seo è l’arte di migliorare la visibilità del tuo website nei risultati di ricerca organici (non a pagamento) per attirare traffico rilevante.
Search Engine Optimization (SEO): Ottimizzare il tuo sito web per la visibilità
Khawufane ucinge ukuba une-a shop intle, igcwele iimveliso ezintle. Kodwa ukuba i shop Ifihlwe kwindledlana emnyama akukho mntu uyaziyo ukuba ingayifumana njani, uzoyithengisa njani? Kuyafana nakwenu website: ukuba ayilungiselelwanga i iinjini zokukhangela, njenge Uphando, kuya kuba nzima kwizinto ezinokubakho abathengi ndikufumane.
Kulapho ingena khona UkuSebenza kweeNjini zoPhando (seo), iseti yeendlela ezijolise ekuphuculeni ukubonakala kunye nendawo yakho website kwi-organic (engahlawulwanga) iziphumo zophendlo. Ngamafutshane, i seo nceda eyakho website ukufunyanwa lula ngabantu abakhangela iimveliso okanye iinkonzo ezifana nezakho kwi-intanethi.
Ingaba isebenza kanjani seo?
I iinjini zokukhangela eze Uphando basebenzisa ii-algorithms ezintsonkothileyo ukurhubuluza kwiwebhu kwaye bahlele i iiwebhusayithi ngokusekelwe kumakhulu eemeko. Ezi zinto ziquka umgangatho kunye nokufaneleka komxholo, isakhiwo se website, isantya sokulayisha, ubukho be-backlinks (izixhumanisi ezivela kwabanye iiwebhusayithi), kunye nabanye abaninzi.
L'obiettivo della seo kukwandisa eyakho website kule miba, ukuze uyibeke phezulu kangangoko kunokwenzeka kumaphepha eziphumo zophando (SERP). Iphezulu eyakho website, kokukhona ibonakala ngakumbi kwaye kokukhona uya kufumana izithuthi ezininzi.
Ziziphi iingenelo ze seo?
Iinzuzo ze seo zininzi:
- Yandisa itrafikhi yendalo: Abantu abaninzi baya kuyifumana eyakho website ngokusebenzisa i iinjini zokukhangela, kokukhona uya kufumana izithuthi ezininzi.
- Phucula ulwazi lwebrendi: Ingakumbi un website ibekwe kakuhle Uphando kwandisa ukubonakala kophawu lwakho kunye negunya layo.
- Yenza iinkokeli ezininzi kunye neentengiso: Ngokwandisa i-traffic kunye nokubonakala, uya kwandisa amathuba akho okuguqula iindwendwe abathengi.
- Yehlisa iindleko urhwebo: La seo lutyalo-mali lwexesha elide olunokukunceda ukunciphisa iindleko urhwebo xa kuthelekiswa nezinye iindlela zentengiso.
Uyenza njani seo?
La seo yinkqubo entsonkothileyo efuna ixesha kunye nezakhono ezithile. Nangona kunjalo, kukho imigaqo esisiseko onokuyisebenzisa ukuphucula seo del tuu website:
- Lungiselela umxholo wakho: Yenza umgangatho ophezulu, umxholo ofanelekileyo wamagama angundoqo onokubakho abathengi basebenzisa ukukhangela kwi-intanethi.
- Phucula ulwakhiwo lwakho website: Qiniseka eyakho website kulula ukuhamba kwaye imixholo icwangciswe kakuhle.
- Yenza i-backlinks: Fumana amakhonkco kwabanye iiwebhusayithi igunya lokunyusa igunya lakho kunye nokuphucula indawo yakho kwiziphumo zophando.
- Sebenzisa izixhobo seo: Kukho izixhobo ezininzi seo enokukunceda ukubeka esweni ukusebenza kwakho, hlalutya i dati kwaye ulungiselele eyakho website.
La seo yinkqubo eqhubekayo efuna ukuzibophelela kunye nohlaziyo oluqhubekayo. Nangona kunjalo, izibonelelo zexesha elide zinokuba zikhulu ngokubonakala, ukugcwala kunye nokukhula kweshishini lakho.
Khumbula: la seo ayisiyondlela yomlingo, kodwa lutyalo-mali olucwangcisiweyo olunokukunceda ufezekise iinjongo zakho ze-intanethi.
Imbali kunye nokuvela kwe-SEO: Uhambo ngexesha
Imvelaphi (1990-1997):
Konke kwaqala ngo 90s, xa yokuqala iinjini zokukhangela njenge AltaVista kunye ne Yahoo! baqala ukwenza isalathisi kwi iiwebhusayithi. Ngelo xesha, i seo yayibubugcisa obulula: faka nje amagama angundoqo afunekayo kwisihloko kunye nenkcazo yemeta ye website ukufumana okulungileyo nokubekwa.
