Instagram

Instagram iyinethiwekhi yokuxhumana nabantu esekelwe ekwabelaneni ngesithombe namavidiyo. Yadalwa ngo-2010 nguKevin Systrom noMike Krieger futhi yatholwa ngu Facebook ku-2012. Instagram Okwamanje inabasebenzisi abasebenzayo abangaphezu kwezigidigidi ezi-2 emhlabeni jikelele.

Instagram ivumela abasebenzisi ukuthi bathathe futhi babelane ngezithombe namavidiyo nabalandeli babo. Abasebenzisi bangasebenzisa futhi izihlungi ezithombeni nakumavidiyo abo ukuze bashintshe ukubukeka kwabo. Instagram Iphinde inikeze inani lezici ezivumela abasebenzisi ukuthi bahlanganyele nokuqukethwe kwabalandeli babo, okuhlanganisa ukuthanda, ukubeka amazwana, nokwabelana.

Instagram sekuyinkundla edumile yamabhizinisi abo bonke osayizi ukukhangisa imikhiqizo namasevisi awo. Amabhizinisi angasebenzisa Instagram ukuze udale izithombe namavidiyo ahehayo abonisa imikhiqizo yawo namasevisi kwabanamandla amakhasimende. Instagram ingasetshenziswa futhi ukudala imikhankaso marketing nokuthengisa okuhlosiwe.

Instagram futhi iyinkundla edumile yabagqugquzeli. Abathonya abantu abanenani elikhulu labalandeli Instagram futhi abasebenzisa inkundla yabo ukukhuthaza imikhiqizo namasevisi. Amabhizinisi avame ukusebenzisana nabagqugquzeli ukuze bakhe okuqukethwe okuxhasiwe okuthuthukisa imikhiqizo namasevisi awo.

Instagram iyinethiwekhi yokuxhumana nabantu enamandla futhi eguquguqukayo engasetshenziswa ngezinjongo eziningi, kokubili komuntu siqu kanye nochwepheshe. Uhlelo lokusebenza ludumile emhlabeni wonke futhi lunikeza izici eziningi ezilwenza lube inketho elula nesebenziseka kalula.

Nazi ezinye izici eziyinhloko ze Instagram:

• Ukwabelana ngesithombe nevidiyo: Instagram ivumela abasebenzisi ukuthi bathathe futhi babelane ngezithombe namavidiyo nabalandeli babo.
• Izihlungi: Instagram inikeza isethi yezihlungi abasebenzisi abangazisebenzisa ukushintsha ukubukeka kwezithombe namavidiyo wabo.
• Ukusebenzisana nokuqukethwe kwabalandeli: Instagram ivumela abasebenzisi ukuthi bathande, babeke amazwana futhi babelane ngokuqukethwe okuvela kubalandeli babo.
• Izindaba: Instagram Izindaba zivumela abasebenzisi ukuthi babelane ngezithombe namavidiyo anyamalala ngemva kwamahora angu-24.
• I-IGTV: I-IGTV ivumela abasebenzisi ukuthi babelane ngamavidiyo afinyelela kumaminithi angu-60 ubude.
• Ama-reels: Instagram Ama-Reels avumela abasebenzisi ukuthi bakhe amavidiyo omculo amafushane.

Nazi ezinye zezinzuzo zokusebenzisa Instagram:

• Kulula ukuyisebenzisa: Instagram kulula ukuyisebenzisa futhi ayidingi ulwazi oluthile lobuchwepheshe.
• Ukuduma Komhlaba: Instagram iyinkundla edumile emhlabeni wonke, enabasebenzisi abasebenzayo abangaphezu kwezigidi eziyizinkulungwane ezimbili.
• Ukusebenzisana: Instagram inikeza izici eziningi ezivumela abasebenzisi ukuthi bahlanganyele nokuqukethwe kwabalandeli babo.
• Amathuluzi marketing: Instagram inikeza uchungechunge lwamathuluzi marketing okuvumela izinkampani ukuthi zikhangise imikhiqizo namasevisi azo.
• Abathonya: Instagram iyinkundla edumile yabagqugquzeli, izinkampani ezingabambisana nazo ukuze zithuthukise imikhiqizo namasevisi azo.

Ekuphetheni, Instagram iyinethiwekhi yokuxhumana nabantu enamandla futhi eguquguqukayo engasetshenziswa ngezinjongo eziningi, kokubili komuntu siqu kanye nochwepheshe. Uhlelo lokusebenza ludumile emhlabeni wonke futhi lunikeza izici eziningi ezilwenza lube inketho elula nesebenziseka kalula.

