SEO E-Commerce

seo I-E-Commerce sisicwangciso sokwandisa iinjini zokukhangela ilungiselelwe ngokukodwa icandelo lemvelisoe-commerce. Eyona njongo iphambili ye seo I-E-Commerce kukuphucula ukubonakala kunye nokubekwa of iiwebhusayithi di e-commerce kwiziphumo zophendlo lwendalo. Ukusebenzisa uphando oluphambili lwegama elingundoqo, ukulungiswa komxholo kunye neendlela zokwakha ikhonkco, i seo I-E-Commerce ijolise ekunyuseni i-organic traffic kunye nokuguqulwa kweevenkile ze-intanethi.

Il seo I-E-Commerce sisicwangciso esijolise ekuphuculeni ukubonakala kunye nokubekwa yeendawo ze e-commerce kwiziphumo zophendlo. Ukusebenzisa uphando lwegama eliphambili eliphambili, ukulungiswa komxholo kunye neendlela zokwakha zekhonkco, ujolise ekunyuseni i-organic traffic kunye nokuguqulwa kweevenkile ze-intanethi. Injongo ephambili kukwandisa i iiwebhusayithi di e-commerce ukufumana ulwazi olungcono kunye nokutsala amandla abathengi. Esi sicwangciso sibaluleke kakhulu kwimpumelelo kunye nokukhula kweevenkile ze-intanethi.

Il seo I-E-Commerce sisenzo esiyimfuneko sokuphucula ukubonakala kunye nokubekwa of iiwebhusayithi di e-commerce kwiziphumo zophendlo lwendalo. Injongo yalo kukunyusa i-organic traffic kunye nokuguqulwa, usebenzisa uphando oluphambili lwegama elingundoqo, ukulungiswa komxholo kunye nezicwangciso zokwakha ikhonkco. Esi sicwangciso sijolise ekwandiseni i iiwebhusayithi di e-commerce ukutsala amandla abathengi kunye nokukhuthaza ukukhula kweevenkile ze-intanethi.

Ukusebenzisa uphando lwegama eliphambili eliphambili, ukulungiswa komxholo kunye neendlela zokwakha zekhonkco, ujolise ekunyuseni i-organic traffic kunye nokuguqulwa kweevenkile ze-intanethi. Injongo ephambili kukwandisa i iiwebhusayithi di e-commerce ukufumana ulwazi olungcono kunye nokutsala amandla abathengi. Esi sicwangciso sibaluleke kakhulu kwimpumelelo kunye nokukhula kweevenkile ze-intanethi. I seo I-E-Commerce sisenzo esiyimfuneko sokuphucula ukubonakala kunye nokubekwa of iiwebhusayithi di e-commerce kwiziphumo zophendlo lwendalo. Injongo yalo kukunyusa i-organic traffic kunye nokuguqulwa, usebenzisa uphando oluphambili lwegama elingundoqo, ukulungiswa komxholo kunye nezicwangciso zokwakha ikhonkco. Esi sicwangciso sijolise ekwandiseni i iiwebhusayithi di e-commerce ukutsala amandla abathengi kunye nokukhuthaza ukukhula kweevenkile ze-intanethi.

I-SEO ye-E-Commerce: Isicwangciso sakho sokuthengisa ngakumbi

I-WHO? (I-WHO)

• Abanini be e-commerce: Oosomashishini kunye nabaphathi urhwebo abafuna ukwandisa ukuthengisa kwi-intanethi.
• seo Ingcali: Amagcisa anezakhono ezikhethekileyo ekulungiseleleni i iinjini zokukhangela.
• Umbutho seo: Iqela leengcali ezinikezela ngeenkonzo seo nge l nganyee-commerce.

Intoni? (Intoni)

La seo nge l nganyee-commerce lisebe le seo igxile ekuphuculeni iindawo zorhwebo ze-e-commerce ukuphucula ukubonakala kwazo iinjini zokukhangela kwaye utsale i-traffic organic traffic. Oku kuquka:

• seo Ubuchwephesha: Ukuphucula imiba yobugcisa besiza ukuphucula izalathiso kunye nesantya.
• seo Kwiphepha: Ukuphucula umxholo wemveliso nganye, iindidi kunye namaphepha olwazi.
• seo Ngaphandle kwePhepha: Ukwakha iprofayili ye-backlink egunyazisiweyo kunye nokukhuthaza uphawu kwi-intanethi.
• Uphando lwegama elingundoqo: Ukuchongwa kwamagama okukhangela anxulumene nonikezelo lwe shop.
• umxholo urhwebo: Ukwenziwa komxholo (iiblogi, iividiyo, njl.njl.) ukutsala i-traffic kunye nenkxaso yokwenziwa kwendawo.

Nini? (Nini)

La seo nge l nganyee-commerce lutyalo-mali lwexesha elide oluvelisa iziphumo ekuhambeni kwexesha. Apha xa ibaluleke kakhulu:

• Ukuqaliswa entsha e-commerce: Yenza isiseko esiqinileyo kwasekuqaleni.
• Utshintsho olubalulekileyo kwindawo: Lungelelanisa isicwangciso sakho seo kumxholo omtsha.
• Ukuhla kwi-organic traffic: Hlalutya naziphi na iingxaki kwaye uchonge izisombululo zokuphucula nokubekwa.
• Ukhuphiswano olunamandla: qhinga seo kubalulekile ukufumana ukubonakala.