Ukunyuka kwe Uphando kunye nePageRank (1998-2005):
Kwi-1998, Uphando yaliguqula ilizwe lophendlo ngokwazisa iPageRank, ialgorithm elinganisa ugunyaziso lwe website ngokusekelwe kwinani kunye nomgangatho wamakhonkco efunyenwe kwezinye iisayithi. Olu tshintsho lwakhokelela kwinguquko ye seo, ngenjongo yokufumana i-backlinks ukusuka iiwebhusayithi enegunya kwaye ifanelekile.
Ukuzalwa koMnqwazi oMnyama seo ( 2005-2010 ):
Ngelinge lokukhohlisa i-algorithm Uphando, abanye seo baqalisa ukusebenzisa ubuchule obundlongondlongo nobungekho mthethweni, obaziwa ngokuba nguMnqwazi Omnyama seo. Ezi ziquka ukufaka amagama angundoqo afihliweyo kwisicatshulwa, ukudala izixhumanisi ezenziweyo, kunye ne-cloaking. Uphando, nangona kunjalo, iphendule ngohlaziyo kwi-algorithm yayo yokulwa nezenzo ezinobungozi.
Ixesha loMxholo Marketing kunye namava omsebenzisi (2011-2015):
Ngokuhamba kwexesha, Uphando yaqala ukunika ukubaluleka ngakumbi nangakumbi kumxholo kunye namava omsebenzisi njengezinto ezikumgangatho. Pha seo ke ngoko kugxininise ekudaleni umxholo okumgangatho ophezulu, oluncedo kunye nofanelekileyo kubaphulaphuli ekujoliswe kubo. Amava omsebenzisi abe sisiseko, kunye nokulungiswa kwe website ukulayisha isantya, lula ukuhamba kunye nokusebenziseka kwizixhobo eziphathwayo.
L 'ingqiqo kunye yokufunda umatshini (2016-ngoku):
L 'ingqiqo kunye yokufunda umatshini benza utshintsho kwihlabathi le seo. Uphando isebenzisa i-algorithms eyandayo entsonkothileyo ukuqonda intsingiselo yomxholo kunye nokuziphatha komsebenzisi. Pha seo iye yaziqhelanisa, ngenjongo yokuyila umxholo olungiselelweingqiqo kunye nokubonelela ngamava abalaseleyo omsebenzisi.
La seo Namhlanje:
La seo Yintsimi ehlala ivela, kunye nohlaziyo olutsha lwe-algorithm Uphando ezenzeka rhoqo. Ukuze uhlale uphambi kwegophe, kubalulekile ukuba uhlale usazi ngeendlela zamva nje kunye nezenzo ezilungileyo.
Ngaphandle koko Uphando:
Ngaphandle koko Uphando, kukho nabanye iinjini zokukhangela eze Bing kunye neDuckDuckGo esebenzisa iialgorithms ezahlukeneyo. Kubalulekile ke ngoko ukuba wenze okwakho ngokupheleleyo website yabo bonke iinjini zokukhangela efanelekileyo.
seo: utyalo-mali lwexesha elide:
La seo ayisosisombululo esikhawulezayo, kodwa utyalo-mali lwexesha elide olufuna ukuzibophelela kunye nokungaguquguquki. Nangona kunjalo, izibonelelo zinokuba zikhulu ngokubonakala, ukugcwala kunye nokukhula kweshishini.
Isiphelo:
La seo yinkqubo entsonkothileyo nenika umdla ethe yavela kwindaleko enzulu ukutyhubela iminyaka. Ukuze uphumelele kwi-intanethi, kubalulekile ukuqonda iindlela zamva nje kwaye usebenzise ezona buchule bugqwesileyo seo eyeyakho website.
Uya kusiqonda isizathu sokuba sisebenze ngaphezulu kweminyaka eli-15 kwinkqubo ekuvumela ukuba ungene kwizikhundla eziphezulu ze-10. Intsimbi seo ligama lenkqubo yethu.
intsimbi seo 3 yi-plugin Wordpress eyandisa i seo yeNkqubo yoLawulo lokuQulathiweyo WordPress. Kukho iiplagi ezininzi seo Zombini ze WordPress ukuba kwezinye iiNkqubo zoLawulo lokuQulathiweyo ezifana neDrupal okanye iJoomla; ezi plugin zinefitsha ezithengiswayo ukuba zisetyenziswe kwi seo, ngoko ke ukuhamba kwezi plugins ezizimeleyo kwiNkqubo yoLawulo loMxholo ayinakuguqulwa. Ekulungiseleleni i iinjini zokukhangela kufuneka ubethe ukhuphiswano kwaye abaninzi basebenzisa iiplagi ezandisa i seo yeNkqubo yoLawulo loMxholo kunye nokubetha ukhuphiswano sithembele ekuhambeni kwe-plugin. Kwi seo xa uthenga iplagin ukuhamba kweplugin akunakuguqulwa kwaye uqeqesho lwenziwa kwi-plugin flow, apho abo bafunda uxwebhu ziiarhente zewebhu okanye iiarhente zewebhu. urhwebo okanye abasebenzi benkampani.
