Simunye i-web agency futhi eyodwa i-web agency yezokumaketha, sichaza okwakho i-web agency ngezinsizakalo zethu ezenzelwe ikhasimende ekugcineni, sisebenza njenge isoftware software, inkampani yesofthiwe, inkampani yokuthuthukisa isoftware, i-web agency, i-web agency yezokumaketha, i-web agency. Siphinde sibhekane nentuthuko nokudala uhlelo lokusebenza leselula ngakho senza i-sw mobile.
Sesineminyaka engaphezu kwengu-15 sidala amawebhusayithi.
Siyaklama amawebhusayithi futhi siyaklama e-commerce in WordPress abakwaziyo ukutshela inkampani yekhasimende ngomsebenzi wethu wokudala ophelele amawebhusayithi kanye nendalo e-commerce.
Kwiwebhu kunamakhasi angaphezu kwezigidi eziyizinkulungwane eziyisikhombisa kanti cishe ayizigidi ezingama-7 amawebhusayithi nakulesi sayithi esisodwa, uzothola ukuthi sisebenza kanjani, okungukuthi, abasebenzisi basithola kanjani, ngokususelwa ku- idatha okungawoyela wemillennium entsha, kodwa ngaphezu kwakho konke uzothola ukuthiubuhlakani bokufakelwa futhi umuntu wakha ukucabanga ngakho-ke ikusasa lobuchwepheshe, hhayi umuntu ngokumelene nomshini, kodwa umuntu nomshini ndawonye.
Ngiyaphinda, kuwebhu kunamakhasi angaphezu kwezigidi eziyizinkulungwane eziyisikhombisa futhi acishe abe yizigidi ezingama-7 amawebhusayithi futhi ukusesha ngakunye kunemiphumela eyi-10 ekhasini ngalinye futhi ukusesha kwezigidigidi kwenziwa nyanga zonke. Ukuba phakathi izinjini zokucinga kusho ukukwazi ukufika ezikhundleni eziyishumi zokuqala ekusesheni okwenziwa ngumsebenzisi, umsebenzi wethu akukhona ukuthi ungifonele amakhasimende, kepha yimi amakhasimende ukukushayela ngoba uvele ngaphambi komncintiswano wokusesha okungenhla.
Ngiyakhumbula ukuthi kuwebhu kunamakhasi angaphezu kwezigidi eziyizinkulungwane eziyisikhombisa futhi acishe abe yizigidi ezingama-7 amawebhusayithi futhi kuseshwa izigidigidi njalo ngenyanga ezinemiphumela eyi-10 ekhasini ngalinye.
Uzoqonda ukuthi kungani sisebenze iminyaka engaphezu kwengu-15 kuhlelo olukuvumela ukuthi ungene ezikhundleni eziphezulu eziyi-10. Insimbi SEO igama lohlelo lwethu.
YIMALINI A ISITO WEBHU NOMA A ONLINE SHOP ?
Sihlale sibuzwa lo mbuzo kodwa siphendula ngomunye umbuzo: "Ungakhokha malini koxhumana nabo abasha, ungakhokha malini ngezicelo ezintsha zamakhotheshini futhi ungakhokha malini ukuze ukwandise ukuthengisa?"
Il iwebhusayithi noma il esitolo online akumele kubonakale njengezindleko kodwa njengokutshalwa kwezimali esikhathini eside, empeleni konke kuyalinganiseka futhi singakutshela ngokuqiniseka ukuthi yimalini, embuzweni odlule esiwubuzayo labo abasibuza ukuthi yimalini iwebhusayithi noma a esitolo online.
NGIYAPHINDA: YIMALINI A ISITO WEBHU NOMA A ONLINE SHOP ?
Sihlale sibuzwa lo mbuzo kodwa siphendula OMNYE UMBUZO: "Ungakhokha malini koxhumana nabo abasha, ungakhokha malini ngezicelo ezintsha zamakhotheshini futhi ungakhokha malini ukuze ukhulise ukuthengisa?"
Simunye i-web agency futhi eyodwa i-web agency yezokumaketha, sichaza okwakho i-web agency ngezinsizakalo zethu ezenzelwe ikhasimende ekugcineni, sisebenza njenge isoftware software, inkampani yesofthiwe, inkampani yokuthuthukisa isoftware, i-web agency, i-web agency yezokumaketha, i-web agency.Siphinde senze intuthuko nendalo uhlelo lokusebenza leselula ngakho senza i-sw mobile.