Storia

Instagram yasungulwa ngo-2010 nguKevin Systrom noMike Krieger, ababili ababengabasebenzi be-Odeo. Systrom, owazalwa ngo Boston, waqala ukusebenza njengomthuthukisi wewebhu ngo-2004 futhi wasungula iBurbn, uhlelo lokusebenza oluhlanganisa ukungena, ukwabelana ngezithombe nezici zokuxhumana nabantu. Krieger, owazalwa ngo I-Filadelfia, yaqala ukusebenza njengonjiniyela weselula ngo-2005 futhi yasiza ekuthuthukiseni inkundla yokuthuthukisa iselula ye-Apple.

U-Systrom no-Krieger bashiye i-Odeo ngo-2010 ukuze bagxile kuyo Instagram. Isicelo sethulwa ngo-Okthoba 2010 futhi sathola ukuthandwa ngokushesha. Ngo-2011, Instagram ibinabasebenzisi abasebenzayo abangaphezu kwesigidi esingu-1.

Ku-2012, Instagram yatholwa ngu Facebook ngamarandi ayizigidi eziyizinkulungwane ezingu-1. Ukutholwa kuvunyelwe Facebook ukwandisa ubukhona bayo emakethe yokwabelana ngezithombe namavidiyo.

Instagram yaqhubeka ikhula ngokushesha ngemva kokutholwa ngu Facebook. Uhlelo lokusebenza lufinyelele ingqophamlando yabasebenzisi abasebenzayo abayisigidigidi esingu-1 ngo-2013 kanye nabasebenzisi abasebenzayo abayizigidi eziyizinkulungwane ezi-2 ngo-2018.

Nazi ezinye zezehlakalo ezinkulu emlandweni we Instagram:

• 2010: UKevin Systrom noMike Krieger basungulwa Instagram.
• 2010: Instagram yethulwa esidlangalaleni.
• 2011: Instagram ifinyelela kubasebenzisi abasebenzayo abayisigidi esingu-1.
• 2012: Instagram itholwa ngu Facebook ngamarandi ayizigidi eziyizinkulungwane ezingu-1.
• 2013: Instagram ifinyelela kubasebenzisi abasebenzayo abangu-1 bhiliyoni.
• 2015: Instagram ethula Izindaba.
• 2016: Instagram yethula ukusakaza okubukhoma.
• 2017: Instagram wethula imilayezo eqondile.
• 2018: Instagram ifinyelela kubasebenzisi abasebenzayo abayizigidi eziyizinkulungwane ezingu-2.
• 2019: Instagram wethula uReels.
• 2020: Instagram wethula i-Live Shopping.
• 2021: Instagram wethula i-Collabs.

Instagram ingenye yezinkundla ze social media edume kakhulu emhlabeni. Uhlelo lokusebenza lusetshenziswa abantu bayo yonke iminyaka nezizinda ukuze babelane ngezithombe namavidiyo nabangane, umndeni kanye nabalandeli. Instagram isetshenziswa futhi yizinkampani ukukhangisa ngemikhiqizo namasevisi azo.

Kungani

Izinkampani nabantu basebenzisa Instagram ngezizathu ezahlukahlukene, ezihlanganisa:

Okwezinkampani:

• Ukuxhumana no-i amakhasimende: Instagram kuyindlela elula neqondile yamabhizinisi ukuxhumana nayo amakhasimende. Amabhizinisi angasebenzisa Instagram ukuphendula imibuzo ka amakhasimende, inikeze usizo futhi ikhuthaze imikhiqizo namasevisi ayo.
• Marketing nokuthengisa: Instagram ingasetshenziswa ukudala imikhankaso marketing nokuthengisa okuhlosiwe. Amabhizinisi angasebenzisa Instagram ukuthumela imilayezo yokukhangisa kuyo amakhasimende, nikeza izaphulelo namakhuphoni, futhi uqoqe impendulo.
• Ukuqasha: Instagram ingasetshenziswa ukuthola nokuqasha abasebenzi abasha. Amabhizinisi angasebenzisa Instagram ukuthumela izikhangiso zemisebenzi, ukuxhumana nabazokhethwa futhi uhlele izinhlolokhono.
• Ukubambisana: Instagram ingasetshenziswa ukusebenzisana nabalingani nabaphakeli. Amabhizinisi angasebenzisa Instagram ukwabelana ngamafayela, ukuxhumanisa amaphrojekthi nokuxazulula izinkinga.

