ukuthengisa kwidijithali

Kwi-Intanethi yeWebhusayithi isebenza kwi ukuthengisa kwidijithali.

Kwi-Intanethi yeWebhusayithi igxile kwinkalo ye ukuthengisa kwidijithali, usebenzisa izicwangciso ezintsha kunye nezixhobo zokukhuthaza ngokufanelekileyo iimveliso kunye neenkonzo zayo abathengi. Ngombulelo kumava ayo amaninzi kunye neqela leengcali eziqeqeshiweyo, i-arhente inikezela ngezisombululo ezilungiselelwe ukufezekisa iinjongo zokubonakala kwi-intanethi kunye nokwandisa ubukho beenkampani zedijithali. Ukuzinikela okuthe gqolo ukuziqhelanisa neentsingiselo ezintsha kunye nokuqinisekisa iziphumo ezisemgangathweni kwenza ukubaKwi-Intanethi yeWebhusayithi iqabane elithembekileyo kwi ukuthengisa kwidijithali.

Intengiso yeDijithali

Il ukuthengisa kwidijithali, ekwabizwa ngokuba yidijithali urhwebo, imele uluhlu olubanzi lwezicwangciso kunye nobuchule obujoliswe ekukhuthazeni iimveliso, iinkonzo okanye iimpawu kwi-intanethi. Isebenzisa amajelo edijithali afana iinjini zokukhangela, iiwebhusayithi, Imidiya yokuncokola, i-imeyile kunye nezicelo zeselula ukufikelela kubaphulaphuli ekujoliswe kubo kunye nokufezekisa iziphumo ezibonakalayo.

Kutheni i Intengiso yeDijithali ibalulekile:

• Usasazo olubanzi: Internet ngoku ifikelele ekusasazweni ngokubanzi, ukwenza i ukuthengisa kwidijithali indlela esebenzayo yokufikelela kubaphulaphuli abaninzi.
• Ujoliso oluchanekileyo: Ubuchule obahlukeneyo ukuthengisa kwidijithali bavumela imiyalezo yentengiso ukuba ibhekiswe kumacandelo athile oluntu, kunye nezinto ezinomdla ezichazwe kakuhle kunye neempawu.
• Umlinganiselo: Iziphumo zamaphulo ukuthengisa kwidijithali inokubekwa iliso kwaye ilinganiswe ngokuchanekileyo, ibonelela dati luncedo ekuphuculeni izicwangciso kunye nokwandisa imbuyekezo kutyalo-mali (ROI).
• Iindleko ezifikelelekayo: Kuthelekiswa ne urhwebo yemveli, i ukuthengisa kwidijithali ihlala ibonelela ngezisombululo ezingabizi kakhulu nezithambileyo, ezifanelekileyo kuhlahlo lwabiwo-mali lobukhulu obahlukeneyo.

Iindawo eziphambili ze Intengiso yeDijithali:

• seo (UkuSebenza kweeNjini zoPhando): Ufezekiso lwe website ukuphucula ukubonakala kwayo kwi iinjini zokukhangela eze Uphando.
• SEM (Injini yokukhangela Marketing): Iseti yemisebenzi ehlawulweyo, efana PPC (pay-per-click) amaphulo, ukwandisa ukubonakala website phakathi iinjini zokukhangela.
• Imidiya yokuncokola Marketing: Ulawulo lweeprofayile zenkampani Imidiya yokuncokola (Facebook, Instagram, LinkedIn, njl.njl.) ukunxibelelana ne abathengi, ukwandisa ulwazi lophawu kunye nokukhuthaza iimveliso okanye iinkonzo.
• umxholo Marketing: Ukudala kunye nokuhanjiswa kwezinto ezixabisekileyo (amanqaku, iividiyo, i-infographics, njl.) ukutsala nokugcina abaphulaphuli.
• Imeyli Marketing: Ukuthumela ii-imeyile ezinolwazi kunye nentengiso kuluhlu lwabafowunelwa abafakelwe iprofayili ukuvelisa izikhokelo kunye nokwandisa ukuthengisa.
• mobile Marketing: Ukusebenzisa izixhobo eziphathwayo (ii-smartphones kunye neetafile) ukufikelela kuzo abathengi ngemiyalezo eyenzelwe wena kunye neyendawo.

Ezinye izixhobo kunye noBuchule:

• Marketing Ukuzenzekelayo: Ukuzenzekela kwemisebenzi eyahlukeneyo urhwebo, njengokuthumela ii-imeyile okanye ukulawula izikhokelo.
• umanyaniso Marketing: Ukukhuthaza iimveliso okanye iinkonzo zezinye iibrendi ngokutshintshiselana ngekhomishini kwiintengiso ezenziweyo.
• impembelelo Marketing: Ukusebenzisana nabaphembeleli be-intanethi ukufikelela kubaphulaphuli abathile kunye nokwandisa ulwazi lwe-brand.
• yokuzonwabisa Marketing: Ukudalwa kunye nokusasazwa kweevidiyo zokwazisa okanye zolwazi ukutsala umdla woluntu.

