Iwebhusayithi ejensi ye-inthanethi isebenza ku SEO : l’arte di migliorare la visibilità del tuo iwebhusayithi nei risultati di ricerca organici per attirare traffico rilevante.
SEO: Ottimizzare il tuo sito web per la visibilità
Zicabange uphethe i-a esitolo enhle, egcwele imikhiqizo emnandi. Kodwa uma i esitolo Icashe endaweni emnyama akekho owaziyo ukuthi uzoyithola kanjani, uzoyidayisa kanjani? Kuyafana nakwenu iwebhusayithi: uma ingalungiselelwe i izinjini zokucinga, woza -Google, kuzoba nzima kwabanamandla amakhasimende ngikuthole.
Yilapho engena khona Search injini (SEO), isethi yamasu okuhloswe ngawo ukuthuthukisa ukubonakala nendawo yakho iwebhusayithi emiphumeleni yosesho ye-organic (engakhokhiwe). Kalula nje, the SEO siza eyakho iwebhusayithi ukuze utholwe kalula ngabantu abasesha ku-inthanethi imikhiqizo noma amasevisi afana neyakho.
Isebenza kanjani SEO?
I izinjini zokucinga woza -Google basebenzisa ama-algorithms ayinkimbinkimbi ukuze bakhase iwebhu futhi bahlukanise amawebhusayithi ngokusekelwe emakhulwini ezici. Lezi zici zifaka ikhwalithi nokuhambisana kokuqukethwe, ukwakheka kwe iwebhusayithi, isivinini sokulayisha, ukuba khona kwama-backlink (izixhumanisi ezivela kwabanye amawebhusayithi), nabanye abaningi.
L'obiettivo della SEO iwukuba wenze kahle eyakho iwebhusayithi kulezi zici, ukuze kubekwe phezulu ngangokunokwenzeka emakhasini wemiphumela yosesho (SERP). Iphakeme eyakho iwebhusayithi, ukubonakala kwayo okwengeziwe futhi uzokwamukela ithrafikhi eyengeziwe.
Yiziphi izinzuzo SEO?
Izinzuzo ze SEO maningi:
- Khulisa ithrafikhi yemvelo: Abantu abaningi bazoyithola eyakho iwebhusayithi ngokusebenzisa i izinjini zokucinga, kulapho uzothola khona ithrafikhi eyengeziwe.
- Thuthukisa ukuqwashisa ngomkhiqizo: Ukuba ne iwebhusayithi ibekwe kahle -Google kwandisa ukubonakala komkhiqizo wakho negunya lawo.
- Khiqiza imikhondo nokuthengisa okwengeziwe: Ngokwandisa ithrafikhi nokubonakala, uzophinde wandise amathuba akho okuguqula izivakashi amakhasimende.
- Yehlisa izindleko marketing: La SEO wutshalomali lwesikhathi eside olungakusiza wehlise izindleko marketing uma kuqhathaniswa nezinye izinhlobo zokukhangisa.
Ukwenza kanjani SEO?
La SEO kuyinqubo eyinkimbinkimbi edinga isikhathi namakhono athile. Nokho, kunezimiso eziyisisekelo ongazisebenzisa ukuze uthuthukise SEO del tuo iwebhusayithi:
- Lungiselela okuqukethwe kwakho: Dala okuqukethwe kwekhwalithi ephezulu, okuhlobene kwamagama angukhiye amandla akho amakhasimende basebenzisa ukusesha ku-inthanethi.
- Thuthukisa ukwakheka kwakho iwebhusayithi: Qiniseka eyakho iwebhusayithi kulula ukuzulazula futhi okuqukethwe kuhlelwe kahle.
- Dala izixhumanisi zangemuva: Thola izixhumanisi kwabanye amawebhusayithi igunya lokukhulisa igunya lakho futhi uthuthukise isikhundla sakho emiphumeleni yosesho.
- Sebenzisa amathuluzi SEO: Kunamathuluzi amaningana SEO ezingakusiza ukuqapha ukusebenza kwakho, hlaziya i idatha futhi uthuthukise eyakho iwebhusayithi.
La SEO kuyinqubo eqhubekayo edinga ukuzibophezela kanye nezibuyekezo eziqhubekayo. Kodwa-ke, izinzuzo zesikhathi eside zingaba zikhulu ngokubonakala, ukugcwala nokukhula kwebhizinisi lakho.
Khumbula: la SEO akuyona ifomula yomlingo, kodwa ukutshalwa kwezimali kwamasu okungakusiza ukufeza izinhloso zakho ze-inthanethi.