I-Intanethi yeWebhusayithi uyaqaphela amawebhusayithi okudala inani lekhasimende lokugcina.
Sesisebenze iminyaka engu-15 emkhiqizweni wokubeka indawo amawebhusayithi futhi kule minyaka engu-15 izikhundla ku izinjini zokucinga kuhlala ku-10.
Siyakholwa futhi sizimisele ukuzimela izinjini zokucinga futhi sicwaninga izindatshana zesayensi nezincwadi ezigunyaziwe.
Social noma amawebhusayithi?
Ukukhula kwezinkundla zokuxhumana
Eminyakeni yamuva sibone ukukhula okukhulu kokubaluleka kwe social media: ukusekelwa kwezinhlelo zokusebenza ezisheshayo nezisebenziseka kalula kuvumele noma ubani ukuthi avule ubukhona bakhe ku-inthanethi ngaphandle kwezinkinga zobuchwepheshe ezidingwa ezinye izindlela zendabuko ezifana amawebhusayithi namabhulogi.
Ukubonakala okwandisiwe kwalezi ziteshi zokuxhumana kuphinde kwaholela ezinkampanini eziningi, ikakhulukazi ezincane, ukusungula ubukhona bazo kwi-inthanethi kuphela kuzo, zihehwa ukungabikho kwezindleko nokushesha kokusebenza kwazo.
Ngokungangabazeki kulezi zinsuku ukuba nephrofayili yokuxhumana nabantu cishe kuyimpoqo kuwo wonke amabhizinisi, njengenethiwekhi efana nayo facebook, LinkedIn, instagram njll. ungavumeli nje kuphela ukwenza ibhizinisi lakho lifinyeleleke ngokushesha kubalandeli abaningi, kodwa futhi ngaphezu kwakho konke ukugcina ubudlelwano obusebenzayo nawe amakhasimende.
Ngakolunye uhlangothi a iwebhusayithi ijabulela imininingwane ethile okunzima ukuyiphindaphinda nezinye iziteshi zokuxhumana, ezisetshenziswe ngobuchule ngesu elicophelelayo. marketing, ingaletha izinzuzo ezibalulekile ebhizinisini lakho. Ake sizibone ngokuningiliziwe.
Impahla yenhlangano
Umumo facebook, i-YouTube noma okufanayo kulawulwa umnikazi wenethiwekhi, onganquma ngokuzimela ukususa iphrofayela noma ukuguqula imithetho yenethiwekhi yakhe yokuxhumana nabantu ngokuvumelana nezikhombisi-ndlela ezingaba zimbi kunoma ubani ophethe iphrofayela, futhi okungenzeka ukuthi otshale imali eningi kuyo isikhathi nemali yakhe.
Ngokuphambene no-a iwebhusayithi ingeyazo zonke izinhloso nezinhloso ingxenye yempahla yenkampani yomnikazi wayo, onganquma ngokukhululekile ukuthi izoyixhaphaza kanjani noma, uma kubonakala ifanelekile, yimalini kanye nokuthi izodayiselwa izinkampani zangaphandle. Ngalo mqondo yonke i-investimenti yodwa iwebhusayithi kuwutshalomali lwesikhathi eside emsebenzini wakho webhizinisi.
lunye
Iphrofayili yomphakathi inikeza izici ezithuthukile kodwa ezisezingeni, kuyilapho a iwebhusayithi sidalwe ukuze sivumelane nezidingo zenkampani eyithumela njengegilavu: endaweni eyenziwe kahle zonke izinhlobo zokuxhumana, isithombe, isihleli noma isilayidi siklanyelwe ukuqondisa umsebenzisi ngokwesu elithuthukiswe umnikazi waso.
Isilungiselelo ku e-commerce, ngokwesibonelo, kungaba ngaphezu kwethuluzi elitholwa itilosi ukuze likwazi ukusesha ngokushesha imikhiqizo eliyithandayo: uma licatshangelwe kahle, lingaba ngumthombo oyigugu kakhulu, liqondise ukukhetha kwekhasimende ukuthenga amasu abalulekile enkampanini.
Ubunikazi Bokumaketha
Bambalwa osomabhizinisi abebengabamba ibhizinisi labo egumbini elingaphansi elinothuli elinezindonga zokuxebula, noma ngabe belisebenza ngokwanele ukusingatha imisebenzi yebhizinisi: ibhilidi alisetshenziselwa kuphela ukuqukatha abantu nezinto, kepha likhuthaza ukubonakala kokuqala amakhasimende, abaphakeli nabasebenzi abayivakashelayo kanye nabantu abadlula ngendlela.