Ukulinganisa Impumelelo:

Impumelelo yephulo ukuthengisa kwidijithali ilinganiswa ngee-KPIs ezahlukeneyo (Izalathisi zokuSebenza eziPhambili), ezifana nezi:

• Itrafikhi ivuliwe website: Inani labatyeleli abafikelelayo kwi website.
• Uguqulo: Inani labatyeleli abenza isenzo esinqwenelekayo (ukuthenga, ubhalisele a newsletter, njl).
• I-ROI (Buyela kuTyalo-mali): Buyela kutyalo-mali lwentengiso.

Iindlela ze Intengiso yeDijithali:

• Ingqondo yolwazi: L'utilizzo dell 'ingqiqo ukwenza imisebenzi urhwebo kunye nokuphucula ukwenziwa kwemiyalezo.
• U kufunda: Ukusetyenziswa kwe yokufunda umatshini ukuhlalutya i dati kwaye wandise amaphulo akho urhwebo.
• Nyaniso engonakaliyo kunye nenyani: Ukusetyenziswa kwetekhnoloji yokuntywila ukwenza amava antywilayo urhwebo ukuzibandakanya.

Il ukuthengisa kwidijithali licandelo elihlala livela elifuna ukuhlaziywa rhoqo kunye nolwazi olunzulu lweendlela ezahlukeneyo kunye nezixhobo ezikhoyo.

Intengiso yedijithali: iindawo zokusebenza

Kwi-Intanethi yeWebhusayithi yenza imisebenzi yayo Iwebhusayithi osebenza kwi ukuthengisa kwidijithali, kwezi ndawo zokusebenza zilandelayo:

• Lombardia : Milano, Bergamo, Brescia, Como, Cremona, Lecco, Lodi, Mantova, Monza kunye UBrianza, Pavia, Sondrio, Varese;
• Abruzzo : Chieti, IAkwila, Pescara, Teramo;
• Basilicata : Matera, Potenza;
• labria : ICatanzaro, ICosenza, Crotone, Reggio Calabria, UVibo Valentia;
• Campania : Avellino, Benevento, Caserta, Naples, I-Salerno;
• Emilia Romagna : Bologna, UFerrara, Forlì, Cesena, Modena, Parma, Piacenza, I-Ravenna, UReggio Emilia, Rimini;
• UFriuli Venezia Giulia : Gorizia, His hisque hisque hisquequequequeque hisquequeque hisqueque following, Trieste, Udine;
• Lazio : Frosinone, Latina, Rieti, eRoma, IViterbo;
• Liguria : Genoa, Imperia, La Spezia, Savona;
• Ukuhamba : Ancona, UAscoli PicenoImisiwe, Macerata, I-Pesaro, Urbino;
• Molise : ICampobasso, Isernia;
• Piedmont : Alessandria, Asti, Biella, Cuneo, Novara, eTurin, Verbano, Cusio, Ossola, IVercelli;
• Puglia : Bari, IBarletta, UAndria, Trani, Brindisi, Foggia, Lecce, Taranto;
• eSardinia : Cagliari, ICarbonia, Iicawa, Phakathi Campidano, I-Nuoro, I-Ogliastra, Olbia, Itempile, Oristano, Sassari;
• sicilià : IAgrigento, ICaltanissetta, Catania, Enna, UMessina, Palermo, Ragusa, eSirakusa, Trapani;
• Tuscany : I-Arezzo, Florence, Grosseto, ILivorno, Lucca, Massa, UCarrara, Pisa, Pistoia, Prato, Siena;
• UTrentino Alto Adige : Bolzano, Ukuya;
• Umbria : Perugia, Terni;
• Valle d'Aosta : Aosta;
• Veneto : Belluno, Padova, URovigo, Treviso, Venezia, IVerona, Vicenza;
• Svizzera : Canton of Appenzell Ngaphandle, Canton of Appenzell Ngaphakathi, Kwidolophu yaseAargau, Idolophu yaseBasel Ezweni, Idolophu yaseBasel Isixeko, Idolophu yaseBern, Kwidolophu yaseFriborg, Canton yaseGeneva, Canton of Jura, Canton of Glarus, Canton of Grisons, Canton of Lucerne, Idolophu yaseNidwalden, Kwidolophu yaseNeuchatel, Canton of Obwalden, ICanton yaseSt. Gallen, Kwidolophu yaseSchaffhausen, Canton of Solothurn, Canton of Schwyz, Kwidolophu yaseThurgau, Canton of Uri, KwiCanton yaseValais, Kwidolophu yaseVaud, Kwidolophu yaseZug, Canton of Zurich, Canton of Ticino.

Kwi-Intanethi yeWebhusayithi yenza imisebenzi yayo Iwebhusayithi osebenza kwi ukuthengisa kwidijithali, kwi Canton of Ticino :

• isithili se i-endrisio kunye nezangqa ze i-endrisio, umnenga, Caneggio, ukuzinzisa e Riva eSan Vitale;
• isithili se Lugano kunye nezangqa ze Lugano Est, Lugano intshona, Lugano mantla, Ceresium, Paradiso, Magliasina, UAgno, I-Sessa, sonvico, UVezia, Bren, IPregassona, Capriasca e ithaveni:
• isithili se Indawo kunye nezangqa ze Indawo, Iziqithi zeLake Maggiore, Onsernon, Gambarogno, apile, Isitya e Verzasca;
• isithili se I-Vallemaggia kunye nezangqa ze i-rovana, UMaggia e Lavizzara;
• isithili se UBellinzona kunye nezangqa ze UBellinzona, Ticino kunye Giubiasco;
• Isithili saseRiviera kunye neklabhu yaseRiviera;
• isithili se Iblenium kunye nezangqa ze Serravalle, Aquarossa e Iblenium;
• isithili se Leventine kunye nezangqa ze IGiornico, UFaido, Isihlanu e Umoya.

