Webusayiti Yapaintaneti gwirani ntchito Kutsatsa Zamagetsi Ofufuzira komwe timakhazikika pamakampeni a Pay Per Click Google AdWords.
Ndi chiyani Kutsatsa Zamagetsi Ofufuzira (SEA)?
- Kutsatsa kutengera zosaka: SEA ndi mawonekedwe a malonda a digito zomwe zimalola mabizinesi kuyika malonda awo olipidwa pamalo otchuka pamasamba azotsatira zosaka (SERP), monga Google o Bing.
- Mawu osakira: Zimatengera kugwiritsa ntchito mawu osakira omwe anthu amafufuza akafuna chinthu kapena ntchito inayake.
- Mtundu wa Pay-per-click (PPC): Zotsatsa zambiri za SEA zimagwira ntchito pamakina olipira, kutanthauza kuti nthawi iliyonse wogwiritsa ntchito akadina pamalonda anu, mumalipira ndalama zina.
Momwe SEA imagwirira ntchito
- Kafukufuku wa mawu ofunika: Dziwani mawu ndi mawu omwe omvera anu amasaka zosaka, zokhudzana ndi bizinesi yanu.
- Kupanga ndi kuyitanitsa zotsatsa: Lembani zotsatsa zokopa zomwe zikugwirizana ndi mawu anu ofunika kwambiri. Mumazindikira kuchuluka komwe mukulolera kulipira pakudina kulikonse (kutsatsa kwanu).
- Kugulitsa malonda: Munthu akafufuza moyenerera, injini yosakira imakhala ndi malonda. Kutsatsa kwanu komanso zinthu zina zingapo (monga kufunika kwa zotsatsa ndi mtundu watsamba lofikira) zimatsimikizira ngati malonda anu akuwonekera komanso kuti.
- Chiwonetsero cha malonda: Mukapambana pamsika, malonda anu amawonekera pamalo otchuka pa SERP, omwe nthawi zambiri amalembedwa kuti "Ad".
- Lipirani mukadina: Mumalipira kokha ngati wogwiritsa ntchito adina pa malondawo ndikuwongolera anu webusaitiyi.
Ubwino wa SEA
- Kuwonekera pompopompo: Mumayika zotsatsa zanu pamaso pa anthu omwe angathe makasitomala omwe akufuna kale zinthu kapena ntchito zanu.
- Zotsatira zomwe mukufuna: Mutha kutsata malonda anu kumagulu enaake a anthu kutengera dati kuchuluka kwa anthu, malo ndi zokonda.
- Kuyeza: Mapulatifomu a SEA amapereka zida zowunikira zamphamvu zowunikira magwiridwe antchito ndikuwongolera makampeni.
- Scalability: Mutha kusintha mosavuta bajeti yanu ndi makampeni malinga ndi zosowa zanu.
Mapulatifomu otchuka a SEA:
- Google Malonda: Pulatifomu yayikulu komanso yodziwika bwino ya SEA.
- Microsoft malonda (Bing Zotsatsa): Imafika kwa ogwiritsa ntchito zosaka Bing ndi Yahoo.
SEA ndi njira yamphamvu kwamakampani omwe akufuna kuti awonjezere kuwonekera kwawo pa intaneti komanso kupezeka kwawo makasitomala m'njira yolunjika.
Ndikofunika kuzindikira: SEA ndi gawo chabe la Search Engine Marketing (SEM). Mbali ina yofunika ndi Kusaka Magetsi Opangira (SEO) zomwe cholinga chake ndi kukonza bwino Kusinthaku kusanja kwa tsamba lanu pazotsatira.
Mbiri ndi chisinthiko cha Kutsatsa Zamagetsi Ofufuzira (SEA):
Zoyambira
- Pakati pa 90s: Oyamba amabadwa zosaka monga Yahoo!, AltaVista ndi Lycos. Kutsatsa koyamba pa zosaka zinali zophweka, nthawi zambiri zimangoyang'ana zolemba patsamba lazotsatira.
- 1996: Overture (yomwe inapezedwa pambuyo pake ndi Yahoo!) imayambitsa, ndikuyambitsa lingaliro la kuyitanitsa Kusinthaku mwa mawu osakira. Izi zidawonetsa kusintha kwa malonda a sui zosaka zotengera malonda.
