Marketing

Il urhwebo luluhlu lwezicwangciso kunye nobuchule obusetyenziselwa ukukhuthaza imveliso okanye inkonzo, ukuze kwaneliswe iimfuno kunye neminqweno yabathengi. Ngohlalutyo lwemarike kunye nokuchongwa kwabaphulaphuli ekujoliswe kubo, i urhwebo ijolise ekudaleni ixabiso lenkampani kunye nokukhuthaza eyakhe nokubekwa kwimarike. Eyona njongo iphambili ye urhwebo kukwenza inzuzo kwaye ufumane intembeko kunye nokunyaniseka kwe abathengi.

1. Marketing

Il urhwebo yinkqubo yokudala, ukunxibelelana, ukunikezela kunye nokutshintshiselana ngeminikelo enexabiso le abathengi,i abathengi, amaqabane kunye noluntu ngokubanzi.

Il urhwebo yinkqubo ebandakanya yonke imisebenzi yenkampani ejolise ekudaleni, ekunxibelelaneni, ekuhambiseni nasekutshintsheni izibonelelo zexabiso kubathengi. abathengi.

Imisebenzi ye urhwebo inokwahlulwa ngokwezigaba ezine eziphambili:

• Uphando lwemakethi: Esi sigaba sigxile ekuqondeni iimfuno kunye neemfuno abathengi.
• Imveliso okanye uphuhliso lwenkonzo: esi sigaba sigxile ekudaleni imveliso okanye inkonzo ehlangabezana neemfuno ze abathengi.
• Ucwangciso lwe urhwebo: esi sigaba sigxile ekuchazeni iinjongo ze urhwebo kunye nokudala isicwangciso sokuzifeza.
• Ukuphunyezwa kwe urhwebo: Esi sigaba sigxile ekwenzeni isicwangciso urhwebo.

2. Intengiso yedijithali

Il ukuthengisa kwidijithali kusetyenziso lwetekhnoloji yedijithali ukufikelela abathengi kunye nokukhuthaza iimveliso okanye iinkonzo.

Il ukuthengisa kwidijithali isekelwe kwinani lamajelo, kuquka:

• Iwebhusayithi e Imidiya yokuncokola: il website yenkampani idla ngokuba sisiqalo sokuba i abathengi. Mna Imidiya yokuncokola ingasetyenziselwa ukwenza uluntu lwe abathengi kunye nokukhuthaza iimveliso okanye iinkonzo.
• Imeyli urhwebo: i-imeyile urhwebo Yindlela esebenzayo yokuhlala uqhagamshelwe abathengi kwaye ukhuthaze izibonelelo ezintsha.
• Intengiso ye-intanethi: Intengiso ye-intanethi ingasetyenziselwa ukufikelela kubaphulaphuli abathile ngemiyalezo ekujoliswe kuyo.
• umxholo urhwebo: umxholo urhwebo igxile ekudaleni umxholo okumgangatho ophezulu ofanelekileyo kubaphulaphuli ekujoliswe kubo.

3. Iwebhu urhwebo

Iwebhu urhwebo yiseti ye ukuthengisa kwidijithali ejolise kusetyenziso lwe Internet ukufikelela i abathengi.

Iwebhu urhwebo ibandakanya imisebenzi efana nale:

• Ufezekiso lwe i iinjini zokukhangela (seo): la seo yinkqubo yokwenza ngcono a website ukuyenza ibonakale ngakumbi kwiziphumo zophendlo.
• Ukuhlawula ngokucofa (PPC) intengiso: I-PPC yindlela yokuthengisa kwi-intanethi apho abathengisi bahlawula kuphela xa abasebenzisi becofa iintengiso zabo.
• Imidiya yokuncokola urhwebo: il Imidiya yokuncokola urhwebo kukusetyenziswa kwe Imidiya yokuncokola ukukhuthaza iimveliso okanye iinkonzo.
• Imeyli urhwebo: i-imeyile urhwebo Yindlela esebenzayo yokuhlala uqhagamshelwe abathengi kwaye ukhuthaze izibonelelo ezintsha.

4. Marketing phakathi iinjini zokukhangela

Il urhwebo phakathi iinjini zokukhangela (SEM) yinkqubo esebenzisa i iinjini zokukhangela ukufikelela i abathengi.

I-SEM ibandakanya imisebenzi efana nale:

• Ufezekiso lwe i iinjini zokukhangela (seo): la seo yinkqubo yokwenza ngcono a website ukuyenza ibonakale ngakumbi kwiziphumo zophendlo.
• Ukuhlawula ngokucofa (PPC) intengiso: I-PPC yindlela yokuthengisa kwi-intanethi apho abathengisi bahlawula kuphela xa abasebenzisi becofa iintengiso zabo.

5. I-arhente yentengiso yewebhu

A 'i-arhente yentengiso yewebhu yinkampani ebonelela ngeenkonzo ukuthengisa kwidijithali kwiinkampani.

Ii-arhente zewebhu urhwebo inokubonelela ngeenkonzo ezahlukeneyo, kuquka:

• Uphuhliso lwe iiwebhusayithi: ii-arhente zewebhu urhwebo banokunceda iinkampani ziphuhlise iiwebhusayithi esebenzayo.
• Marketing Sui Imidiya yokuncokola: ii-arhente zewebhu urhwebo inokunceda iinkampani zenze kwaye zilawule amaphulo e-imeyile Imidiya yokuncokola.
• seo: ii-arhente zewebhu urhwebo banokunceda amashishini aphucule ukubonakala kwawo kwiziphumo zokukhangela.
• I-PPC: ii-arhente zewebhu urhwebo banokunceda iinkampani zenze kwaye zilawule amaphulo ePPC.

Ii-arhente zewebhu urhwebo banokuba sisixhobo esixabisekileyo kumashishini ajonge ukuphucula ubukho bawo kwi-intanethi.

admin CEO

👍 I-Arhente yeWebhu ye-Intanethi | Ingcali ye-Arhente yeWebhu kwiNtengiso yeDijithali kunye ne-SEO. I-Arhente yeWebhu kwi-Intanethi yi-Arhente yeWebhu. Kwi-Agenzia Web Online impumelelo kwinguqu yedijithali isekelwe kwiziseko ze-Iron SEO version 3. Izinto ezikhethekileyo: Udibaniso lweNkqubo, uHlanganiso lweSicelo seShishini, iSakhiwo esiSetyenziselwe kwiNkonzo, i-Cloud Computing, indawo yokugcina idatha, ubukrelekrele beshishini, iDatha enkulu, ii-portals, ii-intranets, iSicelo seWebhu. Uyilo kunye nolawulo lwesiseko sedatha esinxulumeneyo kunye namacala amaninzi Ukuyila ujongano lwemidiya yedijithali: ukusebenziseka kunye neMizobo. I-Arhente yeWebhu ye-Intanethi inikezela ngeenkampani ezi nkonzo zilandelayo: -SEO kwiGoogle, Amazon, Bing, Yandex; -I-Web Analytics: I-Google Analytics, uMphathi weTag yeGoogle, i-Yandex Metrica; -Ukuguqulwa kwabasebenzisi: iGoogle Analytics, iMicrosoft Clarity, iYandex Metrica; -SEM kwiGoogle, Bing, Amazon Ads; -Ukuthengiswa kweMedia yeNtlalo (Facebook, Linkedin, Youtube, Instagram).

Bona i-Bio epheleleyo

Marketing yedijithali database I-DBMS Indawo yokugcina idatha YeSayensi yeNkcukacha Online ithengisa Ezobuchwepheshe Indawo yeWebhusayithi I-Arhente yeNtengiso Marketing