Intengiso yedijithali, kwimarike yamazwe ngamazwe

Kwi-Intanethi yeWebhusayithi yenza imisebenzi yayo Iwebhusayithi osebenza kwi ukuthengisa kwidijithali kwezi ndawo zilandelayo zokusebenza ze imarike yamanye amazwe: Isixeko saseNew York, los Angeles, Chicago, Houston, IPhiladelphia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh, Isixeko saseNew York, los Angeles, Chicago, Houston, IPhiladelphia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Indianapolis, San Francisco, Detroit, ElPaso, Seattle, Boston, Washington, Sacramento, Atlanta, Raleigh; Khanada: Toronto, Montréal, Calgary, Ottawa, I-Edomonton, emissauga, eyayiseWinnipeg, Vancouver; EUnited Kingdom : London, Glasgow, Sheffield, Liverpool, Manchester, Bristol, Leeds, Birmingham; Europe: London, Berlin, Madrid, eRoma, Paris, Ndiyamkhumbula, Vienna, IHamburg, Budapest, EWarsaw, I-Barcelona, Monakho, Milano, Sofia, Prague, Bruxelles, Birmingham, Ihlomela-dolophu, Naples, Stockholm, eTurin, EMarseille, Amsterdam, Zagreb, Valencia, eMoscow, Dusseldorf;
Izixeko ezikhulu emhlabeni: tokyo, Shanghai, Jakarta, Delhi, Seoul, Istanbul, Karachi, tokyoeGuangzhou, Mumbai, eMoscow, St. UPawulos, Lahore, Delhi, EJakarta, Kinshasa, kuphela, SaseMexico City, London, Inew york, Bangalore, Ho Chi Minh, Lima, Hanoi, UBogota, Tehran, Hong Kong, Bangkok, UDhaka, ICairo, Rio de Janeiro, Caracas, Baghdad, I-St Pietroburgo, Riad, yaseCalcutta, Singapho , Santiago, Sydney, Surat, Chennai, Melbourne, Yangon, IAlexandria yase-Egypt, Shenyang, Hyderabad, los Angeles, Ahmedabad, Ankara, Rhawutini, Wuhan, I Yokohama, Abidjan, IPusan, Kapa, Thekwini, wabeka, UJedda, Berlin, Casablanca, Pyongyang, I-Kanpur, Madrid, Jaipur, Nairobi, I-Faisalabad, Ürümqi, Brasilia, Salvador, Buenos Aires, eRoma, Chicago, Fortaleza, Chittagong, Belo Horizonte, Toronto; EUnited Kingdom : Aberdeen, IBasingstoke, ibhafu, EBelfast, Birmingham, Brighton, Bristol, Bromley, Cambridge, Rugby, Edinburgh, Exeter, Gateshead, Glasgow, Imibala, Greenhithe, IKingston kwiThames, Leeds, Leicester, Liverpool, London, Manchester, Milton Keynes, ENewcastle eTyne, ENorwich, Plymouth, Kufunda, Sheffield, Isolihull, Southampton, eWatford; Ummandla Omkhulu WaseAustralia: Canberra, EMzantsi Australia, kwiRundle Place, eNew South Wales bondi, Broadway, Inqaba eTowers, Charlestown, Chatswood Sukela, Iimpondo, Miranda, I-penrith, Sydney, EQueensland:yaseBrisbane , ICarindale, KwiChermside, URobina, Victoria, IChadstone, Mzantsi, IDoncaster, Isango lomthombo; Ostriya : Vienna, Belgium: Brussels, Brazil:IBarra da Tijuca, São Paulo, Khanada: E Alberta (Khanada), Calgary, Edmonton, British Columbia (Khanada) Burnaby,Coquitlam, Richmond, Surrey, Vancouver, Manitoba (Khanada), eyayiseWinnipeg, Nova Scotia (Khanada), Halifax, Ontario (Khanada),Burlington, London, UMarkham, Mississauga, Newmarket, Ottawa, Toronto, Waterloo, Quebec (Khanada),Umnqamlezo, LavaleMontreal, UPointe-Claire, SaseQuebec City; Iemireyithi yamaArabhu Amanyene : Abu Dhabi, dubai; EFransi : Aix-en-Provence, Bordeaux, Dijon, IChesnay, uLieusaint, Lille, Lyon, IMarne-la-Vallee, Marseille, Montpellier, IntleeParis, IPuteaux: Ukukhusela, I-Rosny-Sous-Bois, INgcwele uHerblain, Strasbourg, Velizy-Villacoublay; Germania : Augsburg, Berlin, Cologne, Dresden, Dusseldorf, Frankfurt, Hamburg, Hanover, Munich, I-Oberhausen, Sindelfingen, Sulzbach; Spagna : IArroyo de la Encomienda, arroyomolinos, Barcelona, Churra, Imvelaphi, Mayadahonda, Marbella, Valencia, Zaragoza, Svezia: I-Helsingborg, Malmö, Taby; Svizzera Basel, Geneva, IGlattzentrum ibe yiWallisellen, Zurich. Kwi-Intanethi yeWebhusayithi isebenza eUnited States of America. Kwi-Intanethi yeWebhusayithi usebenza eCanada. Kwi-Intanethi yeWebhusayithi umsebenzi Europe; Alibhaniya: Tirana; Germania: Berlin; Andorra: Andorra la Vella; Ostriya : Vienna; Belgium: Bruxelles; Belarus: Minsk; eBosnia Herzegovina: ESarajevo; Bhulgariya: Sofia; Croatia: Zagreb; Denmark: ICopenhagen; ISlovacchia: Bratislava; Sloveniya: ULjubljana; Spagna: Madrid; Estoniya: Tallinn; EFinland: Helsinki; EFransi: Paris; EGrisi: IAthene; Hungary: Budapest; Ireland: IDublin; Iceland: Reykjavik; Latvia: Riga; Likhtensteyin: Vaduz; ELituania: Vilnius; Luxembourg: Luxembourg; Malta: IValletta; Moldova: Chisinau; Monakho: Monakho; Montenegro: IPodgorica; Norway: Oslo; elamaDatshi: Amsterdam; EPolonia: EWarsaw; Portugal: ILisbon; EUnited Kingdom: London; Umphakathi waseCzech: Prague; IRiphabhlikhi ye Masedoniya: Skopje; Romaniya: Ndiyamkhumbula; San Marino: San Marino; serbia: Belgrade; Svezia: Stockholm; Svizzera: Lugano, kwiCanton yaseTicino, UBellinzona, Indawo, i-endrisio, ingxolo, Bern; Ukraine: Kiev; Kwi-Intanethi yeWebhusayithi isebenza eAsia, Afghanistan: Kabul;
Sawudi Arabhiya : IRiyadh; Armeniya: Yerevan; Azerbayijani: Baku; Bhareyini: Manama; Bhangladeshi: Dhaka; Bhutan: Thimphu; IBurma: Hayipyidaw; Bruneyi: Bandar Seri Begawan; Khambodiya: Phnom Penh; I-China: Beijing; Emantla ekorea : Pyongyang; Emaznstie ekorea : kuphela; Iemireyithi yamaArabhu Amanyene : Abu Dhabi; Filipayinzi: Manila; Jojiya: Tbilisi; Japhan : tokyo; Jordan: Amman; Indiya: ENew Delhi; Indoneshiya: EJakarta; I-Iran: Tehran; Irakh: Baghdad; Sirayeli: iYerusalem; Kazakhstan: Astana; Khirgizstan: Bishkek; Khuweyithi: IMadinat al-Kuwait; Lawos: Vientiane; Libhanon: Beirut; Maldivs: Indoda; Maleyishiya: ikuala Lumpur; Mongoliya: Ulaanbaatar; Nephal: Kathmandu; Oman: IMuscat; Phakistan: Islamabad; Palestina: IYerusalem eseMpuma; Khwatha: Doha; Singapho : Singapho ; Siriya: eDamasko; Esri Lanka : ISri Jayawardenapura Kotte; Tajikistan: Dushanbe; ETaiwan: ku Taipei; Thayilendi: Bangkok; Thekhi: Ankara; Turkmenistani: Ashgabat; Uzbhekistan: I-Tashkent; Viyethnam: Hanoi; Yemen: wena; Kwi-Intanethi yeWebhusayithi isebenza e-Afrika, Algeria: Algiers; Angola: Luanda; Benin: Benin; Botswana: Gaborone; Bhekina Faso: Ouagadougou; Burundi: Bujumbura; Khameruni: Yaoundé; Kheyip Verde: Ibhitshi; Tshad: N'Djamena; Khomoros: Moroni; Ivory Coast: Yamoussoukro; Jiphethe: ICairo; Erithriya: Asmara; Yuthophiya: Addis Ababa; Gabhon: Libreville; Gambiya: Banjul; Gana: Accra; Djibouti: Djibouti; Gini: Conakry; Gini-Bissau: Bissau; Ekhwithoriyal Gini: Malabo; Khenya: Nairobi; Lesotho: Maseru; Layibheriya: Monrovia; Libhiya: Tripoli; Madagaska: Antananarivo; Malawi: Lilongwe; Ububi: Bamako; Morithaniya: Morithaniya; Morishiyasi: EPort Louis; Morokho: Rabat; Mozambikh: Maputo; Namibhiya: Windhoek; Nayija: Niamey; Nayijeriya: Abuja; Iriphabliki yaseAfrika eseMbindini: Bangui; IRiphabhlikhi yaseCongo: EBrazzaville; IRiphabliki yeDemocratic yaseCongo: eKinshas

Simanye umnxibelelanisi kwaye sibanye Iwebhusayithi kunye i-arhente yentengiso yewebhu, sichaza eyakho Iwebhusayithi iinkonzo zethu ezilungiselelwe abathengi bokugqibela, sisebenza njenge isoftware software, nkampani, inkampani yophuhliso lwesoftware, Iwebhusayithi, i-arhente yentengiso yewebhu, Iwebhusayithi. Sikwajongana nophuhliso nendalo isoftware mobile ke senza iselfowuni.

