Umnxibelelanisi wewebhu kwi-Intanethi isebenza kwi seo : ubugcisa bokuphucula ukubonakala kwakho website kwiziphumo zophendlo lwendalo ukutsala itrafikhi efanelekileyo.
I-SEO: Lungiselela iwebhusayithi yakho ukuze ibonakale
Khawufane ucinge ukuba une-a shop intle, igcwele iimveliso ezintle. Kodwa ukuba i shop Ifihlwe kwindledlana emnyama akukho mntu uyaziyo ukuba ingayifumana njani, uzoyithengisa njani? Kuyafana nakwenu website: ukuba ayilungiselelwanga i iinjini zokukhangela, njenge Uphando, kuya kuba nzima kwizinto ezinokubakho abathengi ndikufumane.
Kulapho ingena khona UkuSebenza kweeNjini zoPhando (seo), iseti yeendlela ezijolise ekuphuculeni ukubonakala kunye nendawo yakho website kwi-organic (engahlawulwanga) iziphumo zophendlo. Ngamafutshane, i seo nceda eyakho website ukufunyanwa lula ngabantu abakhangela iimveliso okanye iinkonzo ezifana nezakho kwi-intanethi.
Ingaba isebenza kanjani seo?
I iinjini zokukhangela eze Uphando basebenzisa ii-algorithms ezintsonkothileyo ukurhubuluza kwiwebhu kwaye bahlele i iiwebhusayithi ngokusekelwe kumakhulu eemeko. Ezi zinto ziquka umgangatho kunye nokufaneleka komxholo, isakhiwo se website, isantya sokulayisha, ubukho be-backlinks (izixhumanisi ezivela kwabanye iiwebhusayithi), kunye nabanye abaninzi.
L'obiettivo della seo kukwandisa eyakho website kule miba, ukuze uyibeke phezulu kangangoko kunokwenzeka kumaphepha eziphumo zophando (SERP). Iphezulu eyakho website, kokukhona ibonakala ngakumbi kwaye kokukhona uya kufumana izithuthi ezininzi.
Ziziphi iingenelo ze seo?
Iinzuzo ze seo zininzi:
- Yandisa itrafikhi yendalo: Abantu abaninzi baya kuyifumana eyakho website ngokusebenzisa i iinjini zokukhangela, kokukhona uya kufumana izithuthi ezininzi.
- Phucula ulwazi lwebrendi: Ingakumbi un website ibekwe kakuhle Uphando kwandisa ukubonakala kophawu lwakho kunye negunya layo.
- Yenza iinkokeli ezininzi kunye neentengiso: Ngokwandisa i-traffic kunye nokubonakala, uya kwandisa amathuba akho okuguqula iindwendwe abathengi.
- Yehlisa iindleko urhwebo: La seo lutyalo-mali lwexesha elide olunokukunceda ukunciphisa iindleko urhwebo xa kuthelekiswa nezinye iindlela zentengiso.
Uyenza njani seo?
La seo yinkqubo entsonkothileyo efuna ixesha kunye nezakhono ezithile. Nangona kunjalo, kukho imigaqo esisiseko onokuyisebenzisa ukuphucula seo del tuu website:
- Lungiselela umxholo wakho: Yenza umgangatho ophezulu, umxholo ofanelekileyo wamagama angundoqo onokubakho abathengi basebenzisa ukukhangela kwi-intanethi.
- Phucula ulwakhiwo lwakho website: Qiniseka eyakho website kulula ukuhamba kwaye imixholo icwangciswe kakuhle.
- Yenza i-backlinks: Fumana amakhonkco kwabanye iiwebhusayithi igunya lokunyusa igunya lakho kunye nokuphucula indawo yakho kwiziphumo zophando.
- Sebenzisa izixhobo seo: Kukho izixhobo ezininzi seo enokukunceda ukubeka esweni ukusebenza kwakho, hlalutya i dati kwaye ulungiselele eyakho website.
La seo yinkqubo eqhubekayo efuna ukuzibophelela kunye nohlaziyo oluqhubekayo. Nangona kunjalo, izibonelelo zexesha elide zinokuba zikhulu ngokubonakala, ukugcwala kunye nokukhula kweshishini lakho.
Khumbula: la seo ayisiyondlela yomlingo, kodwa lutyalo-mali olucwangcisiweyo olunokukunceda ufezekise iinjongo zakho ze-intanethi.
