SEO kuwubuciko bokuthuthukisa ukubonakala kwakho iwebhusayithi emiphumeleni yosesho ye-organic (engakhokhiwe) ukuheha ithrafikhi efanele.
I-Search Engine Optimization (SEO): Lungiselela iwebhusayithi yakho ukuze ibonakale
Zicabange uphethe i-a esitolo enhle, egcwele imikhiqizo emnandi. Kodwa uma i esitolo Icashe endaweni emnyama akekho owaziyo ukuthi uzoyithola kanjani, uzoyidayisa kanjani? Kuyafana nakwenu iwebhusayithi: uma ingalungiselelwe i izinjini zokucinga, woza -Google, kuzoba nzima kwabanamandla amakhasimende ngikuthole.
Yilapho engena khona Search injini (SEO), isethi yamasu okuhloswe ngawo ukuthuthukisa ukubonakala nendawo yakho iwebhusayithi emiphumeleni yosesho ye-organic (engakhokhiwe). Kalula nje, the SEO siza eyakho iwebhusayithi ukuze utholwe kalula ngabantu abasesha ku-inthanethi imikhiqizo noma amasevisi afana neyakho.
Isebenza kanjani SEO?
I izinjini zokucinga woza -Google basebenzisa ama-algorithms ayinkimbinkimbi ukuze bakhase iwebhu futhi bahlukanise amawebhusayithi ngokusekelwe emakhulwini ezici. Lezi zici zifaka ikhwalithi nokuhambisana kokuqukethwe, ukwakheka kwe iwebhusayithi, isivinini sokulayisha, ukuba khona kwama-backlink (izixhumanisi ezivela kwabanye amawebhusayithi), nabanye abaningi.
L'obiettivo della SEO iwukuba wenze kahle eyakho iwebhusayithi kulezi zici, ukuze kubekwe phezulu ngangokunokwenzeka emakhasini wemiphumela yosesho (SERP). Iphakeme eyakho iwebhusayithi, ukubonakala kwayo okwengeziwe futhi uzokwamukela ithrafikhi eyengeziwe.
Yiziphi izinzuzo SEO?
Izinzuzo ze SEO maningi:
- Khulisa ithrafikhi yemvelo: Abantu abaningi bazoyithola eyakho iwebhusayithi ngokusebenzisa i izinjini zokucinga, kulapho uzothola khona ithrafikhi eyengeziwe.
- Thuthukisa ukuqwashisa ngomkhiqizo: Ukuba ne iwebhusayithi ibekwe kahle -Google kwandisa ukubonakala komkhiqizo wakho negunya lawo.
- Khiqiza imikhondo nokuthengisa okwengeziwe: Ngokwandisa ithrafikhi nokubonakala, uzophinde wandise amathuba akho okuguqula izivakashi amakhasimende.
- Yehlisa izindleko marketing: La SEO wutshalomali lwesikhathi eside olungakusiza wehlise izindleko marketing uma kuqhathaniswa nezinye izinhlobo zokukhangisa.
Ukwenza kanjani SEO?
La SEO kuyinqubo eyinkimbinkimbi edinga isikhathi namakhono athile. Nokho, kunezimiso eziyisisekelo ongazisebenzisa ukuze uthuthukise SEO del tuo iwebhusayithi:
- Lungiselela okuqukethwe kwakho: Dala okuqukethwe kwekhwalithi ephezulu, okuhlobene kwamagama angukhiye amandla akho amakhasimende basebenzisa ukusesha ku-inthanethi.
- Thuthukisa ukwakheka kwakho iwebhusayithi: Qiniseka eyakho iwebhusayithi kulula ukuzulazula futhi okuqukethwe kuhlelwe kahle.
- Dala izixhumanisi zangemuva: Thola izixhumanisi kwabanye amawebhusayithi igunya lokukhulisa igunya lakho futhi uthuthukise isikhundla sakho emiphumeleni yosesho.