Okwabantu:

• Ukuxhumana nabangane nomndeni: Instagram Kuyindlela esheshayo nelula yokuhlala uxhumekile nabangani nomndeni. Abantu bangasebenzisa Instagram ukushintshanisa imiyalezo, ukushaya izingcingo nokwabelana ngokuqukethwe kwe-multimedia.
• Inhlangano yemicimbi: Instagram Ingasetshenziselwa ukuhlela imicimbi nemihlangano. Abantu bangasebenzisa Instagram ukwabelana ngolwazi, ukumema ababambiqhaza kanye nokuxhumanisa imisebenzi.
• Ukushintshisana ngolwazi: Instagram ingasetshenziswa ukwabelana ngolwazi nezindaba. Abantu bangasebenzisa Instagram ukuze ulandele okuthakaselayo, uhlale unolwazi lwakamuva ngezindaba zakamuva futhi ubambe iqhaza ezingxoxweni.

Ekuphetheni, Instagram iyinkundla eguquguqukayo engasetshenziswa ngezinjongo eziningi, ezomuntu siqu nezomsebenzi. Uhlelo lokusebenza ludumile emhlabeni wonke futhi lunikeza izici eziningi ezilwenza lube inketho elula nesebenziseka kalula.

Nazi ezinye zezinzuzo zokusebenzisa Instagram okwezinkampani:

• Ukufinyelela kuzithameli zomhlaba: Instagram inabasebenzisi abasebenzayo abangaphezu kwezigidigidi eziyi-1,2, emhlabeni jikelele. Lokhu kusho ukuthi izinkampani zinethuba lokufinyelela izethameli zomhlaba ezingaba khona amakhasimende.
• Amandla okukhomba amakhasimende: Instagram ivumela izinkampani ukuthi ziqondise okungenzeka amakhasimende ngokusekelwe ezintweni ezifana nendawo, izintshisekelo kanye nezibalo zabantu. Lokhu kusiza izinkampani ukuthi zifinyelele abantu abalungile ngomlayezo olungile.
• Ukuqoqwa kwe idatha: Instagram inikeza izici eziningi ezivumela izinkampani ukuthi ziqoqe idatha emandleni amakhasimende, njengokusebenzelana kwabo nokuqukethwe kwenkampani. Lezi idatha ingasetshenziswa ukuthuthukisa imikhankaso marketing kanye nokudayisa.
• Izindleko eziphansi: Instagram inikeza uchungechunge lwezinhlelo zamanani ezivumelana nezidingo zenkampani ngayinye. Lokhu kuyakwenza Instagram inketho engabizi kakhulu yamabhizinisi abo bonke osayizi.

Nazi ezinye zezinzuzo zokusebenzisa Instagram kubantu:

• Ukuxhumana nabangane nomndeni: Instagram Kuyindlela esheshayo nelula yokuhlala uxhumekile nabangani nomndeni. Abantu bangasebenzisa Instagram ukushintshanisa imiyalezo, ukushaya izingcingo nokwabelana ngokuqukethwe kwe-multimedia.
• Ukwabelana ngokuqukethwe: Instagram Kuyindlela ejabulisayo nehlakaniphile yokwabelana ngezithombe namavidiyo nabangani nomndeni. Abantu bangasebenzisa Instagram ukubhala ngohambo lwakho, okuhlangenwe nakho nezinkanuko.
• Isesha ulwazi: Instagram ingasetshenziswa ukuthola ulwazi kanye nezindaba ngezihloko ezahlukahlukene. Abantu bangasebenzisa Instagram ukuze ulandele okuthakaselayo, uhlale unolwazi lwakamuva ngezindaba zakamuva futhi ubambe iqhaza ezingxoxweni.

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👍I-Ejensi Yewebhu Ye-inthanethi | Uchwepheshe we-Web Agency ku-Digital Marketing kanye ne-SEO. I-Web Agency Online iyi-Web Agency. Okwe-Agenzia Web Online impumelelo ekuguquleni kwedijithali isekelwe ezisekelweni ze-Iron SEO inguqulo 3. Okukhethekile: Ukuhlanganiswa Kwesistimu, Ukuhlanganiswa Kwesicelo Sebhizinisi, I-Service Oriented Architecture, Cloud Computing, Indawo yokugcina idatha, ubuhlakani bebhizinisi, Idatha Enkulu, izingosi, ama-intranethi, Isicelo Sewebhu Ukuklama nokuphathwa kolwazi olugciniwe oluhlobene nolunezinhlangothi eziningi Ukudizayina izixhumanisi zemidiya yedijithali: ukusebenziseka kanye Nezithombe. I-Online Web Agency inikeza izinkampani lezi zinsizakalo ezilandelayo: -SEO ku-Google, Amazon, Bing, Yandex; -Web Analytics: Google Analytics, Google Tag Manager, Yandex Metrica; -Ukuguqulwa komsebenzisi: I-Google Analytics, i-Microsoft Clarity, i-Yandex Metrica; -SEM kuGoogle, Bing, Amazon Ads; -Social Media Marketing (Facebook, Linkedin, Youtube, Instagram).

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