantu ababelana ngezinto abazithandayo.
• Ukuze ulandele izindaba namathrendi: Facebook Kuyindlela enhle yokuhlala unolwazi lwakamuva ngezindaba zakamuva namathrendi. Abasebenzisi bangalandela amakhasi wezindaba nezokuzijabulisa ukuze bahlale benolwazi ngokwenzeka emhlabeni.
• Ngezinjongo zentengiso: Facebook iyithuluzi elinamandla lamabhizinisi afuna ukuxhumana nawo amakhasimende futhi ikhuthaze imikhiqizo namasevisi ayo. Amabhizinisi angakha amakhasi enkampani ukuze abelane ngolwazi mayelana nemikhiqizo namasevisi awo, ahlanganyele nawo amakhasimende futhi unikeze izaphulelo namakhuphoni.

Nazi ezinye zezizathu ezithile zokuthi kungani abantu besebenzisa Facebook:

• Ukuze wabelane ngezibuyekezo mayelana nempilo yakho: Abasebenzisi bangabelana ngezithombe, amavidiyo, izibuyekezo zesimo nokunye ukuze bazise abangani babo nomndeni ukuthi benzani.
• Ukubamba iqhaza ezingxoxweni nasezingxoxweni: Abasebenzisi bangajoyina amaqembu namakhasi ukuze baxoxe ngezihloko ezinentshisekelo kuzo ezifanayo.
• Ukuze udlale imidlalo futhi ubambe iqhaza emisebenzini eku-inthanethi: Facebook inikeza anhlobonhlobo amageyimu aku-inthanethi nemisebenzi abasebenzisi abangayisebenzisela ukuzijabulisa nokuzijabulisa.
• Ukuze uthole umsebenzi: Abasebenzisi bangasebenzisa Facebook ukucinga umsebenzi futhi uxhumane nabaqashi abangaba abaqashi.

Ekuphetheni, Facebook iyinethiwekhi yokuxhumana nabantu enemisebenzi eminingi enikezela ngezici kanye nezinzuzo kubasebenzisi. I iwebhusayithi isetshenziswa abantu bayo yonke iminyaka nasemhlabeni wonke ngezinjongo ezihlukahlukene, kokubili komuntu siqu kanye nochwepheshe.

Izinkampani zisebenzisa Facebook ngezizathu ezahlukahlukene, ezihlanganisa:

• Ukufinyelela izethameli zomhlaba wonke: Facebook inabasebenzisi abasebenzayo abangaphezu kwezigidigidi ezingu-2,9 emhlabeni wonke. Lokhu kusho ukuthi amabhizinisi anamandla okufinyelela izethameli zomhlaba wonke ngokuqukethwe kwawo neminikelo.
• Dala umkhiqizo owaziwayo: Facebook kuyindlela enhle yokuthi amabhizinisi akhe uhlobo olubonakalayo futhi akhe ubudlelwano nalo amakhasimende. Amabhizinisi angasebenzisa Facebook ukwabelana ngokuqukethwe kwekhwalithi ephezulu, okungasiza ekudaleni isithombe esihle somkhiqizo.
• Nyusa imikhiqizo namasevisi: Facebook kuyindlela enhle yokuthi amabhizinisi aphromothe imikhiqizo namasevisi awo. Amabhizinisi angasebenzisa Facebook ukushicilela izithombe namavidiyo emikhiqizo yabo, ukunikeza izaphulelo namakhuphoni futhi uqoqe impendulo evela amakhasimende.
• Imiphumela yokulinganisa: Facebook inikeza isethi yamathuluzi okuhlaziya avumela izinkampani ukuthi zilinganise imiphumela yemikhankaso yazo. Lokhu kuvumela izinkampani ukuthi zithuthukise amasu azo marketing futhi uthole okuningi kutshalomali lwakho Facebook.

Ekuphetheni, Facebook iyithuluzi elinamandla elingasiza izinkampani ukufeza izinhloso zazo zebhizinisi.

Nazi ezinye zezinzuzo ezithile zokuyisebenzisa Facebook okwezinkampani:

• Ukwanda kokuqwashisa ngebhrendi: Facebook kungasiza izinkampani ukuthi zaziwe kubabukeli abaningi. Amabhizinisi angasebenzisa Facebook ukwabelana ngokuqukethwe kwekhwalithi ephezulu, okungasiza ekudaleni isithombe esihle somkhiqizo.
• Ukuqonda kangcono amakhasimende: Facebook ingasiza izinkampani ukuthi ziqonde kangcono ezazo amakhasimende. Amabhizinisi angasebenzisa Facebook ukuqoqa impendulo kuyo amakhasimende, qapha izingxoxo social media futhi uhlonze amathuba amasha emakethe.
• Ukwanda kokuthengisa: Facebook ingasiza izinkampani zandise ukuthengisa. Amabhizinisi angasebenzisa Facebook ukukhangisa imikhiqizo namasevisi akho, nikeza izaphulelo namakhuphoni futhi uqoqe imikhondo.
• Izindleko ezithengekayo: Facebook kuyindlela enezindleko eziphansi yokuthi amabhizinisi afinyelele izethameli ezibanzi. Amabhizinisi angakha amakhasi ebhizinisi amahhala futhi akhokhele imikhankaso yokukhangisa afuna ukuyenza.

Ngokuqondile, Facebook iyithuluzi eliguquguqukayo elingasetshenziswa ngezinjongo eziningi, zombili marketing lokho zokuxhumana. Uhlelo lokusebenza ludumile emhlabeni wonke futhi lunikeza izici eziningi nezinzuzo ezilwenza lube inketho elula nesebenziseka kalula.

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👍I-Ejensi Yewebhu Ye-inthanethi | Uchwepheshe we-Web Agency ku-Digital Marketing kanye ne-SEO. I-Web Agency Online iyi-Web Agency. Okwe-Agenzia Web Online impumelelo ekuguquleni kwedijithali isekelwe ezisekelweni ze-Iron SEO inguqulo 3. Okukhethekile: Ukuhlanganiswa Kwesistimu, Ukuhlanganiswa Kwesicelo Sebhizinisi, I-Service Oriented Architecture, Cloud Computing, Indawo yokugcina idatha, ubuhlakani bebhizinisi, Idatha Enkulu, izingosi, ama-intranethi, Isicelo Sewebhu Ukuklama nokuphathwa kolwazi olugciniwe oluhlobene nolunezinhlangothi eziningi Ukudizayina izixhumanisi zemidiya yedijithali: ukusebenziseka kanye Nezithombe. I-Online Web Agency inikeza izinkampani lezi zinsizakalo ezilandelayo: -SEO ku-Google, Amazon, Bing, Yandex; -Web Analytics: Google Analytics, Google Tag Manager, Yandex Metrica; -Ukuguqulwa komsebenzisi: I-Google Analytics, i-Microsoft Clarity, i-Yandex Metrica; -SEM kuGoogle, Bing, Amazon Ads; -Social Media Marketing (Facebook, Linkedin, Youtube, Instagram).

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