- Sebenzisa amathuluzi SEO: Kunamathuluzi amaningana SEO ezingakusiza ukuqapha ukusebenza kwakho, hlaziya i idatha futhi uthuthukise eyakho iwebhusayithi.
La SEO kuyinqubo eqhubekayo edinga ukuzibophezela kanye nezibuyekezo eziqhubekayo. Kodwa-ke, izinzuzo zesikhathi eside zingaba zikhulu ngokubonakala, ukugcwala nokukhula kwebhizinisi lakho.
Khumbula: la SEO akuyona ifomula yomlingo, kodwa ukutshalwa kwezimali kwamasu okungakusiza ukufeza izinhloso zakho ze-inthanethi.
Umlando kanye nokuvela kwe-SEO: Uhambo ngokuhamba kwesikhathi
Imvelaphi (1990-1997):
Konke kwaqala ngawo-90s, lapho owokuqala izinjini zokucinga njenge-AltaVista ne-Yahoo! baqala ukukhomba amawebhusayithi. Ngaleso sikhathi, i- SEO bekuwubuciko obulula: vele ufake amagama angukhiye oyifunayo esihlokweni kanye nencazelo ye-meta ye iwebhusayithi ukuze uthole okuhle ukubekwa.
Ukunyuka kwe -Google kanye ne-PageRank (1998-2005):
Ku-1998, -Google iguqule umhlaba wokusesha ngokwethula i-PageRank, i-algorithm ekala ukugunyazwa kwe- iwebhusayithi ngokusekelwe enanini nekhwalithi yezixhumanisi ezithole kwamanye amasayithi. Lolu shintsho lwaholela ekuziphendukeleni kwemvelo SEO, ngenhloso yokuthola ama-backlink kusuka amawebhusayithi enegunya futhi efanelekile.
Ukuzalwa Kwesigqoko Esimnyama SEO (2005):
Emzamweni wokusebenzisa i-algorithm -Google, abanye SEO baqala ukusebenzisa izindlela ezinonya nezingamukeleki, ezaziwa ngokuthi Isigqoko Esimnyama SEO. Lokhu kufaka phakathi ukufaka amagama angukhiye afihliwe embhalweni, ukudala izixhumanisi zokwenziwa, kanye nokuvala. -Google, nokho, iphendule ngezibuyekezo ku-algorithm yayo yokulwa nale mikhuba eyingozi.
Inkathi Yokuqukethwe Marketing nolwazi lomsebenzisi (2011-2015):
Ngokuhamba kwesikhathi, -Google iqale ukunikeza ukubaluleka okwengeziwe kokuqukethwe nolwazi lomsebenzisi njengezici zezinga. Lapho SEO ngakho-ke igxile ekudaleni okuqukethwe okuseqophelweni eliphezulu, okuwusizo nokufanele izethameli eziqondiwe. Ukuzizwisa komsebenzisi kube okuyisisekelo, ngokulungiswa kwe- iwebhusayithi ngesivinini sokulayisha, ukuhamba kalula nokusebenziseka kumadivayisi eselula.
Theubuhlakani bokufakelwa futhi i ukufunda imishini (2016-okwamanje):
Theubuhlakani bokufakelwa futhi i ukufunda imishini baguqula umhlaba we SEO. -Google isebenzisa ama-algorithms akhula ngokuyinkimbinkimbi ukuqonda incazelo yokuqukethwe nokuziphatha komsebenzisi. Lapho SEO ngakho-ke ishintshile, ngenhloso yokudala okuqukethwe okulungiselelweubuhlakani bokufakelwa kanye nokuhlinzeka ngolwazi oluhle kakhulu lomsebenzisi.
La SEO Namuhla:
La SEO Kuyinkambu ehlala ivela, enezibuyekezo ezintsha ze-algorithm -Google okwenzeka njalo. Ukuze uhlale uphambi kwejika, kubalulekile ukuhlala unolwazi lwakamuva ngamathrendi akamuva nemikhuba ehamba phambili.
