I iinjini zokukhangela zizixhobo ze-intanethi ezivumela abasebenzisi ukuba bakhangele kwaye bafumane ulwazi malunga Internet. Ukusebenzisa amagama angundoqo okanye amabinzana okukhangela, i iinjini zokukhangela bahlalutya kwaye babonise imixholo ekhoyo kuthungelwano, babuyisele iziphumo ezifanelekileyo kubasebenzisi. Ezi zixhobo zibalulekile ekuphequluleni nasekufumaneni ulwazi ngokukhawuleza nangempumelelo.
I iinjini zokukhangela zibalulekile kuba zivumela abasebenzisi ukuba bafumane ulwazi malunga Internet. Ziyindlela esebenzayo yokufumana ulwazi kuyo nantoni na ukusuka kwiindaba kunye neziganeko zangoku ukuya kwimbali kunye nenkcubeko.
I iinjini zokukhangela zikwabalulekile kumashishini. Zingasetyenziselwa ukufikelela kubaphulaphuli ekujoliswe kuzo kwaye zivelise i-traffic kwi- website.
2. ukubekwa phakathi iinjini zokukhangela (seo)
Il seo ibalulekile kuba ivumela i iiwebhusayithi ukuvela phezulu kwiziphumo zophendlo. Oku kunokukhokelela ekwandeni kwetrafikhi kwi website, enokukhokelela ekuthengisweni okanye ekuguquleni okungakumbi.
Il seo Kukwabalulekile kumashishini ajonge ukwakha uphawu kwi-Intanethi. Entle nokubekwa phakathi iinjini zokukhangela inokunceda iinkampani zibonwe njengeenkokeli kwishishini labo.
3. ULWANDLE
I-SEA ibalulekile kuba ivumela iinkampani ukuba zifikelele kubaphulaphuli abathile ngemiyalezo ekujoliswe kuyo. Iintengiso ze-SEA zingasetyenziselwa ukuvelisa i-traffic kwi- website, ukukhuthaza iimveliso okanye iinkonzo okanye ukudala ulwazi lophawu.
I-SEA ikwayindlela esebenzayo yokulinganisa imbuyekezo kutyalo-mali (ROI) yamaphulo entengiso.
4.SEM
I-SEM ibalulekile kuba idibanisa seo kunye neSEA ukudala iqhinga urhwebo gqibezela kwi-intanethi. I-SEM ingasetyenziselwa ukufikelela kubaphulaphuli ekujoliswe kubo, ukuvelisa i-traffic kwi- website kunye nokulinganisa i-ROI yamaphulo.
Ukuqukumbela, i iinjini zokukhangelayena seo, I-SEA kunye ne-SEM zonke izixhobo ezibalulekileyo ezingasetyenziselwa ukukhuthaza a website kwaye ufikelele kubaphulaphuli ekujoliswe kubo.
Fumana okungakumbi kwi-Arhente yeWebhu ye-Intanethi
Bhalisa ukuze ufumane amanqaku amva nje nge-imeyile.