Besisenza ngaphezulu kweminyaka eli-15 iiwebhusayithi.

sihlele iiwebhusayithi kwaye siceba e-commerce in WordPress abayaziyo indlela yokuxelela inkampani yabaxhasi ngomsebenzi wethu wokudala opheleleyo iiwebhusayithi kunye nendalo e-commerce.

Kwiwebhu kukho iphepha elingaphezulu kweebhiliyoni ezisi-7 kwaye malunga ne-530 yezigidi iiwebhusayithi kwaye kule ndawo inye, uya kufumanisa ukuba sisebenza njani, Oko kukuthi, abasebenzisi basifumana njani, ngokusekwe kuyo dati Ezingamafutha ewaka leminyaka elitsha, kodwa ngaphezulu kwako konke uya kufumanisa ukubaingqiqo kwaye umntu wenza ukuqonda ngenxa yoko ikamva lobuchwephesha, hayi umntu ngokuchasene nomatshini, kodwa umntu kunye nomatshini kunye.

Ndiyaphinda, kwiwebhu kukho iphepha elingaphezulu kweebhiliyoni ezisi-7 kwaye malunga ne-530 yezigidi iiwebhusayithi kwaye uphendlo ngalunye luneziphumo ezili-10 kwiphepha ngalinye kwaye iibhiliyoni zophendlo lwenziwa ngenyanga. Ukuba phakathi iinjini zokukhangela kuthetha ukukwazi ukufika kwizithuba ze-10 zokuqala kukhangelo olwenziwe ngumsebenzisi, umsebenzi wethu ayingowokuba ufowunele i. abathengi, kodwa kunjalo abathengi ukukubiza kuba uvele phambi kokhuphiswano lokukhangela okukhankanywe apha ngasentla.

Ndikhumbula ukuba kwiwebhu kukho iphepha elingaphezulu kweebhiliyoni ezisi-7 kwaye malunga ne-530 yezigidi iiwebhusayithi kwaye amawaka ezigidi zokukhangelwa kwenziwa inyanga nenyanga ezineziphumo ezili-10 kwiphepha ngalinye.

Uya kusiqonda isizathu sokuba sisebenze ngaphezulu kweminyaka eli-15 kwinkqubo ekuvumela ukuba ungene kwizikhundla eziphezulu ze-10. Intsimbi seo ligama lenkqubo yethu.

YIMALINI A WEB SITO OKANYE A QAPHELA KWI-intanethi ?

Sihlala sibuzwa lo mbuzo kodwa siphendula ngomnye umbuzo: "Ungabhatala malini ngonxibelelwano olutsha, ungabhatala malini kwizicelo ezitsha zeekowuteshini kwaye uza kuhlawula malini ukwandisa intengiso?"

Il website okanye il Ivenkile ye-Intanethi akufunekanga ibonwe njengeendleko kodwa njengotyalo-mali kwixesha elide, enyanisweni yonke inokulinganiswa kwaye sinokukuxelela ngokuqinisekileyo ukuba yimalini, kumbuzo wangaphambili esibuza abo basibuza ukuba yimalini website okanye Ivenkile ye-Intanethi.

NDIYAPHINDA: YIMALINI A WEB SITO OKANYE A QAPHELA KWI-intanethi ?

Sihlala sibuzwa lo mbuzo kodwa siphendula NGOMNYE UMBUZO: "Ungabhatala malini ngabafowunelwa abatsha, ungabhatala malini kwizicelo ezitsha zeekowuteshini kwaye ungabhatala malini ukwandisa intengiso?"

Simanye Iwebhusayithi kunye i-arhente yentengiso yewebhu, sichaza eyakho Iwebhusayithi iinkonzo zethu ezilungiselelwe abathengi bokugqibela, sisebenza njenge isoftware software, nkampani, inkampani yophuhliso lwesoftware, Iwebhusayithi, i-arhente yentengiso yewebhu, IwebhusayithiSikwajongana nophuhliso nendalo isoftware mobile ke senza iselfowuni.

Kwi-Intanethi yeWebhusayithi eqaphela iiwebhusayithi ezenza ixabiso kumthengi wokugqibela.

Sele sisebenza kwimveliso iminyaka eli-15 ukubeka i iiwebhusayithi kwaye kule minyaka 15 izikhundla kwi iinjini zokukhangela ihlala i10.

Siyakholelwa kwaye sizimisele ukuzimela iinjini zokukhangela kwaye siphanda amanqaku enzululwazi kunye neencwadi ezigunyazisiweyo.

Uluntu o iiwebhusayithi?

Ukukhula kwezonxibelelwano zentlalo

Kwiminyaka yakutshanje siye sabona ukukhula exponential ukubaluleka Imidiya yokuncokola: Inkxaso yosetyenziso olukhawulezayo nolusebenziseka lula luvumele nabani na ukuba avule ubukho bakhe kwi-intanethi ngaphandle kweengxaki zobugcisa ezifunwa ziindlela ezizezinye zemveli ezinje iiwebhusayithi kunye neebhlog.

