SEO fasaha ce ta inganta hangen nesa na ku Yanar gizo a cikin kwayoyin halitta (wanda ba a biya ba) sakamakon binciken don jawo hankalin zirga-zirga masu dacewa.
Inganta Injin Bincike (SEO): Inganta gidan yanar gizon ku don ganuwa
Ka yi tunanin mallakar a negozio m, cike da kyawawan kayayyaki. Amma idan da negozio An boye a cikin wani lungu mai duhu kuma ba wanda ya san yadda za a same shi, ta yaya za ku sayar da shi? Haka ma naku Yanar gizo: idan ba a inganta shi don i injunan bincike, kamar Google, zai zama da wahala ga masu yiwuwa abokan ciniki same ku.
Anan ya shigo Search Engine Optimization (SEO), saitin dabaru da nufin inganta ganuwa da matsayi na ku Yanar gizo a sakamakon binciken kwayoyin halitta (ba biya ba). A sauƙaƙe, da SEO taimaka naku Yanar gizo don samun sauƙi ta hanyar mutanen da ke neman samfurori ko ayyuka kamar naku.
Yadda yake aiki SEO?
I injunan bincike zo Google suna amfani da hadaddun algorithms don rarrafe yanar gizo da rarraba gidajen yanar gizo bisa ɗaruruwan dalilai. Wadannan abubuwan sun haɗa da inganci da dacewa da abun ciki, tsarin tsarin Yanar gizo, Saurin lodi, kasancewar backlinks (hanyoyi daga wasu gidajen yanar gizo), da dai sauransu.
L'obiettivo della SEO shine inganta naku Yanar gizo don waɗannan dalilai, don sanya shi a matsayin babba kamar yadda zai yiwu a cikin shafukan sakamakon bincike (SERP). Mafi girman naku Yanar gizo, da ƙarin ganuwa da shi da kuma ƙarin zirga-zirga za ka samu.
Menene amfanin SEO?
Amfanin SEO suna da yawa:
- Ƙara zirga-zirgar kwayoyin halitta: Mutane da yawa za su sami naka Yanar gizo ta hanyar i injunan bincike, da ƙarin zirga-zirga da za ku samu.
- Haɓaka sanin alamar alama: Samun wani Yanar gizo da kyau sanya a kan Google yana ƙara ganin alamar ku da ikonta.
- Ƙirƙirar ƙarin jagora da tallace-tallace: Ta hanyar haɓaka zirga-zirga da ganuwa, za ku kuma ƙara damar canza baƙi abokan ciniki.
- Rage farashi marketing: La SEO zuba jari ne na dogon lokaci wanda zai iya taimaka maka rage farashi marketing idan aka kwatanta da sauran nau'ikan talla.
Yadda kuke yi SEO?
La SEO tsari ne mai rikitarwa wanda ke buƙatar lokaci da takamaiman ƙwarewa. Koyaya, akwai wasu ƙa'idodi na asali waɗanda zaku iya amfani dasu don inganta ku SEO naku Yanar gizo:
- Inganta abun cikin ku: Ƙirƙirar ingantaccen abun ciki mai inganci don mahimman kalmomin da yuwuwar ku abokan ciniki suna amfani da bincike akan layi.
- Inganta tsarin naku Yanar gizo: Tabbatar ku Yanar gizo yana da sauƙin kewayawa kuma abubuwan da ke ciki an tsara su sosai.
- Ƙirƙiri hanyoyin haɗin baya: Samo hanyoyin haɗi daga wasu gidajen yanar gizo mai iko don ƙara ikon ku da inganta matsayin ku a sakamakon bincike.
- Yi amfani da kayan aiki SEO: Akwai kayan aiki da yawa SEO wanda zai iya taimaka muku saka idanu akan ayyukanku, bincika i dati kuma inganta naku Yanar gizo.
La SEO tsari ne mai gudana wanda ke buƙatar sadaukarwa da sabuntawa akai-akai. Koyaya, fa'idodin dogon lokaci na iya zama babba dangane da ganuwa, zirga-zirga da haɓaka kasuwancin ku.
Ka tuna: la SEO ba dabarar sihiri ba ce, amma dabarun saka hannun jari ne wanda zai iya taimaka muku cimma burin ku na kan layi.