- 1998: Goto.com, kalambulabwalo wa Overture, imayambitsa mtundu wa pay-per-click (PPC).
Kukwera kwa Google ndi nyengo yamakono ya SEA
- 2000: Google mkondo AdWords (Tsopano Google Zotsatsa), kusintha SEA ndikugogomezera kufunika ndi kuwongolera kwa otsatsa.
- Kumayambiriro kwa zaka za m'ma 2000: I zosaka amayamba kusiyanitsa bwino zotsatsa zolipidwa kuchokera pazotsatira zakusaka. Mpikisano umayamba kuti ukope chidwi cha ogwiritsa ntchito omwe ali pamalo apamwamba.
- 2000 - 2010: SEA imakhwima ndikuphatikiza:
- Kulunjika kochulukira kwambiri (malo, kuchuluka kwa anthu, etc.).
- Mitundu yosiyanasiyana yotsatsa (mawu, mawonedwe, kugula).
- Lipoti lapamwamba komanso zida zoyezera.
Zomwe zachitika posachedwa mu SEA
- Kuwonjezeka kwa makina ndi kuphunzira makina: I zosaka amadaliraluntha lochita kupanga pakukhathamiritsa mabizinesi, kusankha zotsatsa komanso kutsata.
- Kuphatikiza kwa SERP: Zotsatira zakusaka zimaphatikiza zotsatsa, zotsatsa, zotsatsa zakomweko, ndikupanga mpikisano wachindunji pakati pa zinthu zolipidwa.
- Zazinsinsi ndi kuwonekera: Nkhawa zachinsinsi za ogwiritsa ntchito zikuchulukirachulukira ndipo nsanja za SEA zikugwira ntchito kulimbikitsa kuwongolera ndi kuwonekera posonkhanitsa ndi kugwiritsa ntchito dati.
- Kukula kupitirira kufufuza: SEA imasintha kukhala malo ochezera, misika yapaintaneti ndi njira zina zama digito.
Chisinthiko chikuchitika
La Kutsatsa Zamagetsi Ofufuzira imakhalabe gawo lamphamvu kwambiri. Nazi zina zomwe zikuyenda bwino:
- Kusaka ndi Mawu: Kuwonjezeka kwa kusaka kwamawu kukusintha mafunso omwe amalowetsedwa ndi ogwiritsa ntchito ndipo kumafuna kusintha kwa njira za SEA.
- Kusaka Mwachiwonekere: Kutha kusaka kudzera pazithunzi kukhudza zotsatsa zanu ndi mawonekedwe ake.
- TheNzeru zochita kupanga: Kuchulukirachulukira kofunikira pakupanga kampeni komanso kutsata kwamunthu kwambiri.
SEA yafika patali kuchokera ku zoyambira zake zosavuta, ndipo lero ndi njira yopangira malonda kwa bizinesi iliyonse yomwe ikufuna kupezeka pa intaneti. Chisinthiko chanthawi zonse ndi zomwe zikuchitika zimapangitsa kuti mabizinesi azikhala osinthika munthawi yomwe ikusintha mwachangu.
Webusayiti Yapaintaneti imagwira ntchito zake webusayiti m'madera otsatirawa ntchito:
- Lombardy : Milan, Bergamo, Brescia, Como, Cremona, Lecco, Lodi, Mantova, Monza ndi za Brianza, Pavia, Sondrio, Varese;
- Abruzzo : Chieti,Aquila, Pescara, Teramo;
- Basilicata : Matera, Potenza;
- Calabria : Catanzaro, Cosenza, Crotone, Reggio Calabria, Vibo Valentia;
- Campania : Avellino, Benevento, Caserta, Naples, Salerno;
- Emilia Romagna : Bologna, Ferrara, Forlì, Cesena, Modena, Parma, tawuni ya Piacenza, Ravenna, Reggio Emilia, Rimini;
- Friuli Venezia Giulia : Gorizia, Pordenone, Trieste, Udine;
- Lazio : Frosinone, Latina, Rieti, Rome, Viterbo;
- Liguria : Genoa, Imperia, La Spezia, Savona;
- Marichi : Ancona, Ascoli Piceno, Kuyimitsidwa, Macerata, Chimon, Urbino;
- Molise : Campobaso, Isernia;
- Piedmont : Alessandria, Asti, Biella, Cuneo, Novara, Turin, Verbano, Cusio, Ossola, Vercelli;