Ukwanda kokubonakala kwezi ndlela zonxibelelwano kukhokelele kwiinkampani ezininzi, ngakumbi ezincinci, ukuba zibeke ubukho bazo kwi-Intanethi ngokukodwa kuzo, zitsalwe kukungabikho kweendleko kunye nokukhawuleza kokusebenza.

Ngokungathandabuzekiyo kule mihla ukuba neprofayile yentlalo phantse kunyanzelekile kulo lonke ishishini, njengenethiwekhi enje facebook, LinkedIn, instagram njl. Ungavumeli kuphela ukwenza ishishini lakho lifikeleleke ngokukhawuleza kubalandeli abaninzi, kodwa kwaye ngaphezu kwako konke ukugcina ubudlelwane obusebenzayo kunye nawe. abathengi.

Kwelinye icala a website uyonwabela izinto ezithile ekunzima ukuziphindaphinda kunye namanye amajelo onxibelelwano athe, asetyenziswa ngobuchwephesha ngesicwangciso esilumkileyo. urhwebo, inokuzisa iingenelo ezibalulekileyo kwishishini lakho. Masizibone ngokweenkcukacha.

Impahla yexabiso

Imilo facebook, i-YouTube okanye efanayo ilawulwa ngumnini wenethiwekhi, onokuthi athathe isigqibo ngokuzimeleyo ukuba asuse iprofayili okanye aguqule imithetho yenethiwekhi yakhe yentlalontle ngokwezikhokelo ezinokuthi zibi kuye nabani na olawula iprofayili, kwaye ngubani oye watyala imali eninzi kuyo. ixesha kunye nemali yakhe.

Ngokuchaseneyo ne-a website kuzo zonke iinjongo kunye neenjongo inxalenye yempahla yenkampani yomnini wayo, onokuthi agqibe ngokukhululekileyo ukuba ayixhaphaze njani okanye nokuba, ukuba kubonakala kufanelekile, ingakanani kwaye ingaba ithengiselwe abantu besithathu. Ngaloo ndlela yonke i-investimenti yotyalo-mali ngokwayo website lutyalo-mali lwexesha elide kumsebenzi wakho weshishini.

lunye

Iprofayile yentlalo inikezela ngeempawu eziphambili kodwa ezisemgangathweni, ngelixa a website yenzelwe ukulungelelanisa iimfuno zenkampani eyithumela njengeglavu: kwindawo eyenziwe kakuhle, ifom yoqhagamshelwano nganye, umfanekiso, i-configurator okanye i-slider yenzelwe ukukhokela umsebenzisi ngokweqhinga eliphuhliswe ngumnini walo.

Isicwangcisi ku e-commerceUmzekelo, inokuba ngaphezulu kwesixhobo esifumanekayo kwisikhangeli ukuze ikwazi ukukhangela ngokukhawuleza iimveliso ezinomdla kuzo: ukuba icingelwe ngokuchanekileyo, inokuba sisixhobo esixabiseke kakhulu, sikhokele ukhetho lomthengi kuyeyona nto ibaluleke kakhulu ekuthengweni kwenkampani. .

Isazisi

Bambalwa oosomashishini abaza kubamba amashishini abo kwigumbi elingaphantsi elinothuli elineepeyinti zokuxobuka, nokuba ibanele ngokwaneleyo ukusingatha imisebenzi yeshishini: isakhiwo asisetyenziselwa kuphela ukugcina abantu nezinto, kodwa sikhuthaza umbono wokuqala abathengi, abathengisi kunye nabasebenzi abayindwendweleyo kunye nabantu abadlulayo.

Ngokunjalo a website yakhiwe kakuhle ayisosikhongozeli nje dati, kodwa idlulisa uphawu lophawu lomnini wayo kwaye yomeleza uphawu lwayo. Kwilizwe eliya lisanda ngokwanda kwihlabathi liphela, apho ukhuphiswano luhlala lukho jikelele kwaye luqinile, oku kukuvumela ukuba wahlule ishishini lakho kunye nokufikelela kumacandelo emarike anomdla.

Uhlalutyo lwabo abathengi

Ngeemveliso zasimahla ezinikezelwa ngu uphando kunokwenzeka ukwenza uphononongo oluneenkcukacha zokuziphatha kweendwendwe zethu website kwaye ke ngoko wandise unxibelelwano lwakho kunye nobuchule bokuthengisa, obunje:

• ngawaphi amaphepha afundwa kakhulu? Ngawaphi amaphepha endaweni yoko atsiwa kwangoko aya emazantsi?
• Iividiyo ze -ossossimi ozenzileyo zijongwa yeyakho abathengi? Ngaba ukubukela enye yeevidiyo ngenene kuyawukhulisa umvulo olandelayo wokuthenga? Yimalini?
• Baziphatha njani abasebenzisi xa bejonga imveliso yakho? Bahlala kweliphi icandelo lephepha? 

Iziphelo

Ukugqiba, isicwangciso sorhwebo esiyimpumelelo asikwazi ukusekwa kuphela kumjelo wonxibelelwano (Imidiya yokuncokola e website nokuba yintoni na), kodwa kufuneka ikwazi ukudibanisa zonke iziteshi zonxibelelwano zenkampani kwaye zidibanise ukuze zomelezane.