Ngokunjalo a iwebhusayithi yakhiwe kahle akusona nje isitsha idatha, kodwa idlulisa ubunikazi bokubeka uphawu lomnikazi wayo futhi iqinise uphawu lwayo. Ezweni eliya ngokuya liba nobumbano lomhlaba jikelele, lapho ukuncintisana kuvame ukwenziwa umhlaba wonke futhi kuqinile, lokhu kukuvumela ukuthi uhlukanise ukunikezwa kwebhizinisi lakho futhi ufinyelele izingxenye zemakethe ezithakazelisa kakhudlwana.
Ukuhlaziywa kwezabo amakhasimende
Ngemikhiqizo yamahhala enikezwa ngu google kungenzeka ukwenza ucwaningo oluningiliziwe lokuziphatha kwezivakashi zethu iwebhusayithi ngakho-ke uthuthukise amasu akho okuxhumana nawokuthengisa, njenge:
- yimaphi amakhasi afundwa kakhulu? Imaphi amakhasi, ngakolunye uhlangothi, aweqiwa ngokushesha aye phansi?
- Amavidiyo e-costossimi owadalile abukwa ngempela owakho amakhasimende? Ingabe ukubuka eyodwa yalawa mavidiyo empeleni kuyandisa imvamisa yokuthenga elandelayo? Malini?
- Abasebenzisi baziphatha kanjani uma bebuka umkhiqizo wakho? Iyiphi ingxenye yekhasi abahlala kakhulu?
iziphetho
Ukuphetha, isu lezentengiselwano eliyimpumelelo alikwazi ukusekelwe kuphela esiteshini sokuxhumana (social media e iwebhusayithi noma ngabe kuyini), kodwa kumele ikwazi ukuhlanganisa zonke iziteshi zokuxhumana zenkampani futhi izihlanganise ukuze ziqinisane.
Simunye i-web agency futhi eyodwa i-web agency yezokumaketha, sichaza okwakho i-web agency ngezinsizakalo zethu ezenzelwe ikhasimende ekugcineni, sisebenza njenge isoftware software, inkampani yesofthiwe, inkampani yokuthuthukisa isoftware, i-web agency, i-web agency yezokumaketha, i-web agency.
E-commerce: ithuba elihle ...
Ukusabalala okwandayo kwe Internet nama-smartphones avumele inani elikhulayo labantu ukuthi lifinyelele izinsiza eziningi ngqo kuwebhu. Ikakhulukazi, umhlaba wokuthengiswa kwe-inthanethi ubone ukukhula okuqhubekayo eminyakeni yamuva futhi kulindeleke1 ukuthi ngo-2021 imali engenayo yomhlaba wonke izofinyelela ku-4.88 trillion dollars.
Lesi simo, uma sixhashazwa kahle, sinikeza ithuba elibalulekile ezinkampanini; enikeza umsebenzi wayo e-commerceempeleni, ngisho namaqiniso amancane awakwazi ukufinyelela amasha kuphela amakhasimende ezimakethe zabo zasendaweni, kepha futhi finyelela okubanzi imakethe yamazwe omhlaba, okuholela ekunyukeni okukhulu okungenzeka kokuthengisa kwayo.
Enye inzuzo ebalulekile yokuthengiswa kwe-inthanethi ukuthi kungenzeka ukuthi ukhombise umsebenzisi ngakho-ke umnikeze okuhlangenwe nakho okwenzelwe wena nokwenziwe ngcono, ngokwesibonelo ngokumnikeza imikhiqizo ekhaya lesayithi lakho okungenzeka ayithande. Ukubhalwa kwabasebenzisi bayo nakho kukuvumela ukuthi uqonde kangcono ukuthanda kwabo nezisusa zabo, ngaleyo ndlela kwenze kube nokwenzekae ukulungiselelwa isu lakho marketing.