- Puglia : Bari, Barletta, andria, Trani, Brindisi, Foggia, Lecce, Taranto;
- Sardinia : Cagliari, Mpweya, Mipingo, Pakati Campidano, mtima, Ogliastra, Olbia, Kachisi, Oristano, Sassari;
- Sicilia : agrigento, Kalitani, Catania, Enna, Messina, Palermo, Ragusa, Surakusa, Trapani;
- Tuscany : Arezzo, Florence, Grosseto, Livorno, Lucca, Massa, Carrara, Pisa, Pistoia, Prato, Siena;
- Trentino Alto Adige : Bolzano, Kupita;
- Umbria : Perugia, Terni;
- Valle d'Aosta : Aosta;
- Veneto : Belluno, amapemphera, Rovigo, Treviso, Venice, Verona, Vicenza;
- Svizzera : Canton of Appenzell Zakunja, Canton of Appenzell Zamkati, Chigawo cha Aargau, Canton of Basel Dziko, Canton of Basel City, Canton waku Bern, Mzinda wa Friborg, Canton wa Geneva, Canton of Jura, Canton of Glarus, Canton of Grisons, Canton of Lucerne, Canton of Nidwalden, Chigawo cha Neuchatel, Canton of Obwalden, Canton ya St. Gallen, Chigawo cha Schaffhausen, Canton of Solothurn, Canton of Schwyz, Canton of Thurgau, Canton of Uri, Canton of Valais, Canton of Vaud, Canton of Zug, Canton of Zurich, Canton of Ticino.
Webusayiti Yapaintaneti imagwira ntchito zake webusayiti in Canton of Ticino :
- chigawo cha mankhwala ndi mabwalo a mankhwala, Balerna, PA, Caneggio, stabilizer e Riva San Vitale;
- chigawo cha Lugano ndi mabwalo a Lugano Est, Lugano kumadzulo, Lugano kumpoto, Ceresium, paradiso, Magliasina, agno, Sesa, sonvico, Vezia, Breno, Pregassona, Capriasca e malo omwera mowa:
- chigawo cha Locarno ndi mabwalo a Locarno, Zilumba za Nyanja ya Maggiore, Onsernon, Gambarogno, apulosi, Chombo e Verzasca;
- chigawo cha Vallemaggia ndi mabwalo a rovana, magiya e Lavizzara;
- chigawo cha bellinzone ndi mabwalo a bellinzone, Ticino ndi Giubiasco;
- Chigawo cha Riviera ndi kalabu ya Riviera;
- chigawo cha Blenium ndi mabwalo a Serravalle, Aquarossa e Blenium;
- chigawo cha Leventine ndi mabwalo a Giornico, faido, Chachisanu e Airolo.
Web Agency, pamsika wapadziko lonse lapansi
Webusayiti Yapaintaneti imagwira ntchito zake webusayiti m'malo ogwirira ntchito otsatirawa a msika wapadziko lonse: Mzinda wa New York, Los Angeles, Chicago, Houston, Filadelfia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh, Mzinda wa New York, Los Angeles, Chicago, Houston, Filadelfia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh; Canada: Toronto, Montreal, Calgary, Ottawa, Edomon, missauga, Winnipeg, Vancouver; United Kingdom : London, Glasgow, Sheffield, Liverpool, Manchester, Bristol, Leeds, Birmingham; Europe: London, Berlin, Madrid, Rome, Paris, Bucarest, Vienna, Hamburg, Budapest, Warsaw, Barcelona, Monaco, Milan, Sofia, Prague, Bruxelles, Birmingham, Colonia, Naples, Stockholm, Turin, Marseille, Amsterdam, Zagreb, Valencia, Moscow, Dusseldorf;
