Amazon

Amazon.com, Inc. yinkampani yeteknoloji yaseMelika yamazwe ngamazwe esebenzisana nayo e-commerce, ilifu ikhompuyutha, intengiso ye-intanethi, ukusasazwa kwedijithali kunye ingqiqo. Ijongwa njengenye yeenkampani zetekhnoloji eZintlanu zaseMelika, kunye neAlfabhethi (inkampani engumzali we Uphando), iApple, iMeta kunye neMicrosoft.

Amazon yasekwa nguJeff Bezos kwigaraji yakhe eBellevue, Washington, ngoJulayi 5, 1994. Ekuqaleni yayiyi-bookstore ye-intanethi, kodwa ekuhambeni kweminyaka iye yanda ukuze ibe yenye yabathengisi abakhulu be-intanethi emhlabeni, ithengisa uluhlu olubanzi lweemveliso, kuquka iincwadi, umculo, iifilimu, iimpahla, izinto zombane, izinto zokudlala nokunye okuninzi.

Oltre konke 'e-commerce, Amazon ikwabonelela ngenani lezinye iinkonzo, kuquka:

• Amazon Iinkonzo zewebhu (AWS): iqonga le ilifu ikhompuyutha ebonelela ngoqhubekeko, ugcino, sedata, inethiwekhi, uhlalutyo, yokufunda umatshini e ingqiqo a abathengi corporate, urhulumente kunye nabucala.
• Amazon Prime: inkonzo yorhumo enikezela abathengi ukuthunyelwa simahla kwizigidi zezinto, ukufikelela okungenamkhawulo kwiividiyo kunye nomculo wokusasaza, kunye nezinye izibonelelo.
• Amazon I-Alexa: umncedisi wenyani esekelwe ilifu enokusetyenziselwa ukulawula izixhobo zasekhaya ezihlakaniphile, ukudlala umculo, ukuseta ixesha kunye nokunye okuninzi.

Amazon yenye yeenkampani ezinkulu kunye nefuthe kakhulu ehlabathini, kunye nengeniso ngaphezu $469 billion ngo 2022. Inabasebenzi abangaphezu kwezigidi 1,5 kwaye opera kumazwe angaphezu kwama-200.

Kufuphi, Amazon yinkampani enika uluhlu olubanzi lweemveliso kunye neenkonzo, kubandakanywa e-commerce, ilifu computing, ustrimisho lwedijithali kunye ingqiqo. Yenye yeenkampani ezinkulu nezinempembelelo ehlabathini.

Storia

Amazon yasekwa ngo-1994 nguJeff Bezos, usomashishini omncinci oneminyaka engama-30 ubudala. UBezos wayenombono wokudala i Ivenkile ye-Intanethi ukuba uthengise iincwadi, kodwa wayengekayazi ukuba angayibiza njani. Emva kweengqondo ezininzi, wakhetha igama elithi "Cadabra," kodwa emva koko walitshintsha laba ".Amazon”, ukusuka kwigama loMlambo iAmazon.

Inkampani yaqala njengendawo yokugcina iincwadi kwi-intanethi, inikezela ngokhetho olubanzi lwezihloko. U-Bezos waxela kwangaphambili ukuba i-e-commerce iya kubaluleka ngakumbi kwixesha elizayo, kwaye wayefuna ukuba ngowokuqala ukuthatha eli thuba.

Amazon yakhula ngokukhawuleza kwiminyaka elandelayo. Ngo-1997, inkampani yaya esidlangalaleni kwaye yaqala ukuthengisa uluhlu olubanzi lweemveliso, kubandakanya izinto zombane, iimpahla, iithoyi, igrosari, nokunye.

Amazon iye yasungula nakwicandelo lorhwebo lwe-e-commerce. Inkampani yazisa ukuhanjiswa kweentsuku ezimbini kwasimahla abathengi Prime, eye yaba yinkonzo ethandwa kakhulu. Amazon iye yaphuhliswa Amazon Iinkonzo zeWebhu (AWS), inkonzo ilifu ikhompuyutha enika amashishini amandla okubamba ezawo iiwebhusayithi kunye nezicelo.

Namhlanje, Amazon ngoyena mthengisi mkhulu kwihlabathi kwaye ungomnye wababoneleli benkonzo abakhulu ilifu. Inkampani isekelwe kwi Seattle, Washington, kwaye inabasebenzi abangaphezu kwe-1,5 yezigidi kwihlabathi jikelele.