… Kodwa futhi inselele enzima
Njengoba kungalindelwa, umhlaba wokuthengisa online ngokuqinisekile unikeza amathuba abalulekile, kepha kuphela labo ababhekana ngempumelelo nobunzima obuyingqayizivele obubonakalayo. Ukuzama ukuvula isitolo esiku-inthanethi ngaphandle kosizo lochwepheshe abaqeqeshiwe kungaholela ekuchithekeni okukhulu kwesikhathi, imali nezinsizakusebenza. Sibala ezinye zezinselelo okufanele sizinqobe ukuze sikwazi ukuphatha ifayela le- e-commerce ngempumelelo:
- Lapho uvula a e-commerce imakethe enkudlwana iyatholakala, kepha ngasikhathi sinye kufanele kubhekanwe nomncintiswano obanzi ngokulinganayo: esimweni se- a esitolo izimbangi zomzimba okufanele ziqaphele kukhona inani elinqunyelwe kwezinye izitolo endaweni yendawo; esimweni a esitolo online esikhundleni salokho, indawo ezindawo ilahlekelwa kakhulu ukubaluleka kwayo futhi abasebenzisi bayo bangaheha okunikezwayo okuvela ezitolo ezisezindaweni ezikude kakhulu.
Ukuncintisana ngakho-ke kuyaqina kakhulu ngomphumela wokuthi kuvame ukuba imininingwane eyenza umehluko nokunikeza abasebenzisi bakho ulwazi olungaphansi kokuhle kakhulu kungadala ukulahleka okukhulu ebhizinisini lakho. - Kungaba nzima ukuthi isitolo se-inthanethi sitholakale ku-inthanethi, ikakhulukazi uma umkhiqizo wakho ungekho ezingeni eliphezulu kakhulu. Ukunikeza umbono wobunzima balo msebenzi, kuwebhu kukhona amasayithi angaphezu kwebhiliyoni elingu-1 nengxenye2 ahambisana nezigidigidi zamakhasi. Izotholakala ngokusesha ku google kuyadingeka ukuthi umsebenzisi enze usesho futhi isayithi lakho livela ezindaweni eziyishumi zokuqala (izikhundla ezingemuva kweyeshumi azivamile ukuchofozwa ngabasebenzisi). Ngenxa yalesi sizathu ukuvulwa kwe-a e-commerce ayikwazi ukuziba umsebenzi ohloselwe ukukhulisa amathuba okuthi ukhethwe ngu izinjini zokucinga, ebizwa nangokuthi umsebenzi SEO (Search injini), futhi okudinga isibalo esizinikezele somsebenzi.
- Ngokungafani nokwenzeka ezitolo ezingokoqobo, lapho ukukhangisa kwenzeka ngezikimu ezilula, emhlabeni wokuthengiswa kwe-inthanethi, izikhangiso zivame ukukhokhwa ngokuchofoza ngakunye futhi izindleko zokuchofoza ngakunye kuvame ukwehluka ngokuya ngochungechunge lwamapharamitha obuchwepheshe adinga womuntu oqeqeshiwe ozinikele (futhi uchwepheshe SEO) ukwenziwa ngcono. Njengoba imali yokukhangisa ikhona, esimweni se- e-commerce, kaningi kakhulu, kubalulekile ukubhekisa kunombolo efanelekile enciphisa ukusetshenziswa kwemali ngokuchofoza ngakunye.
- Ngokungafani nalokho okwenzeka ezitolo zomzimba, ngaphakathi e-commerce ikhasimende alikwazi ukuzama izimpahla ngaphambi kokuzithenga, futhi lokhu kubambezela abathengi abaningi uma izindlela zokulwa ezifanele zingasetshenziswa. Ikakhulu, kubalulekile ukunikela ngamathuba okubuyisa umkhiqizo ngaphandle kwezindleko ezengeziwe. Ngesizathu esifanayo kubalulekile ukuhlinzeka ngamashidi womkhiqizo acebile ngemininingwane, izithombe ngisho namavidiyo abonisa, anikeza umsebenzisi umbono ocacile ongaba khona wezimpawu zomkhiqizo. Izitolo eziphumelela kakhulu zivumela nabasebenzisi ukuthi babuze imibuzo mayelana nokuthi umkhiqizo usebenza kanjani; le mibuzo iyabonakala kusayithi nabanye abasebenzisi abazame umkhiqizo bangaphendula. Ukwenza kanjalo kukhulisa ukuzethemba kumkhiqizo ohlangothini lwe amakhasimende ngenkathi unciphisa inani lezingcingo kunombolo yakho engakhokhelwa.
Okufanele ukwenze ukuqala a e-commerce
Njengoba kuchaziwe ngenhla, ukuthengisa nge-inthanethi kungumsebenzi odingayo odinga isethi eqinile yamakhono nobungcweti ezigabeni zokusetha naphakathi nokusebenza kwansuku zonke. Ngakho-ke kuyadingeka ukuthembela ngokushesha kuma-ejensi wewebhu afanelekayo, akwazi ukuxhasa kuzo zonke izigaba nakuzo zonke izindawo zokubeka online nokugcina esitolo online.