Mizinda ikuluikulu padziko lapansi: Tokyo, Shanghai, Jakarta, Delhi, Seoul, Istanbul, Karachi, Tokyo, Guangzhou, Mumbai, Moscow, Woyera Paulo, Lahore, Delhi, Jakarta, Kinshasa, Seoul, Mexico City, London, New York, Bangalore, Ho Chi Minh, Lima, Hanoi, Bogota, Tehran, Hong Kong, Bangkok, Dhaka, Cairo, Rio de Janeiro, Caracas, Baghdad, St. Petersburg, Riad, Calcutta, Singapore, Santiago, Sydney, Surat, Chennai, Melbourne, Yangon, Alexandria waku Egypt, Shenyang, Hyderabad, Los Angeles, Ahmedabad, Ankara, Johannesburg, Wuhan, Yokohama, Abidjan, Busan, Cape Town, Durban, kuika, Yedda, Berlin, Casablanca, Pyongyang, Kanpur, Madrid, Jaipur, Nairobi, Chililabombwe, Ürmqi, Brasília, Salvador, Buenos Aires, Rome, Chicago, Fortaleza, Chittagong, Belo Horizonte, Toronto; United Kingdom : Aberdeen, Basingstoke, Bath, Belfast, Birmingham, Brighton, Bristol, Bromley, Cambridge, Cardiff, Edinburgh, Exeter, Gateshead, Glasgow, Zachikulu, Greenhithe, Kingston upon Thames, Leeds, Leicester, Liverpool, London, Manchester, Milton Keynes, Newcastle pa Tyne, Norwich, Plymouth, kuwerenga, Sheffield, Solihull, Mufulira, Watford; Gawo Lalikulu ku Australia: Canberra, South Australia, Rundle Place, New South Wales bondi, Broadway, Nyumba za nsanja, Charlestown, Chatswood Thamangitsani, Hornsby, Miranda, Penrith, Sydney, Mzilikazi:Brisbane , Carindale, Chermside, PA, Robin, Victoria, Chadstone, Southland, Doncaster, Chipata cha Kasupe; Austria: Vienna, Belgium: Brussels, Brazil:Barra da Tijuca, São Paulo, Canada: Alberta (Canada), Calgary, Edmonton, British Columbia (Canada) Burnaby,Coquitlam, Richmond, Surrey, Vancouver, Manitoba (Canada), Winnipeg, Nova Scotia (Canada), Halifax, Ontario (Canada),Burlington, London, Markham, Mississauga, Newmarket, Ottawa, Toronto, Waterloo, Quebec (Canada),Wolemba Brossard, Laval, Montreal, Pointe Claire, Quebec City; United Arab Emirates: Abu Dhabi, dubai; France : Aix-en-Provence, Bordeaux, Dijon, Le Chesnays, Malo oyera, Lille, Lyon, Marne-la-Vallee, Marseille, Montpellier, Nice, Paris, Pamwamba: la Chitetezo, Rosny-Sous-Bois, Woyera Herblain, Strasbourg, Velizy-Villacoublay; Germania : Augsburg, Berlin, Cologne, Dresden, Dusseldorf, Frankfurt, Hamburg, Hanover, Munich, Oberhausen, Sindelfingen, Sulzbach; Spain : Mtsinje wa Encomienda, arroyomolinos, Barcelona, Chura, Leganés, Majadahonda, Marbella, Valencia, Zaragoza, Svezia: Helsingborg, Malmo, Taby; Svizzera Basel, Geneva, Glattzentrum ndi Wallisellen, Zurich. Webusayiti Yapaintaneti imagwira ntchito ku United States of America. Webusayiti Yapaintaneti imagwira ntchito ku Canada. Webusayiti Yapaintaneti ntchito Europe; Albania: Tirana; Germania: Berlin; Andorra: Andorra la Vella; Austria: Vienna; Belgium: Bruxelles; Belarus: Minsk; Bosnia Herzegovina: Sarajevo; Bulgaria: Sofia; Croatia: Zagreb; Denmark: Copenhagen; Slovacchia: Bratislava; Slovenia: Ljubljana; Spain: Madrid; Estonia: Tallinn; Finland: Helsinki; France: Paris; Greece: Atene; Hungary: Budapest; Ireland: Dublin; Islanda: Reykjavik; Latvia: Riga; Liechtenstein: Vaduz; Lithuania: Vilnius; Luxembourg: Luxembourg; Malta: Valletta; Moldova: Chisinau; Monaco: Monaco; Montenegro: Podgorica; Norvegia: Oslo; The Netherlands: Amsterdam; Poland: Warsaw; Portugal: Mzinda wa Lisbon; United Kingdom: London; Czech Republic: Prague; Republic of Macedonia: Skopje; Romania: Bucarest; San Marino: San Marino; Serbia: Belgrade; Svezia: Stockholm; Svizzera: Lugano, Canton of Ticino, bellinzone, Locarno, mankhwala, Chiasso, Bern; Ukraine: Kiev; Webusayiti Yapaintaneti imagwira ntchito ku Asia, Afghanistan: Kabul;