Ngoba? (Ngoba)

• Yandisa ukubonakala kwezinto eziphilayo: Phucula umgangatho wakho iinjini zokukhangela kumagama angundoqo afanelekileyo, ukufumana i-traffic yasimahla kunye nefanelekileyo.
• Yenza iintengiso ezingakumbi: Ngokutsala abasebenzisi abanomdla kwiimveliso zakho, wongeza amathuba okuguqulwa.
• Ukwakha ulwazi lwebrendi: Yenza uphawu lwakho lwaziwe kubaphulaphuli abaninzi.
• Imbuyekezo kutyalo-mali (ROI): La seo sisixhobo ukuthengisa kwidijithali nge-ROI ebalulekileyo ekuhambeni kwexesha.

Iingqwalasela:

• La seo nge l nganyee-commerce yinkqubo eqhubekayo, efuna ukuzibophelela rhoqo kunye nokuziqhelanisa.
• Amaxesha amaninzi i seo zikaDelle-commerce ifuna indibaniselwano yokulungiswa kobugcisa, umxholo womgangatho kunye nezicwangciso zokwakha zekhonkco.
• Iziphumo ze seo zihlala ixesha elide kwaye ziphucula ngokuhamba kwexesha.

La seo ibalulekile kwimpumelelo yakhe nabani na website di e-commerce. Ngesicwangciso esisebenzayo, unokutsala ngakumbi abathengi, ukwandisa intengiso kwaye ukhulise ishishini lakho.

Ukuba uneminye imibuzo okanye ufuna ukuphonononga nzulu kwinkalo ethile ye seo nganye e-commerce, ungalibazisi ukubuza!

Imbali kunye ne-Evolution ye-SEO ye-E-Commerce

Imvelaphi (90):

• Ukuzalwa ngowokuqala e-commerce e iinjini zokukhangela.
• Ukulungiswa okusisiseko kunye namagama angundoqo kwizihloko kunye neenkcazo zemeta.
• Ukhuphiswano oluncinci lwe-intanethi kunye nokulula nokubekwa.

Inqanaba lokukhula (2000s):

• Ukubhuqa kwee-commerce kunye nokwanda kokhuphiswano.
• Ukuzalwa ubuchule seo phambili njengokufakwa kwegama elingundoqo kunye nokuthenga i-backlinks.
• Ugqaliselo olukhulu kwiphepha nangaphandle kwephepha.

Ukuvuthwa (2010-ngoku):

• Gxininisa kumava omsebenzisi kunye nomxholo womgangatho ophezulu.
• Uhlaziyo lwe-algorithm ye Uphando bohlwaya ubuchule seo yokwenziwa.
• Ukubaluleka kwesicwangciso seo epheleleyo kunye nexesha elide.

Ezinye zezinto ezibalulekileyo:

• 1997: Eli gama lazalwaUkuSebenza kweeNjini zoPhando"(seo)
• 2004: Ukuqaliswa kwe Uphando Iibar zesixhobo kunye nePageRank
• 2011: Ukuqaliswa kwe Uphando Panda
• 2012: Ukuqaliswa kwe Uphando Penguin
• 2015: Ukuqaliswa kwe Uphando Mobilegeddon

Specific evolution fore-commerce:

• Ngasekupheleni kweminyaka yama-90 - ekuqaleni koo-2000: Imveliso kunye nodidi olungcono.
• Iminyaka 2000-2010: Ukuzalwa kweemarike ezifana Amazon kunye ne-eBay, seo iba nokhuphiswano ngakumbi.
• Iminyaka ka-2010-ngoku: Ukwenza umntu amava okuthenga, uphononongo kunye Imidiya yokuncokola ukuthatha indima ephambili.

Iintsingiselo zamva nje:

• Ingqondo yolwazi e yokufunda umatshini impembelelo kwi seo.
• Ukubaluleka okunyukileyo kwe seo ngelizwi.
• Gxininisa kuhambo lwabathengi kunye nokulungiswa kwinqanaba ngalinye lenkqubo yokuthenga.

Umzekelo wendlela seo nge l nganyee-commerce iye yavela:

• Emva kwe 90s: Ukulungiswa okusisiseko kunye namagama angundoqo kwizihloko kunye neenkcazo zemeta.
• Iminyaka 2000-2010: Ukufakwa kwegama elingundoqo, ukuthenga i-backlinks, ukulungiselela iinjini zokukhangela ihlukile kwi Uphando.
• Iminyaka ka-2010-ngoku: Umxholo okumgangatho ophezulu, uphononongo, Imidiya yokuncokola, amava omsebenzisi, ukulungiswa kwezixhobo eziphathwayo.