Sebenzisa i-Ayini seo 3, kuthetha ukuxhomekeka Kwi-Intanethi yeWebhusayithi eyenzela umntu ukuhamba kwe seo, faka iplagin seo, qwalasela iplagin seo, iliso kwi seo.
Ngentsimbi seo 3 unexesha lokuphendula ukuya kwiiyure ze-4 kwaye usebenza seo Iiyure ezingama-24 ngosuku, iintsuku ezisi-7 ngeveki, iintsuku ezingama-7 ngonyaka.
La seo di Kwi-Intanethi yeWebhusayithi ayinakuxabisa kakhulu njengokufakela iplagi seo, kutheni ukwenza izivumelwano seo nge Kwi-Intanethi yeWebhusayithi kuthetha ukuthembela kwizakhono ezizodwa ze-Iron seo; senze iplagin seo ukuba kuphela siyazi indlela yokusebenzisa! Sinolwazi kwi seo IiLwimi eziNinzi eziZodwa, ezisivumelayo ukuba sizise izinto ezintsha kubathengi bethu abanokubakho.
Kwi-Intanethi yeWebhusayithi nge Iron seo 3 yi"seo Umboneleli weeNkonzo zoLawulo ".
Kwi-Intanethi yeWebhusayithi, yi isoftware software Wordpress, esebenza kude, eyenziwe ngabaprogram be-offshore; abadwelisi benkqubo bethu bobabini bama-freelancers e-Italiya kunye nabasebenza ngaphandle kolwandle.
Simanye isoftware software Wordpress kude kuba umthengi akafuni ukuba kufutshane nathi, nge Internet singasebenzela zombini abathengi AmaTaliyane ukuba abathengi Abantu baseYurophu ukuba abathengi mzantsiweb.
Sisebenza kwinguqu yedijithali kumashishini kunye nokhenketho kwi Imakethi yaseNtaliyane kwaye sisebenza kwinguqu yedijithali kumashishini kunye nokhenketho kwi imarike yamanye amazwe. Sisebenza kunye neyethu abathengi ukubenza bakhule ngokwedijithali, kokubini ngokuya ngaphaya koko bebekulindele nangokunikezela ngeenkonzo zethu isoftware software kude Wordpress.
Sisebenza kwi Imakethi yaseNtaliyane kwezi ndawo zilandelayo:
Abruzzo : Akwila , Chieti , Pescara , Teramo
Basilicata : Matera , Potenza
labria : ICatanzaro , ICosenza , Crotone , Reggio Calabria , UVibo Valentia
Campania : Avellino , Benevento , Caserta , Naples , I-Salerno
Emilia Romagna : Bologna , UFerrara , Forlì , Cesena , Modena , Parma , Piacenza, I-Ravenna , UReggio Emilia , Rimini
UFriuli Venezia Giulia : Gorizia , His hisque hisque hisquequequequeque hisquequeque hisqueque following , Trieste , Udine
Lazio : Frosinone , Latina , Rieti , eRoma , IViterbo
Liguria : Genoa , Imperia , Spice , Savona
Lombardia : Bergamo , Brescia , Como , Cremona , Lecco , Mantova , Milano , Pavia , Sondrio , Varese
Ukuhamba : Ancona , UAscoli Piceno , Macerata , I-Pesaro , Urbino
Molise : ICampobasso , Isernia
Piedmont : Alessandria , Asti , Biella, Cuneo , Novara , eTurin , IVercelli
Puglia : Bari , Brindisi , Foggia, Lecce , Taranto
eSardinia : Cagliari , ICarbonia , Iicawa , I-Nuoro , I-Ogliastra, Olbia , Itempile , Oristano , Sassari
sicilià : IAgrigento , ICaltanissetta , Catania , Enna , UMessina , Palermo , Ragusa , eSirakusa , Trapani , Marsala , IMazara del vallo , I-Pantelleria
Tuscany : I-Arezzo , Florence , Grosseto , ILivorno , Lucca , UMassa Carrara , Pisa , Pistoia , Prato , Siena
UTrentino Alto Adige : Bolzano , Ukuya
Veneto : Belluno , Padova , URovigo , Treviso , Venezia , IVerona , Vicenza
Svizzera: Lugano, kwiCanton yaseTicino, UBellinzona, Indawo, i-endrisio, ingxolo.