Ukwenza lokhu kuzokhulisa ukuthengisa futhi kunciphise izindleko zokukhangisa nokusekela abasebenzi.
I-ejensi yethu iyakwazi ukukunika ukwesekwa kuzo zonke izigaba zokukhulelwa, ukwethulwa nokuphathwa kwesitolo esiku-inthanethi:
- Sizokuqondisa ekukhetheni inkundla engcono kakhulu ongayisebenzisa (WooCommerce, i-prestashop, Magento…) noma, uma kufanele, sizophakamisa futhi sisebenzise isisombululo sobunikazi.
- Ngenxa yabasebenzi bethu abaqeqeshiwe sizokwengeza okwakho e-commerce ukuze kuqinisekiswe ukubonakala okuphezulu kwebhizinisi lakho ngezindleko zemakethe ezihamba phambili.
- Uma udinga ukusuka noma uye kwezinye izinkundla singasebenzisa izixazululo zokungenisa/ukuthekelisa kanye nezixazululo zokuvumelanisa nezimakethe zangaphandle njenge Amazon noma eBay.
- Uma ucela singaphinde sinikeze ngezifundo zokuqeqesha ukuphathwa okulungile kwesitolo sakho esiku-inthanethi, noma uma uthanda, sekela abasebenzi abachwepheshe ngokuqondile ukuze basebenze.
Uma udinga ulwazi olwengeziwe xhumana nathi ngaphandle kwesibopho noma ucele isikhathi emahhovisi ethu ku Milan.
IZINDAWO ZOKUSEBENZA
Simunye i-web agency futhi eyodwa i-web agency yezokumaketha, sichaza okwakho i-web agency ngezinsizakalo zethu ezenzelwe ikhasimende ekugcineni, sisebenza njenge isoftware software, inkampani yesofthiwe, inkampani yokuthuthukisa isoftware, i-web agency, i-web agency yezokumaketha, i-web agency; siphinde sibhekane nentuthuko nokudala uhlelo lokusebenza leselula bese senza i-sw mobile futhi sisebenze ku:
Milan, Bergamo, Brescia, Varese, Como, Cremona , ILecco, Mantova, Pavia, Sondrio, kodwa futhi siyasebenza,
Abruzzo : U-Akhwila , Chieti , Pescara , Teramo
Basilicata : Matera , amandla
Calabria : Catanzaro , Cosenza , Crotone , Reggio Calabria , I-Vibo Valentia
I-Campania : I-Avellino , Benevento , I-Caserta , Naples , I-Salerno
Emilia Romagna : Bologna , Ferrara , Forlì , Cesena , Modena , Parma , Piacenza, I-Ravenna , Reggio Emilia , Rimini
Friuli Venezia Giulia : IGorizia , I-Pordenone , Trieste , Udine
Lazio : Frosinone , Latina , Rieti , amaRom , IViterbo
I-Liguria : Genoa , Imperia , Spice , Savona
Lombardy : Bergamo , Brescia , Como , Cremona , ILecco , Mantova , Milan , Pavia , Sondrio , Varese
UMarche : Ancona , I-Ascoli Piceno , Macerata , I-Pesaro , I-Urbino
Molise : Campobasso , Isernia
Piedmont : Alessandria , Asti , UBiella, Cuneo , I-Novara , eTurin , I-Vercelli
I-Puglia : Bari , Brindisi , Foggia, Lecce , Taranto
I-Sardegna : Cagliari , ICarbonia , Amasonto , I-Nuoro , I-Ogliastra, Olbia , Ithempeli , Oristano , Sassari
Sicilia : I-Agrigento , I-Caltanissetta , Catania , Enna , Messina , Palermo , I-Ragusa , Syracuse , Trapani , Marsala , Mazara del vallo, I-Pantelleria
Tuscany : Arezzo , Florence , I-Grosseto , ILivorno , Lucca , UMassa Carrara , I-Pisa , Pistoia , Prato , Siena
UTrentino Alto Adige : Bolzano , Ukulandela
I-Veneto : Belluno , I-Padova , I-Rovigo , I-Treviso , I-Venezia , Verona , UVicenza
Svizzera: Lugano, Canton of Ticino, UBellinzona, I-Locarno, UMendrisio, umsindo.
Yabelana:
Thola okuningi ku-Online Web Agency
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