Tarihi da Juyin Halitta na SEO: Tafiya ta lokaci
Asalin (1990-1997):
Duk ya fara a cikin 90s, lokacin da na farko injunan bincike irin su AltaVista da Yahoo! suka fara index gidajen yanar gizo. A lokacin, da SEO fasaha ce mai sauƙi: kawai saka kalmomin da ake so a cikin take da bayanin meta na Yanar gizo don samun mai kyau jeri.
Tashi na Google da PageRank (1998-2005):
A cikin 1998, Google ya kawo sauyi a duniyar bincike tare da gabatar da PageRank, algorithm wanda ya auna ikon a Yanar gizo dangane da lamba da ingancin hanyoyin haɗin da aka karɓa daga wasu shafuka. Wannan canji ya haifar da juyin halitta na SEO, tare da manufar samun backlinks daga gidajen yanar gizo mai iko da dacewa.
Haihuwar Bakar Hat SEO (2005-2010):
A cikin ƙoƙari na sarrafa algorithm Google, wasu SEO sun fara amfani da dabaru masu tsauri da rashin da'a, wanda aka fi sani da Black Hat SEO. Waɗannan sun haɗa da shigar da ɓoyayyun kalmomin shiga cikin rubutu, ƙirƙirar mahaɗin wucin gadi, da sutura. Google, duk da haka, ya amsa tare da sabuntawa zuwa algorithm don yaƙar waɗannan ayyuka masu cutarwa.
Zamanin Abun ciki marketing da ƙwarewar mai amfani (2011-2015):
Da lokaci, Google ya fara ba da ƙarin mahimmanci ga abun ciki da ƙwarewar mai amfani azaman abubuwan matsayi. Akwai SEO don haka mayar da hankali ga ƙirƙirar babban inganci, mai amfani da abun ciki mai dacewa don masu sauraron da aka yi niyya. Kwarewar mai amfani ya zama mahimmanci, tare da haɓakawa na Yanar gizo don saurin lodawa, sauƙin kewayawa da amfani akan na'urorin hannu.
Thewucin gadi da kuma injin inji (2016-yanzu):
Thewucin gadi da kuma injin inji suna juyin duniya na SEO. Google yana amfani da algorithms masu rikitarwa don fahimtar ma'anar abun ciki da halayyar mai amfani. Akwai SEO saboda haka ya daidaita, tare da manufar ƙirƙirar abun ciki da aka inganta donwucin gadi kuma don samar da kyakkyawan ƙwarewar mai amfani.
La SEO Yau:
La SEO Filin ne mai tasowa koyaushe, tare da sabbin abubuwan sabunta algorithm Google wanda ke faruwa akai-akai. Don ci gaba da gaba, yana da mahimmanci don ci gaba da sabuntawa akan sabbin abubuwa da mafi kyawun ayyuka.
Bayan haka Google:
Bayan haka Google, akwai wasu injunan bincike zo Bing da DuckDuckGo waɗanda ke amfani da algorithms daban-daban. Don haka yana da mahimmanci don inganta naku Yanar gizo ga duka injunan bincike dacewa.
SEO: jari na dogon lokaci:
La SEO ba sauri ba ne, amma zuba jari na dogon lokaci wanda ke buƙatar sadaukarwa da daidaito. Koyaya, fa'idodin na iya zama babba ta fuskar gani, zirga-zirga da haɓaka kasuwanci.
A ƙarshe:
La SEO tsari ne mai rikitarwa kuma mai ban sha'awa wanda ya sami babban juyin halitta tsawon shekaru. Don samun nasara akan layi, yana da mahimmanci don fahimtar sabbin abubuwan da ke faruwa kuma a yi amfani da mafi kyawun dabaru SEO to naka Yanar gizo.
Za ku fahimci dalilin da ya sa muke aiki sama da shekaru 15 a kan shirin da zai ba ku damar shiga saman 10 matsayi. Ironarfe SEO shine sunan shirin mu.
Iron SEO 3 plugin ne wordpress wanda ya shimfida SEO na Tsarin Gudanar da abun ciki WordPress. Akwai plugins da yawa SEO duka biyu don WordPress cewa don sauran Tsarin Gudanar da Abun ciki kamar Drupal ko Joomla; waɗannan plugins suna da fasalin da ake sayar da su don amfani da su a cikin SEO, don haka kwararan waɗannan plugins masu zaman kansu na Tsarin Gudanar da Abun ciki ba su canzawa. A cikin ingantawa ga i injunan bincike dole ne ku doke gasar kuma da yawa suna amfani da plugins waɗanda ke haɓaka SEO na Tsarin Gudanar da Abun ciki da kuma doke gasar muna dogara da kwararar plugin. A ciki SEO lokacin da ka sayi kayan aikin plugin ɗin ba za a iya canzawa ba kuma ana yin horo akan kwararar plugin ɗin, inda waɗanda ke nazarin takaddun hukumomin yanar gizo ne ko hukumomin yanar gizo. marketing ko ma'aikatan kamfanin.