Sisebenza kwi imarike yamanye amazwe kwezi zixeko zilandelayo:
Isixeko saseNew York, los Angeles, Chicago, Houston, IPhiladelphia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh, Isixeko saseNew York, los Angeles, Chicago, Houston, IPhiladelphia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh;
Khanada: Toronto, Montréal, Calgary, Ottawa, I-Edomonton, emissauga, eyayiseWinnipeg, Vancouver;
EUnited Kingdom : London, Glasgow, Sheffield, Liverpool, Manchester, Bristol, Leeds, Birmingham;
Europe: London, Berlin, Madrid, eRoma, Paris, Ndiyamkhumbula, Vienna, IHamburg, Budapest, EWarsaw, I-Barcelona, Monakho, Milano, Sofia, Prague, Bruxelles, Birmingham, Ihlomela-dolophu, Naples, Stockholm, eTurin, EMarseille, Amsterdam, Zagreb, Valencia, eMoscow, Dusseldorf;
Izixeko ezikhulu emhlabeni: tokyo, Shanghai, Jakarta, Delhi, Seoul, Istanbul, Karachi, tokyoeGuangzhou, Mumbai, eMoscow, St. UPawulos, Lahore, Delhi, EJakarta, Kinshasa, kuphela, SaseMexico City, London, Inew york, Bangalore, Ho Chi Minh, Lima, Hanoi, UBogota, Tehran, Hong Kong, Bangkok, UDhaka, ICairo, Rio de Janeiro, Caracas, Baghdad, I-St Pietroburgo, Riad, yaseCalcutta, Singapho , Santiago, Sydney, Surat, Chennai, Melbourne, Yangon, IAlexandria yase-Egypt, Shenyang, Hyderabad, los Angeles, Ahmedabad, Ankara, Rhawutini, Wuhan, I Yokohama, Abidjan, IPusan, Kapa, Thekwini, wabeka, UJedda, Berlin, Casablanca, Pyongyang, I-Kanpur, Madrid, Jaipur, Nairobi, I-Faisalabad, Ürümqi, Brasilia, Salvador, Buenos Aires, eRoma, Chicago, Fortaleza, Chittagong, Belo Horizonte, Toronto
EUnited Kingdom
Aberdeen, IBasingstoke, ibhafu, EBelfast, Birmingham, Brighton, Bristol, Bromley, Cambridge, Rugby, Edinburgh, Exeter, Gateshead, Glasgow, Imibala, Greenhithe, IKingston kwiThames, Leeds, Leicester, Liverpool, London, Manchester, Milton Keynes, ENewcastle eTyne, ENorwich, Plymouth, Kufunda, Sheffield, Isolihull, Southampton, eWatford
WaseAustralia Capital Territory
Canberra, EMzantsi Australia, kwiRundle Place, eNew South Wales bondi, Broadway, Inqaba eTowers, Charlestown, Chatswood Sukela, Iimpondo, Miranda, I-penrith, Sydney
Queensland
yaseBrisbane , ICarindale, KwiChermside, URobina,
Victoria
IChadstone, Mzantsi, IDoncaster, Isango lomthombo
Brazil:IBarra da Tijuca, São Paulo
Khanada
E Alberta (Khanada)
Calgary, Edmonton,
British Columbia (Khanada)
Burnaby,Coquitlam, Richmond, Surrey, Vancouver,
Manitoba (Khanada)
eyayiseWinnipeg
Nova Scotia (Khanada)
Halifax
Ontario (Khanada)
Burlington, London, UMarkham, Mississauga, Newmarket, Ottawa, Toronto, Waterloo
Quebec (Khanada)
Umnqamlezo, LavaleMontreal, UPointe-Claire, SaseQuebec City
E-United Arab Emirates
Abu Dhabi, dubai
EFransi
Aix-en-Provence, Bordeaux, Dijon, IChesnay, uLieusaint, Lille, Lyon, IMarne-la-Vallee, Marseille, Montpellier, IntleeParis, IPuteaux - Ukukhusela, I-Rosny-Sous-Bois, INgcwele uHerblain, Strasbourg, Velizy-Villacoublay
Germania
Augsburg, Berlin, Cologne, Dresden, Dusseldorf, Frankfurt, Hamburg, Hanover, Munich, I-Oberhausen, Sindelfingen, Sulzbach
IArroyo de la Encomienda, arroyomolinos, Barcelona, Churra, Imvelaphi, Mayadahonda, Marbella, Valencia, Zaragoza
Svezia
I-Helsingborg, Malmö, Taby
Svizzera
Basel, Geneva, IGlattzentrum ibe yiWallisellen, Zurich.
Ayisiyo kuphela abo basondeleyo kuthi abasikhethayo.
Yabelana:
Fumana okungakumbi kwi-Arhente yeWebhu ye-Intanethi
Bhalisa ukuze ufumane amanqaku amva nje nge-imeyile.