Ngaphandle kwalokho -Google:
Ngaphandle kwalokho -Google, bakhona abanye izinjini zokucinga woza Bing kanye ne-DuckDuckGo esebenzisa ama-algorithms ahlukene. Ngakho-ke kubalulekile ukuthuthukisa eyakho iwebhusayithi kwabo bonke izinjini zokucinga efanele.
SEO: utshalomali lwesikhathi eside:
La SEO akusona isixazululo esisheshayo, kodwa ukutshalwa kwezimali kwesikhathi eside okudinga ukuzibophezela nokungaguquguquki. Nokho, izinzuzo zingaba zinkulu ngokubonakala, ukugcwala kwezimoto nokukhula kwebhizinisi.
Isiphetho:
La SEO kuyinqubo eyinkimbinkimbi futhi ethakazelisayo eye yabhekana nokuziphendukela kwemvelo okujulile phakathi neminyaka edlule. Ukuze uphumelele ku-inthanethi, kubalulekile ukuqonda amathrendi akamuva futhi usebenzise amasu angcono kakhulu SEO okwakho iwebhusayithi.
Uzoqonda ukuthi kungani sisebenze iminyaka engaphezu kwengu-15 kuhlelo olukuvumela ukuthi ungene ezikhundleni eziphezulu eziyi-10. Insimbi SEO igama lohlelo lwethu.
Iron SEO 3 iyi-plugin wordpress enweba i SEO Yohlelo Lokuphathwa Kokuqukethwe WordPress. Kunama-plugin amaningi SEO zombili ze WordPress ukuthi kwezinye izinhlelo zokuphatha okuqukethwe njenge-Drupal noma i-Joomla; lawa ma-plugin anesici athe adayiswa ukuze asetshenziswe ku- SEO, ngakho-ke ukugeleza kwalawa ma-plugin azimele ku-Content Management System akulungiseki. Ekulungiseleleni i izinjini zokucinga kufanele unqobe umncintiswano futhi abaningi basebenzisa ama-plugin anweba SEO Yohlelo Lokuphathwa Kokuqukethwe kanye nokwehlula umncintiswano sithembele ekuhambeni kwe-plugin. Ku SEO lapho uthenga i-plugin ukugeleza kwe-plugin akukwazi ukuguqulwa futhi ukuqeqeshwa kwenziwa ekugelezeni kwe-plugin, lapho labo abafunda imibhalo kuyi-ejensi yewebhu noma i-ejensi yewebhu. marketing noma abasebenzi benkampani.
Sebenzisa i-Iron SEO 3, kusho ukuncika I-Intanethi yeWebhusayithi okwenza kube ngokwakho ukugeleza kwe SEO, faka i-plugin SEO, lungiselela i-plugin SEO, qapha i SEO.
Nge-Iron SEO 3 unesikhathi sokuphendula esingafika emahoreni angu-4 futhi usebenza kuso SEO Amahora angu-24 ngosuku, izinsuku ezingu-7 ngesonto, izinsuku ezingu-7 ngonyaka.
La SEO di I-Intanethi yeWebhusayithi ayikwazi ukubiza kakhulu njengokufaka i-plugin SEO, kungani wenze izinkontileka SEO con I-Intanethi yeWebhusayithi kusho ukuthembela kumakhono ayingqayizivele e-Iron SEO; senze i-plugin SEO ukuthi kuphela esikwaziyo ukuthi sisetshenziswa kanjani! Sinolwazi ku SEO Izilimi Ezihlukile Eziningi, ezisivumela ukuthi silethe izinto ezintsha kulabo abangase babe amakhasimende ethu.
I-Intanethi yeWebhusayithi nge-Iron SEO 3 ngu"SEO Umhlinzeki Wezinsizakalo Zokuphatha ".