Umlando kanye nokuvela kwe-SEO: Uhambo ngokuhamba kwesikhathi
Imvelaphi (1990-1997):
Konke kwaqala ngawo-90s, lapho owokuqala izinjini zokucinga njenge-AltaVista ne-Yahoo! baqala ukukhomba amawebhusayithi. Ngaleso sikhathi, i- SEO bekuwubuciko obulula: vele ufake amagama angukhiye oyifunayo esihlokweni kanye nencazelo ye-meta ye iwebhusayithi ukuze uthole okuhle ukubekwa.
Ukunyuka kwe -Google kanye ne-PageRank (1998-2005):
Ku-1998, -Google iguqule umhlaba wokusesha ngokwethula i-PageRank, i-algorithm ekala ukugunyazwa kwe- iwebhusayithi ngokusekelwe enanini nekhwalithi yezixhumanisi ezithole kwamanye amasayithi. Lolu shintsho lwaholela ekuziphendukeleni kwemvelo SEO, ngenhloso yokuthola ama-backlink kusuka amawebhusayithi enegunya futhi efanelekile.
Ukuzalwa Kwesigqoko Esimnyama SEO (2005):
Emzamweni wokusebenzisa i-algorithm -Google, abanye SEO baqala ukusebenzisa izindlela ezinonya nezingamukeleki, ezaziwa ngokuthi Isigqoko Esimnyama SEO. Lokhu kufaka phakathi ukufaka amagama angukhiye afihliwe embhalweni, ukudala izixhumanisi zokwenziwa, kanye nokuvala. -Google, nokho, iphendule ngezibuyekezo ku-algorithm yayo yokulwa nale mikhuba eyingozi.
Inkathi Yokuqukethwe Marketing nolwazi lomsebenzisi (2011-2015):
Ngokuhamba kwesikhathi, -Google iqale ukunikeza ukubaluleka okwengeziwe kokuqukethwe nolwazi lomsebenzisi njengezici zezinga. Lapho SEO ngakho-ke igxile ekudaleni okuqukethwe okuseqophelweni eliphezulu, okuwusizo nokufanele izethameli eziqondiwe. Ukuzizwisa komsebenzisi kube okuyisisekelo, ngokulungiswa kwe- iwebhusayithi ngesivinini sokulayisha, ukuhamba kalula nokusebenziseka kumadivayisi eselula.
Theubuhlakani bokufakelwa futhi i ukufunda imishini (2016-okwamanje):
Theubuhlakani bokufakelwa futhi i ukufunda imishini baguqula umhlaba we SEO. -Google isebenzisa ama-algorithms akhula ngokuyinkimbinkimbi ukuqonda incazelo yokuqukethwe nokuziphatha komsebenzisi. Lapho SEO ngakho-ke ishintshile, ngenhloso yokudala okuqukethwe okulungiselelweubuhlakani bokufakelwa kanye nokuhlinzeka ngolwazi oluhle kakhulu lomsebenzisi.
La SEO Namuhla:
La SEO Kuyinkambu ehlala ivela, enezibuyekezo ezintsha ze-algorithm -Google okwenzeka njalo. Ukuze uhlale uphambi kwejika, kubalulekile ukuhlala unolwazi lwakamuva ngamathrendi akamuva nemikhuba ehamba phambili.
Ngaphandle kwalokho -Google:
Ngaphandle kwalokho -Google, bakhona abanye izinjini zokucinga woza Bing kanye ne-DuckDuckGo esebenzisa ama-algorithms ahlukene. Ngakho-ke kubalulekile ukuthuthukisa eyakho iwebhusayithi kwabo bonke izinjini zokucinga efanele.
SEO: utshalomali lwesikhathi eside:
La SEO akusona isixazululo esisheshayo, kodwa ukutshalwa kwezimali kwesikhathi eside okudinga ukuzibophezela nokungaguquguquki. Nokho, izinzuzo zingaba zinkulu ngokubonakala, ukugcwala kwezimoto nokukhula kwebhizinisi.
Isiphetho:
La SEO kuyinqubo eyinkimbinkimbi futhi ethakazelisayo eye yabhekana nokuziphendukela kwemvelo okujulile phakathi neminyaka edlule. Ukuze uphumelele ku-inthanethi, kubalulekile ukuqonda amathrendi akamuva futhi usebenzise amasu angcono kakhulu SEO okwakho iwebhusayithi.
Uzoqonda ukuthi kungani sisebenze iminyaka engaphezu kwengu-15 kuhlelo olukuvumela ukuthi ungene ezikhundleni eziphezulu eziyi-10. Insimbi SEO igama lohlelo lwethu.