Imbali kunye nokuvela kwe-SEO: Uhambo ngexesha
Imvelaphi (1990-1997):
Konke kwaqala ngo 90s, xa yokuqala iinjini zokukhangela njenge AltaVista kunye ne Yahoo! baqala ukwenza isalathisi kwi iiwebhusayithi. Ngelo xesha, i seo yayibubugcisa obulula: faka nje amagama angundoqo afunekayo kwisihloko kunye nenkcazo yemeta ye website ukufumana okulungileyo nokubekwa.
Ukunyuka kwe Uphando kunye nePageRank (1998-2005):
Kwi-1998, Uphando yaliguqula ilizwe lophendlo ngokwazisa iPageRank, ialgorithm elinganisa ugunyaziso lwe website ngokusekelwe kwinani kunye nomgangatho wamakhonkco efunyenwe kwezinye iisayithi. Olu tshintsho lwakhokelela kwinguquko ye seo, ngenjongo yokufumana i-backlinks ukusuka iiwebhusayithi enegunya kwaye ifanelekile.
Ukuzalwa koMnqwazi oMnyama seo ( 2005-2010 ):
Ngelinge lokukhohlisa i-algorithm Uphando, abanye seo baqalisa ukusebenzisa ubuchule obundlongondlongo nobungekho mthethweni, obaziwa ngokuba nguMnqwazi Omnyama seo. Ezi ziquka ukufaka amagama angundoqo afihliweyo kwisicatshulwa, ukudala izixhumanisi ezenziweyo, kunye ne-cloaking. Uphando, nangona kunjalo, iphendule ngohlaziyo kwi-algorithm yayo yokulwa nezenzo ezinobungozi.
Ixesha loMxholo Marketing kunye namava omsebenzisi (2011-2015):
Ngokuhamba kwexesha, Uphando yaqala ukunika ukubaluleka ngakumbi nangakumbi kumxholo kunye namava omsebenzisi njengezinto ezikumgangatho. Pha seo ke ngoko kugxininise ekudaleni umxholo okumgangatho ophezulu, oluncedo kunye nofanelekileyo kubaphulaphuli ekujoliswe kubo. Amava omsebenzisi abe sisiseko, kunye nokulungiswa kwe website ukulayisha isantya, lula ukuhamba kunye nokusebenziseka kwizixhobo eziphathwayo.
L 'ingqiqo kunye yokufunda umatshini (2016-ngoku):
L 'ingqiqo kunye yokufunda umatshini benza utshintsho kwihlabathi le seo. Uphando isebenzisa i-algorithms eyandayo entsonkothileyo ukuqonda intsingiselo yomxholo kunye nokuziphatha komsebenzisi. Pha seo iye yaziqhelanisa, ngenjongo yokuyila umxholo olungiselelweingqiqo kunye nokubonelela ngamava abalaseleyo omsebenzisi.
La seo Namhlanje:
La seo Yintsimi ehlala ivela, kunye nohlaziyo olutsha lwe-algorithm Uphando ezenzeka rhoqo. Ukuze uhlale uphambi kwegophe, kubalulekile ukuba uhlale usazi ngeendlela zamva nje kunye nezenzo ezilungileyo.
Ngaphandle koko Uphando:
Ngaphandle koko Uphando, kukho nabanye iinjini zokukhangela eze Bing kunye neDuckDuckGo esebenzisa iialgorithms ezahlukeneyo. Kubalulekile ke ngoko ukuba wenze okwakho ngokupheleleyo website yabo bonke iinjini zokukhangela efanelekileyo.
seo: utyalo-mali lwexesha elide:
La seo ayisosisombululo esikhawulezayo, kodwa utyalo-mali lwexesha elide olufuna ukuzibophelela kunye nokungaguquguquki. Nangona kunjalo, izibonelelo zinokuba zikhulu ngokubonakala, ukugcwala kunye nokukhula kweshishini.
Isiphelo:
La seo yinkqubo entsonkothileyo nenika umdla ethe yavela kwindaleko enzulu ukutyhubela iminyaka. Ukuze uphumelele kwi-intanethi, kubalulekile ukuqonda iindlela zamva nje kwaye usebenzise ezona buchule bugqwesileyo seo eyeyakho website.
Uya kusiqonda isizathu sokuba sisebenze ngaphezulu kweminyaka eli-15 kwinkqubo ekuvumela ukuba ungene kwizikhundla eziphezulu ze-10. Intsimbi seo ligama lenkqubo yethu.