Amfani da Iron SEO 3, yana nufin dogaro da kai Hukumar Gidan yanar gizo wanda ke keɓance magudanar ruwa SEO, shigar da plugin SEO, saita plugin SEO, saka idanu da SEO.
Da Iron SEO 3 kuna da lokacin amsawa har zuwa awanni 4 kuma kuna aiki SEO Awanni 24 a rana, kwana 7 a mako, kwana 7 a shekara.
La SEO di Hukumar Gidan yanar gizo ba zai iya tsada kamar yadda ake shigar da plugin ba SEO, me yasa yin kwangila SEO con Hukumar Gidan yanar gizo yana nufin dogaro da ƙwarewar ƙarfe na musamman SEO; mun yi plugin SEO cewa kawai mu san yadda ake amfani! Muna da gwaninta a ciki SEO Harsuna da yawa na musamman, waɗanda ke ba mu damar kawo sabbin abubuwa ga yuwuwar abokin cinikinmu.
Hukumar Gidan yanar gizo da Iron SEO 3 ni"SEO Mai Ba da Sabis na Gudanarwa ".
Hukumar Gidan yanar gizo, yana da gidan software wordpress, wanda ke aiki daga nesa, wanda ya ƙunshi shirye-shirye na teku; Masu shirye-shiryen mu duka biyun Italiyanci ne masu zaman kansu da masu zaman kansu na ketare.
Mu daya ne gidan software wordpress nesa saboda abokin ciniki baya buƙatar zama kusa da mu, tare da Yanar-gizo za mu iya aiki duka biyu abokan ciniki Italiyanci wanda don abokan ciniki Turawa cewa don abokan ciniki na duniya.
Muna aiki a cikin canjin dijital don kasuwanci da yawon shakatawa a cikin Kasuwancin Italiya kuma muna aiki a cikin canjin dijital don kasuwanci da yawon shakatawa a cikin kasuwar kasa da kasa. Muna aiki da namu abokan ciniki don sanya su girma ta hanyar dijital, ta hanyar wuce abin da suke tsammani da kuma ba da ayyukanmu gidan software nesa wordpress.
Muna aiki a cikin Kasuwancin Italiya a cikin yankuna masu zuwa:
Abruzzo : Akila , Chieti , Pescara , Teramo
Basilicata : Matera , Potenza
Calabria : Catanzaro , Cosenza , Crotone , Reggio Calabria , Vibo Valentia
Campania : Avellino , Benevento , Caserta , Naples , Salerno
Emilia Romagna : Bologna , Ferrara , Forlì , Cesena , Modena , Parma , Piacenza, Ravenna , Reggio Emilia ne adam wata , Rimini
Friuli Venezia Giulia : Goriziya , Pordenone , Trieste , Udine
Lazio : Frosinone , Latina , Rieti , Roma , Viterbo
Liguria : Genoa , Tasirin , yaji , Savona
Lombardia : Bergamo , Brescia , Como , Cremona , Leko , Mantova , Milan , Pavia , Sondrio , Varese
Tafiya : Ancona , Ascoli piceno , Macerata , ina auna , Urbino
Molise : Campobasso , Isernia
Piedmont : Alessandria , Asti , sandar haɗi, Cuneo , Novara , Turin , Vercelli
Puglia : Bari , Brindisi , Foggia, Lecce , Taranto
Sardinia : Cagliari , Carbonia , Ikklisiya , nufi , Ogliastra, Olbia , Haikali , Oristano , Sassari
Sicilia : Agrigento , Caltanissetta , Catania , Enna , Messina , Palermo , Ragusa , Siracusa , Trapani , marsala , Mazara del Vallo , pantelleria
Tuscany : Arezzo , Florence , Grosseto , Livorno , Lucca , Massa Carrara , Pisa , Pistoia , Prato , Siena
Trentino Alto Adige : Bolzano , Trento
Veneto : Belluno , PADUA , Rovigo , Treviso , Venice , Verona , Vicenza
Svizzera: Lugano, Kanton Ticino, Bellinzona, Locarno, mendrisio, amo.