I-SEO: izindawo zokusebenza
I-Intanethi yeWebhusayithi yenza imisebenzi yayo ukubekwa SEO, ezindaweni zokusebenza ezilandelayo:
- Lombardy : Milan, Bergamo, Brescia, Como, Cremona, ILecco, Lodi, Mantova, Monza futhi we UBrianza, Pavia, Sondrio, Varese;
- Abruzzo : Chieti, TheU-Akhwila, Pescara, Teramo;
- Basilicata : Matera, amandla;
- Calabria : Catanzaro, Cosenza, Crotone, Reggio Calabria, I-Vibo Valentia;
- I-Campania : I-Avellino, Benevento, I-Caserta, Naples, I-Salerno;
- Emilia Romagna : Bologna, Ferrara, Forlì, Cesena, Modena, Parma, Piacenza, I-Ravenna, Reggio Emilia, Rimini;
- Friuli Venezia Giulia : IGorizia, I-Pordenone, Trieste, Udine;
- Lazio : Frosinone, Latina, Rieti, amaRom, IViterbo;
- I-Liguria : Genoa, Imperia, La Spezia, Savona;
- UMarche : Ancona, I-Ascoli Piceno, Kumisiwe, Macerata, I-Pesaro, I-Urbino;
- Molise : Campobasso, Isernia;
- Piedmont : Alessandria, Asti, UBiella, Cuneo, I-Novara, eTurin, Verbano, Cusio, Ossola, I-Vercelli;
- I-Puglia : Bari, IBarletta, Andria, Trani, Brindisi, Foggia, Lecce, Taranto;
- I-Sardegna : Cagliari, ICarbonia, Amasonto, Maphakathi Campidano, I-Nuoro, I-Ogliastra, Olbia, Ithempeli, Oristano, Sassari;
- Sicilia : I-Agrigento, I-Caltanissetta, Catania, Enna, Messina, Palermo, I-Ragusa, Syracuse, Trapani;
- Tuscany : Arezzo, Florence, I-Grosseto, ILivorno, Lucca, Massa, Carrara, I-Pisa, Pistoia, Prato, Siena;
- UTrentino Alto Adige : Bolzano, Ukulandela;
- Umbria : I-Perugia, Terni;
- I-Valle d'Aosta : Aosta;
- I-Veneto : Belluno, I-Padova, I-Rovigo, I-Treviso, I-Venezia, Verona, UVicenza;
- Svizzera : Canton of Appenzell Kwangaphandle, Canton of Appenzell Ngaphakathi, Isifunda sase-Aargau, Isifunda saseBasel Ezweni, Isifunda saseBasel Idolobha, I-Canton yaseBern, Isifunda saseFriborg, Canton of Geneva, I-Canton yaseJura, Isifunda saseGlarus, I-Canton yaseGrisons, I-Canton yaseLucerne, Canton of Nidwalden, Isifunda saseNeuchatel, Canton of Obwalden, I-Canton yase-St. Gallen, Isifunda saseSchaffhausen, Isifunda saseSolothurn, Canton of Schwyz, Isifunda saseThurgau, Isifunda sase-Uri, Canton of Valais, Isifunda saseVaud, Isifunda saseZug, Canton of Zurich, I-Canton Ticino.
I-Intanethi yeWebhusayithi yenza imisebenzi yayo ukubekwa SEO, ngo I-Canton Ticino :
- isifunda sase UMendrisio ngemibuthano ye UMendrisio, I-Balerna, I-Caneggio, I-Stabio e Riva San Vitale;
- isifunda sase Lugano ngemibuthano ye Lugano is, Lugano entshonalanga, Lugano enyakatho, I-Ceresium, Paradiso, Magliasina, U-Agno, Sesa, sonvico, UVezia, UBreno, UPregassona, I-Capriasca e indawo yokucima ukoma:
- isifunda sase I-Locarno ngemibuthano ye I-Locarno, Iziqhingi zaseLake Maggiore, I-Onsernon, Gambarogno, i-apula, Umkhumbi e I-Verzasca;
- isifunda sase I-Vallemaggia ngemibuthano ye I-Rovana, UMaggia e Lavizzara;
- isifunda sase UBellinzona ngemibuthano ye UBellinzona, Ticino kanye Giubiasco;
- Isifunda saseRiviera neklabhu yaseRiviera;
- isifunda sase I-blenium ngemibuthano ye I-Serravalle, I-Acquarossa e I-blenium;
- isifunda sase I-Leventina ngemibuthano ye IGiornico, UFaido, Okwesihlanu e I-Airolo.