I-SEO: iindawo zokusebenza
Kwi-Intanethi yeWebhusayithi yenza imisebenzi yayo nokubekwa seo, kwezi ndawo zokusebenza zilandelayo:
- Lombardia : Milano, Bergamo, Brescia, Como, Cremona, Lecco, Lodi, Mantova, Monza kunye UBrianza, Pavia, Sondrio, Varese;
- Abruzzo : Chieti, IAkwila, Pescara, Teramo;
- Basilicata : Matera, Potenza;
- labria : ICatanzaro, ICosenza, Crotone, Reggio Calabria, UVibo Valentia;
- Campania : Avellino, Benevento, Caserta, Naples, I-Salerno;
- Emilia Romagna : Bologna, UFerrara, Forlì, Cesena, Modena, Parma, Piacenza, I-Ravenna, UReggio Emilia, Rimini;
- UFriuli Venezia Giulia : Gorizia, His hisque hisque hisquequequequeque hisquequeque hisqueque following, Trieste, Udine;
- Lazio : Frosinone, Latina, Rieti, eRoma, IViterbo;
- Liguria : Genoa, Imperia, La Spezia, Savona;
- Ukuhamba : Ancona, UAscoli PicenoImisiwe, Macerata, I-Pesaro, Urbino;
- Molise : ICampobasso, Isernia;
- Piedmont : Alessandria, Asti, Biella, Cuneo, Novara, eTurin, Verbano, Cusio, Ossola, IVercelli;
- Puglia : Bari, IBarletta, UAndria, Trani, Brindisi, Foggia, Lecce, Taranto;
- eSardinia : Cagliari, ICarbonia, Iicawa, Phakathi Campidano, I-Nuoro, I-Ogliastra, Olbia, Itempile, Oristano, Sassari;
- sicilià : IAgrigento, ICaltanissetta, Catania, Enna, UMessina, Palermo, Ragusa, eSirakusa, Trapani;
- Tuscany : I-Arezzo, Florence, Grosseto, ILivorno, Lucca, Massa, UCarrara, Pisa, Pistoia, Prato, Siena;
- UTrentino Alto Adige : Bolzano, Ukuya;
- Umbria : Perugia, Terni;
- Valle d'Aosta : Aosta;
- Veneto : Belluno, Padova, URovigo, Treviso, Venezia, IVerona, Vicenza;
- Svizzera : Canton of Appenzell Ngaphandle, Canton of Appenzell Ngaphakathi, Kwidolophu yaseAargau, Idolophu yaseBasel Ezweni, Idolophu yaseBasel Isixeko, Idolophu yaseBern, Kwidolophu yaseFriborg, Canton yaseGeneva, Canton of Jura, Canton of Glarus, Canton of Grisons, Canton of Lucerne, Idolophu yaseNidwalden, Kwidolophu yaseNeuchatel, Canton of Obwalden, ICanton yaseSt. Gallen, Kwidolophu yaseSchaffhausen, Canton of Solothurn, Canton of Schwyz, Kwidolophu yaseThurgau, Canton of Uri, KwiCanton yaseValais, Kwidolophu yaseVaud, Kwidolophu yaseZug, Canton of Zurich, Canton of Ticino.
Kwi-Intanethi yeWebhusayithi yenza imisebenzi yayo nokubekwa seo, kwi Canton of Ticino :
- isithili se i-endrisio kunye nezangqa ze i-endrisio, umnenga, Caneggio, ukuzinzisa e Riva eSan Vitale;
- isithili se Lugano kunye nezangqa ze Lugano Est, Lugano intshona, Lugano mantla, Ceresium, Paradiso, Magliasina, UAgno, I-Sessa, sonvico, UVezia, Bren, IPregassona, Capriasca e ithaveni:
- isithili se Indawo kunye nezangqa ze Indawo, Iziqithi zeLake Maggiore, Onsernon, Gambarogno, apile, Isitya e Verzasca;
- isithili se I-Vallemaggia kunye nezangqa ze i-rovana, UMaggia e Lavizzara;
- isithili se UBellinzona kunye nezangqa ze UBellinzona, Ticino kunye Giubiasco;
- Isithili saseRiviera kunye neklabhu yaseRiviera;
- isithili se Iblenium kunye nezangqa ze Serravalle, Aquarossa e Iblenium;
- isithili se Leventine kunye nezangqa ze IGiornico, UFaido, Isihlanu e Umoya.