Saudi Arabia : Riyadh; Armenia: Yerevan; Azerbaijan: Baku; Bahrain: Manama; Bangladesh: Dhaka; Bhutan: Thimphu; Burma: Naypyidaw; Brunei: Bandar Seri Begawan; Cambodia: Phnom Penh; China: Beijing; North Korea : Pyongyang; South Korea: Seoul; United Arab Emirates: Abu Dhabi; Philippines: Manila; Georgia: Tbilisi; Japan: Tokyo; Yordani: Amman; India: India New Delhi; Indonesia: Jakarta; Iran: Tehran; Iraq: Baghdad; Israeli: Yerusalemu; Kazakhstan: Astana; Kyrgyzstan: Bishkek; Kuwait: Kuwait City; Laos: Vientiane; Lebanoni: Beirut; Maldives: Malé; Malaysia: Kuala Lumpur; Mongolia: Ulan Bator; Nepali: Kathmandu; Omani: Mascate; Pakistan: Islamabad; Palestina: East Jerusalem; Qatar: Doha; Singapore : Singapore; Siriya: Damasiko; Sri Lanka Sri Jayawardenapura Kotte; Tajikistan: Dushanbe; Taiwan: Taipei; Thailand: Bangkok; Nkhukundembo: Ankara; Turkmenistan: Ashgabat; Uzbekistan: Tashkent; Vietnam: Hanoi; Yemen: inu; Webusayiti Yapaintaneti imagwira ntchito ku Africa, Algeria: Algiers; Angola: Luanda; Benin: Benin; Botswana: Gaborone; Burkina Faso: Ouagadougou; Burundi: Bujumbura; Cameroon: Yaoundé; Cape Verde: Beach; Chad: N'Djamena; Komoros: Moroni; Ivory Coast: Yamoussoukro; Egypt: Cairo; Eritrea: Asmara; Ethiopia: Addis Ababa; Gabon: Libreville; Gambia: Banjul; Ghana: Accra; Djibouti: Djibouti; Guinea: Conakry; Guinea-Bissau: Bissau; Equatorial Guinea: Malabo; Kenya: Nairobi; Lesotho: mumzinda wa Maseru; Liberia: Monrovia; Libya: Tripoli; Madagascar: Antananarivo; Malawi: Lilongwe; Zoyipa: Mali; Mauritania: Mauritania; Mauritius: Port Louis; Morocco: Rabat; Mozambique: Maputo; Namibia: Windhoek; Ku Niger: Niamey; Nigeria: Abuja; Central African Republic: Bangui; Republic of the Congo: Brazzaville; Malawi: Kinshasa; Rwanda: Kigali; Sao Tome ndi Principe: a Dobra Sao Tome ndi Principe; Senegal: Dakar; Seychelles: Victoria; Sierra Leone: Freetown; Somalia: Mogadishu; South Africa: Pretoria, Cape Town, Bloemfontein; Sudan: Khartoum; Kumwera kwa Sudan: Juba; Swaziland: Mbabane, Lomba; Tanzania: Dodoma; Togo: Lomé; Tunisia: Tunis; Uganda: Kampala; Zambia: Lusaka; Zimbabwe: Harare; Webusayiti Yapaintaneti amagwira ntchito ku South America, Argentina: Buenos Aires; Bolivia: shuga; Brazil: Brasília; Chile: Santiago de Chile; Colombia: Bogota; Ecuador: Quito; Guyana: Georgetown; Paraguay: Asunción; Peru: Lima; Surinam: Paramaribo; Uruguay: Montevideo; Venezuela: Caracas; Webusayiti Yapaintaneti amagwira ntchito ku Central America, Belize: Belmopan, Madera a Commonwealth; Costa Rica: San José; Iye Salvador : San Salvador; Guatemala: Mzinda wa Guatemala; Honduras: Tegucigalpa; Nicaragua: Managua; Panama: Panama; Cuba: Havana; Dominica: Roseau; Haiti: Port-au-Prince; Dominican Republic: Santo Domingo; Trinidad ndi Tobago: Port of Spain; Antigua ndi Barbuda: Woyera Woyera; Bahamas: Nassau; Barbados: Bridgetown; Jamaica: Kingston; Grenada: Saint George's.
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