I-SEO, emakethe yamazwe ngamazwe
I-Intanethi yeWebhusayithi yenza imisebenzi yayo ukubekwa SEO kulezi zindawo zokusebenza ezilandelayo ze imakethe yamazwe omhlaba: Idolobha laseNew York, e-Los Angeles, Chicago, Houston, I-Filadelfia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, i-San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh, Idolobha laseNew York, e-Los Angeles, Chicago, Houston, I-Filadelfia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, i-San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh; ECanada: Toronto, Montreal, Calgary, Ottawa, I-Edomonton, UMissisauga, Winnipeg, Vancouver; United Kingdom : London, Glasgow, Sheffield, Liverpool, Manchester, Bristol, Leeds, Birmingham; Europa: London, Berlin, Madrid, amaRom, Paris, Bucharest, Vienna, Hamburg, Budapest, Warsaw, Barcelona, Monaco, Milan, Sofia, Prague, Brussels, Birmingham, I-Colonia, Naples, Stockholm, eTurin, EMarseille, Amsterdam, I-Zagreb, Valencia, Moscow, Dusseldorf;
Amadolobha amakhulu emhlabeni: Tokyo, Shanghai, Jakarta, Delhi, Seoul, Istanbul, Karachi, Tokyo, Guangzhou, Mumbai, Moscow, UPaul, Lahore, Delhi, EJakarta, Kinshasa, kuphela, I-Mexico City, London, I-New York, Bangalore, Ho Chi Minh, Lima, Hanoi, UBogota, Tehran, i-Hong Kong, Bangkok, UDacca, ICairo, Rio de Janeiro, Caracas, I-Baghdad, ESt. Petersburg, Riad, Calcutta, Singapore, Santiago, Sydney, Surat, Chennai, Melbourne, Yangon, I-Alexandria yaseGibhithe, Shenyang, Hyderabad, e-Los Angeles, I-Ahmedabad, Ankara, Johannesburg, Wuhan, I-Yokohama, Abidjan, I-Pusan, eKapa, Durban, ukubeka, UJedda, Berlin, Casablanca, Pyongyang, I-Kanpur, Madrid, Jaipur, Nairobi, Faisalabad, Ürümqi, Brasilia, Salvador, Buenos Aires, amaRom, Chicago, Fortaleza, Chittagong, Belo Horizonte, Toronto; United Kingdom : Aberdeen, I-Basingstoke, Bath, Belfast, Birmingham, Brighton, Bristol, Bromley, Cambridge, Cardiff, Edinburgh, Exeter, Gateshead, Glasgow, Imibala, I-Greenhithe, I-Kingston phezu kweThames, Leeds, Leicester, Liverpool, London, Manchester, Milton Keynes, Newcastle upon Tyne, Norwich, Plymouth, Ukufunda, Sheffield, ISolihull, Southampton, Watford; Indawo Enkulu Yase-Australia: Canberra, ENingizimu Australia, eRundle Place, eNew South Wales UBondi, Broadway, Castle Towers, Charlestown, Chatswood jaha, Izimpondo, Miranda, U-Penrith, Sydney, EQueensland:Brisbane , ICarindale, IChermside, URobina, Victoria, IChadstone, I-Southland, I-Doncaster, Isango Lomthombo; Austria: Vienna, Belgium: Brussels, EBrazil:IBarra da Tijuca, São Paulo, ECanada: I-Alberta (ECanada), Calgary, Edmonton, British Columbia (Canada) Burnaby,I-Coquitlam, Richmond, Surrey, Vancouver, Manitoba (ECanada), Winnipeg, Nova Scotia (ECanada), Halifax, Ontario (ECanada),Burlington, London, UMarkham, UMississauga, I-Newmarket, Ottawa, Toronto, Waterloo, Quebec (ECanada),i-brossard, uLaval, Montreal, UPointe-Claire, I-Quebec City; I-United Arab Emirates : Abu Dhabi, Dubai; EFrance : Aix-en-Provence, Bordeaux, Dijon, I-Chesnay, uLieusaint, Lille, Lyon, UMarne-la-Vallee, eMarseilles, Montpellier, Nice, Paris, I-Puteaux: uMvikeli, URosny-Sous-Bois, USaint Herblain, Strasbourg, I-Velizy-Villacoublay; Germania : Augsburg, Berlin, Cologne, Dresden, Dusseldorf, Frankfurt, Hamburg, Hanover, Munich, Oberhausen, Sindelfingen, Sulzbach; Spain : I-Arroyo de la Encomienda, I-Arroyomolinos, Barcelona, I-Churra, Leganés, Majadahonda, Marbella, Valencia, I-Zaragoza, Svezia: IHelsingborg, Malmö, Taby; Svizzera Basel, Geneva, IGlattzentrum bei Wallisellen, Zurich. I-Intanethi yeWebhusayithi usebenza e-United States of America. I-Intanethi yeWebhusayithi usebenza eCanada. I-Intanethi yeWebhusayithi umsebenzi Europa; E-Albania: Tirana; Germania: Berlin; Andorra: I-Andorra la Vella; Austria: Vienna; Belgium: Brussels; Belarus: Minsk; I-Bosnia-Erzegovina: Sarajevo; Bulgaria: Sofia; Croatia: I-Zagreb; Denmark: ICopenhagen; ISlovakia: Bratislava; Slovenia: ULjubljana; Spain: Madrid; Estonia: Tallinn; Finlandia: Helsinki; EFrance: Paris; Greece: E-Athene; Hungary: Budapest; Ireland: E-Dublin; I-Isanda: Reykjavik; I-Lettonia: Riga; Liechtenstein: Vaduz; Lituania: Vilnius; Luxembourg: Luxembourg; Malta: IValletta; Moldova: Chisinau; Monaco: Monaco; Montenegro: Podgorica; I-Norvegia: Oslo; Netherlands: Amsterdam; Poland: Warsaw; Portugal: I-Lisbon; United Kingdom: London; I-Czech Republic: Prague; IRiphabhulikhi ye Macedonia: Skopje; Romania: Bucharest; San Marino: San Marino; Serbia: Belgrade; Svezia: Stockholm; Svizzera: Lugano, Canton of Ticino, UBellinzona, I-Locarno, UMendrisio, umsindo, UBern; Ukraine: Kiev; I-Intanethi yeWebhusayithi isebenza e-Asia, e-Afghanistan: Kabul;
I-Saudi Arabia : Riyadh; I-Armenia: Yerevan; I-Azerbaijan: Baku; I-Bahrain: Manama; I-Bangladesh: Dhaka; IBhutan: Thimphu; IBurma: Naypyidaw; I-Brunei: Bandar Seri Begawan; ECambodia: Phnom Penh; I-China: Beijing; E-North Korea : Pyongyang; INingizimu Korea : kuphela; I-United Arab Emirates : Abu Dhabi; IPhilippines: Manila; IGeorgia: Tbilisi; EJapan: Tokyo; IJordani: Amman; I-India: ENew Delhi; I-Indonesia: EJakarta; I-Iran: Tehran; I-Iraq: I-Baghdad; Israyeli: eJerusalema; Kazakhstan: Astana; I-Kyrgyzstan: IBishkek; I-Kuwait: I-Madinat al-Kuwait; I-Laos: Vientiane; ILebhanon: Beirut; IMaldives: Malé; EMalaysia: Kuala Lumpur; IMongolia: Ulan Bator; ENepal: Kathmandu; I-Oman: isifihlwa; EPakistan: Islamabad; IPalestine: IJerusalema elisempumalanga; I-Qatar: Doha; Singapore : Singapore; ISiriya: Damascus; I-Sri Lanka : ISri Jayawardenapura Kotte; I-Tajikistan: Dushanbe; E-Taiwan: Taipei; I-Thailand: Bangkok; Igalikuni : Ankara; I-Turkmenistan: I-Asgabat; I-Uzbekistan: Tashkent; IVietnam: Hanoi; I-Yemen: Sana; I-Intanethi yeWebhusayithi usebenza e-Afrika, e-Algeria: I-Algiers; I-Angola: Luanda; Benin: Benin; IBotswana: Gaborone; IBurkina Faso: Ouagadougou; IBurundi: Bujumbura; ECameroon: Yaoundé; ICape Verde: Praia; I-Chad: N'Djamena; EComoros: Moroni; I-Ivory Coast: Yamoussoukro; IGibhithe: ICairo; I-Eritrea: Asmara; I-Ethiopia: Addis Ababa; IGabon: Libreville; IGambia: Banjul; IGhana: Accra; Djibouti: Djibouti; IGuinea: Conakry; I-Guinea-Bissau: Bissau; I-Equatorial Guinea: Malabo; EKenya: Nairobi; ELesotho: Maseru; ELiberia: Monrovia; I-Libya: Tripoli; EMadagascar: Antananarivo; IMalawi: Lilongwe; I-Mali: Bamako; Mauritania: Mauritania; EMauritius: Port Louis; EMorocco: Rabat; EMozambiki: Maputo; ENamibia: Windhoek; ENiger: Niamey; ENigeria: Abuja; I-Central African Republic: Bangui; IRiphabhulikhi yaseCongo: I-Brazzaville; IDemocratic Republic of the Congo: Kinshas
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