Simanye Iwebhusayithi kunye i-arhente yentengiso yewebhu, sichaza eyakho Iwebhusayithi iinkonzo zethu ezilungiselelwe abathengi bokugqibela, sisebenza njenge isoftware software, nkampani, inkampani yophuhliso lwesoftware, Iwebhusayithi, i-arhente yentengiso yewebhu, Iwebhusayithi.

E-yorhwebo

E-yorhwebo: ithuba elihle ...

Ukusasazeka rhoqo kwe Internet kunye nee-smartphones zivumele inani elikhulayo labantu ukuba lifikelele kwiinkonzo ezininzi ngqo kwiwebhu. Ngokukodwa, ihlabathi lentengiso ye-intanethi libone ukukhula okuthe gqolo kwiminyaka yakutshanje kwaye kulindeleke1 ukuba ngo-2021 ingeniso yehlabathi ifikelele kwi-4.88 yetriliyoni zeedola.

Le meko, ukuba isetyenziswe ngokufanelekileyo, inika ithuba elibalulekileyo kwiinkampani; inikezela ngenkonzo yayo e-commerceenyanisweni, kwanezinto ezincinci azinakufikelela kuphela kumatsha abathengi Kwimarike yabo yasekuhlaleni, kodwa ukufikelela kububanzi imarike yamanye amazwe, okubangela ukwanda okukhulu kokuthengiswa kwayo.

Olunye uncedo olubalulekileyo kwintengiso ekwi-Intanethi kukuba kunokwenzeka ukuba ubonise iprofayile yomsebenzisi kwaye ke umnike amava ahambelana nalawo afanelekileyo, umzekelo ngokumnika iimveliso kwikhaya lendawo yakho ekunokwenzeka ukuba ayithande. Ukufakwa profiling kwabasebenzisi bayo kukwavumela ukuba uqonde ngcono ukuthanda kwabo kunye nezizathu, ngokwenza oko ukuba kwenzekee ukulungiselelwa kweqhinga lakho urhwebo. 

… Kodwa ke ngumceli mngeni onzima

Njengoko unokulindela, umhlaba wentengiso ekwi-Intanethi ngokuqinisekileyo ubonelela ngamathuba abalulekileyo, kodwa kuphela kwabo bajongene ngempumelelo nobunzima obubodwa. Ukuzama ukuvula ivenkile ekwi-intanethi ngaphandle kwenkxaso yeengcali ezifanelekileyo kunokubangela inkcitho enkulu yexesha, imali kunye nezixhobo. Dwelisa eminye yemiceli mngeni ekufuneka siyoyisile ukuze silawule e-commerce ngempumelelo:

1. Xa uvula a e-commerce unokufikelela kwimakethi enkulu kakhulu, kodwa kwangaxeshanye kuya kufuneka ujongane nokhuphiswano olubanzi ngokulinganayo: kwimeko ye shop abantu abakhuphisana nabo ngokwasemzimbeni ukuba balumkele inani elincinci lezinye ivenkile kwindawo yendawo; kwimeko a Ivenkile ye-Intanethi Endaweni yoko, indawo yejografi ilahlekelwa kukubaluleka kwayo kwaye abasebenzisi bayo banokutsalwa zizibonelelo zevenkile kwiindawo ezikude kakhulu.
   Ukhuphiswano ke luba nzima ngakumbi ngenxa yokuba zihlala ziinkcukacha ezenza umahluko kunye nokubonelela abasebenzisi bakho ngamava angaphantsi kokugqwesa kunokubangela ilahleko enkulu kwishishini lakho. 
2. Kunokuba nzima ukuba ivenkile ye-intanethi ifumaneke kwi-intanethi, ngakumbi ukuba i-brand yakho ayilona nqanaba liphezulu. Ukunika umbono wobunzima balo msebenzi, kwiwebhu kukho ngaphezu kwe-1 kunye nesiqingatha seebhiliyoni zeesayithi2 ezihambelana neebhiliyoni ezininzi zamaphepha. Ukufunyanwa ngophendlo kwi uphando kuyimfuneko ukuba umsebenzisi enze uphando kwaye isayithi lakho livela kwiindawo ezilishumi zokuqala (izikhundla emva kweyeshumi azifane zicofe ngabasebenzisi). Ngenxa yesi sizathu ukuvulwa kwe-a e-commerce ayinakungahoyi umsebenzi ojolise ekwandiseni amathuba okuba ukhethwe ngu iinjini zokukhangela, ekwabizwa ngokuba ngumsebenzi seo (UkuSebenza kweeNjini zoPhando), kwaye efuna umntu ozinikeleyo wobungcali.
3. Ngokungafaniyo nokwenzeka kwiivenkile ezibonakalayo, apho intengiso yenzeka khona ngezikimu ezilula, kwihlabathi lentengiso ekwi-Intanethi, iintengiso zihlala zihlawulwa ngokunqakraza kwaye indleko nganye kwezi zicofwayo zihlala zihluka ngokothotho lweeparameter zobuchwephesha ezifuna Umntu oqeqeshiweyo ozinikeleyo (kwakhona ingcali seo) ukuba ulungiselelwe. Kuba inkcitho yentengiso ikwimeko ye e-commerce, rhoqo kubaluleke kakhulu, kubalulekile ukubhekisa kumanani afanelekileyo anciphisa inkcitho ngokuchofoza.
4. Ngokungafaniyo nento eyenzekayo kwiivenkile ezibonakalayo, ngaphakathi e-commerce Umthengi akanakukuzama ukuzithenga iimpahla ngaphambi kokuba azithenge, kwaye oku kubambezela abathengi abaninzi ukuba amanyathelo afanelekileyo akwenziwanga. Ngokukodwa, kubalulekile ukunika ithuba lokubuyisela imveliso ngaphandle kwendleko ezongezelelweyo. Ngesizathu esifanayo kubalulekile ukuba ubonelele ngeemakhishithi zemveliso ezityebileyo kwiinkcukacha, iifoto kunye neevidiyo ezibonisa, ezinika umsebenzisi umbono ocacileyo weempawu zemveliso. Iivenkile eziphumelele kakhulu zivumela abasebenzisi ukuba babuze imibuzo malunga nendlela esebenza ngayo imveliso; le mibuzo iyabonakala kwindawo kunye nabanye abasebenzisi abaye bazama imveliso bangaphendula. Ukwenza njalo kukonyusa ukuzithemba kwimveliso kwicala le abathengi ngelixa kuncitshiswa inani leminxeba kwinombolo yakho engahlawulelwayo.

