ukudala iwebhusayithi

Social noma amawebhusayithi?

Ukukhula kwezinkundla zokuxhumana

Eminyakeni yamuva sibone ukukhula okukhulu kokubaluleka kwe social media: ukusekelwa kwezinhlelo zokusebenza ezisheshayo nezisebenziseka kalula kuvumele noma ubani ukuthi avule ubukhona bakhe ku-inthanethi ngaphandle kwezinkinga zobuchwepheshe ezidingwa ezinye izindlela zendabuko ezifana amawebhusayithi namabhulogi.

Ukubonakala okwandisiwe kwalezi ziteshi zokuxhumana kuphinde kwaholela ezinkampanini eziningi, ikakhulukazi ezincane, ukusungula ubukhona bazo kwi-inthanethi kuphela kuzo, zihehwa ukungabikho kwezindleko nokushesha kokusebenza kwazo.

Ngokungangabazeki kulezi zinsuku ukuba nephrofayili yokuxhumana nabantu cishe kuyimpoqo kuwo wonke amabhizinisi, njengenethiwekhi efana nayo facebook, LinkedIn, instagram njll. ungavumeli nje kuphela ukwenza ibhizinisi lakho lifinyeleleke ngokushesha kubalandeli abaningi, kodwa futhi ngaphezu kwakho konke ukugcina ubudlelwano obusebenzayo nawe amakhasimende.

Ngakolunye uhlangothi a iwebhusayithi ijabulela imininingwane ethile okunzima ukuyiphindaphinda nezinye iziteshi zokuxhumana, ezisetshenziswe ngobuchule ngesu elicophelelayo. marketing, ingaletha izinzuzo ezibalulekile ebhizinisini lakho. Ake sizibone ngokuningiliziwe.

Impahla yenhlangano

Umumo facebook, i-YouTube noma okufanayo kulawulwa umnikazi wenethiwekhi, onganquma ngokuzimela ukususa iphrofayela noma ukuguqula imithetho yenethiwekhi yakhe yokuxhumana nabantu ngokuvumelana nezikhombisi-ndlela ezingaba zimbi kunoma ubani ophethe iphrofayela, futhi okungenzeka ukuthi otshale imali eningi kuyo isikhathi nemali yakhe.

Ngokuphambene no-a iwebhusayithi ingeyazo zonke izinhloso nezinhloso ingxenye yempahla yenkampani yomnikazi wayo, onganquma ngokukhululekile ukuthi izoyixhaphaza kanjani noma, uma kubonakala ifanelekile, yimalini kanye nokuthi izodayiselwa izinkampani zangaphandle. Ngalo mqondo yonke i-investimenti yodwa iwebhusayithi kuwutshalomali lwesikhathi eside emsebenzini wakho webhizinisi.

lunye

Iphrofayili yomphakathi inikeza izici ezithuthukile kodwa ezisezingeni, kuyilapho a iwebhusayithi sidalwe ukuze sivumelane nezidingo zenkampani eyithumela njengegilavu: endaweni eyenziwe kahle zonke izinhlobo zokuxhumana, isithombe, isihleli noma isilayidi siklanyelwe ukuqondisa umsebenzisi ngokwesu elithuthukiswe umnikazi waso.

Isilungiselelo ku ezokuhweba ngekhompyutha, ngokwesibonelo, kungaba ngaphezu kwethuluzi elitholwa itilosi ukuze likwazi ukusesha ngokushesha imikhiqizo eliyithandayo: uma licatshangelwe kahle, lingaba ngumthombo oyigugu kakhulu, liqondise ukukhetha kwekhasimende ukuthenga amasu abalulekile enkampanini.

Ubunikazi Bokumaketha

Bambalwa osomabhizinisi abebengabamba ibhizinisi labo egumbini elingaphansi elinothuli elinezindonga zokuxebula, noma ngabe belisebenza ngokwanele ukusingatha imisebenzi yebhizinisi: ibhilidi alisetshenziselwa kuphela ukuqukatha abantu nezinto, kepha likhuthaza ukubonakala kokuqala amakhasimende, abaphakeli nabasebenzi abayivakashelayo kanye nabantu abadlula ngendlela.

Ngokunjalo a iwebhusayithi yakhiwe kahle akusona nje isitsha idatha, kodwa idlulisa ubunikazi bokubeka uphawu lomnikazi wayo futhi iqinise uphawu lwayo. Ezweni eliya ngokuya liba nobumbano lomhlaba jikelele, lapho ukuncintisana kuvame ukwenziwa umhlaba wonke futhi kuqinile, lokhu kukuvumela ukuthi uhlukanise ukunikezwa kwebhizinisi lakho futhi ufinyelele izingxenye zemakethe ezithakazelisa kakhudlwana.

Ukuhlaziywa kwezabo amakhasimende

Ngemikhiqizo yamahhala enikezwa ngu google kungenzeka ukwenza ucwaningo oluningiliziwe lokuziphatha kwezivakashi zethu iwebhusayithi ngakho-ke uthuthukise amasu akho okuxhumana nawokuthengisa, njenge:

• yimaphi amakhasi afundwa kakhulu? Imaphi amakhasi, ngakolunye uhlangothi, aweqiwa ngokushesha aye phansi?
• Amavidiyo e-costossimi owadalile abukwa ngempela owakho amakhasimende? Ingabe ukubuka eyodwa yalawa mavidiyo empeleni kuyandisa imvamisa yokuthenga elandelayo? Malini?
• Abasebenzisi baziphatha kanjani uma bebuka umkhiqizo wakho? Iyiphi ingxenye yekhasi abahlala kakhulu? 

iziphetho

Ukuphetha, isu lezentengiselwano eliyimpumelelo alikwazi ukusekelwe kuphela esiteshini sokuxhumana (social media e iwebhusayithi noma ngabe kuyini), kodwa kumele ikwazi ukuhlanganisa zonke iziteshi zokuxhumana zenkampani futhi izihlanganise ukuze ziqinisane.

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👍I-Ejensi Yewebhu Ye-inthanethi | Uchwepheshe we-Web Agency ku-Digital Marketing kanye ne-SEO. I-Web Agency Online iyi-Web Agency. Okwe-Agenzia Web Online impumelelo ekuguquleni kwedijithali isekelwe ezisekelweni ze-Iron SEO inguqulo 3. Okukhethekile: Ukuhlanganiswa Kwesistimu, Ukuhlanganiswa Kwesicelo Sebhizinisi, I-Service Oriented Architecture, Cloud Computing, Indawo yokugcina idatha, ubuhlakani bebhizinisi, Idatha Enkulu, izingosi, ama-intranethi, Isicelo Sewebhu Ukuklama nokuphathwa kolwazi olugciniwe oluhlobene nolunezinhlangothi eziningi Ukudizayina izixhumanisi zemidiya yedijithali: ukusebenziseka kanye Nezithombe. I-Online Web Agency inikeza izinkampani lezi zinsizakalo ezilandelayo: -SEO ku-Google, Amazon, Bing, Yandex; -Web Analytics: Google Analytics, Google Tag Manager, Yandex Metrica; -Ukuguqulwa komsebenzisi: I-Google Analytics, i-Microsoft Clarity, i-Yandex Metrica; -SEM kuGoogle, Bing, Amazon Ads; -Social Media Marketing (Facebook, Linkedin, Youtube, Instagram).

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