Nanga amanye amagqabantshintshi ebali lika Amazon:

• 1994: Amazon yasekwa nguJeff Bezos.
• 1995: Amazon qala ukuthengisa iincwadi kwi-intanethi.
• 1997: Amazon zidweliswe kwi-stock exchange.
• 1998: Amazon iqala ukuthengisa uluhlu olubanzi lweemveliso.
• 1999: Amazon yazisa ngenqanawa yeentsuku ezimbini yasimahla i abathengi INdunankulu.
• 2006: Amazon umkhonto Amazon Iinkonzo zewebhu (AWS).
• 2013: Amazon shop Whole Foods Market.
• 2018: Amazon umkhonto Amazon Yiya, a shop ngaphandle kwezithethi.
• 2020: Amazon irekhoda irekhodi yengeniso ye-386 yeebhiliyoni zeedola.

Amazon ibenefuthe elibonakalayo kwihlabathi lokuthengisa. Inkampani yenze ukuba kube lula kwaye kube lula kubathengi ukuthenga iimveliso kwi-Intanethi. Amazon iye yanceda kwakhona ukunciphisa amaxabiso emveliso, ngenxa yokukhuphisana kwayo nabathengisi bemveli.

Ngoba

Kukho izizathu ezininzi zokuba kutheni abantu bekhetha ukuthenga Amazon. Nazi ezinye zezona zixhaphakileyo:

• Ukukhetha okukhulu kweemveliso: Amazon ithengisa malunga nayo yonke into onokuyithelekelela, ukusuka kwiincwadi ukuya kwizinto zombane ukuya kwigrosari.
• ** amaxabiso akhuphisanayo:** Amazon iyaziwa ngamaxabiso ayo akhuphisanayo kwaye ihlala ibonelela ngezaphulelo kunye nentengiso.
• Ukuhanjiselwa ngenqanawe mahala: nge Amazon Inkulumbuso, i abathengi inokonwabela ukuthunyelwa kwasimahla kwizigidi zezinto.
• inkonzo abathengi kuhle kakhulu: Amazon yaziwa ngenkonzo yayo ebalaseleyo abathengi. Inkampani inikezela ukuba abathengi indlela elula yokuqhagamshelana nenkxaso kunye nokusombulula naziphi na iingxaki.
• Ukuthuthuzela: Amazon Yindlela efanelekileyo yokuthenga. THE abathengi banokuodola iimveliso kwikhompyuter yabo, i-smartphone okanye ithebhulethi kwaye bafumane ukuhanjiswa ekhaya okanye kwiofisi yabo.

Ukongeza, Amazon inikeza uluhlu lweenkonzo kunye neempawu ezenza amava okuthenga alungele ngakumbi kwaye athandeke. Umzekelo, Amazon Prime inikeza ukuba abathengi ukuthunyelwa simahla kwizigidi zezinto, kunye nezaphulelo ezikhethekileyo kunye nokufikelela kumxholo wemultimedia onje ngeemuvi, uthotho lweTV kunye nomculo. Amazon Ividiyo eyiNkulumbuso inikezela ngababhalisi ikhathalogu yeefilimu zokusasaza kunye nochungechunge lweTV, ngelixa Amazon Umculo ubonelela ngekhathalogu yomculo wokusasaza.

Ngokuqinisekileyo, Amazon yinkampani ekhokelayo ye-e-commerce enikezela ngoluhlu olubanzi lweemveliso, amaxabiso akhuphisanayo, ukuhambisa simahla kunye nenkonzo ebalaseleyo. abathengi. Ezi zinto zenza Amazon ukhetho oludumileyo kubathengi kwihlabathi liphela.

Nantsi eminye imizekelo ethile yendlela Amazon kunokuba luncedo kubathengi:

• **Umthengi okhangela incwadi entsha unokufumana ukhetho olukhulu lwezihloko Amazon, ngokufuthi ngamaxabiso aphantsi kunabathengisi bemveli.
• **Umthengi okhangela isixhobo esitsha unokuthelekisa amaxabiso eemodeli ezahlukeneyo Amazon kwaye ufunde uphononongo lwabanye abathengi ukwenza isigqibo esinolwazi.
• **Umthengi odinga igrosari angaodola ukutya kwi-intanethi kwi-AmazonFresh kwaye aziswe ngqo ekhayeni lakhe.

Amazon ikwabonelela ngenani lamathuba kumashishini. Inkampani ibonelela ngeqonga lokuthengisa iimveliso kwi-Intanethi, kunye nenani leenkonzo ilifu ikhompuyutha enokunceda iinkampani ziphucule ukusebenza kwazo kunye nemveliso.

Ukuqukumbela, Amazon yinkampani evelisa izinto ezintsha enika uluhlu olubanzi lweemveliso kunye neenkonzo ezinokuba luncedo kubathengi nakumashishini.

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