La seo nge l nganyee-commerce Yintsimi ehlala iguquka efuna ukuhlaziywa rhoqo kunye nokuziqhelanisa nobuchwepheshe obutsha kunye neendlela.

Isiphelo:

La seo lutyalo-mali olusisiseko kwimpumelelo a e-commerce. Ngeqhinga seo esebenzayo kunye nexesha elide, unokwandisa ukubonakala kwakho Ivenkile ye-Intanethi, Tsala itrafikhi engaphezulu kunye nokwandisa intengiso yakho.

Eminye imigaqo:

• UkuSebenza kweeNjini zoPhando (seo)
• E-yorhwebo
• igama elikhokelayo
• kukunika
• Amava omsebenzisi (UX)
• umxholo urhwebo
• Mobilegeddon
• Uphando Panda
• Uphando Penguin

Igrafu yoLwazi lweMveliso ye-E-yorhwebo: Amandla akho Semantics ye-SEO

Il Igrafu yoLwazi lweMveliso (PKG) licandelwana loLwazi lweGrafu ye Uphando egxininisa ngokukodwa kwiimveliso kunye neempawu zazo. Ukusebenzisa i-PKG yee-commerce inokuzisa iinzuzo ezibalulekileyo ngokwemiqathango ye seo iisemantics.

benefits seo yeGrafu yoLwazi lweMveliso:

• Ukuqonda okunzulu kweemveliso: I-PKG iyanceda Uphando ukuqonda ngcono iimveliso ozithengisayo, iimpawu zabo (ixabiso, iinkcukacha zobugcisa, uphawu, njl.) kunye nobudlelwane phakathi kwabo.
• Uphendlo lweSemantic: Nge-PKG Uphando inokudibanisa uphendlo lwabasebenzisi ngqo kwiimveliso zakho e-commerce. Umzekelo, ukuba umsebenzisi ukhangela "i-50-intshi ye-4K kamabonakude", Uphando ingabonisa iimveliso ezisuka kweyakho e-commerce leyo ingena kanye loo nkcazelo.
• Isiqwengana esityebileyo: Enkosi kwi-PKG ungafumana iziqwengana ezityebileyo kwiziphumo zophendlo ezibonisa ulwazi oluthe kratya malunga neemveliso zakho ezinje ngemifanekiso, amaxabiso, iireyithingi kunye nophononongo.
• Eyona nto ingcono nokubekwa: Ukuqonda ngcono ngo Uphando yeemveliso zakho inegalelo ngcono nokubekwa Sui iinjini zokukhangela.

Indlela yokuphumeza iGrafu yoLwazi lweMveliso kwindawo yakho e-commerce:

1. Dati yakhiwe: Sebenzisa uphawu lwe-Schema.org ukuchonga iimveliso kwindawo yakho kunye nezakhiwo ezinxulumene nazo (umzekelo, imveliso, ixabiso, uphawu, uphononongo, njl.njl.).
2. Ukulungiswa komxholo Yenza umxholo osemgangathweni ochaza ngokucacileyo iimveliso zakho, usebenzisa amagama abalulekileyo kunye nemigaqo.
3. Ukutya kweMveliso: Gcina ukutya okukumgangatho ophezulu okuhlaziyiweyo, okupheleleyo kunye nazo zonke dati eziyimfuneko kwiimveliso zakho.

Ezona zenzo zilungileyo zeeGrafu zoLwazi lweMveliso:

• Ukuchaneka: Qinisekisa i dati kwiimveliso zakho zihlala zichanekile kwaye zihlaziyiwe.
• Ukugqibelela: Bandakanya lonke ulwazi olufanelekileyo olunxulumene neemveliso zakho, usebenzisa i-schema markups eneenkcukacha nezipheleleyo.
• Uqhagamshelwano: Qhagamshela iimveliso zakho kumaziko afanelekileyo kwiGrafu yoLwazi (umzekelo, iibrendi, iindidi zeemveliso).
• Ulungiselelo lomfanekiso: Sebenzisa umgangatho ophezulu, imifanekiso echazayo.

Izixhobo eziluncedo:

• Uphando Iziko loMrhwebi: Ikuvumela ukuba ulayishe ukutya kwakho kwemveliso e-commerce.
• Uvavanyo lweziphumo ezityebileyo ngu Uphando: Isixhobo sokujonga ukufaneleka kwakho dati yakhiwe ukwenza iziqwengana ezityebileyo.
• Iiplagi ze-Schema Markup: Izandiso zeqonga e-commerce eyenza kube lula ukusebenzisa uphawulo lweSchema.

Igrafu yoLwazi lweMveliso ephunyezwe kakuhle ngumhlobo omkhulu seo del tuu e-commerce. Ngokuqonda ngcono iimveliso zakho nge Uphando, unokuphucula ukubonakala kwezinto eziphilayo, ukutsala i-traffic efanelekileyo ngakumbi kunye nokwandisa ukuthengisa.

Eminye imigaqo:

• UkuSebenza kweeNjini zoPhando (seo)
• seo ISemantics
• Knowledge Igrafu
• Schema.org
• Uphendlo lweSemantic
• Iziqwengana ezityebileyo

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