SEO, kwimarike yamazwe ngamazwe
Kwi-Intanethi yeWebhusayithi yenza imisebenzi yayo nokubekwa seo kwezi ndawo zilandelayo zokusebenza ze imarike yamanye amazwe: Isixeko saseNew York, los Angeles, Chicago, Houston, IPhiladelphia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh, Isixeko saseNew York, los Angeles, Chicago, Houston, IPhiladelphia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh; Khanada: Toronto, Montréal, Calgary, Ottawa, I-Edomonton, emissauga, eyayiseWinnipeg, Vancouver; EUnited Kingdom : London, Glasgow, Sheffield, Liverpool, Manchester, Bristol, Leeds, Birmingham; Europe: London, Berlin, Madrid, eRoma, Paris, Ndiyamkhumbula, Vienna, IHamburg, Budapest, EWarsaw, I-Barcelona, Monakho, Milano, Sofia, Prague, Bruxelles, Birmingham, Ihlomela-dolophu, Naples, Stockholm, eTurin, EMarseille, Amsterdam, Zagreb, Valencia, eMoscow, Dusseldorf;
Izixeko ezikhulu emhlabeni: tokyo, Shanghai, Jakarta, Delhi, Seoul, Istanbul, Karachi, tokyoeGuangzhou, Mumbai, eMoscow, St. UPawulos, Lahore, Delhi, EJakarta, Kinshasa, kuphela, SaseMexico City, London, Inew york, Bangalore, Ho Chi Minh, Lima, Hanoi, UBogota, Tehran, Hong Kong, Bangkok, UDhaka, ICairo, Rio de Janeiro, Caracas, Baghdad, I-St Pietroburgo, Riad, yaseCalcutta, Singapho , Santiago, Sydney, Surat, Chennai, Melbourne, Yangon, IAlexandria yase-Egypt, Shenyang, Hyderabad, los Angeles, Ahmedabad, Ankara, Rhawutini, Wuhan, I Yokohama, Abidjan, IPusan, Kapa, Thekwini, wabeka, UJedda, Berlin, Casablanca, Pyongyang, I-Kanpur, Madrid, Jaipur, Nairobi, I-Faisalabad, Ürümqi, Brasilia, Salvador, Buenos Aires, eRoma, Chicago, Fortaleza, Chittagong, Belo Horizonte, Toronto; EUnited Kingdom : Aberdeen, IBasingstoke, ibhafu, EBelfast, Birmingham, Brighton, Bristol, Bromley, Cambridge, Rugby, Edinburgh, Exeter, Gateshead, Glasgow, Imibala, Greenhithe, IKingston kwiThames, Leeds, Leicester, Liverpool, London, Manchester, Milton Keynes, ENewcastle eTyne, ENorwich, Plymouth, Kufunda, Sheffield, Isolihull, Southampton, eWatford; Ummandla Omkhulu WaseAustralia: Canberra, EMzantsi Australia, kwiRundle Place, eNew South Wales bondi, Broadway, Inqaba eTowers, Charlestown, Chatswood Sukela, Iimpondo, Miranda, I-penrith, Sydney, EQueensland:yaseBrisbane , ICarindale, KwiChermside, URobina, Victoria, IChadstone, Mzantsi, IDoncaster, Isango lomthombo; Ostriya : Vienna, Belgium: Brussels, Brazil:IBarra da Tijuca, São Paulo, Khanada: E Alberta (Khanada), Calgary, Edmonton, British Columbia (Khanada) Burnaby,Coquitlam, Richmond, Surrey, Vancouver, Manitoba (Khanada), eyayiseWinnipeg, Nova Scotia (Khanada), Halifax, Ontario (Khanada),Burlington, London, UMarkham, Mississauga, Newmarket, Ottawa, Toronto, Waterloo, Quebec (Khanada),Umnqamlezo, LavaleMontreal, UPointe-Claire, SaseQuebec City; Iemireyithi yamaArabhu Amanyene : Abu Dhabi, dubai; EFransi : Aix-en-Provence, Bordeaux, Dijon, IChesnay, uLieusaint, Lille, Lyon, IMarne-la-Vallee, Marseille, Montpellier, IntleeParis, IPuteaux: Ukukhusela, I-Rosny-Sous-Bois, INgcwele uHerblain, Strasbourg, Velizy-Villacoublay; Germania : Augsburg, Berlin, Cologne, Dresden, Dusseldorf, Frankfurt, Hamburg, Hanover, Munich, I-Oberhausen, Sindelfingen, Sulzbach; Spagna : IArroyo de la Encomienda, arroyomolinos, Barcelona, Churra, Imvelaphi, Mayadahonda, Marbella, Valencia, Zaragoza, Svezia: I-Helsingborg, Malmö, Taby; Svizzera Basel, Geneva, IGlattzentrum ibe yiWallisellen, Zurich. Kwi-Intanethi yeWebhusayithi isebenza eUnited States of America. Kwi-Intanethi yeWebhusayithi usebenza eCanada. Kwi-Intanethi yeWebhusayithi umsebenzi Europe; Alibhaniya: Tirana; Germania: Berlin; Andorra: Andorra la Vella; Ostriya : Vienna; Belgium: Bruxelles; Belarus: Minsk; eBosnia Herzegovina: ESarajevo; Bhulgariya: Sofia; Croatia: Zagreb; Denmark: ICopenhagen; ISlovacchia: Bratislava; Sloveniya: ULjubljana; Spagna: Madrid; Estoniya: Tallinn; EFinland: Helsinki; EFransi: Paris; EGrisi: IAthene; Hungary: Budapest; Ireland: IDublin; Iceland: Reykjavik; Latvia: Riga; Likhtensteyin: Vaduz; ELituania: Vilnius; Luxembourg: Luxembourg; Malta: IValletta; Moldova: Chisinau; Monakho: Monakho; Montenegro: IPodgorica; Norway: Oslo; elamaDatshi: Amsterdam; EPolonia: EWarsaw; Portugal: ILisbon; EUnited Kingdom: London; Umphakathi waseCzech: Prague; IRiphabhlikhi ye Masedoniya: Skopje; Romaniya: Ndiyamkhumbula; San Marino: San Marino; serbia: Belgrade; Svezia: Stockholm; Svizzera: Lugano, kwiCanton yaseTicino, UBellinzona, Indawo, i-endrisio, ingxolo, Bern; Ukraine: Kiev; Kwi-Intanethi yeWebhusayithi isebenza eAsia, Afghanistan: Kabul;
Sawudi Arabhiya : IRiyadh; Armeniya: Yerevan; Azerbayijani: Baku; Bhareyini: Manama; Bhangladeshi: Dhaka; Bhutan: Thimphu; IBurma: Hayipyidaw; Bruneyi: Bandar Seri Begawan; Khambodiya: Phnom Penh; I-China: Beijing; Emantla ekorea : Pyongyang; Emaznstie ekorea : kuphela; Iemireyithi yamaArabhu Amanyene : Abu Dhabi; Filipayinzi: Manila; Jojiya: Tbilisi; Japhan : tokyo; Jordan: Amman; Indiya: ENew Delhi; Indoneshiya: EJakarta; I-Iran: Tehran; Irakh: Baghdad; Sirayeli: iYerusalem; Kazakhstan: Astana; Khirgizstan: Bishkek; Khuweyithi: IMadinat al-Kuwait; Lawos: Vientiane; Libhanon: Beirut; Maldivs: Indoda; Maleyishiya: ikuala Lumpur; Mongoliya: Ulaanbaatar; Nephal: Kathmandu; Oman: IMuscat; Phakistan: Islamabad; Palestina: IYerusalem eseMpuma; Khwatha: Doha; Singapho : Singapho ; Siriya: eDamasko; Esri Lanka : ISri Jayawardenapura Kotte; Tajikistan: Dushanbe; ETaiwan: ku Taipei; Thayilendi: Bangkok; Thekhi: Ankara; Turkmenistani: Ashgabat; Uzbhekistan: I-Tashkent; Viyethnam: Hanoi; Yemen: wena; Kwi-Intanethi yeWebhusayithi isebenza e-Afrika, Algeria: Algiers; Angola: Luanda; Benin: Benin; Botswana: Gaborone; Bhekina Faso: Ouagadougou; Burundi: Bujumbura; Khameruni: Yaoundé; Kheyip Verde: Ibhitshi; Tshad: N'Djamena; Khomoros: Moroni; Ivory Coast: Yamoussoukro; Jiphethe: ICairo; Erithriya: Asmara; Yuthophiya: Addis Ababa; Gabhon: Libreville; Gambiya: Banjul; Gana: Accra; Djibouti: Djibouti; Gini: Conakry; Gini-Bissau: Bissau; Ekhwithoriyal Gini: Malabo; Khenya: Nairobi; Lesotho: Maseru; Layibheriya: Monrovia; Libhiya: Tripoli; Madagaska: Antananarivo; Malawi: Lilongwe; Ububi: Bamako; Morithaniya: Morithaniya; Morishiyasi: EPort Louis; Morokho: Rabat; Mozambikh: Maputo; Namibhiya: Windhoek; Nayija: Niamey; Nayijeriya: Abuja; Iriphabliki yaseAfrika eseMbindini: Bangui; IRiphabhlikhi yaseCongo: EBrazzaville; IRiphabliki yeDemocratic yaseCongo: eKinshas
Ayisiyo kuphela abo basondeleyo kuthi abasikhethayo.
Yabelana:
Fumana okungakumbi kwi-Arhente yeWebhu ye-Intanethi
Bhalisa ukuze ufumane amanqaku amva nje nge-imeyile.