Muna aiki a cikin kasuwar kasa da kasa daga cikin wadannan biranen:
Birnin New York, Los Angeles, Chicago, Houston, Filadelfia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh, Birnin New York, Los Angeles, Chicago, Houston, Filadelfia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh;
Canada: Toronto, Montreal, Calgary, Ottawa, Idonton, missauga, Winnipeg, Vancouver;
Ƙasar Ingila : Londra, Glasgow, Sheffield, Liverpool, Manchester, Bristol, Leeds, Birmingham;
Turai: Londra, Berlin, Madrid, Roma, Paris, Bucharest, Vienna, Hamburg, Budapest, Warsaw, Barcelona, Monaco, Milan, Sofia, Prague, Brussels, Birmingham, Colonia, Naples, Stockholm, Turin, Marseille, Amsterdam, Zagreb, Valencia, Moscow, Dusseldorf;
Manyan biranen duniya: Tokyo, Shanghai, Jakarta, Delhi, Seoul, Istanbul, Karachi, Tokyo, Guangzhou, Mumbai, Moscow, St. Paul, Lahore, Delhi, Jakarta, Kinshasa, Seoul, Mexico City, Londra, New York, Bangalore, Ho Chi Minh, Lima, Hanoi, Bogota, Tehran, Hong Kong, Bangkok, Dhaka, Alkahira, Rio de Janeiro, Caracas, Bagadaza, St. Petersburg, Riad, Calcutta, Singapore, Santiago, Sydney, Surat, Chennai, Melbourne, Yangon, Alexandria ta Misira, Shenyang, Hyderabad, Los Angeles, Ahmedabad, Ankara, Johannesburg, Wuhan, Yokohama, Abijan, Busan, Cape Town, Durban, sa, Jeddah, Berlin, Casablanca, Pyongyang, Kanpur, Madrid, Jaipur, Nairobi, Faisalabad, Ürümqi, Brasilia, Salvador, Buenos Aires, Roma, Chicago, Fortaleza, Chittagong, Belo Horizonte, Toronto
Ƙasar Ingila
Aberdeen, Basingstoke, Bat, Belfast, Birmingham, Brighton, Bristol, Bromley, Cambridge, Cardiff, Edinburgh, Exeter, Gateshead, Glasgow, Grays, Greenhithe, Kingston a kan Thames, Leeds, Leicester, Liverpool, London, Manchester, Milton Keynes, Newcastle a kan Tyne, Norwich, Plymouth, Reading, Sheffield, Solihull, Southampton, Watford
Birnin Australiya
Canberra, Kudancin Ostiraliya, Rundle Place, New South Wales bondi, Broadway, Gidan Gida, Charlestown, Hirar - Chase, Sauna, Miranda, penrith, Sydney
Queensland
Brisbane , Carindale, Chermside, Robina,
Victoria
Kasar Chadi, Southland, Doncaster, Foofar Fountain
Brazil:Barra da Tijuca, São Paulo
Canada
Alberta (Canada)
Calgary, Edmonton,
British Columbia (Canada)
Burnaby,Coquitlam, Richmond, Surrey, Vancouver,
Nova Scotia (Canada)
Halifax
Ontario (Canada)
Burlington, London, Markham, Mississauga, Newmarket, Ottawa, Toronto, Waterloo
Quebec (Canada)
Rossan Brossard, Laval, Montreal, Bayanin Claire, Quebec City
Ƙasar Larabawa
Abu Dhabi, Dubai
Francia
Aix-en-Provence, Bordeaux, Dijon, Le Chesnays, Wuri mai tsarki, Lille, Lyon, Marne-la-Vale, Marseilles, Montpellier, Nice, Paris, Puteaux - la Tsaro, Rosny-Sous-Bois, Saint Herblain, Strasbourg, Velizy-Villacoublay
Germania
Augsburg, Berlin, Cologne, Dresden, Dusseldorf, Frankfurt, Hamburg, Hanover, Munich, Oberhausen, Sindelfingen, Sulzbach
Rafi na Encomienda, arroyomolinos, Barcelona, Churra, Leganés, Mayahonda, Marbella, Valencia, Zaragoza
Svezia
Harshen Helsinki, Malmö, Tby
Svizzera
Basel, Geneva, Glattzentrum a cikin Wallisellen, Zurich.
Ba waɗanda suke kusa da mu kawai suka zaɓe mu ba.
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Nemo ƙarin daga Hukumar Yanar Gizon Yanar Gizo
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