Yintoni ekufuneka uyenze ukuqala a e-commerce

Njengoko kuchaziwe apha ngasentla, ukuthengisa kwi-Intanethi ngumsebenzi onzima ofuna iseti eqinileyo yezakhono kunye nobungcali kuzo zombini izigaba zokuseta kunye nakwimisebenzi yemihla ngemihla. Kuyimfuneko ke ngoko ukuthembela kwii-arhente ezifanelekileyo zewebhu, ezinakho ukunika inkxaso kuzo zonke izigaba nakuzo zonke iindawo zokubeka kwi-intanethi kunye nokugcina Ivenkile ye-Intanethi.

Ukwenza njalo kuya kukhulisa ukuthengisa kunye nokunciphisa iindleko zentengiso kunye nenkxaso yabasebenzi.

Iarhente yethu iyakwazi ukukunika inkxaso kuzo zonke izigaba zokumitha, ukumiliselwa kunye nokulawulwa kwivenkile ekwi-intanethi:

1. Siza kukukhokela ekukhetheni elona qonga lilungileyo lokuphunyezwa kwakho (woocommerce, yingca, Magento...) okanye, ukuba kufanelekile, siya kucebisa kwaye siphumeze isisombululo sobunikazi.
2. Enkosi kubasebenzi bethu abaqeqeshiweyo siza kwenza imisebenzi yakho e-commerce Ukuqinisekisa ukubonakala kweshishini lakho ngeyona ndleko intengiso.
3. Ukuba ufuna ukufuduka okanye uye kwamanye amaqonga sinokusebenzisa izisombululo zokungenisa / ukuthumela ngaphandle kunye nezisombululo zolungelelwaniso kunye neemarike zangaphandle ezifana Amazon okanye eBay.
4. Ngesicelo singabonelela ngezifundo zoqeqesho lolawulo oluchanekileyo lwevenkile yakho ekwintanethi, okanye ukuba ukhetha, baxhase ngokuthe ngqo abasebenzi abaziingcali ukuze bayilondoloze.

Ukuba ufuna ulwazi oluthe kratya, qhagamshelana nathi ngaphandle kokuzibophelela okanye ucele idinga kwiiofisi zethu Milano.

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👍 I-Arhente yeWebhu ye-Intanethi | Ingcali ye-Arhente yeWebhu kwiNtengiso yeDijithali kunye ne-SEO. I-Arhente yeWebhu kwi-Intanethi yi-Arhente yeWebhu. Kwi-Agenzia Web Online impumelelo kwinguqu yedijithali isekelwe kwiziseko ze-Iron SEO version 3. Izinto ezikhethekileyo: Udibaniso lweNkqubo, uHlanganiso lweSicelo seShishini, iSakhiwo esiSetyenziselwe kwiNkonzo, i-Cloud Computing, indawo yokugcina idatha, ubukrelekrele beshishini, iDatha enkulu, ii-portals, ii-intranets, iSicelo seWebhu. Uyilo kunye nolawulo lwesiseko sedatha esinxulumeneyo kunye namacala amaninzi Ukuyila ujongano lwemidiya yedijithali: ukusebenziseka kunye neMizobo. I-Arhente yeWebhu ye-Intanethi inikezela ngeenkampani ezi nkonzo zilandelayo: -SEO kwiGoogle, Amazon, Bing, Yandex; -I-Web Analytics: I-Google Analytics, uMphathi weTag yeGoogle, i-Yandex Metrica; -Ukuguqulwa kwabasebenzisi: iGoogle Analytics, iMicrosoft Clarity, iYandex Metrica; -SEM kwiGoogle, Bing, Amazon Ads; -Ukuthengiswa kweMedia yeNtlalo (Facebook, Linkedin, Youtube, Instagram).

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