I-Intanethi yeWebhusayithi, a isoftware software wordpress, esebenza ukude, eyakhiwe abahleli bezinhlelo abangaphesheya kwezilwandle; Abahleli bohlelo bethu bangama-freelancers ama-Italian kanye nama-freelancers angaphesheya kwezilwandle.
Simunye isoftware software wordpress ukude ngoba ikhasimende alidingi ukuba seduze nathi, nge Internet singakusebenzela sobabili amakhasimende AmaNtaliyane ngubani amakhasimende AbaseYurophu lokho amakhasimende Okwezwe.
Sisebenza kuguquko lwedijithali lwamabhizinisi nezokuvakasha e- Imakethe yase-Italy futhi sisebenza kuguquko lwedijithali lwamabhizinisi nezokuvakasha e imakethe yamazwe omhlaba. Sisebenza nathi amakhasimende ukubenza bakhule ngokwedijithali, kokubili ngokwedlula lokho abebekulindele nangokunikela ngamasevisi ethu isoftware software kude wordpress.
Sisebenza ngaphakathi Imakethe yase-Italy kulezi zindawo ezilandelayo:
Abruzzo : U-Akhwila , Chieti , Pescara , Teramo
Basilicata : Matera , amandla
Calabria : Catanzaro , Cosenza , Crotone , Reggio Calabria , I-Vibo Valentia
I-Campania : I-Avellino , Benevento , I-Caserta , Naples , I-Salerno
Emilia Romagna : Bologna , Ferrara , Forlì , Cesena , Modena , Parma , Piacenza, I-Ravenna , Reggio Emilia , Rimini
Friuli Venezia Giulia : IGorizia , I-Pordenone , Trieste , Udine
Lazio : Frosinone , Latina , Rieti , amaRom , IViterbo
I-Liguria : Genoa , Imperia , Spice , Savona
Lombardy : Bergamo , Brescia , Como , Cremona , ILecco , Mantova , Milan , Pavia , Sondrio , Varese
UMarche : Ancona , I-Ascoli Piceno , Macerata , I-Pesaro , I-Urbino
Molise : Campobasso , Isernia
Piedmont : Alessandria , Asti , UBiella, Cuneo , I-Novara , eTurin , I-Vercelli
I-Puglia : Bari , Brindisi , Foggia, Lecce , Taranto
I-Sardegna : Cagliari , ICarbonia , Amasonto , I-Nuoro , I-Ogliastra, Olbia , Ithempeli , Oristano , Sassari
Sicilia : I-Agrigento , I-Caltanissetta , Catania , Enna , Messina , Palermo , I-Ragusa , Syracuse , Trapani , Marsala , I-Mazara del vallo , I-Pantelleria
Tuscany : Arezzo , Florence , I-Grosseto , ILivorno , Lucca , UMassa Carrara , I-Pisa , Pistoia , Prato , Siena
UTrentino Alto Adige : Bolzano , Ukulandela
I-Veneto : Belluno , I-Padova , I-Rovigo , I-Treviso , I-Venezia , Verona , UVicenza
Svizzera: Lugano, Canton of Ticino, UBellinzona, I-Locarno, UMendrisio, umsindo.
Sisebenza ngaphakathi imakethe yamazwe omhlaba lemizi elandelayo:
Idolobha laseNew York, e-Los Angeles, Chicago, Houston, I-Filadelfia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, i-San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh, Idolobha laseNew York, e-Los Angeles, Chicago, Houston, I-Filadelfia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, i-San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh;
I-Canada: Toronto, Montreal, Calgary, Ottawa, I-Edomonton, UMissisauga, Winnipeg, Vancouver;
United Kingdom : London, Glasgow, Sheffield, Liverpool, Manchester, Bristol, Leeds, Birmingham;
Europa: London, Berlin, Madrid, amaRom, Paris, Bucharest, Vienna, Hamburg, Budapest, Warsaw, Barcelona, Monaco, Milan, Sofia, Prague, Brussels, Birmingham, I-Colonia, Naples, Stockholm, eTurin, EMarseille, Amsterdam, I-Zagreb, Valencia, Moscow, Dusseldorf;
Amadolobha amakhulu emhlabeni: Tokyo, Shanghai, Jakarta, Delhi, Seoul, Istanbul, Karachi, Tokyo, Guangzhou, Mumbai, Moscow, UPaul, Lahore, Delhi, EJakarta, Kinshasa, kuphela, I-Mexico City, London, I-New York, Bangalore, Ho Chi Minh, Lima, Hanoi, UBogota, Tehran, i-Hong Kong, Bangkok, UDacca, ICairo, Rio de Janeiro, Caracas, I-Baghdad, ESt. Petersburg, Riad, Calcutta, Singapore, Santiago, Sydney, Surat, Chennai, Melbourne, Yangon, I-Alexandria yaseGibhithe, Shenyang, Hyderabad, e-Los Angeles, I-Ahmedabad, Ankara, Johannesburg, Wuhan, I-Yokohama, Abidjan, I-Pusan, eKapa, Durban, ukubeka, UJedda, Berlin, Casablanca, Pyongyang, I-Kanpur, Madrid, Jaipur, Nairobi, Faisalabad, Ürümqi, Brasilia, Salvador, Buenos Aires, amaRom, Chicago, Fortaleza, Chittagong, Belo Horizonte, Toronto
United Kingdom
Aberdeen, I-Basingstoke, Bath, Belfast, Birmingham, Brighton, Bristol, Bromley, Cambridge, Cardiff, Edinburgh, Exeter, Gateshead, Glasgow, Imibala, I-Greenhithe, I-Kingston phezu kweThames, Leeds, Leicester, Liverpool, London, Manchester, Milton Keynes, Newcastle upon Tyne, Norwich, Plymouth, Ukufunda, Sheffield, ISolihull, Southampton, Watford
I-Australian Capital Territory
Canberra, ENingizimu Australia, eRundle Place, eNew South Wales UBondi, Broadway, Castle Towers, Charlestown, Chatswood jaha, Izimpondo, Miranda, U-Penrith, Sydney
Queensland
Brisbane , ICarindale, IChermside, URobina,
Victoria
IChadstone, I-Southland, I-Doncaster, Isango Lomthombo
EBrazil:IBarra da Tijuca, São Paulo
Canada
I-Alberta (Canada)
Calgary, Edmonton,
British Columbia (Canada)
Burnaby,I-Coquitlam, Richmond, Surrey, Vancouver,
Nova Scotia (Canada)
Halifax
Ontario (Canada)
Burlington, London, UMarkham, UMississauga, I-Newmarket, Ottawa, Toronto, Waterloo
Quebec (Canada)
i-brossard, uLaval, Montreal, UPointe-Claire, I-Quebec City
I-United Arab Emirates
Abu Dhabi, Dubai
EFrance
Aix-en-Provence, Bordeaux, Dijon, I-Chesnay, uLieusaint, Lille, Lyon, UMarne-la-Vallee, eMarseilles, Montpellier, Nice, Paris, I-Puteaux - uMvikeli, URosny-Sous-Bois, USaint Herblain, Strasbourg, I-Velizy-Villacoublay
Germania
Augsburg, Berlin, Cologne, Dresden, Dusseldorf, Frankfurt, Hamburg, Hanover, Munich, Oberhausen, Sindelfingen, Sulzbach
I-Arroyo de la Encomienda, I-Arroyomolinos, Barcelona, I-Churra, Leganés, Majadahonda, Marbella, Valencia, I-Zaragoza
Svezia
IHelsingborg, Malmö, Taby
Svizzera
Basel, Geneva, IGlattzentrum bei Wallisellen, Zurich.
Akusibo kuphela labo abasondelene nathi abasikhethayo.
Yabelana:
Thola okuningi ku-Online Web Agency
Bhalisa ukuze uthole izindatshana zakamuva nge-imeyili.
